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Learning Zeus

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  • 1. CYBER-ROBOTICS, INC. LearningtoUse Zeus
  • 2. WRITTEN BY David Notestine Creator of the Z e u s I n t e r n e t M a r ke t i n g Ro b o t T h e O r i g i n a l L i n k B u i l d i n g To o l  Cyber-Robotics, Inc. 67 Claude Scott Road Franklin • NC 28734 2
  • 3. ZEUS USER’S MANUAL CONTENTS SUMMARY Contents Summary Cyber-Robotics, Inc. ..................................................................................... 1 WHAT’S NEW IN ZEUS AND THIS EBOOK...................................................... 9 ZEUS INTERNET MARKETING ROBOT ..........................................................10 HOW TO LEARN TO USE ZEUS ...................................................................17 LET’S TALK ABOUT LINKING......................................................................19 Part 1 - Learning Zeus ................................................................................ 21 QUICK ZEUS RUN THROUGH.....................................................................22 THE FASTEST WAY TO LEARN AND USE ZEUS...............................................23 SUPPORT ..............................................................................................27 WALK THROUGHS – PAGE REFERENCE .......................................................29 Part 2 - Job Area Detail ............................................................................... 30 TRAIN JOB AREA ....................................................................................31 FIND JOB AREA ......................................................................................39 APPROVE JOB AREA ...............................................................................41 CREATE JOB AREA .................................................................................49 EMAIL JOB AREA ....................................................................................58 MAINTAIN JOB AREA ...............................................................................73 AUDIT JOB AREA ....................................................................................92 Part 3 - Customizing Your Link Directory’s Appearance ............................. 100 OPTION SETTINGS ................................................................................101 HEADERS, FOOTERS, THEMEINDEX AND <HEAD> ......................................103 LINKINFO PAGE....................................................................................105 TEMPLATES .........................................................................................106 Part 4 - Zeus Power Users ........................................................................ 107 PROJECTS...........................................................................................108 DATABASE ..........................................................................................115 ZEUS FORM FILLER ...............................................................................119 SQL EASY QUERY WIZARD.....................................................................132 USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES.137 THEMED CONTENT DATATAGS ................................................................139 THE FINE ART OF FINE-TUNING YOUR ZEUS ..............................................142 ZEUS POWER TIPS ................................................................................151 Part 5 - Appendices .................................................................................. 168 3 Copyright 2009, Cyber-Robotics, Inc.
  • 4. ZEUS USER’S MANUAL CONTENTS SUMMARY ZEUS TESTIMONIALS .............................................................................169 REVIEWS FROM THE EXPERTS..................................................................172 CYBER-ROBOTICS, INC. ........................................................................174 DAVID NOTESTINE ................................................................................176 ZEUS COLLECTIVE ................................................................................179 SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS..........................182 4 Copyright 2009, Cyber-Robotics, Inc.
  • 5. ZEUS USER’S MANUAL TABLE OF CONTENTS Table of Contents WHAT’S NEW IN ZEUS AND THIS EBOOK 9 ZEUS INTERNET MARKETING ROBOT 10 IMMEDIATE INCREASE IN WEB SITE TRAFFIC 10 QUALIFIED TRAFFIC 10 REPEAT TRAFFIC 11 ZEUS IS ALSO AN ALTERNATIVE APPROACH TO SEARCH ENGINES 11 SAVES YOU TIME 11 EASILY MANAGE DOZENS OF WEB SITES 12 MATCHES THE DESIGN OF YOUR WEB SITE 12 HOW ZEUS WORKS 12 ZEUS IS SEARCH ENGINE FRIENDLY 13 EASE OF USE 13 EZ-TRAIN 13 COMPUTER ASSISTED INSTRUCTION 14 USER INTERFACE 14 BUILT-IN HELP 14 JOB AREA QUICK TOURS 14 SETUP WIZARDS 15 REVIEWING, APPROVING AND MAINTAINING WEB SITE DATA 15 CREATION AND UPLOADING TO YOUR WEB SITE 15 EMAILING 15 AUDITING 15 MISC. FEATURES 16 HOW TO LEARN TO USE ZEUS 17 DAVID NOTESTINE 17 INTRODUCTION 17 LET’S TALK ABOUT LINKING 19 STEPS TO BUILDING LINKS 19 LINK MARKETING REQUIRES MANY PROGRAMS 19 QUICK ZEUS RUN THROUGH 22 THE FASTEST WAY TO LEARN AND USE ZEUS 23 DO NOT JUMP AROUND 23 MAIN MENU 23 STATUS BARS 23 TOOL TIPS 24 CONTENT SENSITIVE HELP 24 COMPUTER ASSISTED INSTRUCTION 24 COMPLEXITY MODES 24 BUILT-IN HELP 25 QUICK TOURS 26 MY ASSURANCE 26 SUPPORT 27 SUPPORT LIBRARY 27 WALK THROUGHS – PAGE REFERENCE 29 TRAINING ZEUS 29 CREATING YOUR DIRECTORY THE FIRST TIME 29 DAILY WORK 29 5 Copyright 2009, Cyber-Robotics, Inc.
  • 6. ZEUS USER’S MANUAL TABLE OF CONTENTS MONTHLY WORK 29 TRAIN JOB AREA 31 TRAINING CONCEPTS 31 EZ KEYWORD TRAINER TAB 32 WEB SITES TO VISIT TAB 33 MANUAL KEYWORD TRAINING TAB 35 KEYWORD MANAGER TAB 36 FIND JOB AREA 39 APPROVE JOB AREA 41 VIEWING AND SAVING THEMESITES IN THE APPROVED AREA 41 3 GOALS TO APPROVE 41 USING ZEUS FORM FILLER TO FILL LINK SUBMISSION FORMS 44 PAGERANK INDICATOR 44 USING THE APPROVE CHECK MARK INDICATORS 45 DELETING A WEB SITE 45 COMPETITORS 46 FINE-TUNING YOUR KEYWORDS 47 THEME TAB 47 MISC TAB 47 ACTION MENU 47 CREATE JOB AREA 49 FTP WIZARD 49 DIRECTORY MANAGER TAB 50 PREVIEW DIRECTORY TAB 56 CREATE DIRECTORY TAB 56 EMAIL JOB AREA 58 EMAIL JOB AREA TOOLBAR 58 EMAIL CONTROLS 58 SENDING BATCH LINK REQUEST EMAIL MESSAGES: 62 DOUBLE THE NUMBER OF LINK PARTNERS YOU GET! 64 USING MAILMERGE TAGS WHEN CREATING YOUR OWN CUSTOM EMAIL 65 MESSAGES EMAIL GUIDELINES 68 EMAIL FAQS 70 MAINTAIN JOB AREA 73 MAINTAIN TAB 73 THEME TAB 84 MISC TAB 89 AUDIT JOB AREA 92 DURING AN AUDIT: 92 THE 3 BASIC STEPS OF AUDITING 92 STEP 1 - SELECT THOSE THEMESITES YOU WISH TO AUDIT 93 STEP 2 - START THE AUDIT 94 STEP 3 - VIEWING THE RESULTS 95 AUDIT SUMMARY REPORT: 96 INCOMING LINKS STORAGE 96 HELP FIND A LINK BUTTON: 97 DISPLAY THE STORED INCOMING LINKS: 98 AUDIT EMAIL CONTROLS 99 THEME TAB 99 MISC TAB 99 OPTION SETTINGS 101 6 Copyright 2009, Cyber-Robotics, Inc.
  • 7. ZEUS USER’S MANUAL TABLE OF CONTENTS LINK DIRECTORY TITLE 101 OPTIONAL - IMAGE TO APPEAR AT THE TOP OF ALL THEME PAGES 102 OPTIONAL - DIRECTORY PAGE BACKGROUND 102 OPTIONAL – OWNER OF THE COPYRIGHT 102 HEADERS, FOOTERS, THEMEINDEX AND <HEAD> 103 HTML HEADER 103 HTML FOOTER 103 THEMEINDEX 103 <HEAD> 104 LINKINFO PAGE 105 TEMPLATES 106 PROJECTS 108 CURRENT ZEUS DATABASE OR PROJECT 108 FILE LOCATIONS FOR INSTALL, PROJECTS, FILES AND TEMPLATES : 108 DATA APPLICATION FOLDERS 108 PROJECTS FOLDER STRUCTURE: 109 NEW PROJECT 112 OPEN AN EXISTING ZEUS PROJECT 113 DATABASE 115 COMPACT DATABASE 115 BACKUP DATABASE 116 RESET 116 DELETE OR EDIT DATA IN TABLES 117 DATABASE AND TABLE STRUCTURE 118 ZEUS FORM FILLER 119 LIMITATION 119 EDITING THE NAME / VALUE PAIR 120 ADVANCED TAB – PATTERN MATCHING 120 SET OPERATIONS 121 ZEUS INTEGRATION 123 OPENING FORM FILLER 124 OPTIONS 125 TEXT SNIPPET FEATURES 126 REGULAR EXPRESSION PATTERN MATCHING 128 SQL EASY QUERY WIZARD 132 ADDING NEW CONDITIONS 134 USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES 137 TO USE THESE GREAT KEYWORD PHRASES 137 ZEUS CRITERIA FOR STORING THESE META KEYWORDS: 137 THEMED CONTENT DATATAGS 139 <|THEMED_CONTENT_1|> DATA TAGS FOR ADVANCED SEO PROFESSIONALS 139 NEW CONTENT DIRECTORIES 139 HOW TO: 139 THE FINE ART OF FINE-TUNING YOUR ZEUS 142 WORD UNIQUENESS 142 TAKING YOUR TIME 142 FINDING UNIQUE KEYWORDS 143 LOOKING AT THE THEMESITES 143 USING THE KEYWORD MANAGER 144 THE UPPER SECTION 144 THE LOWER SECTION 144 7 Copyright 2009, Cyber-Robotics, Inc.
  • 8. ZEUS USER’S MANUAL TABLE OF CONTENTS WHAT TO DO IF YOUR ZEUS IS FINDING THE WRONG WEBSITES 144 CHANGING & MANAGING KEYWORDS 144 GETTING PAST 100 KEYWORDS 145 HOW ZEUS SCORES 145 IMPORTANCE FACTORS AND SOURCE FACTORS 146 CHANGING SCORE SETTINGS 146 BACK OUT LIMIT 147 MAX WORDS TO SCORE 147 PAGE LOAD LIMIT 147 ADVANCED SETTINGS 147 KEYWORD PHRASES 148 SUMMARY 149 FREQUENTLY ASKED QUESTIONS 149 SPENDING MORE TIME 150 ZEUS POWER TIPS 151 THIS CHAPTER INCLUDES: 151 WHEN YOUR ZEUS FINDS THE WRONG WEB SITES 152 HOW TO ADD, EDIT OR DELETE NEW WEB SITES TO VISIT 153 APPROVE THE WEB SITES ZEUS FINDS OFTEN 155 ADDING PERSONAL COMMENTS TO INCLUDE IN LINK TRADE REQUEST 156 EMAILS MAKING ZEUS SPEED UP 158 USING MAILMERGE TAGS IN THE SUBJECT OF YOUR LINK TRADE REQUEST 159 MESSAGE USE YOUR OWN META TAGS AND KEYWORDS IN YOUR LINK DIRECTORY 160 PAGES: EDITING TEMPLATES TO USE COLUMNS FOR NAVBARS IN YOUR THEME 161 CATEGORY PAGES REMOVING THE RED SCORE TEXT UNDER EACH LINK DIRECTORY LISTING: 162 SEND ONE EMAIL AT A TIME: 163 RENAME LINK DIRECTORY PAGE FILE EXTENSIONS: 164 MAKE A SITE A LINK PARTNER: 165 MANUALLY ADDING A WEB SITE TO YOUR LINK DIRECTORY: 166 HOW TO RENAME THE LINK DIRECTORY FOLDER: 167 ZEUS TESTIMONIALS 169 REVIEWS FROM THE EXPERTS 172 CYBER-ROBOTICS, INC. 174 DAVID NOTESTINE 176 CYBER-ROBOTICS.COM 176 ZEUSCOLLECTIVE.COM 177 TOOLADY.COM 177 CROWNJEWELS.COM 177 CROWN JEWELS 177 PRIOR SKILLS, KNOWLEDGE AND POSITIONS 178 ZEUS COLLECTIVE 179 ORDER AGAINST CHAOS 179 THE ZEUS COLLECTIVE IS HERE 179 THE STORY OF THE ZEUS COLLECTIVE 180 SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS 182 THE REAL GOOGLE DANCE 182 183 THEMEINDEX.HTML 8 Copyright 2009, Cyber-Robotics, Inc.
  • 9. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT What’s NewInZeusAndThiseBook How to double your Email Link Request Acceptance Page 64 Theme Content Data Tags Page 139 Adds the ability to add unique text, html, scripts and content to each Theme Category page, in any location you wish. You may insert up to 10 different content files for EVERY Theme Category page. This makes each Theme Category page unique in its own right, making it look less like pages that only contain links to other web sites. The added content to different pages increases the VALUE of the page to the web as a whole. PageRank indicator Page 44 The PageRank indicator is in the ThemeSite Viewer, located in the Approve, Maintain and Audit areas. Project File Locations Page 108 The Database and the other files that the Zeus program updates or uses to store data, are installed in the Project folder and its subfolders. The Default Project folder and its subfolders are located in each individual Windows User's quot;Application Dataquot; and is determined by the Operating System used on the installation computer. By a recent Microsoft decree, program data files are not allowed in 'Program Files'. 9 Copyright 2009, Cyber-Robotics, Inc.
  • 10. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT ZeusInternetMarketingRobot Zeus is the most popular Link Marketing Software, on the Internet. quot;Anyone Can Be A Webmaster, Some Can Be A Zeusmaster!quot; Zeus is the original and most popular linking program. It is the only Link Marketing Robot available on the Internet. If you use Zeus and follow our marketing guidelines, you will have all the consistent, qualified web site visitors you want. The more energy you put into Zeus, the more traffic your web site will receive. Once you get that traffic, it doesn’t go away. Immediate increase in web site traffic Zeus creates immediate, diversified, qualified traffic to your web site, in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing website content, increased search engine activity to your web site and hi-quality, closely related reciprocal links. Zeus creates thousands of reciprocal links, for your web site. A totally new concept in generating web traffic, this revolutionary software product has features and benefits that enable it to create traffic to your web site. One good reciprocal link can give you the same traffic as a major search engine and, with a Zeus robot; you can have thousands of reciprocal links. Zeus generates both new and return visitors to your web site. Qualified traffic The best-qualified visitors are from reciprocal links to your site. Zeus simplifies the tedious task of reciprocal link generation by providing, a pool of qualified, theme-matching, reciprocal link prospects, from your Link Directory, with your link listing organized by themes or subjects. It is a fact that reciprocal links bring you an amazing amount of qualified traffic, even more than all the search engines combined. This is what Zeus is all about and it works. 10 Copyright 2009, Cyber-Robotics, Inc.
