Intranet 2.0 (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media

Agenda Update - 2 min. Wisdom of crowds - 1 min. Intranet 2.0 overview - 5 min. Case study examples - 35 min. Lessons learned - 2 min. Practical advice - 5 min. Q & A - 10 min. Intranet 2.0 service - 1 min.

Update - 2 min.

Wisdom of crowds - 1 min.

Intranet 2.0 overview - 5 min.

Case study examples - 35 min.

Lessons learned - 2 min.

Practical advice - 5 min.

Q & A - 10 min.

Intranet 2.0 service - 1 min.

Encouraging growth in client base New clients across North America Additions to the Prescient team New knowledge to complement Prescient methodology Exciting opportunity for exchange, discussion Social media SharePoint Intranet Value Prescient Update

Encouraging growth in client base

New clients across North America

Additions to the Prescient team

New knowledge to complement Prescient methodology

Exciting opportunity for exchange, discussion

Social media

SharePoint

Intranet Value

The wisdom of crowds

The power of ‘group’ Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Intranet 2.0 / Web 2.0 Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many

Promote networks of relationships

Transforms users into publishers

Discuss, share & collaborate

From one to many -> many to many

Web 2.0 (thanks to Shel Holtz) Conversation-enabled publishing platforms Blogs, podcasts, Technorati Social networks Facebook, LinkedIn, MySpace Social bookmarking Delic.io.us, Digg, StumbleUpon Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging) Jaiku, Twitter, Pownce Content sharing sites YouTube, Flickr, ePinions.com Virtual networking platforms Second Life, There.com

Conversation-enabled publishing platforms

Blogs, podcasts, Technorati

Social networks

Facebook, LinkedIn, MySpace

Social bookmarking

Delic.io.us, Digg, StumbleUpon

Democratized content networks

Wikipedia, Yahoo! Groups, MyStarbucksIdea

Presence networks (micro-blogging)

Jaiku, Twitter, Pownce

Content sharing sites

YouTube, Flickr, ePinions.com

Virtual networking platforms

Second Life, There.com

Social media revolution 4 of the Top 9 most visited sites on the Internet Source: Alexa.com Yahoo! Google YouTube Windows Live MSN Myspace Wikipedia Facebook Blogger

4 of the Top 9 most visited sites on the Internet

Source: Alexa.com

Yahoo!

Google

YouTube

Windows Live

MSN

Myspace

Wikipedia

Facebook

Blogger

Intranet evolution Intranet 1.0 Intranet 2.0 Corporate news Submit news Executives speech Executive blog Taxonomy Folksonomy Quick poll Discussion forums Annual employee broadcast Regular podcast CMS Wikis Directories (A-Z) Tagging Sticky content RSS

Intranet 1.0 Intranet 2.0

Corporate news Submit news

Executives speech Executive blog

Taxonomy Folksonomy

Quick poll Discussion forums

Annual employee broadcast Regular podcast

CMS Wikis

Directories (A-Z) Tagging

Sticky content RSS

Web 2.0 and CIOs Source: CIO Magazine

Controlling the message Employees use social media & are having work conversations externally How are you influencing the conversation? Walmarting Across America (A fake blog used as http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

Employees use social media & are having work conversations externally

How are you influencing the conversation?

Walmarting Across America (A fake blog used as

http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

National City intranet Executive blogs Podcasting Employee discussion forums Measurement

Executive blogs

Podcasting

Employee discussion forums

Measurement

Barnes & Noble – CEO Blog Topical matters from the CEO Employees post comments Comments are approved / denied through an administration system Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule

Topical matters from the CEO

Employees post comments

Comments are approved / denied through an administration system

Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule

Employee blogs - Sun

May 2008 July 2008 Sun blog stats

Sun Blogging Policy Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “ Work-related legal proceedings or controversies" Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

Prohibits discussing "non-public" information:

Financial data

Programming code

Personal information about other individuals

“ Work-related legal proceedings or controversies"

BT Blog Central

BT - Employee blogs

Cisco CEO Vlog Regular video blog by CEO John Chambers Text version also available Employees can subscribe via RSS Employees can post comments

Regular video blog by CEO John Chambers

Text version also available

Employees can subscribe via RSS

Employees can post comments

Wiki Wikis allow everyone to participate Wiki is stripped down CMS Any user can edit any other’s text

Wikis allow everyone to participate

Wiki is stripped down CMS

Any user can edit any other’s text

Wikipedia.org 9 million files, 75,000 active authors, 250 languages

9 million files, 75,000 active authors, 250 languages

Wiki-based intranet: Placemaking

BT - Wikis 500,000 employee wikis Mostly business related Examples: Ecosystem project Customer care Network design Outreach database Operational and technical plan

500,000 employee wikis

Mostly business related

Examples:

Ecosystem project

Customer care

Network design

Outreach database

Operational and technical plan

BTpedia

Social networking Promoting online connections & collaboration

Promoting online connections & collaboration

BlueShirtNation An employee can put an idea on the site and get funding for their idea anywhere in the company Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%

An employee can put an idea on the site and get funding for their idea anywhere in the company

Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%

IBM’s Beehive Like Facebook, Beehive users (appropriately called bees) can: create a profile post pictures updates comments organize events tag others’ photos Beehive enables IBMers to track friends and share social activities.

Like Facebook, Beehive users (appropriately called bees) can:

create a profile

post pictures

updates

comments

organize events

tag others’ photos

Beehive enables IBMers to track friends and share social activities.

