Top 10 things I learned in Publications<br />Ashley Renfroe<br />
Having connections<br /><ul><li>Connections are always good to have
Make relationships with professors or other professionals you come into contact with
It could really benefit you in the future</li></li></ul><li>Groupwork<br /><ul><li> Working with groups is pretty much ine...
Getting along with your co-workers is key
Good relationships can get you ahead</li></li></ul><li>c.r.a.p.<br /><ul><li>Contrast, Reptition, Alignment, Proximity
When designing keep these aspects in mind
You don’t even realize how important they are until you learn about them
 www.lifehack.org/articles/ communication/design-better-with-crap.html</li></li></ul><li>Segmenting publics<br /><ul><li>Y...
 These audiences can be broken down into segments:
Generations
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Top 10 from PUBS

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Top 10 from PUBS

  1. 1. Top 10 things I learned in Publications<br />Ashley Renfroe<br />
  2. 2. Having connections<br /><ul><li>Connections are always good to have
  3. 3. Make relationships with professors or other professionals you come into contact with
  4. 4. It could really benefit you in the future</li></li></ul><li>Groupwork<br /><ul><li> Working with groups is pretty much inevitable in PR
  5. 5. Getting along with your co-workers is key
  6. 6. Good relationships can get you ahead</li></li></ul><li>c.r.a.p.<br /><ul><li>Contrast, Reptition, Alignment, Proximity
  7. 7. When designing keep these aspects in mind
  8. 8. You don’t even realize how important they are until you learn about them
  9. 9. www.lifehack.org/articles/ communication/design-better-with-crap.html</li></li></ul><li>Segmenting publics<br /><ul><li>You will always hear about your target audience
  10. 10. These audiences can be broken down into segments:
  11. 11. Generations
  12. 12. Life Stages
  13. 13. Social classes
  14. 14. Education
  15. 15. Gender
  16. 16. National Origin</li></li></ul><li>Design Programs: Adobe<br /><ul><li>Designing is incorporated into PR work
  17. 17. Brochures
  18. 18. Flyers
  19. 19. Logos
  20. 20. These programs definitely take some practice, but so worth it once you get hang of it
  21. 21. InDesign
  22. 22. PhotoShop
  23. 23. Illustrator</li></li></ul><li>Logotypes<br /><ul><li> Companies can be recognized by their logos
  24. 24. Make sure they are memorable and stand out
  25. 25. The first letter of the logo can be memorable</li></li></ul><li>Writing!!!<br /><ul><li> While we didn’t do much writing in this class it is still extremely important in PR
  26. 26. The writing for our brochure, while mostly short still a big part of the publication!</li></li></ul><li>Printing specifications<br /><ul><li> Who knew there were so many different types of paper?
  27. 27. From size, type, brand, weight, etc.
  28. 28. It is important to know these things when going into a print shop
  29. 29. You are the one that needs to know what is needed and wanted by the client, not the print shop workers </li></li></ul><li>Typography<br /><ul><li>The art or process of printing with type
  30. 30. Certain types of fonts are easier to read
  31. 31. Styles of fonts should be used sparingly
  32. 32. Sometimes less is more
  33. 33. The font can give something a certain feel
  34. 34. Be aware of the fonts you choose!!!</li></li></ul><li>photography<br /><ul><li> There will be times when you will have to forget about a photographer and have to take pictures yourself
  35. 35. Knowing how to take good photographs is a good skill to have</li>

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