  • 11. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Repeat traffic Your Link Directory ensures your web site gets repeat traffic as it becomes an internet-wide, web resource for the long-staying visitors to your website. Your visitor will make sure your Link Directory and web site are bookmarked into their favorites. Once you’re in their favorites, they return often. Zeus is also an alternative approach to search engines Zeus was driving traffic to web sites before Link Popularity was a popular marketing term. Zeus was designed to be an alternative marketing approach to search engine marketing, which wasn't helping web masters get the traffic they needed. Zeus is a software tool that helps web masters easily establish links, to their websites. Links are the major source of traffic; return traffic to your Link Directory is a second source of traffic. Then it was discovered that, because of the links to your web site, the search engines send you traffic. One good link can bring you more traffic than all the search engines combined. Remember that link marketing is the most important form of Internet marketing. Search Engine marketing is only one of the subsets of link marketing. After all, search engine results are only listings of links that webmasters have no control over. You will be amazed at the increase in your traffic. Zeus is as easy to use, for the beginning web master, as it is for the most advanced and experienced. Someone new to the Internet can train and utilize the features that have been proven over and over again. Zeus works if you do! Saves you time The Zeus Internet Marketing Robot was designed as a tool to find suitable quality web sites to exchange links with. Zeus saves you 95% of the time involved in the tedious link process. 11 Copyright 2009, Cyber-Robotics, Inc.
  • 12. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Zeus integrates all the jobs AND data into one program, saving time and simplifying everything involved in the process of trading links. Zeus finds web sites for you to trade links with, organizes, emails and even creates your Link Directory for you, directly to your web site. We offer proof that Link Marketing works and that Zeus is the best tool available for doing this time-consuming job. Easily manage dozens of web sites In the top file menu, Zeus now has a selection under quot;Filequot; called, quot;New Projectquot;. This makes it extremely easy to create new and manage old databases, for each of your web sites. Matches the design of your web site Your Link Directory is matched to the design of your web site perfectly, no matter how complex your HTML code is. How Zeus works Zeus is an easy-to-use, intelligent, Internet marketing robot that traverses the web, spidering web sites and creating a vertical themed, searchable Link Directory for any webmaster. Train Zeus to find web sites that match your unique themes or subjects, and he zooms off to find thousands of them. Zeus then helps you to review and organize them into vertically themed categories and possible inclusion within your Link Directory. Quality content is quickly added to a website with dynamically changing, Zeus- generated, Link Directory pages. These themed pages are keyword-tuned to score high in search engine rankings. Search engines also give higher rankings to websites, with themed content that match each other’s sites, with mutual reciprocal links. A contact manager is included that allows you to email an individually personalized reciprocal link request to each website's Webmaster. Link Partners receive a preferential graphic and listing at the top of each directory page, providing a compelling reason to reciprocate the link. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines, as described throughout the Internet. 12 Copyright 2009, Cyber-Robotics, Inc.
  • 13. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Yep. Zeus takes work every day :-) You've heard it said before, anyone can be a Webmaster, only some can be a Zeusmaster. Zeus is search engine friendly Thousands of Zeus Internet Marketing Robots build the Internet links that search engine robots trust and follow. Our software and users follow proper guidelines, laid out by the major search engines. We listen to what the search engine companies tell us to do. Also, as we caution on the Cyber-Robotics.com Home Page: quot;Using link-building programs that query or use the search engines for finding web sites, data or information can penalize or even get your web site banned. This practice is expensive to the search engines as it over-taxes their servers and connections.quot; quot;Zeus creates true Incoming Links and Link Popularity and does not artificially create or inflate either.quot; As an added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Ease of use Ease of use is the number one reason to try Zeus. You will be amazed at how easy it is. Zeus has a very short learning curve. Zeus is now just as easy to use, for the beginning web master, as it is for the most advanced and experienced. Someone, new to the Internet, can train and utilize all the features that we have proved repeatedly. Zeus works, if you do! EZ-Train Zeus now has a quot;self-learningquot; feature. Previous versions of Zeus took hours of training, while the new Zeus takes just a few minutes. It does not require any prior knowledge of the program. EZ-Train even seeds your Zeus with its initial web sites, to visit! You heard it right! Keyword training and adding URLs has been automated. 13 Copyright 2009, Cyber-Robotics, Inc.
  • 14. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Computer assisted instruction Computer Assisted Instruction teaches vitally important marketing and Zeus use concepts. It will not let you go on before understanding. Text pops up automatically, at the points in the program where you must know an important concept. Do not shortcut these, for you will only be wasting time. Even if you’ve had years of web marketing experience, missing just one important concept could sabotage your marketing efforts. User interface We completely designed the layout, users interface and organization of the new Zeus program. Zeus uses an outlook bar, for ease of operation and organization. This makes it easy to follow the steps you need to use Zeus successfully. Job areas Job area buttons are on the left of the program and structured in the order in which they are used. Start at the top and work your way down the job icons. Complexity modes With the new quot;User Experience Levelquot; feature of Complexity Modes, the user only gets the Zeus features that he needs, at his present stage of learning. Built-in help Zeus has a compiled help file available from the top menu bar,. It contains normal contents, index and favorites features. We have also included built- in, mouse-over sensitive content. Job area quick tours Each job area has QuickTour viewlets. These teaching animations enable you to become familiar with the different Zeus jobs within a matter of seconds. Over a dozen of these are incorporated into the program. 14 Copyright 2009, Cyber-Robotics, Inc.
  • 15. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Setup wizards One of the most important new features is the new settings wizard. When you first start Zeus, basic set-up is a breeze. Six entries and four clicks, and Zeus is ready to go out and find web sites. Internet connection settings are simple. Even setting up for proxy servers or firewalls is easy. We have accomplished this through our user-friendly wizards. Reviewing, approving and maintaining web site data Approving web sites also has its own job area. It practically requires no help to learn, because of the intuitiveness of the program. Zeus tells you what you need to do, by a series of check marks and red Xs. You have to see it to believe it. There are many new actions available from the action menu in the four different theme site viewer incarnations. Add/edit has been redesigned. There is a float option that allows you to easily copy and paste information from e-mail directly into Zeus. This is user selectable. Because of public demand, the annoying Message Box is now selectable. You decide what you wish to pop-up or not. Creation and uploading to your web site The next step is to create your directory. After the directory is created, Zeus installs the pages directly to your web site, and then furnishes you a link to click on, to visit your newly created and uploaded Link Directory. The first time through, the FTP wizard makes it easy to enter your FTP settings. Emailing Batch e-mailing is now easier and has a separate job area of the program. Zeus makes it easy to customize your e- mail messages for each web site during the Approval process. Auditing Zeus will visit or audit your entire existing Link Partners; to insure the reciprocal link agreement stays reciprocal. The audit area handles multiple links from the same web site. The audit has its own job area with its own toolbars. 15 Copyright 2009, Cyber-Robotics, Inc.
  • 16. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Misc. features The Access database has been upgraded and utilizes state-of-the-art normalization techniques, relationships and indexes for faster data retrieval. You can compact your access database from the menu bar. Backing up your database is also available from the same menu bar. Robot traversing logic has been extremely modified. Link and keyword extraction has been speeded up as much as 50 times. Many new code features make Zeus even more stable than it was before. Every bug that has EVER been reported by ANY user has been addressed in THIS version. New controls have been added to Zeus. FTP, Mail, Toolbars controls, and new InfraGistics controls, update Zeus to all current programming technologies. State of the art re-sizing controls, allow the user to re-size and remember Zeus screens easily. 16 Copyright 2009, Cyber-Robotics, Inc.
  • 17. ZEUS USER’S MANUAL HOW TO LEARN ZEUS HowtoLearntoUseZeus David Notestine My name is David Notestine. I’m the creator and programmer of the Zeus Internet Marketing Robot. Introduction If you use Zeus and follow our marketing guidelines, you will have all the consistent, qualified web site visitors you want. The more energy you put into Zeus, the more traffic your web site will receive. Once you get that traffic, it doesn’t go away. One of my first web sites, which I haven’t worked on or changed anything on since 2001, still averages over 1000 visitors a day. Zeus is the original and most popular linking program. It is the only Link Marketing Robot available on the Internet. We’ve learned a lot since 1997 as to what works and what doesn’t work, not just in Link Marketing, but in all forms of marketing. The majority of link marketing concepts used by all webmasters today, Cyber-Robotics and our Zeus users have helped develop. Those concepts have been shared with all. To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of humankind together through highly organized Vertical-Themed Link Directories and making that knowledge freely and easily available to everyone. Themed linking or only linking to web sites of like content was a concept we originally came up with in 1997 to help attain our goal to help organize content, on the web, by creating highly organized Vertical-Themed Link Directories. The major search engines and all smart webmasters have followed this same guideline throughout the years. Google’s PageRank and search algorithms are based on this concept along with many other major search engines. We wrote the guidelines on linking etiquette or email link request guidelines; fighting and winning the link request spam war, so that link request emails would not be considered spam. We coined the phrases: Link Partner and Themed Linking. Zeus quickly teaches you these concepts and more, which all successful webmasters use to market their web sites. 17 Copyright 2009, Cyber-Robotics, Inc.
  • 18. ZEUS USER’S MANUAL HOW TO LEARN ZEUS Zeus works if you do, PERIOD! Or your money back! Click on our testimonials page to prove it to yourself. You can find that link on our home page. 18 Copyright 2009, Cyber-Robotics, Inc.
  • 19. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING Let’stalkaboutLinking Steps to Building Links 1. Find web sites to trade links with. 2. Visit web sites. 3. Choose ThemeSites from those websites. 4. Make notes to personalize your link trade request. 5. Find the email address of the webmaster. 6. Add ThemeSite information such as title, descriptions and the link, to your web sites link page. 7. Email the ThemeSites asking for a link trade. 8. Make note of the email. 9. Receive email accepting your offer. 10. Update link page information Link Marketing requires many programs Programs used in Manually Building Links Finding web sites Search engines, browser, programs Visiting web sites Browser Choosing ThemeSites Browser Making notes Database program Finding the email address Browser Adding ThemeSite information HTML editor, FTP program Emailing the ThemeSites Email program Making note Database program Receive email Email program Update link page information HTML Editor, FTP program To handle these steps in Link marketing requires a minimum of 7 different programs, but using separate programs doesn’t integrate your data and is very time consuming and labor intensive. 19 Copyright 2009, Cyber-Robotics, Inc.
  • 20. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING Zeus integrates all the jobs AND data into one program, saving 95% of the time and simplifying everything involved in what used to be the tedious process of trading links. Zeus finds web sites for you to trade links with, organizes, emails and even creates your Link Directory, directly to your web site. 20 Copyright 2009, Cyber-Robotics, Inc.
  • 21. ZEUS USER’S MANUAL PART 1 - LEARNING ZEUS 21 Copyright 2009, Cyber-Robotics, Inc.
  • 22. ZEUS USER’S MANUAL QUICK ZEUS RUN THROUGH QuickZeusRunThrough Zeus is a smart internet robot that installs into any Windows computer, helping you to create a Link Directory that is automatically placed on your web site, located on any UNIX or Windows server, using FTP. Let’s do a quick run thru of the program. Please notice the order of the job icons on the left side of the program. Each Job icon is a step that is involved in linking. Those steps go from top to bottom and are in the order that you will use them. You train Zeus with personalized keyword training, so he can automatically search the internet, finding web sites that match you easily provide. A built-in browser allows you to visit those websites he finds and personally approve them to be included in your directory. An integrated relational database contact manager stores each web site’s data. Zeus’ email program makes it easy to send custom, personalized email link requests, all in one batch. A Directory Manager and Creator simplify, with drag-and-drop ease, the organization of your Link Directory, with one-click creation and automatic FTP placement, to your web site, on any server. Zeus also audits your link trades so your link agreement, with other webmasters, stays reciprocal. ALL these functions are integrated into one program. 22 Copyright 2009, Cyber-Robotics, Inc.
  • 23. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS TheFastestWaytoLearnandUseZeus New users to the Internet usually learn Zeus the fastest. More experienced users tend to jump around clicking buttons and learning on their own. With Zeus, one needs to read the instructions. Not that it is hard, but Zeus is a very feature rich program. Do not jump around There are marketing and Zeus program use concepts that you must understand, in the proper order, just as Zeus must be learned, in the correct order, if you wish to save time. Do not jump around clicking buttons! Main Menu The Main Menu is located at the top of your Zeus program. Use this menu to start new projects, open existing projects, control your database, edit your settings, and open help topics and more. Most of these are for the more advanced users. Status Bars On the bottom of your Zeus program you will see 4 boxes called the Status Bars. 1st Status Box Shows you the current Complexity Group you are in. See page 24. 2nd Status Box Tells you the current function or job you are in. 3rd Status Box It tells you the overall status of your Zeus program. 23 Copyright 2009, Cyber-Robotics, Inc.
  • 24. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS 4th Status Box This is the current Zeus database you are using. Tool Tips If you hold your mouse cursor over certain buttons and objects, a small help box will pop-up. We call these Tool Tips. There are many Tool Tips throughout your Zeus program. As you are getting comfortable with Zeus, we recommend that you read the Tool Tips throughout the program. Content Sensitive Help Many areas of the program have a green help box. When you move your cursor over a box, the help text in the box will change and explain, in more detail, what you need to enter or do, at this point. Computer Assisted Instruction Talking Computer Assisted Instruction, teaches vitally important marketing and the Zeus program use concepts, and will not let you go on before you truly understand the concept. These pop up automatically, at points in the program, where you must know an important rule. Do not shortcut these because you will only waste time. Even if you’ve had years of web marketing experience, missing just one important concept could sabotage your marketing efforts. Complexity Modes We have divided Zeus into three Complexity Groups called Easy, Intermediate and Advanced. You are only exposed to the simpler features of Zeus, in the beginning, using the Easy Mode. Easy Mode If you are a new Zeus user, you should start in the Easy Complexity Group. Then as you become more familiar with Zeus, you can proceed to the more advanced features. 24 Copyright 2009, Cyber-Robotics, Inc.
  • 25. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS Most importantly, the Computer Assisted Instruction and important what-to- do-next messages only appear in Easy Mode. Without them, you will be missing important concepts and you will become lost. Whether you use the more advanced features of Zeus is entirely up to you. The Easy Complexity mode will give you as much traffic as the Advanced mode. By clicking the Intermediate and Advanced buttons, Zeus will open up fantastic features that you can learn at your leisure. Intermediate META Keyword Uses META keyword phrases, that Zeus finds in high-scoring ThemeSites, in your keyword training. For more detail, see page 137. Advanced Auditing Zeus walks each selected ThemeSite and verifies that there are links to you. He also searches for new fresh links and much more. For more detail, see page 92. New Project / Open Project Start a new project for another web site or open an existing Zeus project. For more detail, see page 108. Built-in Help Our Help is not just about Zeus, but about Internet marketing in general. Everything you need to know about driving consistent, qualified traffic to your web site is only a few clicks away. Why not take advantage of this information? Every webmaster says, “If I only could ask someone who really knows and get 25 Copyright 2009, Cyber-Robotics, Inc.
