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Enterprise 2.0: A Progress Report


Prof. Andrew McAfee amcafee@hbs.edu
Harvard Business School
blog.hbs.edu/faculty/amcafee
Definition


               Enterprise 2.0 is the use of emergent
               social software platforms within
        ...
The Enterprise 2.0 Vision
The Avenue A | Razorfish Intranet
Bookmarks



  News
                                                     Blog
          ...
Idea Sharing at Intrawest




© Andrew McAfee, 2007
Attributes of Enterprise 2.0
Attributes

              Platform-based
              Social




© Andrew McAfee, 2007
Social: Facebook




© Andrew McAfee, 2007
Attributes

              Platform-based
              Social
              Complementary with existing structures
       ...
Collective and Convergent:
                             Hollywood Stock Exchange




Wolfers,McAfee, 2007Zitzewitz (2004)....
Attributes

              Emergent
               – Non-credentialist
               – Dynamic
               – Navigable
...
Why now?

         •          Building blocks of computing are cheap
         •          Shift in approach by Web 2.0 tech...
Challenges
Predicted Outcomes of E2.0 Efforts

                                   Flourish




                            Idle
     ...
Adoption Challenges


                        Amount of                       Incentives to
                         Impos...
Conclusions
Conclusions

              Enterprise 2.0 will make companies less similar
              Differences will often be difficu...
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Mc Afee Andrew

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Transcript of "Mc Afee Andrew"

  1. 1. Enterprise 2.0: A Progress Report Prof. Andrew McAfee amcafee@hbs.edu Harvard Business School blog.hbs.edu/faculty/amcafee
  2. 2. Definition Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. © Andrew McAfee, 2007
  3. 3. The Enterprise 2.0 Vision
  4. 4. The Avenue A | Razorfish Intranet Bookmarks News Blog Posts Tags Uploads New Pages © Andrew McAfee, 2007
  5. 5. Idea Sharing at Intrawest © Andrew McAfee, 2007
  6. 6. Attributes of Enterprise 2.0
  7. 7. Attributes Platform-based Social © Andrew McAfee, 2007
  8. 8. Social: Facebook © Andrew McAfee, 2007
  9. 9. Attributes Platform-based Social Complementary with existing structures – Organizational – Technical Collective Convergent © Andrew McAfee, 2007
  10. 10. Collective and Convergent: Hollywood Stock Exchange Wolfers,McAfee, 2007Zitzewitz (2004). quot;Prediction Markets.quot; Journal of Economic Perspectives 18(2): 107-126. © Andrew J. and E.
  11. 11. Attributes Emergent – Non-credentialist – Dynamic – Navigable – Extensible – Workflow-free © Andrew McAfee, 2007
  12. 12. Why now? • Building blocks of computing are cheap • Shift in approach by Web 2.0 technologists • Attract crowds • Get out of their way: stop imposing structure • Build mechanisms to let structure emerge • Search, links, tags, prices, etc. • Will enterprise managers and technologists make the same shift? © Andrew McAfee, 2007
  13. 13. Challenges
  14. 14. Predicted Outcomes of E2.0 Efforts Flourish Idle Fail © Andrew McAfee, 2007
  15. 15. Adoption Challenges Amount of Incentives to Imposed Participate Structure Personal Benefits Culture and Ease of Use vs. Costs Norms Organizational Technical © Andrew McAfee, 2007
  16. 16. Conclusions
  17. 17. Conclusions Enterprise 2.0 will make companies less similar Differences will often be difficult to identify from outside Tools are still in flux; much more innovation to come E2.0 will play out over the next several years © Andrew McAfee, 2007
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