The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Int...
Agenda<br />Presentation<br />Breakout Groups<br />Group Discussion<br />Photo:  Flickr/InTouch<br />
#1: The primary value of your business to yourself and others is intangible<br />
#1 You are Intangible<br />> 70% of business value today<br />For early stage companies, value approaches 100%<br />Photo:...
#1 You are Intangible<br />
#2:  Intangible value does not exist just because we say it does.  You must identify, capture and protect it in order to r...
#2 How to Realize Your Value<br />
#3:  You must incorporate intangible asset strategy into your business strategy to prevent the “goodwill problem.”<br />
# 3:  Preventing the “Goodwill Problem”<br />Goodwill is that value of your business attributable to intangible assets<br ...
# 3 Preventing the Goodwill Problem<br />
# 3 Preventing the Goodwill Problem<br />Bonus points for those who adopt Intangible asset strategy<br />	Those who can ar...
#4:  Make sure really need a patent before you spend the money and effort to obtain one.<br />
# 4 Make Sure You Really Need a Patent<br />When determining whether to get a patent, the worst person to ask is a patent ...
# 4 Make Sure You Really Need a Patent<br />Do You Really Know What a Patent is Good For?<br />Many business people assume...
#4 Make Sure You  Really Need a Patent<br />Common misconceptions about patents<br />Photo:  Flickr/dreamingaboutdreams<br />
#4 Make Sure You  Really Need a Patent<br />patent is worthless to your business unless<br />Photo:  Flickr/Mag3737<br />
#4 Make Sure You  Really Need a Patent<br />Realities of patent process reduce viability as business decision<br />Photo: ...
#5:  Even if you can get a patent, consider alternatives that are less costly and provide protection more quickly. <br />
#5 Alternatives to Patenting<br /><ul><li>Other protection pathways:  The Regulars</li></ul>Photo:  Flickr/manywinters<br />
#5 Alternatives to Patenting<br />Other protection pathways:  The Not so Regulars<br />Photo:  Flickr/manywinters<br />
Break Out Session:  15 minutes<br />1.  Pick one or more business ideas from your group and identify the competitive diffe...
Discussion Session:  15 minutes<br />1.  Competitive differentiation.<br />2.  Preliminary value for the competitive diffe...
Thanks!<br />Photo:  Flickr/YellowCakeMushroom<br />
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The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets

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This is the presentation I made at the May 8, 2010 Idea to Market Bootcamp at Kennesaw State University. It contains my usual contrarian advice to entrepreneurs.

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The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets

  1. 1. The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets<br />Jackie Hutter, MS, JD<br />Decatur, GA<br />404-797-8124<br />www.HutterGroup.com<br />www.PatentMatchMaker.com<br />www.ipAssetMaximizerBlog.com<br />Twitter @ipStrategist<br />
  2. 2. Agenda<br />Presentation<br />Breakout Groups<br />Group Discussion<br />Photo: Flickr/InTouch<br />
  3. 3. #1: The primary value of your business to yourself and others is intangible<br />
  4. 4. #1 You are Intangible<br />> 70% of business value today<br />For early stage companies, value approaches 100%<br />Photo: Flickr/Lani_Barbitta<br />
  5. 5. #1 You are Intangible<br />
  6. 6. #2: Intangible value does not exist just because we say it does. You must identify, capture and protect it in order to realize it.<br />
  7. 7. #2 How to Realize Your Value<br />
  8. 8. #3: You must incorporate intangible asset strategy into your business strategy to prevent the “goodwill problem.”<br />
  9. 9. # 3: Preventing the “Goodwill Problem”<br />Goodwill is that value of your business attributable to intangible assets<br />Example<br />You think your business is worth $50 Million but accountants can only find $10 Million in “hard” assets<br />Where does that $40 Million come from?<br />Goodwill is often in the eye of the beholder<br />You are responsible for demonstrating why your business is worth all that extra money!<br />
  10. 10. # 3 Preventing the Goodwill Problem<br />
  11. 11. # 3 Preventing the Goodwill Problem<br />Bonus points for those who adopt Intangible asset strategy<br /> Those who can articulate their business value will be perceived by potential investors or acquirers as having better management skills<br />Will allow you to stand out from others<br />
  12. 12. #4: Make sure really need a patent before you spend the money and effort to obtain one.<br />
  13. 13. # 4 Make Sure You Really Need a Patent<br />When determining whether to get a patent, the worst person to ask is a patent attorney.<br />They’re job is to draft patents, not give business advice.<br />Photo: Flickr/Alibubba<br />
  14. 14. # 4 Make Sure You Really Need a Patent<br />Do You Really Know What a Patent is Good For?<br />Many business people assume that filing for a patent is a necessary step in creating a business<br />Could be waste of resources<br />Money and time<br />Others assume that not necessary in their business<br />Often wrong<br />Photo: Flickr/marco_bellucci<br />
  15. 15. #4 Make Sure You Really Need a Patent<br />Common misconceptions about patents<br />Photo: Flickr/dreamingaboutdreams<br />
  16. 16. #4 Make Sure You Really Need a Patent<br />patent is worthless to your business unless<br />Photo: Flickr/Mag3737<br />
  17. 17. #4 Make Sure You Really Need a Patent<br />Realities of patent process reduce viability as business decision<br />Photo: Flickr/Khalid A.K.<br />
  18. 18. #5: Even if you can get a patent, consider alternatives that are less costly and provide protection more quickly. <br />
  19. 19. #5 Alternatives to Patenting<br /><ul><li>Other protection pathways: The Regulars</li></ul>Photo: Flickr/manywinters<br />
  20. 20. #5 Alternatives to Patenting<br />Other protection pathways: The Not so Regulars<br />Photo: Flickr/manywinters<br />
  21. 21. Break Out Session: 15 minutes<br />1. Pick one or more business ideas from your group and identify the competitive differentiation.<br />2. Develop a preliminary value for the competitive differentiation. <br />3. Suggest ways to protect and realize each competitive differentiation.<br />
  22. 22. Discussion Session: 15 minutes<br />1. Competitive differentiation.<br />2. Preliminary value for the competitive differentiation. <br />3. Ways to protect and realize each competitive differentiation.<br />
  23. 23. Thanks!<br />Photo: Flickr/YellowCakeMushroom<br />

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