Katie Crossan<br />And<br />SabiahKhatun<br />
BRIEF<br />To create an ambient advert for the Hothouse roof.<br />Client: Heinz<br />A continuation from their recent bra...
IT HAS TO BE HEINZ<br />The TV campaign consists of the moments in life<br />where only Heinz will do<br />
FREEFORM & THE HOTHOUSE<br />Multi-award winning building and centre for the creative industries and the arts.<br />Ethics...
Train View<br />As 150 000 people pass this roof on the traindaily, we knew that this piece of advertisement had to be VER...
1stINITIAL IDEAS<br />We came up with: The Heinz Family<br />
1st INITIAL IDEAS<br />Lines that fit the family idea:<br />‘When all else fails, it has to be Heinz’<br />‘Your friend wh...
EVALUATION OF THESE IDEAS<br />Portrayed the idea of home. Life and ethics of Heinz being the one that satisfies<br />HOWE...
2nd IDEAS<br />With AMV, we looked at the ethics of Freeform and the Hothouse and also what Heinz do to keep their carbon ...
2nd IDEAS<br />Heinz Beanz Can Forest<br />
Getting Creative<br />After being stuck for ideas for quite some time we had help to get our creative juices flowing.<br /...
FINAL INSPIRATION<br />‘Heinz uses thinner tin plate with up to 60% recycled steel’<br />From here, we created two mood bo...
FINAL IDEAS<br />
FEATHERS<br />
FEATHERS<br />
SCALES<br />
SCALES<br />
WINGS<br />
WINGS<br />
HOT AIR BALLOON<br />
FINAL, FINAL IDEA!<br />
HEINZ CAN BALLOONS ON HOT HOUSE ROOF<br />
We chose this idea as:<br />It shows Heinz are doing something for the environment<br />Warm, fun and simple  idea<br />Hu...
Special thanks to:<br />Vicky Allard<br />Paul Brazier<br />Adam Chiappe<br />Matthew Saunby<br />Tracey McIntosh<br />Dav...
And everyone that helped with our ideas and made our work experience worthwhile and special.<br />
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Heinz Amv Bbdo

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Katie Crossan
Sabiah Khatun

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Heinz Amv Bbdo

  1. 1. Katie Crossan<br />And<br />SabiahKhatun<br />
  2. 2. BRIEF<br />To create an ambient advert for the Hothouse roof.<br />Client: Heinz<br />A continuation from their recent brand campaign<br />‘IT HAS TO BE HEINZ’<br />
  3. 3. IT HAS TO BE HEINZ<br />The TV campaign consists of the moments in life<br />where only Heinz will do<br />
  4. 4. FREEFORM & THE HOTHOUSE<br />Multi-award winning building and centre for the creative industries and the arts.<br />Ethics consist of:<br />Arts and creativity for the community<br />Values of being Eco-friendly<br />
  5. 5.
  6. 6. Train View<br />As 150 000 people pass this roof on the traindaily, we knew that this piece of advertisement had to be VERY eye-catching and VERY bold as passengers have only about few seconds of seeing the advert.<br />
  7. 7. 1stINITIAL IDEAS<br />We came up with: The Heinz Family<br />
  8. 8. 1st INITIAL IDEAS<br />Lines that fit the family idea:<br />‘When all else fails, it has to be Heinz’<br />‘Your friend when no-one’s there, it has to be Heinz’<br />
  9. 9. EVALUATION OF THESE IDEAS<br />Portrayed the idea of home. Life and ethics of Heinz being the one that satisfies<br />HOWEVER..<br />These ideas were too big!<br />
  10. 10. 2nd IDEAS<br />With AMV, we looked at the ethics of Freeform and the Hothouse and also what Heinz do to keep their carbon footprint in shape<br />
  11. 11. 2nd IDEAS<br />Heinz Beanz Can Forest<br />
  12. 12. Getting Creative<br />After being stuck for ideas for quite some time we had help to get our creative juices flowing.<br />So we:<br />Looked at AMV’s Adam and Matthew’s idea of mood boards.<br />And then used The Idea Foundation’s creative exercises in our booklets.<br />
  13. 13. FINAL INSPIRATION<br />‘Heinz uses thinner tin plate with up to 60% recycled steel’<br />From here, we created two mood boards for inspiration, that helped us with our ideas<br />
  14. 14. FINAL IDEAS<br />
  15. 15. FEATHERS<br />
  16. 16. FEATHERS<br />
  17. 17. SCALES<br />
  18. 18. SCALES<br />
  19. 19. WINGS<br />
  20. 20. WINGS<br />
  21. 21. HOT AIR BALLOON<br />
  22. 22. FINAL, FINAL IDEA!<br />
  23. 23. HEINZ CAN BALLOONS ON HOT HOUSE ROOF<br />
  24. 24.
  25. 25. We chose this idea as:<br />It shows Heinz are doing something for the environment<br />Warm, fun and simple idea<br />Huge, bold and eye-catching idea<br />It fits in with the Freeform’s moral of being eco-friendly.<br />Good message to the community<br />It’s another reason why....<br />FINAL, FINAL IDEA!<br />
  26. 26.
  27. 27. Special thanks to:<br />Vicky Allard<br />Paul Brazier<br />Adam Chiappe<br />Matthew Saunby<br />Tracey McIntosh<br />David Holloway<br />Laura Middlehurst<br />Angela Conway<br />
  28. 28. And everyone that helped with our ideas and made our work experience worthwhile and special.<br />
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