Intranet 2.0 Prescient Slideshare July 2008
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Intranet 2.0 Prescient Slideshare July 2008

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The Intranet 2.0 webinar for Prescient Digital Media with great case study examples from IBM, BT, Cisco, and many others. ...

The Intranet 2.0 webinar for Prescient Digital Media with great case study examples from IBM, BT, Cisco, and many others.
www.prescientdigital.com

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  • 1. Intranet 2.0 (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media
  • 2. Agenda
    • Update - 2 min.
    • Wisdom of crowds - 1 min.
    • Intranet 2.0 overview - 5 min.
    • Case study examples - 35 min.
    • Lessons learned - 2 min.
    • Practical advice - 5 min.
    • Q & A - 10 min.
    • Intranet 2.0 service - 1 min.
  • 3.
    • Encouraging growth in client base
      • New clients across North America
    • Additions to the Prescient team
      • New knowledge to complement Prescient methodology
    • Exciting opportunity for exchange, discussion
      • Social media
      • SharePoint
      • Intranet Value
    Prescient Update
  • 4. The wisdom of crowds
  • 5. The power of ‘group’
    • Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess
  • 6. Intranet 2.0 / Web 2.0
    • Promote networks of relationships
    • Transforms users into publishers
    • Discuss, share & collaborate
    • From one to many -> many to many
  • 7. Web 2.0 (thanks to Shel Holtz)
    • Conversation-enabled publishing platforms
      • Blogs, podcasts, Technorati
    • Social networks
      • Facebook, LinkedIn, MySpace
    • Social bookmarking
      • Delic.io.us, Digg, StumbleUpon
    • Democratized content networks
      • Wikipedia, Yahoo! Groups, MyStarbucksIdea
    • Presence networks (micro-blogging)
      • Jaiku, Twitter, Pownce
    • Content sharing sites
      • YouTube, Flickr, ePinions.com
    • Virtual networking platforms
      • Second Life, There.com
  • 8. Social media revolution
    • 4 of the Top 9 most visited sites on the Internet
    • Source: Alexa.com
    • Yahoo!
    • Google
    • YouTube
    • Windows Live
    • MSN
    • Myspace
    • Wikipedia
    • Facebook
    • Blogger
  • 9. Intranet evolution
    • Intranet 1.0  Intranet 2.0
    • Corporate news Submit news
    • Executives speech Executive blog
    • Taxonomy Folksonomy
    • Quick poll Discussion forums
    • Annual employee broadcast Regular podcast
    • CMS Wikis
    • Directories (A-Z) Tagging
    • Sticky content RSS
  • 10. Web 2.0 and CIOs Source: CIO Magazine
  • 11. Controlling the message
    • Employees use social media & are having work conversations externally
    • How are you influencing the conversation?
    • Walmarting Across America (A fake blog used as
    • http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm
  • 12. WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
  • 13. National City intranet
    • Executive blogs
    • Podcasting
    • Employee discussion forums
    • Measurement
  • 14. Barnes & Noble – CEO Blog
    • Topical matters from the CEO
    • Employees post comments
    • Comments are approved / denied through an administration system
    • Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule
  • 15. Employee blogs - Sun
  • 16. May 2008 July 2008 Sun blog stats
  • 17. Sun Blogging Policy
    • Prohibits discussing "non-public" information:
      • Financial data
      • Programming code
      • Personal information about other individuals
      • “ Work-related legal proceedings or controversies"
    Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html
  • 18. BT Blog Central
  • 19. BT - Employee blogs
  • 20.  
  • 21.  
  • 22. Cisco CEO Vlog
    • Regular video blog by CEO John Chambers
    • Text version also available
    • Employees can subscribe via RSS
    • Employees can post comments
  • 23. Wiki
    • Wikis allow everyone to participate
    • Wiki is stripped down CMS
    • Any user can edit any other’s text
  • 24. Wikipedia.org
    • 9 million files, 75,000 active authors, 250 languages
  • 25.  
  • 26.  
  • 27. Wiki-based intranet: Placemaking
  • 28.  
  • 29. BT - Wikis
    • 500,000 employee wikis
    • Mostly business related
    • Examples:
      • Ecosystem project
      • Customer care
      • Network design
      • Outreach database
      • Operational and technical plan
  • 30. BTpedia
  • 31. Social networking
    • Promoting online connections & collaboration
  • 32. BlueShirtNation
    • An employee can put an idea on the site and get funding for their idea anywhere in the company
    • Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%
  • 33. IBM’s Beehive
    • Like Facebook, Beehive users (appropriately called bees) can:
      • create a profile
      • post pictures
      • updates
