Welcome to the Conversation Social Media

Fun Intro Positive or Negative: News Travels Fast People will spread information with or without traditional means.

Positive or Negative: News Travels Fast

People will spread information with or without traditional means.

Fun Intro The “Call” happened in early June of 2006. Blog Insignificant Thoughts : June 20 The Consumerist and DIGG: June 21 The New York Post: June 23 The New York Times: June 24 The Today Show: June 26 NightLine: July 14

The “Call” happened in early June of 2006.

Blog Insignificant Thoughts : June 20

The Consumerist and DIGG: June 21

The New York Post: June 23

The New York Times: June 24

The Today Show: June 26

NightLine: July 14

Part 1: What is Social Media? Very old Method: The Apple Cart that still Runs

Very old Method: The Apple Cart that still Runs

Part 1: What is Social Media? Find the Pain.

Find the Pain.

Part 2: How can we use it? Free Service: www.google.com/alerts

Some Listening Devices: Pay Service: ORM, Bozell offered service that tracks and sorts all instances of client mention online. Free Services: Blog Searches www.blogsearch.google.com www.technorati.com Part 2: How can we use it?

Some Listening Devices:

Pay Service:

ORM, Bozell offered service that tracks and sorts all instances of client mention online.

Free Services:

Blog Searches

www.blogsearch.google.com

www.technorati.com

Part 2: How can we use it? Free Service: www.Backtype.com

Free Service: www.Backtype.com

Part 2: How can we use it? Free Services: Story Searches www.digg.com www.reddit.com

Free Services:

Story Searches

www.digg.com

www.reddit.com

Part 2: How can we use it? Microblogging: provides real-time responses We can search this: http://search.twitter.com

Microblogging: provides real-time responses

We can search this:

http://search.twitter.com

Part 2: How can we use it? Free Service: www.boardtracker.com

Part 2: How can we use it? Free Services: Groups Searches www.group.google.com www.group.yahoo.com www.facebook.com www.myspace.com www.linkedin.com

Free Services:

Groups Searches

www.group.google.com

www.group.yahoo.com

www.facebook.com

www.myspace.com

www.linkedin.com

Part 2: How can we use it? Free Services: Evolving Theme Searches www.blogpulse.com Keyword Search http://freekeywords.wordtracker.com

Free Services:

Evolving Theme Searches

www.blogpulse.com

Keyword Search

http://freekeywords.wordtracker.com

Part 2: How can we use it? Google Alerts Get RSS feeds from useful bloggers and sites www.bloglines.com www.feedbucket.com

Google Alerts

Get RSS feeds from useful bloggers and sites

www.bloglines.com

www.feedbucket.com

Part 2: How can we use it?

What do I do now? Ask Questions

Ask Questions