  • 26. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS honest answers.” We are answering your questions! Why not invest a few hours and save hundreds? Quick Tours Quick tours are designed to quickly show you each area of the program. There are located in most windows of Zeus. They can be located by looking for the link: Quick Tours, located on the main windows of Zeus. My Assurance I can assure you, that after the initial learning curve, things get very easy. You are only learning what you absolutely need to market your web site successfully. Zeus is actually very intuitive. We are here to help you just as we have already helped thousands of other webmasters. I designed Zeus with a lot of input from software engineers from the major search engines. The work you do and the jobs automated by Zeus has automated, have been carefully designed to maximize your efforts without jeopardizing your web site. Zeus users, new to the Internet, that follow directions, can setup Zeus within 4 hours. Experienced webmasters usually require up to 15 hours, with the last 4 hours spent reading the instructions. 26 Copyright 2009, Cyber-Robotics, Inc.
  • 27. ZEUS USER’S MANUAL SUPPORT Support Our users have rated Cyber-Robotics a 4.3 out of possible 5 for Support and Service satisfaction. We pride ourselves on answering questions quickly, IF the user SUBMITS IT PROPERLY through our Support link, which is available from within the program or our web site. When a support question is haphazardly sent to one of our many email addresses, we will not receive it, because it will not have the proper email routing codes we require to combat the over 200,000 spam messages we receive every day. We do not offer phone support, but we do quickly answer EVERY support questions through our Support CommDesk, during our business hours. Ninety percent of submitted customer questions are already answered in our easy-to-find Support Library. Support Library The support library is the central area for contacting us, getting help from our support department or getting common questions answered quickly. http://www.cyber-robotics.com/library/Library.html Click Support on our web site’s main navigation buttons. 27 Copyright 2009, Cyber-Robotics, Inc.
  • 28. ZEUS USER’S MANUAL SUPPORT You will be taken to our Support Library: Clicking on Zeus Mkt Robot You can see everything is very organized. We have answers to questions, web marketing articles and online-seminars in addition to other important areas that you will need to be successful with Zeus and your marketing endeavors. 28 Copyright 2009, Cyber-Robotics, Inc.
  • 29. ZEUS USER’S MANUAL WALK-THROUGHS WalkThroughs–PageReference Training Zeus Keyword training See Page 31 Have web sites for Zeus to visit See Page 33 Trouble in keyword training See Page 142 Creating your directory the first time Requirements Find a few ThemeSites See Page 39 Train Zeus with keywords or phrases See Page 31 Have web sites for Zeus to visit See Page 34 Have Zeus find ThemeSites See Page 39 Approve ThemeSites See Page 41 FTP Wizard See Page 49 Designing your Link Directory to match your web site Free version See Page 101 Headers and Footers See Page 103 Templates See Page 106 Upload your Link Directory to your web site See Page 56 Daily Work Approve See Page 41 Create See Page 49 Email See Page 58 Maintain See Page 73 Monthly Work Auditing See Page 92 29 Copyright 2009, Cyber-Robotics, Inc.
  • 30. ZEUS USER’S MANUAL PART 2 - JOB A R E A D E TA I L 30 Copyright 2009, Cyber-Robotics, Inc.
  • 31. ZEUS USER’S MANUAL TRAIN JOB AREA TrainJobArea Zeus is a True Internet Robot that finds web sites with whom you can trade links. The first step is training Zeus to find web sites that match the themes or subjects you are looking for. Zeus relies on keyword and keyword phrases to score web sites he visits. Keyword Uniqueness and Tightly Themed Directory Categories are concepts that must be mastered to properly use Zeus. Training Concepts Keyword Uniqueness The number one key to proper training: quot;Always use keywords or keyword phrases that pertain to the subjects or themes of the web site you want Zeus to find.quot; quot;The more unique your keywords to your training theme, the better Zeus will perform when selecting and scoring visited web sites.quot; You will TRAIN Zeus with keywords unique to your themes or subjects. Describes the subjects or theme of your web site or the type of web site you want Zeus to find. The best words are words or phrases that would ONLY be found in a web site like the ones you are looking for, and no other. Don't worry too much about getting it right the first time. It is easy to adjust your keywords later using the Keyword Manager. Tightly Themed Link Directory Categories If you have a Parrot web site, you wouldn’t link to an automotive web site. The best way to learn about Theme categories and Theme tightness is to go to the ZeusCollective.com and type in a word that describes your web site. You’ll be able to see what other Zeusmasters are using for Theme categories and learn that you will be to include in your Link Directory, many more web sites than you initially thought. 31 Copyright 2009, Cyber-Robotics, Inc.
  • 32. ZEUS USER’S MANUAL TRAIN JOB AREA EZ Keyword Trainer Tab The EZ Keyword trainer makes it easy to find keywords and train your Zeus for all types of Themes and Subjects. 1. To start the EZ Keyword Trainer click the 'Start EZ Keyword Training' button at the top. 2. Type in a unique keyword or keyword phrase that best describes the web sites you wish to find. 3. Click Zeus displays a list of keywords in about 60 – 90 seconds. 4. Check the boxes next to the keywords or phrases that could only be found in websites you are looking for as potential link partners. 32 Copyright 2009, Cyber-Robotics, Inc.
  • 33. ZEUS USER’S MANUAL TRAIN JOB AREA 5. Click 'Keep Training'. 6. If you are having trouble finding enough words, you can change the current training word manually by entering another word or phrase, or click the 'Change Training To' drop down box. 7. If finished, click ‘Finish Training’ Don't worry too much about getting it right the first time. It's easy to change your keyword uniqueness later using the Keyword Manager. Web Sites to Visit Tab If you used the EZ Keyword Trainer, you should already have web sites for Zeus to visit. If there are not any URL addresses to visit, add the address to another web site, that matches your subject or Themes, that you know contains links. Zeus uses these initial websites to find even more links to other web sites that will match your keyword training. This area shows the next 500 web sites your Zeus will visit. 33 Copyright 2009, Cyber-Robotics, Inc.
  • 34. ZEUS USER’S MANUAL TRAIN JOB AREA Adding URL Addresses to visit To add a web site to the list, type in its URL address, then click the 'Add' button. Setting URL Address for a Priority Visit Select one or more URL addresses that you would like Zeus to put at the top of the list to visit, then click the ‘Visit First’ button. These web sites will be moved to the top of the list. Deleting URL Addresses to visit To remove a web site to visit, highlight the URL in the list, then click the 'Remove' button. 34 Copyright 2009, Cyber-Robotics, Inc.
  • 35. ZEUS USER’S MANUAL TRAIN JOB AREA Manual Keyword Training Tab Adding a keyword or phrase To add a keyword to Zeus keyword training, type a keyword or keyword phrase, into the textbox. Selecting Uniqueness Click on the appropriate category button to assign that keyword to a uniqueness category. There are 5 uniqueness categories. Ignore: Just ignore these words. They have nothing to do with your web site but are not common words. Common: Words like 'at', 'the', 'about', etc. Slight Unique: These words are similar to the theme of your web site. Unique: These words are very important to the theme of your web site. 35 Copyright 2009, Cyber-Robotics, Inc.
  • 36. ZEUS USER’S MANUAL TRAIN JOB AREA Very Unique: If this word appears in a web page, you want to know about this web site. These are words only found in a site like yours. Tip: Using the words in the index of a book, on your training subject, makes keyword training quick and easy. Using phrases, i.e.: quot;internet marketingquot; or quot;web marketingquot; dramatically improves training efficiency, reduces traversing times and lowers bandwidth used to find ThemeSites. Keyword Manager Tab Your Keyword Manager makes it easy to manage your training keywords and allows you to move them from one uniqueness group to the next very easily. The Keyword Manager will help you to fine-tune your Zeus keywords. You will be able to move keywords from one Uniqueness category to another, or even delete them. During your initial keyword training, you may have included keywords that are common to other non-themed sites. Because of this, the non- ThemeSites are being scored incorrectly as ThemeSites. There are probably only a few words that caused the higher score. You can then move a keyword from one Uniqueness category to another to adjust the way Zeus is scoring websites. You may even have to delete that specific keyword. Try to select words unique only to your web sites themes. For example, if the word would only appear in a web site exactly like yours, you should assign Very Unique. If the word is important to your site but could be found in others, give it a lower rating. The best words with the highest ratings are words that would ONLY pertain to the theme of your site and no others. Using a Bird Theme example: If the word is bird, you may want to assign it to Slight Unique, if the word is avian, then choose Unique. The word bird could be found on a lot of sites NOT pertaining to the actual bird sites you are looking for, while avian would probably be unique to actual bird sites. Example: You may find that a keyword like 'egg', when trying to find bird aviaries, will also find you fish hatcheries and the like. You can move this particular keyword to another Uniqueness category or delete it. That will stop Zeus from finding incorrect sites. 36 Copyright 2009, Cyber-Robotics, Inc.
  • 37. ZEUS USER’S MANUAL TRAIN JOB AREA Moving keywords or phrases into other Uniqueness categories Click a Uniqueness button to display the keywords assigned to that Uniqueness category. Select the keywords to be moved. You may use the Shift and Ctrl buttons to select multiple keywords. Click the new category you would like the keywords moved to. Delete keywords or phrases After following the steps above and selecting the keywords you wish to delete, click the ‘Delete’ button. 37 Copyright 2009, Cyber-Robotics, Inc.
  • 38. ZEUS USER’S MANUAL TRAIN JOB AREA TIP: Hold your cursor over each uniqueness button and read the green help box at the bottom for an explanation of each. Keyword Manager Status Bar The Keyword Status bar at the bottom of the Train area gives you the status of your keyword training. It includes the totals for each Uniqueness category plus the total words trained. 38 Copyright 2009, Cyber-Robotics, Inc.
  • 39. ZEUS USER’S MANUAL APPROVE JOB AREA FindJobArea The Find job area is where Zeus finds web sites to trade links with. Click the 'Find Web Sites' button. There really isn't that much to know about the Find job area. Zeus takes care of himself. The longer your Zeus is online, exploring the Internet, the more ThemeSites or potential link partners he will find. Your Zeus automatically explores the web intelligently, collecting data from web sites whose web pages contain keywords you chose during his training. With good keyword training, he is virtually automatic. He doesn't download an entire web site to find out if this is a web site you want or not. He scans a few web pages and either goes to the next web site or stays to explore. If he stays, Zeus extracts hyperlinks, host email addresses, other email addresses, keywords, META contents, descriptions, titles and theme uniqueness, from every web page he visits. Zeus scores the web site using his keyword training, and if high enough, saves the web site for you to look at in the Approve area Hold your mouse cursor over the numbers at the bottom and the buttons at the top to get a brief understanding of what each one means. If you would like to view and help select the next 500 web sites Zeus will visit, click the 'Edit Next 500' button at the top. After Zeus has found enough ThemeSites click the 'Pause' button at the top and wait a few seconds for Zeus to stop. You will know he stops when the Mode Box in the bottom left corner says quot;PAUSEquot;. Now you’re ready to approve or disapprove the ThemeSites Zeus has found for you. IMPORTANT: Never let Zeus find more web sites than you can Approve the next day. This is covered in the CAI. 39 Copyright 2009, Cyber-Robotics, Inc.
  • 40. ZEUS USER’S MANUAL APPROVE JOB AREA TIP: Take a few minutes each week to teach your robot more keywords and Themes. This pays off in increased ThemeSites for your Link Directory. 40 Copyright 2009, Cyber-Robotics, Inc.
  • 41. ZEUS USER’S MANUAL APPROVE JOB AREA ApproveJobArea When you click on the Approve icon, Zeus shows you any new ThemeSites he has found. The jobs you do here should NOT be automated as it’s is very important in linking strategies, to do them. Tip: You should try to spend a few minutes every day reviewing and sorting the new ThemeSites, deleting the ones you don't want. This helps train Zeus. If you wait too long, you will have a large job on your hands organizing all of them in your Link Directory, and Zeus may be finding many sites that you don't want. Viewing and Saving ThemeSites in the Approved area Automatic ThemeSite Sort When you first open the Approve Tab, all-new ThemeSites that Zeus has found to show you; will be placed one after the other in the Approve window. ThemeSite Navigation Click the forwards, backwards, beginning and end Approve navigation buttons to view each ThemeSite that Zeus has found. Saving Changes Any changes or selections you make are automatically saved. 3 Goals to Approve There are 3 goals for each ThemeSite that you think is a potential Link Partner, are: 1) To assign a Theme Category to the ThemeSite. 41 Copyright 2009, Cyber-Robotics, Inc.
  • 42. ZEUS USER’S MANUAL APPROVE JOB AREA 2) To select an email address for the ThemeSite. 3) Personalize your email link trade request Adding or Selecting Theme Category Pages Your Link Directory will be organized by your Theme category choices. The Theme Categories you add and select will be the individual pages of your Link Directory. If you assign a ThemeSite with the Theme ‘Bird Clubs’, an individual ‘Bird Clubs’ Link Directory page will be created when you upload your Link Directory. Any additional ‘Bird Club’ ThemeSites you will select to be included on this page. Concentrate on organizing your ThemeSites. Start building a Link Directory with different Themes categories and ThemeSite listings. It's important you start organizing your ThemeSites as soon as possible. Zeus will build you a Link Directory page for each one of these Themes. You want to have as many Themes as possible. Ask yourself what type of visitor you are looking for and think of Themes to match. Using Keywords as Theme Categories Use an important keyword for your Theme Category if possible. Each one of your Theme pages will be created around this keyword. These pages will be tuned to give it the highest result in the search engine listings when someone enters this keyword to be searched. You will be amazed at the number of visitors these pages will send to your web site when the search engines finally use them. Try to have many Theme pages with important keywords as your Theme Categories. How to add a new Theme Category to a ThemeSite Type the new Theme Category that you want to assign to the current ThemeSite, into the 'Select - Add Theme Category ' text box. The new Theme Category is automatically saved. 42 Copyright 2009, Cyber-Robotics, Inc.
