Mobilgi Field Solutions MAS

Retail Auditing Technology

Mobilgi Technologies
2009

Mobilgi Field Automation Solutions
About Us
Mobilgi Technologies LLC is the leading provider of mobile business solutions technology in Turkey, The Practice distribute these services in Russia. Our systems provide comprehensive data gathering, management, and reporting services using handheld devices (PDAs), satellite communication, and platform-free Web technologies. We customize our services according to the specific needs of each client and deliver added-value through our experience with a broad range of products, sectors, and markets.
Since 2001, Mobilgi has been working with leading companies in the FMCG, consumer durables, pharmaceutical, financial, retail, and marketing services sectors, helping our clients revolutionize the way they conduct their field sales and marketing functions.

Our Vision
Our vision is to remain the dominant service provider in our region and to compete meaningfully in international markets. To do this, we are constantly monitoring and adopting the latest technologies in remote business communications as well as keeping abreast of developments in world-class field sales and marketing practices.
Mobilgi is more than just a software company. Our key managers also have experience in field and trade marketing management. We understand the issues our clients’ sales and marketing managers face on a daily basis because we’ve lived it.

Why Mobilgi?
Software as a Service (SaaS)
Mobilgi Technologies provides comprehensive data collection, management, and reporting software via handheld computers (PDAs) and platform-free Internet-based system access. Field sales representatives are no longer burdened with clumsy paper- and telephone-based data collection methods, and managers are no longer handicapped with having to make decisions based on information that may be days old. By replacing these obsolete systems with mobile solutions, we enable our customers’ sales and marketing managers to access up-to-the-minute information directly from the field; and our reporting tools analyze and format the collected data automatically.
Quick Turnkey Delivery Solution
All of this in a pay-as-you-go turnkey system that requires no hardware or software investment!

Why Mobilgi?
Flexibility
Mobilgi Systems work with all PalmOS, Windows Mobile 5 and Windows Mobile 6 platforms. In 2009 our systems will accomodate Blackberry and other smart mobile telephones supported by Java software.
Web-based Solutions
Our web-based, platform-free systems allow company managers to access all field data and reports from any Internet browser anywhere in the world, 24/7.

Our Systems
Mobile Survey System (MSS)
Mobile Data Synchronization
System
Merchandising and Sales System (MAS)
Distributor Follow-up
Support System
Automated GLOBALSCORE
Merchandising Audit System
Field Sales Support System
(SDS)

Mobilgi Merchandising and Sales
(MAS) System

Does this describe your Company’s retail challenge?

You face stiff competition in the retail space.
Your products are sold in a broad range of outlets, from large supermarket chains to small neighborhood shops.
Your sales depend on effective point-of-sale presence – merchandising and marketing efforts.
Youneed increasingly more sophisticated business intelligence to gain a competitive advantage.

LOSS OF SALES
UNHAPPY CUSTOMERS
UNHAPPY STORES
And you’re not always sure that your merchandisers are controlling
‘shelf disease’:

Out of stocks
Expired products
No shelf discipline
Dusty SKUs
Expired promotional messages
All of which result in:

The Solution
Mobile Merchandising and Sales Automation System
Mobilgi Merchandising Automation System (MAS) is a hand-held automated data-capture solution that provides ready-to-use, real-time information for sales-point decision-making. With Mobilgi MAS marketing and sales managers now can:

be everywhere their products are sold – all the time,
immediately know their products’ merchandising and promotion situation,
AND see what their competitors are doing!

Sales point data collected:
Inventory status Competitor pricing data
Product orders Competitor shelf share
SKU penetration Competitor promotional activities
Plan-o-gram compliance and more!
Display placement
Pricing compliance

Mobilgi MAS strategic benefits:

Communicate with your merchandisers instantly to control your products’ in-store availability, visibility, and communication.
Schedule messages to send to field staff with reminders of tasks, and monitor how/when they are implemented.
Ensure effective deployment ofyourfee-paid promotional campaigns and compliance with display/shelf space contractual agreements.
Monitor market conditions and track your competitors’ in-storeactivities.
Spot and activate new trade channel and promotional opportunities immediately.

Mobilgi Merchandising Automation System provides:
Sales point data:
Inventory status
Product orders
SKU penetration
Plan-o-gram compliance
Display placement
Competitive data:
Pricing
Shelf-share
Promotional activities
‘Real-time’ information:
Continuous data collection and analysis
24/7 capability
Bi-directional communication:
Scheduled task setting and control
Instant messaging to merchandisers on store status information seen in ‘real time’
Reporting:
Automated report generation and sharing
Instant historic data retrieval
Elimination of paper documents
Ease of use:
‘Palm’ system data entry
Web browser system data viewing
Logistics:
Data from any sales point
Anywhere in the world wherever Internet connections are available.
Security:
Multi-level data access and password system
Cost Economy
MAS is platform-free. No dedicated server or software purchase required.
Efficient data synchronization keeps telecommunications costs minimal.
Use any palm-type unit from most economical to most sophisticated.

Now you can be PRO-active rather than reactive!

Benefit from real-timetrade channelposition visibility.
Make and implement decisions immediately – before your competition can act.
Adjust promotional campaigns on the fly.
Revise merchandiser routing to pre-empt competitor activities.
Conductad hoc research surveys with customers.
Increase your company’s competitiveness as a result of increased responsiveness.

Mobilgi Merchandising Automation Clients
MAS users include companies from the following sectors:

FMCG
Banking and financial
Telecom
Consumer durables retailers
Manufacturering
Distribution companies

For a demonstration of MobilgiTechnologiesField Automation Solutionsin Russia contact:
Danny Eldridge / danny@thepractice.ru / +7 903 519 8114
Liudmila Lukashova / liudmila@thepractice.ru / +7 906 761 6159
29.09.2009
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