      • comments
      • organize events
      • tag others’ photos
    • Beehive enables IBMers to track friends and share social activities.
  • 34. Employee social networking
  • 35. IBM’s Beehive
    • “ New Bees” accumulate points for activity including posts, comments, and photos
    • As you accumulate points IBMers grow:
      • New bee
      • Working bee
      • Busy bee
      • Super bee
    • “ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”
      • - IBM’s Liam Cleaver
  • 36. IBM’s Beehive
    • 35,000 registered “bees”
    • 280,000 social network connections
    • 150,000 comments
    • Shared over 43,000 photos
    • Created over 15,000 "hive fives"
    • Hosted over 2000 events
  • 37. People tagging
    • A form of social bookmarking that enables people to organize their contacts into groups
    • Contacts or people are labeled or “tagged” with keywords
    • Keywords or “tags” relate to a subject matter or expertise
      • E.g. A tag for a doctor might read:
        • Surgeon
        • Doctor
        • MD
        • Heart
        • Cardiovasular
  • 38. IBM’s Fringe
    • Fringe allows people to create a more robust employee profile
    • Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.
  • 39.  
  • 40. Purpose
    • 385,000 employees > 1.5 million directory hits per day
    • Only 40% of profiles have been updated in the previous 9 month period
  • 41. How it works
    • Fringe profiles display contact information and automatically generated information from the directory as well as
      • Communities that they belong to
      • Blog entries
      • Bookmarked pages (from their social bookmarking tool, Dogear)
    • When you tag someone, they can tag you back (forcing extra diligence and consideration)
    • Authors of a tag are displayed when hovering over a tag
    • An outgoing tag cloud shows which tags a person has applied to another
    • No private or hidden tags
    • Search for people or experts by tag (subject matter)
  • 42. Why it works
    • “These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications.
    • “People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”
  • 43. BT Social Networking Full screen version at: http://richarddennison.files.wordpress.com/2008/06/social-networking.jpg
  • 44. Why?
    • BT views social media tools as a huge opportunity to transform the way employees interact
    • Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
    • No anonymous posting
    • “ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
    Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
  • 45. Lessons learnt
    • Focus on value not risk!
    • Start anywhere … start immediately
    • Start small and build slowly – follow the energy of yes through the network
    • We learn what works by doing the work … so …
    • … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
    • Engage legal/HR/security early… and emphasise evolution not revolution
    • Have realistic expectations … the intranet is not the internet!
    • Harness the enthusiasm of the enthusiastic … especially if senior
    • Sometimes … ‘ the only form of transportation is a leap of faith’ !
    … proceed until apprehended! Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
  • 46. Last words
    • “ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!”
      • Richard Dennison, Knowledge Management & Social Media Manager, BT
  • 47. Practical advice
  • 48. Best Practices
    • Planning – the essential requisite
    • Leadership sets the tone
    • Engaging the audience
    • Evolution, not revolution (trial & test)
    • Benchmark and cherry-pick from the leaders
    • Monitor the conversation
    • Keep pace with the trends and best practices
    • Measure, measure, measure
  • 49. Trial #1
    • Executive Blog:
      • Start a joint executive blog where each executive is expected to create one blog a month
      • Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post
        • User comments
        • Trackbacks
        • RSS subscription
        • Metrics analysis
  • 50. Trial #2
    • Podcasts:
      • Record events and speeches and upload to the intranet
  • 51. Trial #3
    • Wiki:
      • Create a wiki for company and industry acronyms and jargon
  • 52. Intranet 2.0 Blueprint
    • Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
    • Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
    • Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
    • Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS
  • 53. Questions? Toby Ward, Prescient Digital Media (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)
  • 54. Prescient Digital Media Ph: 416.926.8800 www.PrescientDigital.com www.IntranetBlog.com www.GetStrat.com http://blog.ragan.com/contentmatters/ http://intranetreport.libsyn.com/ Facebook “Intranet Global Forum”