Intranet 2.0 Prescient Slideshare July 2008

Intranet 2.0 (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media

Agenda
Update - 2 min.
Wisdom of crowds - 1 min.
Intranet 2.0 overview - 5 min.
Case study examples - 35 min.
Lessons learned - 2 min.
Practical advice - 5 min.
Q & A - 10 min.
Intranet 2.0 service - 1 min.

Encouraging growth in client base
New clients across North America
Additions to the Prescient team
New knowledge to complement Prescient methodology
Exciting opportunity for exchange, discussion
Social media
SharePoint
Intranet Value
Prescient Update

The wisdom of crowds

The power of ‘group’
Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Intranet 2.0 / Web 2.0
Promote networks of relationships
Transforms users into publishers
Discuss, share & collaborate
From one to many -> many to many

Web 2.0 (thanks to Shel Holtz)
Conversation-enabled publishing platforms
Blogs, podcasts, Technorati
Social networks
Facebook, LinkedIn, MySpace
Social bookmarking
Delic.io.us, Digg, StumbleUpon
Democratized content networks
Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging)
Jaiku, Twitter, Pownce
Content sharing sites
YouTube, Flickr, ePinions.com
Virtual networking platforms
Second Life, There.com

Social media revolution
4 of the Top 9 most visited sites on the Internet
Source: Alexa.com
Yahoo!
Google
YouTube
Windows Live
MSN
Myspace
Wikipedia
Facebook
Blogger

Intranet evolution
Intranet 1.0 Intranet 2.0
Corporate news Submit news
Executives speech Executive blog
Taxonomy Folksonomy
Quick poll Discussion forums
Annual employee broadcast Regular podcast
CMS Wikis
Directories (A-Z) Tagging
Sticky content RSS

Web 2.0 and CIOs Source: CIO Magazine

Controlling the message
Employees use social media & are having work conversations externally
How are you influencing the conversation?
Walmarting Across America (A fake blog used as
http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

National City intranet
Executive blogs
Podcasting
Employee discussion forums
Measurement

Barnes & Noble – CEO Blog
Topical matters from the CEO
Employees post comments
Comments are approved / denied through an administration system
Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule

Employee blogs - Sun

May 2008 July 2008 Sun blog stats

Sun Blogging Policy
Prohibits discussing "non-public" information:
Financial data
Programming code
Personal information about other individuals
“ Work-related legal proceedings or controversies"
Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

BT Blog Central

BT - Employee blogs

Cisco CEO Vlog
Regular video blog by CEO John Chambers
Text version also available
Employees can subscribe via RSS
Employees can post comments

Wiki
Wikis allow everyone to participate
Wiki is stripped down CMS
Any user can edit any other’s text

Wikipedia.org
9 million files, 75,000 active authors, 250 languages

Wiki-based intranet: Placemaking

BT - Wikis
500,000 employee wikis
Mostly business related
Examples:
Ecosystem project
Customer care
Network design
Outreach database
Operational and technical plan

BTpedia

Social networking
Promoting online connections & collaboration

BlueShirtNation
An employee can put an idea on the site and get funding for their idea anywhere in the company
Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%

IBM’s Beehive
Like Facebook, Beehive users (appropriately called bees) can:
create a profile
post pictures
updates
comments
organize events
tag others’ photos
Beehive enables IBMers to track friends and share social activities.

Employee social networking

IBM’s Beehive
“ New Bees” accumulate points for activity including posts, comments, and photos
As you accumulate points IBMers grow:
New bee
Working bee
Busy bee
Super bee
“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”
- IBM’s Liam Cleaver

IBM’s Beehive
35,000 registered “bees”
280,000 social network connections
150,000 comments
Shared over 43,000 photos
Created over 15,000 "hive fives"
Hosted over 2000 events

People tagging
A form of social bookmarking that enables people to organize their contacts into groups
Contacts or people are labeled or “tagged” with keywords
Keywords or “tags” relate to a subject matter or expertise
E.g. A tag for a doctor might read:
Surgeon
Doctor
MD
Heart
Cardiovasular

IBM’s Fringe
Fringe allows people to create a more robust employee profile
Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.

Purpose
385,000 employees > 1.5 million directory hits per day
Only 40% of profiles have been updated in the previous 9 month period

How it works
Fringe profiles display contact information and automatically generated information from the directory as well as
Communities that they belong to
Blog entries
Bookmarked pages (from their social bookmarking tool, Dogear)
When you tag someone, they can tag you back (forcing extra diligence and consideration)
Authors of a tag are displayed when hovering over a tag
An outgoing tag cloud shows which tags a person has applied to another
No private or hidden tags
Search for people or experts by tag (subject matter)

Why it works
“These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications.
“People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”

BT Social Networking Full screen version at: http://richarddennison.files.wordpress.com/2008/06/social-networking.jpg

Why?
BT views social media tools as a huge opportunity to transform the way employees interact
Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
No anonymous posting
“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Lessons learnt
Focus on value not risk!
Start anywhere … start immediately
Start small and build slowly – follow the energy of yes through the network
We learn what works by doing the work … so …
… let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
Engage legal/HR/security early… and emphasise evolution not revolution
Have realistic expectations … the intranet is not the internet!
Harness the enthusiasm of the enthusiastic … especially if senior
Sometimes … ‘ the only form of transportation is a leap of faith’ !
… proceed until apprehended! Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Last words
“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!”
Richard Dennison, Knowledge Management & Social Media Manager, BT

Practical advice

Best Practices
Planning – the essential requisite
Leadership sets the tone
Engaging the audience
Evolution, not revolution (trial & test)
Benchmark and cherry-pick from the leaders
Monitor the conversation
Keep pace with the trends and best practices
Measure, measure, measure

Trial #1
Executive Blog:
Start a joint executive blog where each executive is expected to create one blog a month
Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post
User comments
Trackbacks
RSS subscription
Metrics analysis

Trial #2
Podcasts:
Record events and speeches and upload to the intranet

Trial #3
Wiki:
Create a wiki for company and industry acronyms and jargon

Intranet 2.0 Blueprint
Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Questions? Toby Ward, Prescient Digital Media (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)

Prescient Digital Media Ph: 416.926.8800 www.PrescientDigital.com www.IntranetBlog.com www.GetStrat.com http://blog.ragan.com/contentmatters/ http://intranetreport.libsyn.com/ Facebook “Intranet Global Forum”

Intranet 2.0 Prescient Slideshare July 2008

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