  • 43. ZEUS USER’S MANUAL APPROVE JOB AREA How to assign a ThemeSite to an already existing Theme Category Once you have assigned a Theme Category to a ThemeSite you can assign it to another ThemeSite by simply selecting it in the drop-down box. Selecting an Email Address It's important when you select a Theme Category for a ThemeSite, that you go ahead and select an email address to receive email correspondence from you. This saves you the trouble of having to review the ThemeSites a second time. Make sure that you select the correct contact by going through the website and checking to see who handles the links. It could be the webmaster, or it could be someone else. Selecting an Email Address Use the two email list boxes on the right to select an email address that will receive email correspondence from you. Click on an email address to select it. It is now stored in the database as the address to send email to for this ThemeSite. Tip: DO NOT click on more than one email address. If a webmaster receives more than one email, they could consider it Spam and probably will not be pleased with your request for a reciprocal link trade. Marking a ThemeSite as NO EMAIL If the ThemeSite has an email address in the Email List Boxes but you don't want to send them an email, then you need to mark the site as NO EMAIL by clicking the 'Email' button at the top. The ThemeSite will not be included in your email sorts. 43 Copyright 2009, Cyber-Robotics, Inc.
  • 44. ZEUS USER’S MANUAL APPROVE JOB AREA If the ThemeSite does NOT have an email address in the Email List Boxes, then the site is automatically marked as NO EMAIL. The ThemeSite will not be included in your email sorts. Personalizing your link trade request email Customizing your email request saves you time in the long run, as it increases your percentage of web masters accepting your trade links request. You may want to listen to an audio in our seminar area of our web site that will teach you how to raise your acceptance percentage from around 15% to up to 80%. See Page 66 use on how to use the personal comment MailMerge tag. Using Zeus Form Filler to fill link submission forms See page 119 PageRank Indicator The PageRank indicator is on the ThemeSite Viewer, located in the Approve, Maintain and Audit areas. PageRank is displayed for every web page you visit in the Zeus browser. The PageRank is stored in the database when Zeus finds a new ThemeSite. The database entry is also ‘freshened’ when you view the ThemeSite. There is a new PageRank sort in the 'Sort ThemeSites By' drop-down selection textbox. The sort orders the highest PageRanked web sites first. You can use the PageRank in EZ SQL Query to create custom queries based on PR. See page 132. PageRank is not automatically stored for old ThemeSites already in your DB. You can manually store them by displaying them in the ThemeSite Viewer. When the PR bar displays, the PR is stored for that ThemeSite 44 Copyright 2009, Cyber-Robotics, Inc.
  • 45. ZEUS USER’S MANUAL APPROVE JOB AREA Using the Approve Check Mark indicators The green checkmarks mean that you have accomplished your tasks for this ThemeSite. Xs mean you may have something to do. In the image above, you can instantly see that a Theme Category has not been selected, the ThemeSite is not included in the directory yet and an email address has been found but not selected. Deleting a Web Site Click the Delete button to delete a ThemeSite from your database. A window will open asking you to verify the deletion, click Yes. Click Cancel and this verification window will no longer open for deletions during the current Zeus session. Before deleting a web site, fine-tune any keywords that may be causing Zeus to score web sites incorrectly. See page 142 for fine tuning your Zeus Q: What if the current ThemeSite is not similar to the theme of my web site? A: Click the 'Delete' button, but remember this action will also mark all the hyperlinks found in the deleted web site to 'Not Visit'. Q: What if the current ThemeSite is within my web sites theme but is not a potential Link Partner? A: Don't delete it. Follow the instructions below. 45 Copyright 2009, Cyber-Robotics, Inc.
  • 46. ZEUS USER’S MANUAL APPROVE JOB AREA Competitors Note: You must have the Pro Version to do this. You don't want to delete your competitors from your Zeus Database. Step 1: Put your competitors into a Theme Category called 'Competitors'. Step2: Now click on the 'Theme Tab '. Step 3: Right click the red highlighted Theme Category. Go to 'Properties this Page'. Then uncheck 'Include in Directory'. All of the web sites in this Theme Category will NOT be included in your Link Directory. At a later time you can send Zeus, using the Audit, to visit these web sites and extract their links. Ice burg analogy Note: You must have the Pro Version to do this. Never delete a ThemeSite that falls into the theme of your web site. Clicking the Delete button will delete the current ThemeSite from the database. This action will also mark all the hyperlinks found in the deleted web site to not visit. If these hyperlinks are again found in a real ThemeSite, they will be marked 'To Be Visited'. Example: Maybe the ThemeSite is in your theme, but it doesn't have a link page. Put it into a Theme Category called 'No Link Page'. Now click on the 'Theme Tab ' and Right click the red highlighted Theme Category. Go to 'Properties this Page'. Then uncheck 'Include in Directory'. Every ThemeSite in this category will NOT be listed in your links directory. At a later time you can come back to these web sites and see if they have a links page. 46 Copyright 2009, Cyber-Robotics, Inc.
  • 47. ZEUS USER’S MANUAL APPROVE JOB AREA Fine-Tuning your Keywords If Zeus doesn’t find web sites or finds the wrong ones, YOU have it trained incorrectly with the wrong keywords You can also look at the keywords that Zeus used to score a web site making him think it is a web site you want. In the beginning, you may spend 3 or so sessions, fine-tuning a few keywords or phrases. Once you get it right, Zeus will consistently find perfect web sites. You also may not understand a link-marketing concept. It will save you a lot of time if you would take our online seminar, ‘Using Link Building Tools Properly’. If you are going to trade links using Zeus or not, you will WANT to spend the time to watch and listen to this presentation. It will be time well spent. For details, see page 142 Theme Tab The Theme tab is the same for the Approve, Maintain and Audit area. See Maintain Job area, page 84. Misc Tab The Misc tab is the same for the Approve, Maintain and Audit area. See Maintain Job area, page 89. Action Menu Load this ThemeSite’s Home Page into default browser This opens your default browser and loads the Home Page of the current ThemeSite 47 Copyright 2009, Cyber-Robotics, Inc.
  • 48. ZEUS USER’S MANUAL APPROVE JOB AREA Load this web page into default browser This opens your default browser and loads the displayed web page of the current ThemeSite ThemeSite Information You can get more information about each ThemeSite by clicking one of the options under the ‘Action’ menu located on the top-menu bar of Zeus. Each option will be loaded in your default browser. This option is very important when reviewing your ThemeSites. Tip: If you can't find an email address on their web site, use the 'WhoIs Domain Information' or 'Site Information - Alexa' options. 48 Copyright 2009, Cyber-Robotics, Inc.
  • 49. ZEUS USER’S MANUAL CREATE JOB AREA CreateJobArea In this Job Area you can manage your Link Directory structure, preview your directory and upload your directory. FTP Wizard The first time you open the Create Job Area the FTP wizard will open. Here you will enter your FTP settings that your web host gave you. Tip: Hold your cursor over each settings box for more information. Now click the 'Next' button. Creating a /Links/ Directory on your Web Server After you enter your FTP settings and click the 'Next' button Zeus will take you to this part of the wizard. Your first step here is to find your main web site home page. This file is usually named index.html or index.htm. You might need to search for your home page file using the folders on the left. 49 Copyright 2009, Cyber-Robotics, Inc.
  • 50. ZEUS USER’S MANUAL CREATE JOB AREA When you find the 'index' file double-click it and your web site home page will load in your default browser. Then follow the pop-up instructions. If Zeus loaded your web site's home page in your default browser then you're in the right folder. Zeus will ask you if your home page was displayed in your browser. Click Yes. Now Zeus will need to create a folder called 'links'. Click Yes and Zeus will create it. Now you’re ready to preview and upload your directory. Directory Manager Tab The Directory Manager uses a TreeView control to show your directory in a graphical, hierarchical fashion. It shows your ThemeIndex or gateway page, with your main Theme Pages as children below it 50 Copyright 2009, Cyber-Robotics, Inc.
  • 51. ZEUS USER’S MANUAL CREATE JOB AREA . Cutting, copying and pasting, along with dragging and dropping, is possible with both Theme Pages and ThemeSites. You can select and drag any Theme Page into another Theme Page, causing the one dragged, to be a sub-child of the one dropped on. ThemeSites may have multiple listings with just a copy and paste or a drag and drop. Most actions are executed from the right-click, pop-up menu. The right-click, pop-up menu will change depending on whether you have selected Theme Pages, ThemeSites or ThemeSite data. Theme sub-categories or multi-tiers - PRO Version Only: The ThemeIndex page is the gateway into your Link Directory or highest directory tier. Your Link Directory should link from your website's navigational system through the ThemeIndex page. If you are using the PRO Templates and have changed your ThemeIndex variable, then the name you have substituted will be shown in place of ThemeIndex. Your visitors would enter your directory through the ThemeIndex page and would be able to access the links to the Alternative Energy, Alternative Lifestyles, Alternative Rock & Roll and Alternative Science Theme Pages through the Alternative Sites Theme page. 51 Copyright 2009, Cyber-Robotics, Inc.
  • 52. ZEUS USER’S MANUAL CREATE JOB AREA Tip: You can have as many sub-tiers or sub-child Theme pages as you wish. In the example image, you could have Theme Pages as children, off the Alternative Science, sub-sub-children off those and so on and so on. Drag and Dropping, Cutting and Pasting Creating sub-categories can be as easy as dragging and dropping a Theme Page onto another, thus making the one dragged a Theme sub-category page. You can also use Cut and Paste with the right-click pop-up menu. Creating new Theme pages You can also create new Theme pages to create a parent for your Theme pages. To organize Alternative sites under the Theme Page category Alternative Sites, as in the above step's image, create a new blank page to be the parent of the sub-categories. Right-click the ThemeIndex page, select Create New Page from the pop-up menu, name it Alternative Sites, and then click the OK button. 52 Copyright 2009, Cyber-Robotics, Inc.
  • 53. ZEUS USER’S MANUAL CREATE JOB AREA Refreshing the TreeView Now that you have created a new Theme page named Alternative Sites, it appears at the bottom of the Theme Tab list. To alphabetize the list again, right-click anywhere in the window and select Refresh from the pop-up menu. The new page is now under the different Alternative pages near the top in alphabetical order. To move the Theme Pages under other Theme Pages Left-click the Alternative Energy Theme Page and drag and drop it to the Alternative Sites Folder. Do the same for the other pages you want to add as sub-children to the Alternative Sites Theme category. Tip: You can also use the right-click, pop-up menu to cut and paste these Theme category pages to the Alternative Sites Theme Page. 53 Copyright 2009, Cyber-Robotics, Inc.
  • 54. ZEUS USER’S MANUAL CREATE JOB AREA Listing ThemeSites and their data Right-click a Theme Page and go to 'List ThemeSites'. The title for all ThemeSites belonging to that Theme Page is listed in red type. Reciprocal Link Partners are grouped, at the top of the list, in bold type. Listing ThemeSite data Double-clicking the ThemeSite title will display the data for that ThemeSite. Various information is listed that pertain to it. Tip: Double-clicking the 'Themes Included In' property will list the other Theme pages in which the ThemeSite is listed. 54 Copyright 2009, Cyber-Robotics, Inc.
  • 55. ZEUS USER’S MANUAL CREATE JOB AREA ThemeSite Properties A ThemeSite can be listed in many Theme pages. You can also have complete Theme Page positioning control for each listing. You may have a ThemeSite listing in the 'Link Partner' section, 'Other Important Links' section or both. Included in Directory If this is selected and checked, the listing will be included in the 'Other Important Links' section of the Theme Page. Link Partner If this is selected and checked, the listing will be included in the 'Link Partner' section of the Theme Page. Differences between the Directory Manager and the Theme Tab Theme tab This is the tab used to assign a theme to a reciprocal link site. It is used while in the Approve, Email, Maintain and audit areas. When you are in the Theme tab, located in the 'Approve', 'Maintain', 'Maintain' or ‘Audit’ job areas, EVERYTIME you are clicking a Theme category, in the Theme tab, it is being added to that Theme. One click, it's added. The purpose of the Theme tab is to 55 Copyright 2009, Cyber-Robotics, Inc.
  • 56. ZEUS USER’S MANUAL CREATE JOB AREA be able to QUICKLY add a ThemeSite to as many Theme categories as you want. All other functions in the Theme tab should be done with the right-click context pop-up menu. Directory Manager in Create Job Area If you need to adjust the structure of your Link Directory before uploading, use the Directory Manager Tab. Clicking Theme categories DO NOT add. The directory Manager is the area you want to use for design, maintenance and organization. Preview Directory Tab Before previewing your Link Directory, you may want to customize it. Make your Link Directory pages by Previewing Your Link Directory. Your Link Directory will be built in your links folder (see page 108 for locations) on your hard-drive. All your directory pages are there, already properly linked to each other. Any time you need to refresh your Link Directory after making a ThemeSite addition, change or edit, you can Preview it, which will re-build your directory, thus making the changes visible in the Preview browser. To preview your Link Directory simply click the 'Preview' button at the bottom. Wait a moment while Zeus creates your directory pages on your hard-drive. Now you can view and navigate through your Link Directory. Create Directory Tab In this tab, you will create and then upload your Link Directory. Click the 'Start' button and wait while Zeus creates and uploads your directory. Your Link Directory has been uploaded to your web site. Note: If there were errors during the process you need to check your FTP settings by clicking 'Tools > Options' then the FTP tab. 56 Copyright 2009, Cyber-Robotics, Inc.
  • 57. ZEUS USER’S MANUAL CREATE JOB AREA In the box below the 'Start' button, you will see the URL to your Link Directory Index page. Click the box and copy the URL into your computers clipboard. Use this URL to link to your Link Directory. Tip: Free version Zeus users can use the options at the bottom to customize their directories. Pro version users will use Templates. 57 Copyright 2009, Cyber-Robotics, Inc.
  • 58. ZEUS USER’S MANUAL EMAIL JOB AREA EmailJobArea In this Job Area, you will send a reciprocal link Email Request Message to every web site in the current sort. All ThemeSites, that have not been sent an email, will automatically be loaded ready for you to send a link request. Email Job Area Toolbar The Email toolbar has a minimum of controls. The Sort of your ThemeSites is automatic when you clicked the Email job button. Your ThemeSite Viewer has been sorted with all ThemeSites that meet the following criteria: o Email Address is selected o An email has not been sent to that ThemeSite o A theme category has been selected o They are included into the directory o They are not a Link Partner This starts the batch emailing. See page 64 This toggles whether you see a lot of messages that describe what’s happening during the emailing processing. Email Controls For its simplicity, the Email Controls and Indicators are extremely powerful. These simple controls: 58 Copyright 2009, Cyber-Robotics, Inc.
  • 59. ZEUS USER’S MANUAL EMAIL JOB AREA 1) Keep track of which email addresses to which you have selected to send an email. You can select one email address or many. Click on the addresses you wish to include, normally only one! 2) Display the last date email was sent. 3) List the email that was sent. 4) Keep complete histories of every outgoing email. 5) Enable you to add and edit individual email messages. 6) Preview your messages. 7) Test your email system. 8) Easily add custom messages and personal touches to your email. 9) Automatically add your link information to email messages. Email address selection The email address you have selected to receive emails is highlighted. To change it, click on it to unselect it, then click another email address to select it. Email history A history of each email message sent is displayed by message ID, email address and date sent. They are sorted with the most current message listed at the top. 59 Copyright 2009, Cyber-Robotics, Inc.
