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bloomberg deck to proof

bloomberg deck to proof



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  • Answer: salad- 907.6 calories/60.6 g fat Steak- 724.9  cal / 56.6  g fat
  • Bagel- 480 calories / 18 g fat donut- 280 calories / 15
  • Ravioli- 790 cals / 28 g fat Chicken- 960 cals / 41 g fat
  • Frap- 190 cals / 1 g fat Smoothie – 260 cals/ 2 g fat
  • This regulation requires certain food service establishments (those with 15 or more outlets) to post calorie information on menu boards and menus
  • Stat taken from: http://www.leadershipforhealthycommunities.org/content/view/284/58/ “ New York City is suffering worsening epidemics of obesity and diabetes,” said Dr. Thomas R. Frieden, the City’s Health Commissioner. “To combat these conditions, and prevent their devastating consequences, consumers need information about the foods they order in chain restaurants. More informed consumers can decide to make healthier choices if they know the calorie content of their meals when they order. Notion that when people have access to calorie information they use it  basic logic behind this regulation
  •   While the calorie count has worked to make consumers more mindful of their nutritional choices, the Bloomberg administration moved on to targeting specifically soda consumption with its “Pouring on the Pounds” campaign. The ads depict globs of human fat gushing from a soda bottle with the caption “Don’t drink yourself fat.” The ads are driven by pathos and are meant to evoke a strong reaction from the viewer. The graphic visuals were strategically chosen by the Mayor’s administration. The city’s Department of Health and Mental Hygiene, which developed the ad, said that officials concluded, after conducting focus groups, that a graphic, in-your-face approach worked.   From a New York Times article 8.31.09 Cathy Nonas, a dietitian who directs physical activity and nutrition programs at the city’s Department of Health and Mental Hygiene: “ We are hoping that the biggest effect is, first of all, shock, and that the understanding is that when you drink extra calories, they will be stored as fat,” she said. “You don’t compensate for those calories.” “ We did want those little blood vessels and things like that.”   The ads cost about $277,000 to develop over three fiscal years and will run in 1,500 subway cars for three months. $90,000 of the total cost was contributed by the Fund for Public Health in New York, a non-profit who’s board included Bloomberg’s old friend and former NYC Health Commissioner, Thomas Frieden (he was tapped by Obama to run the Center for Disease Control). The Fund is also a recipient of many NYC grants; they were awarded $86K in 2007 and received upwards of $419K in 2008. The “Pouring on the Pounds” campaign is an attempt by the Bloomberg administration to make a case against soda in the subways that they have not been able to fully push in policy. “Soda tax” proposals have received a great deal of backlash Proposed by Gov. Paterson and rejected in Albany budget sessions, both in 2008 and 2009 Public backlash to Health Commissioner Thomas Farley’s letter to parent Despite outcry, Bloomberg still stepped up to support Farley’s call for a soda tax
  • While the pathos evoked by the ad is powerful, it’s logos is not as effective. In his NYTimes op-ed calling for support for the tax, Nicholas Kristof cites an American Journal of Public Health Study that claimed the average American drinks 35 gallons of soda in a year. Is that stat really as bad as it sounds?
  • Why single out sodas? Soda Manufactures: demonizing the industry “We Didn’t Make America Fat.” Kevin Keane, a spokesman for the  American Beverage Association : regular soft-drink sales have declined year over year since 2000, even as obesity rates have risen during the same period.
  • The right kind of ethos While Bloomberg is a powerful figure in NYC, he is not a nutrition expert. This has given him the reputation of being a nanny mayor, a control freak, etc. Reactions from the different audiences he needs to support this policy: Public: this is not his turf Experts: isolating soda is ineffective- not the root of the obesity problem   As Mayor, Bloomberg has been a strong advocate of Public Health: Creation of the Bloomberg School of Public Health at John Hopinks University He has been praised by Kathleen Sebelius, Secretary of Health and Human Services Despite his fervor, however, the fact that he is not an expert in the field nor is he a thought leader- detracts from his authority on the subject. With medical research and officials not 100% behind his claim, the doubts seem to overshadow his agenda.
  • SODA TAX: The mayor, while talking about a sugary beverage tax, has given the suppliers of those same beverages the city's kids as a target by allowing soda machines to be placed in prime real estate in the city's playgrounds. Many of these playgrounds do not even have water drinking fountains.
