Giving Good Poke
Using Social Apps and
Media for Social Causes
Beth Kanter, Beth’s Blog

Enough about me …
Photo by Steve Goodman

Let’s Talk About My Social Media
Profiles
&
Presence Communities
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising

Enough about my social media and apps,
let’s talk about my social causes!

Contest Opens: December 13, 2007 3:00 PM

December 13, 2007
3:01 PM

I open my Kimono

Strategy
Make It Personal
Theory

“The message is not about the charity.
It’s about why the messenger cares.”
Katya Andresen, Network For Good

Ladder of Engagement
Participator Type
Instigators
Evangelists
Donors
Spreaders
Happy
Bystanders
Listen Share Money Solicit Create
Involvement
Network Weaver

Strategy: Stories

Strategy
Three R’s of Network Weaving

Relationship Building

Rewards

Reciprocity

The Three R’s of Network Weaving
In Action

Strategy
Fun, Humor, Easy
Urgency, Competition,
and Passion!

What’s more fun than
a birthday party?

125 people donated!

But my birthday was Jan. 11th and we
had 20 more days to go …

With 36 hours before the deadline …

•Open the Kimono
•Make it personal
•Use the Ladder of Engagement
•Stories
•The Three R’s of Network Weaving
•Fun, Humor, Easy, Urgency, and
Competitive Spirit
•Say thank you in meaningful and
creative ways