Sidewiki Overview for PharmaOctober 10, 2009

Google SidewikiHow it WorksSidewiki allows users to post comments that are publicly viewable on any website they visit… Sort of.Visitors must have Google Toolbar.Visitors must opt-in for Sidewiki.Sidewiki comments must reach significance threshold to become public.Sidewiki comments are ranked by a Google algorithm – similar to web search. Webmasters have the option of posting a comment that will always be displayed as the first comment on their own website.Contents are proprietary and confidential.Examples from Pharma

Sidewiki allows users to post comments that are publicly viewable on any website they visit… Sort of.

Visitors must have Google Toolbar.

Visitors must opt-in for Sidewiki.

Sidewiki comments must reach significance threshold to become public.

Sidewiki comments are ranked by a Google algorithm – similar to web search.

Webmasters have the option of posting a comment that will always be displayed as the first comment on their own website.

Sidewiki and Pharma

Contents are proprietary and confidential.NOTE: Once Sidewiki comments are posted on a website, Google will determine whether they are “significant” enough to be displayed publicly. This determination may change over time resulting in previously public comments disappearing from Sidewiki. In this way, Sidewiki operates very similar to Google web search.If none of the Sidewiki comments on a website meet the significance threshold, Sidewiki will disappear completely from that website, even if users have posted comments.

Pfizer.comContents are proprietary and confidential.Still Publicly Visible? NOAs of October 11, 2009

Lipitor.comStill Publicly Visible? NOAs of October 11, 2009Contents are proprietary and confidential.

GSK.comStill Publicly Visible? NOAs of October 11, 2009Contents are proprietary and confidential.

Chantix.comStill Publicly Visible? NOAs of October 11, 2009Contents are proprietary and confidential.

Celebrex.comStill Publicly Visible? NOAs of October 11, 2009Contents are proprietary and confidential.

Viagra.comStill Publicly Visible? NO.Contents are proprietary and confidential.Still Publicly Visible? YES.As of October 11, 2009

Top Pharma Sidewiki ChecklistTop 20 Pharma HomepagesContents are proprietary and confidential.As of October 11, 2009

Sidewiki User Policies

Google Sidewiki PoliciesOverview of Policies from GoogleKeep Sidewiki spam and malware free. Speak your mind without being hateful or threatening to others. Keep it legal. Respect copyright laws. Don't post or link to sexually explicit material. Don't pretend to be someone else. Don't share personal or confidential information. http://www.google.com/support/toolbar/bin/answer.py?answer=157295&hl=enContents are proprietary and confidential.

Google Sidewiki Abuse PolicyContents are proprietary and confidential.If you believe that someone is violating these policies, use the "Report Abuse" button within Sidewiki. We’ll review your report and take action if appropriate. Just because you disagree with certain material or find it to be inappropriate doesn't mean we'll remove it. We understand that our users have many different points of view, and we take this into consideration when reviewing reports of abuse. Although not all reports will result in removal, we do rely on our users to tell us about materials that may be violating our policies.

Sidewiki Reputation Management

Managing Google Sidewiki on your WebsiteRecommended ApproachPreempt Sidewiki comments from other users by posting your own comment and moderating Step 1: Post a Sidewiki comment as the site’s registered webmasterStep 2: Monitor your website’s Sidewiki comments in real time Contents are proprietary and confidential.

Preempt Sidewiki comments from other users by posting your own comment and moderating

Step 1: Post a Sidewiki comment as the site’s registered webmaster

Step 2: Monitor your website’s Sidewiki comments in real time

Managing Google Sidewiki on your WebsiteStep 1: Recommended ApproachSteps to take:Register as the site owner via Google Webmaster tool suiteVisit your websiteClick “Create an Entry”Select the “Write as the page owner” checkbox and publish your commentYour comment should be at least 900 characters. This will ensure your comment takes up the full viewing area before scrolling for all standard screen resolutions.Contents are proprietary and confidential.

Blocking Google Sidewiki CommentsStep 2: Recommended ApproachSteps to take:Manually monitor your website’s Sidewiki commentsLeverage SidewikiRSS to create automated alertsContents are proprietary and confidential.http://www.sidewikirss.com/

Blocking Google Sidewiki

Blocking Google SidewikiAvailable Methods for Blocking Sidewiki *Edit your site’s htaccess file to block Google Toolbar This method will work with full effectiveness. However, it will prevent ANY visitor who also has Google Toolbar installed from viewing your website. These visitors will be told to uninstall Google Toolbar if they want to view your site.Block Sidewiki via Javascript Several Javascript “hacks” have been written which will prevent Sidewiki from working on your website. However, these will need to be constantly updated with each updated release of Sidewiki.Encrypt your website with SSL Sidewiki currently does not work with SSL encrypted websites. However, this is expected to be “fixed” with future updates.Contents are proprietary and confidential.* These methods are temporary tactics that will likely be made obsolete with future Sidewiki updates.

Sidewiki Comment Features

Posting Sidewiki CommentsWhat Users Can Do with SidewikiSidewiki text comments may include HTML tags that:Bold textItalicize textUnderline textCreatesuperscriptsCreatesubscriptsCreate Bulleted Lists** CREATE LIVE HYPERLINKS TO OTHER WEBSITES **Contents are proprietary and confidential.

Bold text

Italicize text

Underline text

Createsuperscripts

Createsubscripts

Create

Bulleted

Lists

** CREATE LIVE HYPERLINKS TO OTHER WEBSITES **

Contents are proprietary and confidential.pdyer@wcgglobal.com