The Scope of Cloud Computing, Kevin Bloch

IT’s Getting Cloudy Kevin Bloch, Cisco CTO © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 1 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 2 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

© 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 3 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 4 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

© 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 5 The “Personal” Computer CPU Memory Power Supply CD/DVD Screen Hard Disk Framework (Bus, Keyboard Connectors, Chassis, Eth etc) Mouse 10% © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 6 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Virtualisation 1x20 (vm) © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 7 Virtualisation © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 8 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Multi-Core 1x20 (vm) x16 (mc) =320 vm © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 9 Multi-Blade, Multi-Chassis 1x20 (vm) x16 (mc) x256 (mch) =81,920 vm © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 10 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Welcome to the Cloud! CLOUD COMPUTING: Hosting for applications, computing and storage in shared datacentres and providing location-independent access services on a pay-as-you-go basis © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 11 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 12 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

© 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 13 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 14 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

“World Wide” Computer Storage Compute NETWORK AS THE PLATFORM Power, A/C People © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 15 Network Scale Virtualisation VMotion © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 16 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Network Scale Virtualisation VMotion Data Centre VMotion Data Centre Service Virtualise at Provider Cluster Scale Virtualise at Data Center Scale Virtualise at Network Scale Data Centre © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 17 Service Virtualisation Secure Lan Switching Service “Backplane” Networking Pool Intelligent Server Switching Utility Network Processor Storage Pool Pool Intelligent SAN Switching Processor Network Storage Service File Virtualisation © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 18 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Accessing the Cloud TV Social Games News Music Video Sport Radio Social Networks © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 19 $10-$15 / Mbps * $500 /Mbps 15-20k servers / 1 SysAdmin * 100 servers / 1 SysAdmin $0.10 / GB pm * $3.75 / GB pm One Application * ~800 Applications (=230 x 3.5 versions each) * Bechtel estimate Source: Network World 3-11-08 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 20 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

vs Company Employees 10 100 1,000 10,000 Cost 109x 47x 28x 10x Differential Source: Merril Lynch 7 -5-08 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 21 Other Examples $1 per CPU hour $0.10 per VM © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 22 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Market OnPremise Supply Chain Order Fulfillment Logistics OnPremise Procurement Company Size Stronghold Enterprise Financial Settlement > 1000 Compliance Email Mid-Market OnDemand Payroll 100-1000 Stronghold Time&Benefits T&E Verticals Sales&Marketing Small Customer Service Small < 100 Web Conferencing Horizontal Customised Source IDC, SAP, Merril Lynch 7 -05-08 Business Process Source: Merril Lynch 07-05-08 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 23 Cloud Computing - Examples Salesforce.com – entire sales force of 20,000 have been totally dependent on SFDC for over 3 years Amazon’s EC2 and S3 services to convert & store 11m articles into PDF form (generating 5.5TB data) in 24 hours An application on Facebook, went from 25K to 250K users in 3 days by launching 4000+ Amazon compute instances to meet demand © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 24 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Why Cloud Computing? Benefits Challenges } Scalability Wh Flexibilty yn ot? } On-Demand ! } Efficient Utilization Cost } Cost (eg WAN?) } Capex to Opex } Pay as You Go } Risk, Secure } Secure, Reliable Business } Focus } Lock-in } Legal Jurisdiction © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 25 …there are still issues © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 26 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

…and problems. © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 27 Standalone Clouds Occur in Stages Cloud Adoption will Internal, On-Premise External, Off-Premise © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 28 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

Hybrid Cloud Internal, On-Premise External, Off-Premise © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 29 Vision - The Intercloud Flexible Infrastructure, a New Application Platform Apps Integrate Services from Multiple Clouds Dynamic Workload Migration Federation of Clouds Based on Open Stds © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 30 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

RSS ARISTA © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 31 Service-as-a-Service © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 32 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

How does our industry deliver great innovations? Answer: you have to make things simpler The Cloud may be the Ultimate form of Globalisation © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 33 © 2008 Cisco Systems, Inc. All rights reserved. KSB CiscoConfidential 34 © 2008, Cisco Systems, Inc. All rights reserved. K. Bloch

The Scope of Cloud Computing, Kevin Bloch

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