B Rampf Session 3


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B Rampf Session 3

  1. 1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
  2. 2. Agenda <ul><li>Communication, Media and the Rise of the Internet </li></ul><ul><li>Media (R)evolution and the Challenges of Digitalization </li></ul><ul><li>New, Social and Future Media </li></ul>
  3. 3. Session 3 Global Communication Barbara Rampf, M.A. 3 March 2010
  4. 4. New Media
  5. 5. The Evolution of Media Source: Merten 2008: 479 Number of media Year
  6. 6. What is “new media”? <ul><li>“ New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as &quot;new media&quot; are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications.” </li></ul><ul><li>(Wikipedia 23.02.2010) </li></ul>
  7. 7. What‘s new about new media? (Silverstone 1999: 10)
  8. 8. … really new?! (Silverstone 1999: 11)
  9. 9. The Rise of User Generated Content Producer User Prod-user + =
  10. 10. Social Media
  11. 11. Social Media is… Inspired by http://www.i-marketing-net.de/social-networks-4/social-media-grundlagen/436/
  12. 12. The History of Social Media Taken from slideshare.com; source: http://www.prworks.ca/wp-content/socialmedia.ppt Social Media‘s Timeline … 2005 and beyond: Web 2.0 apps and User-generated content take over
  13. 13. Social Media Micro-blogging Video sharing Photo sharing Wikis Forums Blogging Podcasts Video Social network aggregation Social book-marking Social news Social networking Music and audio sharing Presentation Sharing Product reviews Business reviews Community Q&A Media and entertainment platforms Virtual worlds Game sharing Information aggregators Social media monitoring Social media analytics
  14. 14. Podcasts <ul><li>Podcast = a series of digital media files (audio/video) that are released episodically and downloaded through web syndication </li></ul><ul><li>`iPod´ + `broadcasting´ </li></ul><ul><li>Via Podcatcher (iTunes) </li></ul>
  15. 15. Podcast Stats <ul><li>20% of Spanish Internet users download Podcasts at least once a month (2008) </li></ul><ul><li>9% of German Internet users do (2008) </li></ul>Source: EIAA Mediascope Europe Study 2008
  16. 16. Micro-blogging (Twitter)
  17. 17. Twitter Users <ul><li>Tech-entrenched, early adopters </li></ul><ul><li>Those claiming use of online social media is their favorite leisure activity </li></ul><ul><li>Users of multiple forms of online social media </li></ul><ul><li>Over 30 years of age </li></ul><ul><li>Self-employed, entrepreneurs </li></ul><ul><li>Those using mobile phones to access their respective social media </li></ul><ul><li>Those preferring to contact friends via online social media vs. the telephone </li></ul>Sources: http://www.crowdscience.com, http://www.nickburcher.com
  18. 18. Twitter Stats I Source: http://techcrunch.com/2010/02/22/twitter-50-million-tweets-day/ Tweets per Day
  19. 19. Twitter Stats II Source: http://www.informationisbeautiful.net If Twitter was 100 People…
  20. 20. Google Buzz
  21. 21. After 2 Days of Google Buzz… <ul><li>9 million posts and comments </li></ul><ul><li> over 160,000 posts and comments per hour in the first days </li></ul><ul><li>200 posts per minute from mobile phones </li></ul><ul><li>A lot of critisism & security fixes </li></ul>Source: http://techcrunch.com/
  22. 22. Social Networking Sites
  23. 23. SNS Facts <ul><li>40% of German Internet users use SNS at least once a month, 32% communicate via SNS (2008) </li></ul><ul><li>55% of Spanish Internet users use SNS at least once a month, 47% communicate via SNS (2008) </li></ul>Source: EIAA Mediascope Europe Study 2008
  24. 24. Facebook - Tuenti - Myspace Source: http://trends.google.com Daily Unique Visitors (Spain)
  25. 25. Facebook