Employee social networking

IBM’s Beehive “ New Bees” accumulate points for activity including posts, comments, and photos As you accumulate points IBMers grow: New bee Working bee Busy bee Super bee “ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.” - IBM’s Liam Cleaver

“ New Bees” accumulate points for activity including posts, comments, and photos

As you accumulate points IBMers grow:

New bee

Working bee

Busy bee

Super bee

“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”

- IBM’s Liam Cleaver

IBM’s Beehive 35,000 registered “bees” 280,000 social network connections 150,000 comments Shared over 43,000 photos Created over 15,000 "hive fives" Hosted over 2000 events

35,000 registered “bees”

280,000 social network connections

150,000 comments

Shared over 43,000 photos

Created over 15,000 "hive fives"

Hosted over 2000 events

People tagging A form of social bookmarking that enables people to organize their contacts into groups Contacts or people are labeled or “tagged” with keywords Keywords or “tags” relate to a subject matter or expertise E.g. A tag for a doctor might read: Surgeon Doctor MD Heart Cardiovasular

A form of social bookmarking that enables people to organize their contacts into groups

Contacts or people are labeled or “tagged” with keywords

Keywords or “tags” relate to a subject matter or expertise

E.g. A tag for a doctor might read:

Surgeon

Doctor

MD

Heart

Cardiovasular

IBM’s Fringe Fringe allows people to create a more robust employee profile Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.

Fringe allows people to create a more robust employee profile

Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.

Purpose 385,000 employees > 1.5 million directory hits per day Only 40% of profiles have been updated in the previous 9 month period

385,000 employees > 1.5 million directory hits per day

Only 40% of profiles have been updated in the previous 9 month period

How it works Fringe profiles display contact information and automatically generated information from the directory as well as Communities that they belong to Blog entries Bookmarked pages (from their social bookmarking tool, Dogear) When you tag someone, they can tag you back (forcing extra diligence and consideration) Authors of a tag are displayed when hovering over a tag An outgoing tag cloud shows which tags a person has applied to another No private or hidden tags Search for people or experts by tag (subject matter)

Fringe profiles display contact information and automatically generated information from the directory as well as

Communities that they belong to

Blog entries

Bookmarked pages (from their social bookmarking tool, Dogear)

When you tag someone, they can tag you back (forcing extra diligence and consideration)

Authors of a tag are displayed when hovering over a tag

An outgoing tag cloud shows which tags a person has applied to another

No private or hidden tags

Search for people or experts by tag (subject matter)

Why it works “These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications. “People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”

“These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications.

“People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”

BT Social Networking Full screen version at: http://richarddennison.files.wordpress.com/2008/06/social-networking.jpg

Why? BT views social media tools as a huge opportunity to transform the way employees interact Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’ No anonymous posting “ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.” Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

BT views social media tools as a huge opportunity to transform the way employees interact

Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’

No anonymous posting

“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”

Lessons learnt Focus on value not risk! Start anywhere … start immediately Start small and build slowly – follow the energy of yes through the network We learn what works by doing the work … so … … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply! Engage legal/HR/security early… and emphasise evolution not revolution Have realistic expectations … the intranet is not the internet! Harness the enthusiasm of the enthusiastic … especially if senior Sometimes … ‘ the only form of transportation is a leap of faith’ ! … proceed until apprehended! Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Focus on value not risk!

Start anywhere … start immediately

Start small and build slowly – follow the energy of yes through the network

We learn what works by doing the work … so …

… let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!

Engage legal/HR/security early… and emphasise evolution not revolution

Have realistic expectations … the intranet is not the internet!

Harness the enthusiasm of the enthusiastic … especially if senior

Sometimes … ‘ the only form of transportation is a leap of faith’ !

Last words “ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!” Richard Dennison, Knowledge Management & Social Media Manager, BT

“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!”

Richard Dennison, Knowledge Management & Social Media Manager, BT

Practical advice

Best Practices Planning – the essential requisite Leadership sets the tone Engaging the audience Evolution, not revolution (trial & test) Benchmark and cherry-pick from the leaders Monitor the conversation Keep pace with the trends and best practices Measure, measure, measure

Planning – the essential requisite

Leadership sets the tone

Engaging the audience

Evolution, not revolution (trial & test)

Benchmark and cherry-pick from the leaders

Monitor the conversation

Keep pace with the trends and best practices

Measure, measure, measure

Trial #1 Executive Blog: Start a joint executive blog where each executive is expected to create one blog a month Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post User comments Trackbacks RSS subscription Metrics analysis

Executive Blog:

Start a joint executive blog where each executive is expected to create one blog a month

Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post

User comments

Trackbacks

RSS subscription

Metrics analysis

Trial #2 Podcasts: Record events and speeches and upload to the intranet

Podcasts:

Record events and speeches and upload to the intranet

Trial #3 Wiki: Create a wiki for company and industry acronyms and jargon

Wiki:

Create a wiki for company and industry acronyms and jargon

Intranet 2.0 Blueprint Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?

Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality

Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts

Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Questions? Toby Ward, Prescient Digital Media (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)

Prescient Digital Media Ph: 416.926.8800 www.PrescientDigital.com www.IntranetBlog.com www.GetStrat.com http://blog.ragan.com/contentmatters/ http://intranetreport.libsyn.com/ Facebook “Intranet Global Forum”