Intranet 2.0 Prescient Slideshare July 2008

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The Intranet 2.0 webinar for Prescient Digital Media with great case study examples from IBM, BT, Cisco, and many others. …

The Intranet 2.0 webinar for Prescient Digital Media with great case study examples from IBM, BT, Cisco, and many others.
www.prescientdigital.com

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  • 1. Intranet 2.0 (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media
  • 2. Agenda
    • Update - 2 min.
    • Wisdom of crowds - 1 min.
    • Intranet 2.0 overview - 5 min.
    • Case study examples - 35 min.
    • Lessons learned - 2 min.
    • Practical advice - 5 min.
    • Q & A - 10 min.
    • Intranet 2.0 service - 1 min.
  • 3.
    • Encouraging growth in client base
      • New clients across North America
    • Additions to the Prescient team
      • New knowledge to complement Prescient methodology
    • Exciting opportunity for exchange, discussion
      • Social media
      • SharePoint
      • Intranet Value
    Prescient Update
  • 4. The wisdom of crowds
  • 5. The power of ‘group’
    • Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess
  • 6. Intranet 2.0 / Web 2.0
    • Promote networks of relationships
    • Transforms users into publishers
    • Discuss, share & collaborate
    • From one to many -> many to many
  • 7. Web 2.0 (thanks to Shel Holtz)
    • Conversation-enabled publishing platforms
      • Blogs, podcasts, Technorati
    • Social networks
      • Facebook, LinkedIn, MySpace
    • Social bookmarking
      • Delic.io.us, Digg, StumbleUpon
    • Democratized content networks
      • Wikipedia, Yahoo! Groups, MyStarbucksIdea
    • Presence networks (micro-blogging)
      • Jaiku, Twitter, Pownce
    • Content sharing sites
      • YouTube, Flickr, ePinions.com
    • Virtual networking platforms
      • Second Life, There.com
  • 8. Social media revolution
    • 4 of the Top 9 most visited sites on the Internet
    • Source: Alexa.com
    • Yahoo!
    • Google
    • YouTube
    • Windows Live
    • MSN
    • Myspace
    • Wikipedia
    • Facebook
    • Blogger
  • 9. Intranet evolution
    • Intranet 1.0  Intranet 2.0
    • Corporate news Submit news
    • Executives speech Executive blog
    • Taxonomy Folksonomy
    • Quick poll Discussion forums
    • Annual employee broadcast Regular podcast
    • CMS Wikis
    • Directories (A-Z) Tagging
    • Sticky content RSS
  • 10. Web 2.0 and CIOs Source: CIO Magazine
  • 11. Controlling the message
    • Employees use social media & are having work conversations externally
    • How are you influencing the conversation?
    • Walmarting Across America (A fake blog used as
    • http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm
  • 12. WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
  • 13. National City intranet
    • Executive blogs
    • Podcasting
    • Employee discussion forums
    • Measurement
  • 14. Barnes & Noble – CEO Blog
    • Topical matters from the CEO
    • Employees post comments
    • Comments are approved / denied through an administration system
    • Comment approvals shouldn’t be necessary with policies and “no anonymous posting” rule
  • 15. Employee blogs - Sun
  • 16. May 2008 July 2008 Sun blog stats
  • 17. Sun Blogging Policy
    • Prohibits discussing "non-public" information:
      • Financial data
      • Programming code
      • Personal information about other individuals
      • “ Work-related legal proceedings or controversies"
    Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html
  • 18. BT Blog Central
  • 19. BT - Employee blogs
  • 20.  
  • 21.  
  • 22. Cisco CEO Vlog
    • Regular video blog by CEO John Chambers
    • Text version also available
    • Employees can subscribe via RSS
    • Employees can post comments
  • 23. Wiki
    • Wikis allow everyone to participate
    • Wiki is stripped down CMS
    • Any user can edit any other’s text
  • 24. Wikipedia.org
    • 9 million files, 75,000 active authors, 250 languages
  • 25.  
  • 26.  
  • 27. Wiki-based intranet: Placemaking
  • 28.  
  • 29. BT - Wikis
    • 500,000 employee wikis
    • Mostly business related
    • Examples:
      • Ecosystem project
      • Customer care
      • Network design
      • Outreach database
      • Operational and technical plan
  • 30. BTpedia
  • 31. Social networking
    • Promoting online connections & collaboration
  • 32. BlueShirtNation
    • An employee can put an idea on the site and get funding for their idea anywhere in the company
    • Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%
  • 33. IBM’s Beehive
    • Like Facebook, Beehive users (appropriately called bees) can:
      • create a profile
      • post pictures
      • updates
      • comments
      • organize events
      • tag others’ photos