  • 60. ZEUS USER’S MANUAL EMAIL JOB AREA Email composition area Selection of an email message to send Click the down arrow on the Email Composition drop down menu. Select the email message you wish to send. Tip: Selecting _Help.txt then clicking the 'Edit' button will load a Help and Index page containing useful information. This Help text file may be edited to suit your needs. Preview existing email message using Notepad When clicked this button displays your message based on all selections made in the Email Composition. You may experiment by selecting and deselecting various options then clicking Preview. Edit existing email message using Notepad This button edits the email message file selected in the dropdown list. Select a message to be edited by using the drop-down list box. Then click the Edit button in the Email Composition area in the ThemeSite Viewer. If nothing is selected then the Help or information page is loaded. 60 Copyright 2009, Cyber-Robotics, Inc.
  • 61. ZEUS USER’S MANUAL EMAIL JOB AREA Zeus uses Notepad to create or edit email text messages. Create custom email messages Use Notepad to create your own various outgoing email messages. To load Notepad, click the Edit button in the Email Composition area in the ThemeSite Viewer. Important: The first line of your email message will be the subject and will not appear in the message body. Create a new email message in Notepad Use the command path File/New located on the top menu bar in Notepad. Save an email message in Notepad Be sure to save any new or old messages into the folder /email/messages directly off your Zeus application folder. emailmessages folder (see page 108 for locations) This allows them to be listed in the drop-down selection box after clicking Refresh. Exit Notepad Click the X in the upper right corner of Notepad or click through the command path File / Exit. 61 Copyright 2009, Cyber-Robotics, Inc.
  • 62. ZEUS USER’S MANUAL EMAIL JOB AREA Refresh drop-down selection box After creating a new text message in Notepad, you must click Refresh so the Dropdown list is updated. After clicking the Refresh button, there will be, nothing selected in the dropdown list. Testing email setup before sending email When the Test box is checked ALL the email messages are sent to your email address. If you select eight email addresses to be sent, you will receive eight emails. No email will be sent to those email address selected and the database will not be marked or affected in any way. This is the best way to test your email setup. Sending batch link request email messages: 1) Click the down arrow on the Email Composition drop down menu. 2) Select the Request.txt link exchange request, email message from the 'Email Composition' drop-down box. 62 Copyright 2009, Cyber-Robotics, Inc.
  • 63. ZEUS USER’S MANUAL EMAIL JOB AREA 3) Before you send an email for the first time, you will need to edit the default message. Click the 'Edit' button. The message will open in Notepad so you can make changes. It is very important that you fully customize your email message, as they should reflect your own personality and web site content. a) Create a new email message (page 61). Or a) Edit an existing message (page 60). b) Use the Personal Comment tag to personalize each email message automatically (page 66). c) Use MailMerge tags to auto-insert data into your email message, unique to each ThemeSite (page 67). d) Follow proper email guidelines (page 68). e) After you have made the changes click 'File > Save' (page 61). 4) Click the 'Preview' button and make sure that the message is exactly as you want it to be before you send it. If there is a ThemeSite in the current sort and you can see it and its data, you will see its data automatically inserted in your email message where the MailMerge tags are located. Close the preview when you are finished. 63 Copyright 2009, Cyber-Robotics, Inc.
  • 64. ZEUS USER’S MANUAL EMAIL JOB AREA 5) Click the 'Email All in Sort' button. This will send an email to all ThemeSites in the current sort. Read carefully and respond to the various message boxes that Zeus will display. Zeus will now send emails to every ThemeSite currently in the Email sort. If you are using the <Personal Comment) MailMerge tag, Zeus will stop, let you view each ThemeSite, add a personal comment, then go on to emailing the next ThemeSite. This makes it very easy to customize each email with a personal comment, proving to the webmaster receiving the request, that you visited his web site. 6) You can stop the emailing at any time by clicking the 'Email All in Sort' button again. Zeus will remember which ThemeSite he was stopped on and continuing mailing from that point on, when you click the ‘Email All In Sort’ button again. DOUBLE the Number of Link Partners you get! Zeus Version makes it easier to attract those great Link Partners. There is nothing like offering a potential Link Partner an incentive to become one. This will double or triple your acceptance percentage. For every 100 email link requests we send for Cyber-Robotics, we are getting about 70-80 approvals! There is NOTHING YOU HAVE TO DO except SELECT the email messages that include the free eBook; quot;Common Sense Web Marketingquot;. When Zeus Version 4 is installed, the installation package installs the 170 page quot;Common Sense Web Marketingquot; eBook into the Zeus installation folder, plus 3 new email messages, ready to be sent to your potential Link Partners. These email messages are: o Request.w.Book.txt, o LinkPartner.w.Book.txt 64 Copyright 2009, Cyber-Robotics, Inc.
  • 65. ZEUS USER’S MANUAL EMAIL JOB AREA o Changes.w.Book.txt How it works When you create a new Zeus project, the eBook is copied to that Projects /links/ folder. When you update or upload your Link Directory to your web site, the eBook is uploaded ONE TIME ONLY to your web site's /links/ folder. The new email messages include a special <BOOKLINK> Mail Merge tag that automatically gets filled in, with the correct link for a Link Partner to download the FREE eBook. The 'Request.w.Book.txt' offers the FREE eBook incentive: quot;We only link and conduct business using professional standards, as set forth in the book: quot;Common Sense Web Marketingquot;. To thank you for linking with our web site, it would be my pleasure to send you a copy of the book, absolutely free (170 pages).quot; The 'LinkPartner.w.Book.txt' message sends them the link: quot;Here is the link to download the quot;Common Sense Web Marketingquot; book I promised you: <booklink>quot; 'Changes.w.Book.txt' also includes the link: quot;To thank you for linking with our web site, I'd like to give you the book quot;Common Sense Web Marketingquot; (170)pages). Here is the link to download: <booklink>quot; Offering the eBook quot;Common Sense Web Marketingquot; as an incentive to trade links will increase the number of link trades you will get. If you DO NOT want to use the eBook as an incentive, delete the eBook from the Zeus installation folder. The file to delete is: “Common.Sense.Web.Marketing.pdf” Using MailMerge Tags when creating your own custom email messages Zeus will insert database field data directly into any message created by a user by using simple tags in the email text. This allows Zeus users to have total control of all email message content. 65 Copyright 2009, Cyber-Robotics, Inc.
  • 66. ZEUS USER’S MANUAL EMAIL JOB AREA When MailMerge tags are placed in the email text message, Zeus replaces these tags with the proper data fields for each email message to each ThemeSite. Example: When Zeus finds the MailMerge tag <url>, it will be replaced with the URL address of the ThemeSite receiving the email. To use MailMerge tags in your email messages 1) Create your text message (page 61) incorporating the special MailMerge tags (page 67). 2) Save your text message in your email messages folder, a sub folder that is located in your Zeus installation folder, on your computer (page 61). emailmessages folder (see page 108 for locations) 3) Click the Email Composition 'Refresh' button so the message will be displayed in the drop-down selection box (page 62). 4) Select the newly created MailMerge message using the Select Email Message, drop-down selection box, located in the ThemeSite Viewer's Email Composition area (page 60). 5) Preview your message by clicking the Preview button (page 60). 6) All MailMerge tags will be replaced with the proper data, unique to each ThemeSite, as Zeus sends email to all ThemeSites. <personal_comment> MailMerge Tag: When the <personal_comment> MailMerge Tag is used, Zeus will stop, while emailing, when this tag is encountered during the composing of the email. You will be prompted for a personal comment to include in the email messages to the selected email addresses. You could include something like, quot;I really like the animations you had on your home page.quot;, quot;... and loved your background imagequot; or quot;I loved the content on ... pagequot;. This personal comment must prove, beyond any doubt to the person receiving it, that you personally visited their website. Edit the message to your own personal style. Only include the MailMerge data tags you feel are important. Do not include them all. Your message will have too many blue links in it if you do. Change the order of the MailMerge tags. Your email message MUST look unique from all others. 66 Copyright 2009, Cyber-Robotics, Inc.
  • 67. ZEUS USER’S MANUAL EMAIL JOB AREA MailMerge Tags and what they insert into your email messages: <URL> Inserts the URL of their web site. You will be prompted to add a personal <personal_comment> comment to be included in the email message. Inserts the URL to your main Link Directory <linkpageurl> page. Inserts the Theme Category name where you <theme> added their web site. Inserts the URL where their web site is located <ThemeSitePageURL> in your Link Directory. <mywebsiteurl> Insert the URL of your web site. <myname> Inserts your name. <myemailaddress> Inserts your email address. Inserts the URL of the page with info created to <linkpageinfo> help others add a link to your site on their web site. Inserts their web site title that is used in your <title> link pages. Inserts their web site description that is used in <description> your link pages. Inserts the link to the free eBook incentive: <booklink> ”Common Sense Web Marketing” 67 Copyright 2009, Cyber-Robotics, Inc.
  • 68. ZEUS USER’S MANUAL EMAIL JOB AREA Email Guidelines Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista has changed its ranking algorithms and the others are sure to follow. If a webmaster considers your email Spam then he can report you. If your emails are unique, without commercials, and are personalized with unique personal information about the webmaster's website that you are emailing, then it would be hard to call your email Spam. All Zeus users must be responsible in the operation of their Zeus Marketing Robot. This includes following simple rules and guidelines during the emailing operations of your robot. If you are including websites in your Link Directory just because you want to send an email and possibly get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email is not a happy camper. He is proud of his achievements in creating traffic to his site over the last few years, millions of hits every month, only to receive an email asking him to link to a website, that in no way can remotely match his website or be useful for his visitors. This is Spam. Do you remember the phrase 'reciprocal links'? Please change it to Reciprocal Themed Links. This is important! In the Link Directories, we maintain at Cyber-Robotics, we only send out reciprocal link requests to those websites that already have links on their websites AND are actively looking for more Link Partners. It is easy to know, as they will have something posted in their link areas. Every email we send is personalized with something nice about their website to prove we actually visited it. DO NOT commercialize your email in any way: 1) It should not look like Spam or people will think it is. 2) Do not include ANY links in your email except links to your website. 3) Keep it short and to the point. Ask for a reciprocal link and that's it. 4) This message should only be a few lines and not a long narrative with rules and guidelines. Save that for your ThemeIndex page on your Link Directory. 68 Copyright 2009, Cyber-Robotics, Inc.
  • 69. ZEUS USER’S MANUAL EMAIL JOB AREA Change the email reciprocal link messages that are included with Zeus: It is possible for webmasters to receive the same basic message from another Zeus operator. Each reciprocal link request MUST look different. DO NOT SKIP THIS SUGGESTION. Do not use Let's Trade Links as your email subject. Let's trade links is probably the most used email Subject line on the Internet today. If you use this Subject line then you are sending the same one as everyone else. It will not be accepted or worse, it will look like Spam. Personalize every email message: Send email using the MailMerge feature with the <personal_comment> tag. When the <personal_comment> MailMerge Tag is used when using the manual Send Email button, Zeus will stop when this tag is encountered during the composing of the email. You will be prompted for a personal comment to include in the email messages to the selected email addresses. You could include something like, quot;I really like the animations you had on your home page.quot;, quot;... and loved your background imagequot; or quot;I loved the content on ... pagequot;. This personal comment should prove beyond any doubt that you personally visited their website. Do's and Don'ts: Email a copy of your reciprocal link request message to your ISP and ask them what they think. You should be able to be honest with your ISP. Send one email to your ThemeSites and if they don't want to trade links, DO NOT send them any more requests that might bother them. Do your email daily. Sending 50 -75 emails daily is a lot different than sending 800 emails in one day because you only want to organize your ThemeSites once a week. Zeus is not designed to send Spam 69 Copyright 2009, Cyber-Robotics, Inc.
  • 70. ZEUS USER’S MANUAL EMAIL JOB AREA quot;I have done everything in my power to keep Zeus from being used by spammers and I will not allow Zeus to be used by spammers.quot; If someone wanted to send Spam with Zeus he would have to go through every ThemeSite that Zeus finds, then manually select every email addresses and a Theme Category for each one. In addition, Zeus only extracts a few email addresses per website. If someone wanted to go to all that trouble, then he could probably send Spam with Zeus, but there are many easier ways to do it. It would be easier to Spam with a normal mail program. Zeus is not efficient, for sending Spam, and was designed this way on purpose. There is very little difference in using Zeus as an email program than if you used your default mail program: Before you can send a reciprocal link request, you have to explore their web site, decide if you want to include them in your Link Directory, select a message and choose an email address. In addition, you have to select a Theme category to include them in your Link Directory. It is no different than your default email program sending to those on a personal address list that you've used your browser to find and explore their website. Consider Zeus as an automatic browser and contact manager, with an email program attached. The main difference between Zeus and your default email program is that Zeus saves you all the legwork of finding the web sites to trade links with. He will also list some of the email addresses found in each web site, even sorting them by host or other email. Listing them makes it easy for you to select one email address to send your personal request to. Not all email addresses will be listed from the website, as Zeus will only list so many from each page. This is necessary to keep Zeus from being used by those trying to Spam. Email FAQs Q: How much control do I have over my email message? A: The MailMerge feature is available for all versions of Zeus. The MailMerge feature gives you total control over your outgoing email messages. You simply create a text message inserting simple MailMerge tags and Zeus automatically merges the data from the ThemeSite database into your message. This allows you to have TOTAL control over the placement of Data in email correspondence. 70 Copyright 2009, Cyber-Robotics, Inc.
  • 71. ZEUS USER’S MANUAL EMAIL JOB AREA Q: I'm confused. When I generate emails asking for the Link Directory, does it come out of my office computer where Zeus resides, or is the email generated out of my host's computer? A: It's works through your computer, through your ISP's SMTP server. It works like any third party mail program like Eudora, Outlook, etc. Q: Tell me an easy way to send a second email one month later without having to go through 2000 links. What I'm saying is that I add links every day and when it comes to a second email will have to manually go through the database and send email one by one. That is simply impossible. A: I don't know if there is an easy way. I have been talking to older experienced users of Zeus and I find that most do a sort by Email Not Sent, Not Link Partner, then go through these changing the email address to another listed, checking the checkbox to personalize each email and adding a bit of trivia directly related to the ThemeSite being viewed. They then manually click the Send Email button one ThemeSite after another. Those that follow this policy have few problems and receive great results. It's hard for someone to call an email spam when it's personalized. Q: Will I have problems? A: If you follow the above guidelines, then I doubt you will have problems. Webmasters have been doing this since the beginnings of the Internet. The main thing is that you don't cause your ISP any unwanted work by having to write an email explaining to their Service provider why you are not spamming. From a business standpoint, they have to weigh the amount of work they would have to do answering to their service provider against the returns you give to them. They will have to ask the question to themselves: quot;Are you worth the $16.95 per month you give to your ISP?quot; AOL AOL does not allow third party mail programs. You may want to consider getting another ISP for your Internet connection. There is absolutely nothing we can do to change this. They want you to stay inside and not stray. Getting connected through a real ISP is easy and can usually be done in a few minutes over the phone. You will be surprised that you didn't do it sooner. If you want to send email through AOL, then you will have to look at each ThemeSite, preview the email message, and then copy and paste that info into your AOL Mail Client. Q: I finally received the following reply from AOL regarding this question. Now, what does it mean? 71 Copyright 2009, Cyber-Robotics, Inc.
