Keynote Presentation: Great Marketing is About Great Data
Wondering about how many pieces of content are shared each day? Over 3.5B !!! This Keynote presentation is about the state of content and engagement.
THERE’S A NEW WAVE OF BRAND BUILDING where BRANDS are… SOCIAL EXPERIENCES and Digital
EXPERIENCES! Customers are taking action on content...
Take for instance…George Takei’s Facebook page - we look at the how one picture shared by George goes viral! (Check out the video by Stamen !)
There is value in social currency - but to realize that value, you'll need social media tools. In this presentation I highlight InfiniGraphs.com capability to look at data within a vertical industry and compare engagement and interactions per channel and compare competitors to one another.
Competitive intelligence has evolved - it was keyword-based monitoring and listening.
Now its based on an Interest Graph based on context of consumers collective actions.
Isn't it worth knowing what is relevant to your audience?
Brands in This Industry Report include:
• American Eagle
• Hollister Co
• Old Navy
• Urban Outfitters
• Wet Seal
Check out how a brand can look at where their engagement capabilities are compared to their competitors, what types of content are shared the most and use this type of data to create your editorial calendar and content so that you drive engagement and get a return on your investment on content and social media interaction programs.