    • Beehive enables IBMers to track friends and share social activities.
  • 34. Employee social networking
  • 35. IBM’s Beehive
    • “ New Bees” accumulate points for activity including posts, comments, and photos
    • As you accumulate points IBMers grow:
      • New bee
      • Working bee
      • Busy bee
      • Super bee
    • “ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”
      • - IBM’s Liam Cleaver
  • 36. IBM’s Beehive
    • 35,000 registered “bees”
    • 280,000 social network connections
    • 150,000 comments
    • Shared over 43,000 photos
    • Created over 15,000 "hive fives"
    • Hosted over 2000 events
  • 37. People tagging
    • A form of social bookmarking that enables people to organize their contacts into groups
    • Contacts or people are labeled or “tagged” with keywords
    • Keywords or “tags” relate to a subject matter or expertise
      • E.g. A tag for a doctor might read:
        • Surgeon
        • Doctor
        • MD
        • Heart
        • Cardiovasular
  • 38. IBM’s Fringe
    • Fringe allows people to create a more robust employee profile
    • Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.
  • 39.  
  • 40. Purpose
    • 385,000 employees > 1.5 million directory hits per day
    • Only 40% of profiles have been updated in the previous 9 month period
  • 41. How it works
    • Fringe profiles display contact information and automatically generated information from the directory as well as
      • Communities that they belong to
      • Blog entries
      • Bookmarked pages (from their social bookmarking tool, Dogear)
    • When you tag someone, they can tag you back (forcing extra diligence and consideration)
    • Authors of a tag are displayed when hovering over a tag
    • An outgoing tag cloud shows which tags a person has applied to another
    • No private or hidden tags
    • Search for people or experts by tag (subject matter)
  • 42. Why it works
    • “These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications.
    • “People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”
  • 43. BT Social Networking Full screen version at: http://richarddennison.files.wordpress.com/2008/06/social-networking.jpg
  • 44. Why?
    • BT views social media tools as a huge opportunity to transform the way employees interact
    • Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
    • No anonymous posting
    • “ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
    Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
  • 45. Lessons learnt
    • Focus on value not risk!
    • Start anywhere … start immediately
    • Start small and build slowly – follow the energy of yes through the network
    • We learn what works by doing the work … so …
    • … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
    • Engage legal/HR/security early… and emphasise evolution not revolution
    • Have realistic expectations … the intranet is not the internet!
    • Harness the enthusiasm of the enthusiastic … especially if senior
    • Sometimes … ‘ the only form of transportation is a leap of faith’ !
    … proceed until apprehended! Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
  • 46. Last words
    • “ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!”
      • Richard Dennison, Knowledge Management & Social Media Manager, BT
  • 47. Practical advice
  • 48. Best Practices
    • Planning – the essential requisite
    • Leadership sets the tone
    • Engaging the audience
    • Evolution, not revolution (trial & test)
    • Benchmark and cherry-pick from the leaders
    • Monitor the conversation
    • Keep pace with the trends and best practices
    • Measure, measure, measure
  • 49. Trial #1
    • Executive Blog:
      • Start a joint executive blog where each executive is expected to create one blog a month
      • Blogs can be parsed from speeches or presentations, or dictated over the phone in 2-3 minutes to a comm. mgr. who does the post
        • User comments
        • Trackbacks
        • RSS subscription
        • Metrics analysis
  • 50. Trial #2
    • Podcasts:
      • Record events and speeches and upload to the intranet
  • 51. Trial #3
    • Wiki:
      • Create a wiki for company and industry acronyms and jargon
  • 52. Intranet 2.0 Blueprint
    • Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
    • Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
    • Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
    • Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS
  • 53. Questions? Toby Ward, Prescient Digital Media (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)
  • 54. Prescient Digital Media Ph: 416.926.8800 www.PrescientDigital.com www.IntranetBlog.com www.GetStrat.com http://blog.ragan.com/contentmatters/ http://intranetreport.libsyn.com/ Facebook “Intranet Global Forum”