  • 72. ZEUS USER’S MANUAL EMAIL JOB AREA From: Acme To: support@aol.com MY QUESTION TO AOL: I just installed a program that needs me to provide my quot;SMTP Hostquot; for my email server system. There is another blank for my email address, so I don't know what they are asking for. I use AOL for all my email services. What should I put in this data box? Thanks for your help. THEIR REPLY: AOL does not support the use of third party mail clients. In order to access your mail, you must either use the AOL client or you can use AOL Mail on the Web at http://aolmail.aol.com Is this their way of saying they consider this spam? A: No this is their way of forcing you to do it their way. Q: I also have a pop-email account with unlimited redirects, mail lists, auto responders, etc, with my web host which I have set up to redirect all my mail to addresses there thru the AOL email interface. Should I be using Zeus on that account and NOT redirect to the AOL email interface? A: Yes, you can use Zeus on that account but I always advise everyone, whether they send email or not, to never use the same business for their web hosting and ISP connection. This is entirely too much power for someone to hold over you. 72 Copyright 2009, Cyber-Robotics, Inc.
  • 73. ZEUS USER’S MANUAL MAINTAIN JOB AREA MaintainJobArea In this job area, you will learn how to sort your database, send out emails, and add/edit ThemeSites and much more. There are three tabs in the Maintain Job Area: Maintain Tab – see page 73 Theme Tab – see page 84 Misc Tab – see page 89 The purpose in this Job Area is to maintain and upkeep your Link Directory. Maintain Tab Sorting Your Database When you view the Maintain Tab, you will see the 'Sort ThemeSites By' drop down box. Try sorting now, by selecting 'Email Not sent, Not Link Partner' in the 'Sort ThemeSites By' dropdown box. 73 Copyright 2009, Cyber-Robotics, Inc.
  • 74. ZEUS USER’S MANUAL MAINTAIN JOB AREA Directly to the right of the navigation buttons is ThemeSites in this Sort - This number indicates how many ThemeSites are in the current Sorted Set, not the current total of ThemeSites in your database. There are many different ways to sort your ThemeSites. Go ahead and do some sorts until you feel comfortable. Using Search Text to Sort your ThemeSites: Some sort options such as 'URL using Search Text', 'Title using Search Text' and 'Theme using Search Text' require you to enter or select text in the 'Text to Search By' drop-down text box. The 'Text to Search By' drop- down box will only appear when you sort using search text. 'URL using Search Text' will allow you to find a particular ThemeSite easily by using a portion of the URL address. Example: Typing birds into the Search Text will return petbirds.com, wildbirds.com, birds.com etc. 'Title using Search Text' allows you to search by Title using a portion of the title. 'Theme using Search Text' requires you to select a Theme from the drop- down box. Advanced Sorting using the SQL Easy Query Wizard See page 132 Making a ThemeSite a Link Partner 1) Load the ThemeSite in the 'Maintain ThemeSite Viewer'. 74 Copyright 2009, Cyber-Robotics, Inc.
  • 75. ZEUS USER’S MANUAL MAINTAIN JOB AREA Note: If you need more help read the quot;Using Search Text to Sort your ThemeSitesquot; on this page. 2) Now click the 'Partner' button. The current ThemeSite will now be listed as a Link Partner in your Link Directory. Link Partners are located at the top of your Theme Pages with an image next to them. Tip: If you do not want the current ThemeSite to be included in the normal listings, un-click the 'List It' button. Manually Adding a New ThemeSite: Click the 'Add' button located at the top. The 'Add a ThemeSite' window will pop-up. 75 Copyright 2009, Cyber-Robotics, Inc.
  • 76. ZEUS USER’S MANUAL MAINTAIN JOB AREA 2) Enter the web site's URL address into the 'URL Address' text box. Then fill out as much information as you can. Tip: Click the 'Fetch' button to retrieve the web site's title and description directly from the Internet. 3) Click the 'Save' button. 4) Now you can add the new ThemeSite to a Theme Category. Add and Edit Buttons The Add or Edit window enables you to easily add or change the information in your ThemeSite database. 1) Add a web site, and all it's information to be included in the ThemeSites database and Link Directory. 2) Add a web page type web site so that Zeus will include it in the ThemeSites and Link Directory. 3) Edit Link Directory listing information belonging to any ThemeSite in the database. 4) Have Zeus visit or re-visit a web site and spider it so that he can refresh the data and look for new links. 76 Copyright 2009, Cyber-Robotics, Inc.
  • 77. ZEUS USER’S MANUAL MAINTAIN JOB AREA The 'Add' and 'Edit' buttons are located at the top of the Maintain window. The 'Add' button allows you to manually add a ThemeSite and it's relevant information. The 'Edit' button allows you to edit information about the ThemeSite in the current sort record. URL address This address may be a web page or a web site. Zeus will make the determination of whether an address is a web page or a web site, after user entry. Title The title is the name of the web site. A counter to the right of this textbox will simplify entry by counting the length of your entry. Description Give a description of the website. A counter to the right of this textbox will simplify entry by counting the length of your entry. Fetch Button After you add a URL, you can click this button and Zeus will fetch the web sites Title and Description. Clean Button This cleans up text garbage in the ThemeSites Title and description. Pages Found This is the number of pages, belonging to this web site, which Zeus would normally find if spidered. These are pages not necessarily visited and scored. 77 Copyright 2009, Cyber-Robotics, Inc.
  • 78. ZEUS USER’S MANUAL MAINTAIN JOB AREA Links Found The number of hyperlinks Zeus would find, in this web site, linking or belonging to other web sites. Score This is the score Zeus would give this web site after spidering it. Email address Email address of the owner or webmaster you wish to receive email correspondence. Do not ever let Zeus visit check box When this is checked by the user or automatically checked by Zeus, this site will not be visited. Audit This Site check box The site will be set to Audit and check for your reciprocal link. PRO Only Priority visit by Zeus check box Zeus will mark this ThemeSite as a priority visit before all other normal web sites waiting in the URL list. If Do not ever let Zeus visit or This is a Frames site is checked then this option will be unchecked when the Save button is clicked. How do I Add a web site, and all its information, to be included in the ThemeSites database and the Link Directory? 1) Click the 'Add' button 2) Enter a web site address into the URL address textbox using one of the following formats: www.cyber-robotics.com www.webpagehoster.com/~markh 3) Enter the Title, Description, etc. 78 Copyright 2009, Cyber-Robotics, Inc.
  • 79. ZEUS USER’S MANUAL MAINTAIN JOB AREA Tip: Click the 'Fetch' button and Zeus will access the Internet and retrieve the Title and Description from their home page... 4) Select the checkboxes. If it's a web site, you will have all available checkbox options. Do not ever let Zeus visit - Check this to never visit. Audit this site - Audit. PRO Only Priority visit by Zeus - Check if you want a priority visit before other URLs waiting to be visited 5.) Click the 'Save' button. How do I Add a web page type web site so Zeus will include it in the ThemeSites and the Link Directory? 1) Click the 'Add' button 2) Enter a web page type web site address into the URL address textbox using one of the following formats. www.cyber-robotics.com/personal/index.htm www.webpagehostercom/markh www.webpagehostercom/index.htm www.webpagehostercom/markh/index.htm 3) Enter the Title, Description, etc. Tip: Click the 'Fetch' button 4) Select the checkboxes. If it's a web site, you will have all available checkbox options. Do not ever let Zeus visit - Check this to never visit Audit this site - Audit. PRO Only Priority visit by Zeus - Check if you want a priority visit before other URLs waiting to be visited 5.) Click the 'Save' button. 79 Copyright 2009, Cyber-Robotics, Inc.
  • 80. ZEUS USER’S MANUAL MAINTAIN JOB AREA How do I Edit Link Directory Listing information belonging to any ThemeSite in the database? Sort the ThemeSite database and position the ThemeSite you want to edit in the ThemeSite browser window. Click the 'Edit' button at the top of the window. Edit any of the data displayed. Click the 'Save' button. How do I Have Zeus visit or re-visit a web site and spider it so he can refresh the data and look for new links? 1) Sort the ThemeSite database and position the ThemeSite you want to edit in the ThemeSite browser window. 2) Click the 'Edit' Button at the top of the window 3) Check the 'Priority visit by Zeus' box. 4.) Click the 'Save' button. Deleting a ThemeSite: 1) When a ThemeSite is loaded into the 'Maintain ThemeSite Viewer' click the 'Delete' button at the top. 2) A window will pop-up that says, quot;Delete this ThemeSite?quot; Click Yes. Note: This action will also mark all the hyperlinks found in the deleted web site to not visit. If these hyperlinks are again found in a real ThemeSite, they 80 Copyright 2009, Cyber-Robotics, Inc.
  • 81. ZEUS USER’S MANUAL MAINTAIN JOB AREA will be marked 'To Be Visited'. For more on this subject click here. For information on what to do with competitors click here. Sending Emails Manually In this example, we are going to send request emails to 'Email Not sent, Non Link Partners'. 1) Do a sort by selecting 'Email Not sent, Not Link Partner' in the 'Sort ThemeSites By' drop-down box. See page 73 for sorting See page 132 for advanced sorting 2) Now choose your request message from the 'Email Composition' drop- down box on the right. Note: Make sure you have already edited the default Zeus request message. If you need more help with the Email Controls click here. Now click the 'Send Email' button. That's it! You're finished with this ThemeSite. 4) Now click the button to show the next ThemeSite. Then click the 'Send Email' button. 81 Copyright 2009, Cyber-Robotics, Inc.
  • 82. ZEUS USER’S MANUAL MAINTAIN JOB AREA Email Controls Many email controls and features are common to the Email, Maintain and Audit job areas. All common features are explained in detail in the Email job area. See pages 58 - 72. Email features unique to the Maintain job area are explained below on page 82. Email address selection Page 59 Email History Box Page 59 Email Composition area Page 60 Selection of an email message to send Page 60 Preview existing email message using Notepad Page 60 Creating and editing email messages Page 60 Edit an existing email message using Notepad Page 60 Create custom email messages Page 61 Using MailMerge tags to auto-insert data Page 65 Create a new email message using Notepad Page 61 Save an email message in Notepad Page 61 Exit Notepad Page 61 Refresh drop-down selection box Page 62 Testing email setup before sending email Page 62 Email Guidelines Page 68 Sending Email to current ThemeSite The 'Send Email' button sends email to addresses, which have been selected and highlighted, in the email list boxes. 82 Copyright 2009, Cyber-Robotics, Inc.
  • 83. ZEUS USER’S MANUAL MAINTAIN JOB AREA Note: If the 'Send Email' button is not enabled or it's dim, click on the Host or Other Email list boxes and it will be activated. To send an email to the ThemeSite, currently displayed in the current sort list: 1) Be sure at least one email address is selected and highlighted. Tip: If None found is displayed, navigate to a page containing an email address and click on the email address. 2) Choose your message. 3) Click the 'Send Email' button. Progress Indicator A simple red progress indicator, alerting you when the email is actually being sent. Status Directly below the Progress Indicator, the Sending Status will be displayed in red text and keep you notified of the email sending status. Reset Allows you to cancel the email procedure. Testing the email setup When the Test box is checked ALL the email messages are sent to your email address. If you select eight email addresses to be sent, you will receive eight emails. No email will be sent to those email address selected and the database will not be marked or affected in any way. This is the best way to test your email setup. 83 Copyright 2009, Cyber-Robotics, Inc.
  • 84. ZEUS USER’S MANUAL MAINTAIN JOB AREA Theme Tab The Maintain Theme tab area is the same as in the Approve, Email and Audit job areas. The Theme Tab uses a TreeView control to show your Link Directory in a graphical, hierarchical fashion. It shows your ThemeIndex or gateway page, with your main Theme Pages as children below it. Cutting, copying and pasting, along with dragging and dropping, is possible with both Theme Pages and ThemeSites. You can select and drag any Theme Page into another Theme Page, causing the one dragged, to be a sub-child of the one dropped on. ThemeSites may have multiple listings with just a copy and paste or a drag and drop. Most actions are executed from the right-click, pop-up menu. The right-click, pop-up menu will change depending on whether you have selected Theme Pages, ThemeSites or ThemeSite data. The basics of Theme sub-categories or multi-tiers - PRO Version Only The ThemeIndex page is the gateway into your Link Directory or highest directory tier. Your Link Directory should link from your website's 84 Copyright 2009, Cyber-Robotics, Inc.
  • 85. ZEUS USER’S MANUAL MAINTAIN JOB AREA navigational system through the ThemeIndex page. If you are using the PRO Templates and have changed your ThemeIndex variable, then the name you have substituted will be shown in place of ThemeIndex. Your visitors would enter your Link Directory through the ThemeIndex page and would be able to access the links to the Alternative Energy, Alternative Lifestyles, Alternative Rock & Roll and Alternative Science Theme Pages through the Alternative Sites Theme page. Tip: You can have as many sub-tiers or sub-child Theme pages as you wish. In the example image, you could have Theme Pages as children, off the Alternative Science, sub-sub-children off those and so on and so on. Drag and Dropping, Cutting and Pasting Creating sub-categories can be as easy as dragging and dropping a Theme Page onto another, thus making the one dragged a Theme sub-category page. You can also use Cut and Paste with the right-click pop-up menu. Creating new Theme pages You can also create new Theme pages to create a parent for your Theme pages. To organize Alternative sites under the Theme Page category Alternative Sites, as in the above step's image, create a new blank page to be the parent of the sub-categories. Right-click the ThemeIndex page, select Create New Page from the pop-up menu, name it Alternative Sites, and then click the OK button. 85 Copyright 2009, Cyber-Robotics, Inc.
  • 86. ZEUS USER’S MANUAL MAINTAIN JOB AREA Refreshing the TreeView Now that you have created a new Theme page named Alternative Sites, it appears at the bottom of the Theme Tab list. To alphabetize the list again, right-click anywhere in the window and select Refresh from the pop-up menu. The new page is now under the different Alternative pages near the top in alphabetical order. To move the Theme Pages under other Theme Pages Left-click the Alternative Energy Theme Page and drag and drop it to the Alternative Sites Folder. Do the same for the other pages you want to add as sub-children to the Alternative Sites Theme category. Tip: You can also use the right-click, pop-up menu to cut and paste these Theme category pages to the Alternative Sites Theme Page. 86 Copyright 2009, Cyber-Robotics, Inc.