  26. 26. Facebook Facts <ul><li>Facebook is the fastest growing SNS in Germany: 2 millions of users in 2009, 7.5 millions in 2010 </li></ul><ul><li>In February 2010, Facebook had 400 million total users, 25% percent of them tapping into the site from their mobile phones. </li></ul><ul><li>A recent British study shows that Facebook is the main reason to go online out of home or office: It‘s even viewed by more people than all Google sites combined and people spend the most time on Facebook on the go. </li></ul>Sources: http://blog.facebook.com/blog.php?post=297879717130; http://faz-community.faz.net/blogs/netzkonom/archive/2010/ 02/16/facebook-fuehrt-das-mobile-internet-an.aspx, http://www.wuv.de/nachrichten/digital/facebook_chefin_sheryl_sandberg_deutschland_holt_stark_auf
  27. 27. The average Facebook user… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/
  28. 28. Each day/week/month… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/
  29. 29. Identity
  30. 30. What‘s Identity? <ul><li>Part of the self-concept (the totality of a person‘s thoughts and feelings) </li></ul><ul><li>That part of the self “by which we are known to others” (Altheide 2000: 2) </li></ul><ul><li>“ Identities are what we convince others to think of us as” (Zhao et al. 2008: 1832) </li></ul>
  31. 31. What‘s Identity Construction? <ul><li>Process that involves “identity announcement” and “identity placement” (Stone 1981: 188) </li></ul><ul><li>Usually constructed under a unique setting of circumstances </li></ul><ul><li>Face-to-face: manipulation of physical settings and “personal front” to generate a desired impression on others </li></ul>
  32. 32. Online Identity
  33. 33. Identity Construction & Internet <ul><li>Changed conditions </li></ul><ul><li>“ Role-playing” vs. “anchored relationships” </li></ul>Gender Switching Age switching Ethnicity switching Switching from marginalized to mainstream identities Switching from mainstream to ideal identities
  34. 34. Online Identity Development I <ul><li>Self-presentation </li></ul><ul><li>Self-disclosure </li></ul><ul><li>Higher degree online </li></ul><ul><li>Internet anonymity </li></ul>
  35. 35. Online Identity Development II <ul><li>Identity shifting </li></ul><ul><li>Identity development </li></ul><ul><li>Identity exploring </li></ul><ul><li>Identity change </li></ul>
  36. 36. Self-disclosure through amateur videos posted on YouTube Source: http://www.youtube.com/watch?v=SmxZKLcQhRk “ Allows us to validate our perception of reality.“ “ Increases our self-awareness and clarifies our understanding of ourselves.“ “ Allows us to manage stress and adversity.“ “ Fulfills a human need to be known intimately and accepted.“ “ I t‘s a truly freeing experience .“
  37. 37. Identity Construction on Facebook
  38. 38. Identity construction on SNS
  39. 39. Self-presentation on Facebook <ul><li>Pictures, online albums </li></ul><ul><li>Personal interests and hobbies </li></ul><ul><li>List friends and social networks </li></ul><ul><li>Communication function: comments and messages </li></ul>
  40. 40. Identity Construction on Facebook <ul><li>Facebook relationships are anchored in offline communities </li></ul><ul><li>Emphasizing the socially desirable parts of oneself </li></ul><ul><li>De-emphasizing the socially undesirable parts of oneself </li></ul>
  41. 41. Outlook
  42. 42. Google Epic 2015
  43. 43. Google Buzz
  44. 44. Thank you for your attention! <ul><li>Barbara Rampf, M.A. </li></ul><ul><li>Ludwig-Maximilians-Universität </li></ul><ul><li>Institut für Kommunikationswissenschaft und Medienforschung </li></ul><ul><li>Schellingstraße 3 </li></ul><ul><li>D-80799 München </li></ul><ul><li>Phone: +49 (89) 2180-9440 </li></ul><ul><li>Fax: +49 (89) 2180-9429 </li></ul><ul><li>E-Mail: rampf@ifkw.lmu.de </li></ul>
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