Mc Afee Andrew

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Mc Afee Andrew

  1. 1. Enterprise 2.0: A Progress Report Prof. Andrew McAfee amcafee@hbs.edu Harvard Business School blog.hbs.edu/faculty/amcafee
  2. 2. Definition Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. © Andrew McAfee, 2007
  3. 3. The Enterprise 2.0 Vision
  4. 4. The Avenue A | Razorfish Intranet Bookmarks News Blog Posts Tags Uploads New Pages © Andrew McAfee, 2007
  5. 5. Idea Sharing at Intrawest © Andrew McAfee, 2007
  6. 6. Attributes of Enterprise 2.0
  7. 7. Attributes Platform-based Social © Andrew McAfee, 2007
  8. 8. Social: Facebook © Andrew McAfee, 2007
  9. 9. Attributes Platform-based Social Complementary with existing structures – Organizational – Technical Collective Convergent © Andrew McAfee, 2007
  10. 10. Collective and Convergent: Hollywood Stock Exchange Wolfers,McAfee, 2007Zitzewitz (2004). quot;Prediction Markets.quot; Journal of Economic Perspectives 18(2): 107-126. © Andrew J. and E.
  11. 11. Attributes Emergent – Non-credentialist – Dynamic – Navigable – Extensible – Workflow-free © Andrew McAfee, 2007
  12. 12. Why now? • Building blocks of computing are cheap • Shift in approach by Web 2.0 technologists • Attract crowds • Get out of their way: stop imposing structure • Build mechanisms to let structure emerge • Search, links, tags, prices, etc. • Will enterprise managers and technologists make the same shift? © Andrew McAfee, 2007
  13. 13. Challenges
  14. 14. Predicted Outcomes of E2.0 Efforts Flourish Idle Fail © Andrew McAfee, 2007
  15. 15. Adoption Challenges Amount of Incentives to Imposed Participate Structure Personal Benefits Culture and Ease of Use vs. Costs Norms Organizational Technical © Andrew McAfee, 2007
  16. 16. Conclusions
  17. 17. Conclusions Enterprise 2.0 will make companies less similar Differences will often be difficult to identify from outside Tools are still in flux; much more innovation to come E2.0 will play out over the next several years © Andrew McAfee, 2007

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