  • 87. ZEUS USER’S MANUAL MAINTAIN JOB AREA Listing ThemeSites Right-click a Theme Page and go to 'List ThemeSites'. The title for all ThemeSites belonging to that Theme Page will be listed in red type. Reciprocal Link Partners are grouped, at the top of the list, in Bold type. Listing ThemeSite data Double-clicking the ThemeSite title will display the data for that ThemeSite. Various information is listed that pertain to it. Tip: Double-clicking the 'Themes Included In' property will list the other Theme pages that the ThemeSite is listed in. 87 Copyright 2009, Cyber-Robotics, Inc.
  • 88. ZEUS USER’S MANUAL MAINTAIN JOB AREA Load ThemeSite in Default Browser Select a ThemeSite by clicking the Title. Right-click the ThemeSite to show the pop-up menu. Click 'Load ThemeSite in Default Browser' from the menu to load this ThemeSite into Internet Explorer, Netscape or any default browser. Load ThemeSite in Approve ThemeSite Viewer Select a ThemeSite by clicking the Title. Right-click the ThemeSite to show the pop-up menu. Click 'Load ThemeSite in ThemeSite Viewer' from the menu. ThemeSite Properties A ThemeSite can be listed in many different Theme category pages. You can also have complete Theme Page positioning control for each listing. You may have a ThemeSite listing in the 'Link Partner' section, 'Other Important Links' section or both. 88 Copyright 2009, Cyber-Robotics, Inc.
  • 89. ZEUS USER’S MANUAL MAINTAIN JOB AREA Included in Directory If this is selected and checked, the listing will be included in the 'Other Important Links' section of the Theme Page. Link Partner If this is selected and checked, the listing will be included in the 'Link Partner' section of the Theme Page. Misc tab In this tab you can view the keywords Zeus used to score the ThemeSite, or you can add a comment and banner to the listing. There are three boxes within this Tab: Banner Graphics – Used to add a banner or image below the ThemeSite’s listing. See page 89 Review Comments – Used to add a reviewer’s comment below the ThemeSite’s listing. See page 90 Keywords Used to Score ThemeSite – Very important to the success of Zeus finding the correct ThemeSites - See page 91 Adding Banner Graphics Click on the 'Misc' tab in the Maintain Job Area. 89 Copyright 2009, Cyber-Robotics, Inc.
  • 90. ZEUS USER’S MANUAL MAINTAIN JOB AREA 1) In the 'BANNER GRAPHIC' box, enter the graphic's full URL address. Include the http:// 2) Click the 'Test Banner Graphic Address' button. If the URL address is correct, this will load a banner preview into the bottom box. 3) Click the 'Save' button. The graphic will be added to the current ThemeSites listing in your Link Directory. It will appear below the description. Adding Review Comments Click on the 'Misc' tab in the Maintain Job Area. 1) Type a comment into the 'ThemeSite Review Comment' box. 2) Click the 'Save' button. 90 Copyright 2009, Cyber-Robotics, Inc.
  • 91. ZEUS USER’S MANUAL MAINTAIN JOB AREA This adds a comment to the Link Directory listing about the current ThemeSite. It will appear below the description. HTML is OK. Example: You might want to say something like quot;This site has great information about Jaguars.quot; Keywords Used To Score ThemeSite This box will show you which keywords Zeus used to score the current ThemeSite. You can use this information to Fine Tune your Zeus. Note: Fine Tune means to keep your Zeus from finding garbage sites. For more information on Fine Tuning Zeus, read the following two pages: Keyword Training to find the correct ThemeSites. See page 142 Keyword Manager is used to adjust keywords that Zeus is trained with. See page 36 91 Copyright 2009, Cyber-Robotics, Inc.
  • 92. ZEUS USER’S MANUAL AUDIT JOB AREA AuditJobArea During an audit: 1) Zeus walks each selected ThemeSite. 2) Verifies links to you. If the ThemeSite is a Link Partner, it keeps the reciprocal part of your reciprocal link agreement, reciprocal. 3) Searches for new fresh links to other possible ThemeSites. 4) Refreshes the ThemeSites data, except for Title and Description. 5) Finds dead links, web pages not found, 404s, etc. 6) Tracks any number of links from one site notifying you if even one changes. 7) Notifies you of a low score, making you aware a site may have changed its subject. This keeps those embarrassing sites out of your Link Directory. The 3 Basic Steps of Auditing 1.) Select those ThemeSites you wish to Audit. See page 93. You can select a single Theme page, a single ThemeSite, an entire section of your Link Directory, your entire Link Directory or whatever is sorted in the ThemeSite Viewer to be audited. When you select ThemeSites for an Audit, Zeus resets ALL ThemeSites that may not have been visited, that were selected for the last Audit, to be audited again. ALL Audit results and Summary are also rest. Stored incoming links are not affected. 2.) Start the Audit. See page 94. 3.) Viewing the results. See page 95. After Zeus has finished walking each ThemeSite selected, review the problem ThemeSites in your Audit Viewer, manually verifying links to you that Zeus could not verify. Each problem site is displayed in the ThemeSite Viewer with a result narrative of what happened during the Audit at the bottom. Note: You can resize the results section for better viewing. 92 Copyright 2009, Cyber-Robotics, Inc.
  • 93. ZEUS USER’S MANUAL AUDIT JOB AREA Step 1 - Select those ThemeSites you wish to Audit You can select which ThemeSites to Audit using the 'Theme Tab Directory Manager' or 'Sort ThemeSites By' drop-down box. Using the 'Theme Tab Directory Manager' to select ThemeSites: a) Open the 'Theme Tab Directory Manager'. b) Select the Theme Page that lists the ThemeSites you wish to Audit. Choose one area of your Link Directory at a time. c) Right-click to display the pop-up menu. d) Select 'Audit ThemeSites from this page'. The ThemeSites listed on this Theme Page and ALL the ThemeSites listed on its sub- children Theme pages will be audited. 93 Copyright 2009, Cyber-Robotics, Inc.
  • 94. ZEUS USER’S MANUAL AUDIT JOB AREA Using the 'Sort ThemeSite By' drop-down box to select ThemeSites: a) Sort the ThemeSites using any sort from the 'Sort ThemeSite By' drop- down box. b) Select 'Set Current ThemeSite Viewer Sort to Audit' from the 'Audit' drop- down button. Step 2 - Start the Audit After selecting ThemeSites to Audit, this window will display. Click Yes to start the Audit. If you don't want to start the Audit at this time, click no. At a later time you can select 'Start Audit' from the 'Audit' drop-down button. 94 Copyright 2009, Cyber-Robotics, Inc.
  • 95. ZEUS USER’S MANUAL AUDIT JOB AREA Step 3 - Viewing the Results After the audit is finished When Zeus has finished walking the ThemeSites, selected for Audit, you will see the following window displayed. Click Yes to view the results of the Audit. The ThemeSites with problems or needing attention will be sorted into the Audit ThemeSite Viewer. Tip: For more information about each ThemeSite, read the red window at the bottom. Viewing audit results using the ‘Sort ThemeSites By’ drop-down selection box You can sort the Audit results into the Audit ThemeSite Viewer using the 'ThemeSites finished Audit w/ problems' sort in the 'Sort ThemeSites By' area. 95 Copyright 2009, Cyber-Robotics, Inc.
  • 96. ZEUS USER’S MANUAL AUDIT JOB AREA Using the After Audit menu You can sort the Audit results into the Audit ThemeSite Viewer using the 'After Audit' menu and then selecting 'Sort ThemeSites Finished w/ problems into the TSV'. Audit Summary Report: Click the 'After Audit' button then go to 'Audit Summary Report'. The System Messages window will display the results. It includes a summary of what Zeus found and also suggestions you should follow. Incoming links storage An incoming link is stored in the database when it is: a) Found by Zeus during normal exploration, b) Found by Zeus during an Audit c) You can manually enter it in various ways These stored incoming link pages are visited first during the next Audit, thus cutting down the Audit time. Manually storing an incoming link into the database Zeus will automatically store an incoming link to your website when it is walking the Internet looking for ThemeSites or during an Audit. There will be times you will have to manually store an incoming link into the database: 96 Copyright 2009, Cyber-Robotics, Inc.
  • 97. ZEUS USER’S MANUAL AUDIT JOB AREA a) Zeus may not recognize a link to your site when the webmaster is using a chi script code that re-directs to your site. b) The ThemeSite may have too many pages for Zeus to load. To manually store an incoming link page You can store incoming links to your web site in the following ways: a) Manually navigate to the page the link is on and if Zeus finds it in the html page, it is automatically stored as a link to you into Zeus’ database. b) Manually click on the link to your web site. c) Enter the url in the ThemeSite Viewer's Add or Edit window. d) Selecting the 'Store Link' button then storing the url address from the clipboard. e) Selecting the 'Store Link' button then inputting an incoming page's url address in a pop-up textbox. f) Selecting the 'Store Link' button then selecting Link is on this page. Help Find a Link Button: This feature is automatically turned on when you make someone a Link Partner. As you manually navigate a ThemeSite, in the Audit ThemeSite Viewer, each page is verified for your link. If found it is automatically stored for future Audits. This is the Red window, which pops up for a few seconds, alerting you as to whether Zeus found a link on that page. Pressing this button on the Auditor Screen will toggle the 'Help Find a Link' feature on and off. When this feature is on, the button will be indented. 97 Copyright 2009, Cyber-Robotics, Inc.
  • 98. ZEUS USER’S MANUAL AUDIT JOB AREA Display the Stored Incoming Links: Click on the 'Check Link Pages' button, moving the cursor down into the 'Load an Incoming Link Page to Check'. The stored incoming pages will be displayed on a sub-menu. Clicking one of the URLs listed will load the page directly into the Audit ThemeSite Viewer. The Help Find A Link feature will be toggled on (explained above) helping you to verify that the link is on the page. The check mark next to the url address means it was verified in the last Audit. Tip: Use the Theme Tab to display stored incoming link pages by double clicking the 'Reciprocal Link Pages' in the ThemeSite properties. 98 Copyright 2009, Cyber-Robotics, Inc.
  • 99. ZEUS USER’S MANUAL AUDIT JOB AREA Audit Email Controls Many email controls and features are common to the Email, Maintain and Audit job areas. All common features are explained in detail in the Email job area. See pages 58 - 72. Email address selection Page 59 Email History Box Page 59 Email Composition area Page 60 Selection of an email message to send Page 60 Preview existing email message using Notepad Page 60 Creating and editing email messages Page 60 Edit an existing email message using Notepad Page 60 Create custom email messages Page 61 Using MailMerge tags to auto-insert data Page 65 Create a new email message using Notepad Page 61 Save an email message in Notepad Page 61 Exit Notepad Page 61 Refresh drop-down selection box Page 62 Testing email setup before sending email Page 62 Email Guidelines Page 68 Theme Tab The Theme tab is the same for the Approve, Maintain and Audit area. See Maintain Job area, page 84. Misc Tab The Misc tab - same for Approve, Maintain, Audit area Page 89 99 Copyright 2009, Cyber-Robotics, Inc.
  • 100. ZEUS USER’S MANUAL PART 3 - CUSTOMIZING YOUR LINK DIRECTORY’S APPEARANCE 100 Copyright 2009, Cyber-Robotics, Inc.
  • 101. ZEUS USER’S MANUAL OPTION SETTINGS OptionSettings Click 'Tools > Options' in the Main Menu. Your 'Options and Settings' window will pop-up. Click the 'Directory' Tab. You have the option of filling out the 4 boxes below your 'Link Directory Title'. Move your cursor over each box for more information. Link Directory Title 101 Copyright 2009, Cyber-Robotics, Inc.
  • 102. ZEUS USER’S MANUAL OPTION SETTINGS OPTIONAL - Image to appear at the top of all Theme pages OPTIONAL - Directory Page Background OPTIONAL – Owner of the Copyright 102 Copyright 2009, Cyber-Robotics, Inc.
  • 103. ZEUS USER’S MANUAL HEADERS, FOOTERS & <HEAD> Headers,Footers,ThemeIndexand<HEAD> If you purchased a Zeus Services Package, the following is designed by our Services department at no extra charge. Please check your Welcome email that contained your registration code. You also have the option of using the 4 buttons at the bottom. When you click a button, Zeus will open the file in Notepad. You can add your own HTML code to these files. Move your cursor over each button for more information. To save your changes click the 'Apply' button then the 'OK' button. HTML Header Whatever you add to this file will be inserted directly after the <Body> tag in EVERY Link Directory page. This is usually the HTML code that makes up your web site’s Header and perhaps its navigation system. This is the main file that customizes your Link Directory to match the design of your web site. HTML Footer This file will be inserted directly before the ending </Body> tag on every Link Directory page. This file is also used to match your Link Directory to the design of your web site. ThemeIndex This file creates the body of the ThemeIndex which is the HTML page that is the gateway into your Link Directory. It usually has an extensive navigation system to enable users to go directly to discrete areas or pages of you Link Directory. 103 Copyright 2009, Cyber-Robotics, Inc.
  • 104. ZEUS USER’S MANUAL HEADERS, FOOTERS & <HEAD> <HEAD> This file contents is inserted just before the ending </HEAD> tag on every Link Directory page. It is used to place JavaScript, META tags or whatever you wish into the <HEAD> area of your Link Directory pages. 104 Copyright 2009, Cyber-Robotics, Inc.
  • 105. ZEUS USER’S MANUAL LINKINFO PAGE LinkInfoPage If you purchased a Zeus Services Package, the following is designed by our Services department at no extra charge. Please check your Welcome email that contained your registration code. Every web site should include a page available to other webmasters that has your web site's information including text, title, descriptions, banners and graphics that shows them how to easily add your link to their web site. You will have to create this page with your HTML Editor. Zeus can't make this page for you, as it will be different for each web site. You can place it anywhere on your web site but it’s best to put into your ‘links’ folder on your web site. This page should include the following correct information: your web site's URL Address your web site's Title your web site's Description your web site's graphics When finished creating this page, enter the URL address into the 'Your Link Info' box by clicking 'Tools > Options' then the 'Web Site' tab. 105 Copyright 2009, Cyber-Robotics, Inc.
  • 106. ZEUS USER’S MANUAL TEMPLATES Templates If you purchased a Zeus Services Package, the following is designed by our Services department at no extra charge. Please check your Welcome email that contained your registration code. If you are a Pro Zeus user, you can use Templates to further customize the look of your Link Directory. There is a very comprehensive Template section on our web site: http://cyber- robotics.com/helpV3/Directory_Enhancements/Directory_Enhancements.htm 106 Copyright 2009, Cyber-Robotics, Inc.