  • In 2003, NY State Comptroller Bill Thompson issued a scathing audit showing that Mike Bloomberg's team had awarded one of the city’s largest contracts to Snapple without even sending a letter of invitation to other major firms. The contract allowed Snapple to place vending machines offering Snapple drink products in the city schools. Snapple, the audit showed, had been selected for the job by a private marketing consultant named Octagon that had a bit of a conflict of interest since it already carried Snapple's parent company as a client. After other bids were received, Snapple alone was allowed to sweeten its offer. Bloomberg dismissed these complaints as the old way of thinking. What was important, he insisted, was that Snapple would provide a guaranteed minimum of $40 million over five years to help pay for school activities. Last month, when the Bloomberg people were revving up media interest in the new healthy vending plan, they quietly let it drop that the Snapple deal had fallen short by at least $5 million, and that the city was ending its contract with the beverage company.
  • Similarly, last month the Education Department officials informed the Panel for Educational Policy, which, under the new state law, must approve school contracts over $1 million, that it was retaining Octagon again for the new vending initiative. Mayoral appointees control the panel, and the lucrative new Octagon deal was quickly approved. "We're paying them 15 to 18 percent of the contract, and it's not even clear what they're doing," said Patrick Sullivan, a public school parent who is Manhattan Borough President Scott Stringer's representative to the panel and who voted against Octagon. "There was no assessment of their prior performance. Education officials admitted last week that the formal contract authorization request that they submitted to the panel described the only unionized firm, Canteen Vending, as offering the highest guarantees for revenue to be paid to the schools. Canteen was rejected, the report stated, only because its "vending machine operation/monitoring systems are inferior to the competitors." Ironically, the losing bidder made the highest offer.
  • While Mayor Bloomberg was banning trans fats and requiring chain restaurants to post calorie counts, his Health Department is giving out $5 vouchers to McDonald’s, Wendy’s, Burger King and Kentucky Fried Chicken, along with round-trip MetroCards and coupons to variety stores, to encourage tuberculosis patients to return to clinics around the city for six-month treatment programs. The hypocrisy exposed by Bloomberg’s actions is that while the city launches a campaign to encourage healthy eating choices by banning the use of trans fat and making restaurants list calories, they are at the same time themselves encouraging un-healthy habits by distributing free fast food meal incentive cards.
  • Do The Calories Count? -The truth about New York’s healthy-eating campaign, as documented by both CBS 2 News and the Huffington Post – among other media and data-collecting sources, is that it has not been as successful as Bloomberg had hoped. -While including the calorie counts on menus, combating the use of sodium and trans-fats, taxing soda and other sugary drinks and running a provocative ad about “pouring on the pounds” has raised New Yorkers’ awareness about healthy eating, it hasn’t necessarily changed their habits -This shows a huge disconnect between the ideas of the campaign’s coordinators and its target audience. Those who are facing and dealing with obesity most frequently in New York City are common, every day people -Most average people in the city do not take taxis or car services, they ride in the subway. -Bloomberg’s “pouring on the pounds” health advertisements are featured in the stations, so why aren’t New Yorkers responding to the message?
  • -For low-income families, fast food is the most affordable and most convenient option. -Traveling to a grocery store to purchase food, then taking the time to make a healthy, home-cooked meal is not a favorable option, when there is a McDonalds right at the corner. -The campaign’s ineffectiveness is highly noticeable in low-income areas facing high obesity rates. According to the Huffington Post, New Yorkers managing on low-income budgets are most likely to eat at fast food restaurants like McDonalds, Wendy’s, Burger King and Kentucky Fried Chicken. I http://www.huffingtonpost.com/2009/10/06/study-nyc-calorie-posting_n_310803.html
  • In an October 2009 study, the publication found that: -Only half of customers noticed the calorie counts -Only 28% said the calorie postings influenced their meal choices -9 out of 10 consumers said they felt they ate healthier as a result BUT -Those surveyed in low income-areas consumed more calories than the typical consumer before the law went into effect in July 2008 http://www.huffingtonpost.com/2009/10/06/study-nyc-calorie-posting_n_310803.html
  • -New York’s childhood obesity crusade has focused primarily on a ban of sugary soft drinks and replacing whole milk with low fat milk -This hasn’t stopped many students from drinking the soda, whole milk and sports drinks they’re used to – they just get these beverages from outside vendors. http://www.nysun.com/opinion/dr-clintons-diet-plan-or-else/32246/
  • Q&A Our Questions For the Class: -Do you personally think the healthy-eating campaign has been effective? -What other steps would you like to see the city take in this initiative? The floor will then be open for the class to ask us questions about our presentation.

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