  • 107. ZEUS USER’S MANUAL PART 4 - ZEUS POWER USERS 107 Copyright 2009, Cyber-Robotics, Inc.
  • 108. ZEUS USER’S MANUAL PROJECTS Projects Current Zeus database or project A project consists of the files and directories that one web site needs. To see what project you are currently working in, look to the lower right of the status bar. File Locations for Install, Projects, Files and Templates : The Zeus program is installed in quot;C:Program FilesZeusquot;. The Database and the other files that the Zeus program updates or uses to store data, are installed in the Project folder and its subfolders. The Default Project folder and its subfolders are located in each individual Windows User's quot;Application Dataquot;, determined by the Operating System used on the installation computer. By Microsoft decree, program data files are no longer allowed in 'Program Files'. The current Zeus database file is indicated by the path located at the lower, right- corner of Zeus. This will tell you where your Zeus Project files are located. Data Application Folders The folders highlighted in Red below, are created in 'File > New Project'. The folders in Black are created when Windows was installed (these files must exist - do not delete them or rename them). 108 Copyright 2009, Cyber-Robotics, Inc.
  • 109. ZEUS USER’S MANUAL PROJECTS Older Zeus users before Zeus Version 4.2.37 C:Program FilesZeus This was the default location for Zeus users with older Projects before Version 4.1.37,. These Zeus users may want to copy and paste their entire Projects folders to the new locations set by Microsoft. This is not our idea, but part of Microsoft's answer to a secure operating system. You will be moving it in the future. Vista is the start of these new OSs. Vista OS(C:)UsersYourUserNameAppDataLocalZeus ProjectsDefault XP C:Documents and SettingsYourUserNameLocal SettingsApplication DataZeus ProjectsDefault Win95, Win98 C:WindowsLocal SettingsApplication DataZeus ProjectsDefault Projects Folder Structure: These default folders and files are created for you using 'File > New Project' Zeus Projects Default - This Folder name is the name of the Project. (The name of other Projects will change as you create them)  Zeus.mdb - The Access Database sets - Form Filler data files  linking.xml  Blank.xml  sets.dtd includes - 109 Copyright 2009, Cyber-Robotics, Inc.
  • 110. ZEUS USER’S MANUAL PROJECTS  empty content - Content unique to each theme Link Directory page.  Default is empty email -  empty messages - Email message templates  _Help.txt  Changes.txt  Changes.w.Book.txt  LinkPartner.txt  LinkPartner.w.Book.txt  Now Partner.txt  Request.txt  Request.w.Book.txt links - Link Directory HTML pages are created here before FTP upload. Everything in this folder gets uploaded to your web sites server. This is the only folder that needs to be uploaded. star.gif (used to highlight Link Partner listings) o Common.Sense.Web.Marketing.pdf o LinkInfo.htm (created in the Link Directory design process) o Search.txt (Index for z_Search Link Directory search. Only o created and uploaded if optional z_Search is installed) ????.htm (Zeus creates one of these for every one of your o Theme Categories during Link Directory creation) misc - Link Directory templates and design files used for Link Directory creation  footerinfo.txt - html inserted at the bottom of each Link Directory page (created in the directory design process)  headerinfo.txt - html inserted at the bottom of each Link Directory page (created in the directory design process)  themeindexinfo.txt - html inserted into the Index page. Usually a link request form (created in the Link Directory design process) 110 Copyright 2009, Cyber-Robotics, Inc.
  • 111. ZEUS USER’S MANUAL PROJECTS  themeindex_template - Advanced - Master Index Template file. html and DataTags (created in the Link Directory design process)  themepage_template.txt - Advanced - Master Theme Page Template file - html and DataTags (created in the Link Directory design process) queries - Custom SQL queries created by user. The following are default queries installed by 'New Project'  Audit 404 Errors.qry  Email Sent Before Date and NOT Partner.qry  Email Sent Before Date and Partner.qry  Email Sent Before Date.qry  Email Sent Between Two Dates.qry  Included in Directory.qry  Link Partner = True.qry Your Second Project - You would create this in 'File > New Project' and it will create and install ALL default Files and Folders as described above. sets includes content email messages links misc queries 111 Copyright 2009, Cyber-Robotics, Inc.
  • 112. ZEUS USER’S MANUAL PROJECTS New Project You can have multiple Zeus projects. As many as you like on one computer. Example: You have 3 different web sites and you want to use Zeus for each one. 1) Open the Advanced Complexity Group. 2) In the Main Menu click 'File > New Project'. 3) The 'Create a new Zeus Project' window will pop-up. Note: The above graphic might not look like yours. It varies depending on which version of windows you are using. 112 Copyright 2009, Cyber-Robotics, Inc.
  • 113. ZEUS USER’S MANUAL PROJECTS 4) Click the 'Create New Folder' button and name the new folder. It doesn't matter what the name is. 5) Open the new folder by clicking the 'Open' button. Your new Zeus project has been created. Open an Existing Zeus Project Using ‘File > Open’ 1) In the Main Menu click 'File > Open Project'. 2) Search you hard drive for the zeus.mdb project file that you want to open. 3) Double-click the file to load it into Zeus. 113 Copyright 2009, Cyber-Robotics, Inc.
  • 114. ZEUS USER’S MANUAL PROJECTS Using the recent database files list 1) In the Main Menu click 'File', and then select a Zeus project from the list. That project will open in Zeus. 114 Copyright 2009, Cyber-Robotics, Inc.
  • 115. ZEUS USER’S MANUAL DATABASE Database The Database menu, located in the top menu bar, gives you some great database management tools to keep your Zeus database in top form. The Zeus database is an Access database named Zeus.mdb. You can load your Zeus.mdb database in Office Access or Excel. Zeus also creates an automatic backup name Zeus.bak when you shut Zeus down. Compact Database Compacting a database is a very important function that will cleanup all deleted records, re-index and keep your database in fast working shape. Main Menu Clicking Compact from the Database drop-down menu, starts the Compacting process. You can follow along by looking at the status bar at the bottom of the Zeus program. Automatic Every 10th time you close your Zeus program, this dialog box will be displayed. Click Yes and Zeus will quickly compact your database. 115 Copyright 2009, Cyber-Robotics, Inc.
  • 116. ZEUS USER’S MANUAL DATABASE Backup Database Main Menu Selecting Backup from the drop-down menu will enable you to quickly backup your Zeus.mdb database. You just need to select a folder on your computer, a backup device or another computer on your network. Zeus creates the file name consisting of your Folder’s Title and the current date. This makes it very easy to organize and archive your backup. To restore a database, locate a backup and rename it to Zeus.mdb, then replace the bad database. Automatic Every 3rd time you close your Zeus program, this dialog box will be displayed. Click Yes and Zeus will quickly backup your database to the location of your choice. Reset This Resets the current database. It deletes all URLs, ThemeSites, history, the works. It allows you to reuse the database if you should desire. Be careful! Everything is deleted. 116 Copyright 2009, Cyber-Robotics, Inc.
  • 117. ZEUS USER’S MANUAL DATABASE Delete or Edit Data in Tables Do NOT modify tables unless you are sure you know what you are doing! Delete all URL addresses in the URL Table This deletes the history of sites Zeus has visited and also sites he will visit. ThemeSites and data associated with those will not be deleted. Delete all Email Addresses in the Email Table Deletes every email address in the database, including those associated with your ThemeSites. Delete all Theme Keywords and Words to ignore Deletes all keyword training leaving Common words. Delete all Common words Deletes words like ‘a, the, about, like, it, etc.’ Delete all Theme Sites Be careful, as this deletes ALL data associated with ThemeSites. It leaves keyword training and URL addresses that have been visited and will be visited next. Change all URL Addresses in the URL Table to visited Mark all ThemeSites to re-visit This allows you to easily mark all your ThemeSites for a visit so you can find more links and perhaps freshen up email addresses and other data that pertains to that ThemeSite. 117 Copyright 2009, Cyber-Robotics, Inc.
  • 118. ZEUS USER’S MANUAL DATABASE Deletes ALL Email Addresses, Email History and Reciprocal Link Records not belonging to a ThemeSite This is a cleanup of orphaned data that is not associated with any existing ThemeSites. Database and Table Structure If you are one of those people who like to look under the hood of cars to see how things work, double-click the white lightning bolt in lower right corner of Zeus program Zeus will display in an easy to copy textbox, the entire database structure. Tables, fields and indexes are easily viewed. There is no reason for an average user to need this feature, but some have asked. 118 Copyright 2009, Cyber-Robotics, Inc.
  • 119. ZEUS USER’S MANUAL FORM FILLER ZeusFormFiller Open the Zeus Form Filler by clicking the Form Filler button, located to the upper right area of the Zeus program. This will only be available in the Approve, Maintain and Audit job areas. It will load a new Internet Explorer window which in turn will load the form filler. Click the Fill button on the form filler to fill the form fields. The Zeus Form Filler is a heavy-duty form filler that you use to automatically fill out link submission forms. You can also configure it to fill out any type of form. You have total control on how the Form Filler operates. Form Filler works by looking at the HTML source code of the web page you are viewing in the Zeus browser or the Internet Explorer window that will sometimes be open. When it finds a form that needs filling out, the Form Filler automatically opens. It looks at each of the input boxes, in the HTML, and finds the name of each input form field. The following is the HTML source code for one textbox that would allow one to enter the Title of their web site. <input type=quot;textquot; name=quot;titlequot; size=quot;20quot;> The image to the right has a blue arrow pointing to Form Fillers entry for a Title input text box. Limitation Form Filler is great for automatically filling Text and Commet boxes. Basically the form parts that require typing. You will still need to click Radio Buttons, Check Boxes and Drop-Down selection boxes. 119 Copyright 2009, Cyber-Robotics, Inc.
  • 120. ZEUS USER’S MANUAL FORM FILLER Editing the Name / Value Pair Click the link to the right of Title to open the Edit window for Title. You can see the Name is Title and its Value is Home of Widgets and Things. Both of these can be changed to match your web site. To edit or change any of the values, enter them, then Click OK. The delete button resets the Name / Value pair, allowing you to enter a new set. The Up / Down buttons move the Name /Value entry up and down the list to better organize your Name / Value pairs. Notice how clicking the Up button has moved the Title Name / Value pair above the Telephone Name / Value pair. That’s easy  Now something a little harder. Advanced Tab – Pattern Matching The Zeus Form Filler needs word patterns to compare against whatever the HTML input source code has in it. Webmasters use all kinds of words to name their HTML input boxes. In the example above, the webmaster used Title but they might have used anything, maybe site_name or site_tit. <input type=quot;textquot; name=quot;site_namequot; size=quot;20quot;> <input type=quot;textquot; name=quot;site_titquot; size=quot;20quot;> If that were the case, the Form Filler would not have recognized the name and would not know what Value to use, in its Name / Value pairs. We need to add entries into the Title to match those extra names, so that next time it will recognize them. 120 Copyright 2009, Cyber-Robotics, Inc.
  • 121. ZEUS USER’S MANUAL FORM FILLER Click the link to the right of Title. The Edit window opens. Click the Advanced tab. Click Add Enter site.*name Click OK Your Edit window should look like the image above. You just entered a Regular Expression that will match various versions of site_name. The .* is a wild card entry that matches anything in it’s place. Its use in site.*name would match: site_name site.name site-name sitesname Regular Expressions give the Zeus Form Filler tremendous power. I will cover the basics of Regular Expression later in this chapter. You can use the basics of Regular Expressions or use the very advanced pattern matching that Regular Expressions offers. Most high quality programs and hi-end computer languages support Regular Expressions. You cannot get more pattern matching power. Set Operations The Zeus Form Filler uses XML sets to store its Name / Value pairs and their associated Regular Expressions. XML was chosen as the data storage type so you could make use of the information in any way you wished, since it is a Windows standard format and can be directly loaded by many programs including Excel and others. 121 Copyright 2009, Cyber-Robotics, Inc.
  • 122. ZEUS USER’S MANUAL FORM FILLER Each XML set in the Form Filler provides 26 Name / Value pairs and you can have as many XML sets as you wish. Set operations are based around the current set you have loaded. Linking.xml This xml set is already installed onto your Zeus during installation. It contains a common set to use for Link Form submission. It has 26 Name / Value pairs with associated Regular Expressions for each. It should work fine for submitting Link Forms but you may want to tweak it more by adding more Regular Expressions. You could make different sets for filling out different types of on line forms. Contests, real estate, shareware submission, etc. can all be handled by the Zeus Form Filler. Add New Blank Set To add a new blank set, 1. Load the Blank XML set, by clicking the down arrow on the drop- down selection box and clicking on the Blank set. 2. Select the ‘Add New Set by Copying’. 3. Name the new set in the input box that comes up, click OK The new blank set will be loaded. You can have as many XML sets as you wish. Copy Set to create new To copy a set, 4. Load the set you wish to , by clicking the down arrow on the drop- down selection box and clicking on the desired set. 5. Select the ‘Add New Set by Copying’. 6. Name the new copied set in the input box that comes up, click OK 122 Copyright 2009, Cyber-Robotics, Inc.
  • 123. ZEUS USER’S MANUAL FORM FILLER The new copied set will be loaded. You can have as many XML sets as you wish. Rename Current Set 1. Load the set you wish to rename by selecting it in the drop-down selection box. 2. Select ‘Rename Current Set’ in the drop-down selection box. 3. Enter the new name in the input box that comes up. Click OK. Delete Current Set 1. Load the set you wish to Delete by selecting it in the drop-down selection box. 2. Select ‘Delete Current Set’ in the drop-down selection box. 3. Verify your decision in the input box that comes up. Click OK. Zeus Integration The Zeus Form Filler is a stand-alone program and is also integrated to Zeus. Storing the Form Filled in a ThemeSite’s History o If Zeus is in the Approve, Maintain or Audit job modes, o there is a form loaded in the new Internet Explorer window and o you click the Fill button, o then click the Submit button on the form. The Form Filler will ask if you wish to store an entry into the History of that ThemeSite that is currently being viewed in 123 Copyright 2009, Cyber-Robotics, Inc.
  • 124. ZEUS USER’S MANUAL FORM FILLER the ThemeSite Viewer. Form Filler record 'Form Filled' in History with date and .xml set used. You must close the Internet Explorer window after submitting the form to refresh the ThemeSite's history. <ThemeSitePageURL> The Linking.xml set that is installed as the default XML set contains examples of what a set would be for filling out Link Submission Forms It includes a Name / Value pair called ThemeSitePageURL with its value as <ThemeSitePageURL> instead of actual data. <ThemeSitePageURL> is one the email merge tags. See page 65 The Form Filler will insert the correct url address to the Link Directory page that has the current ThemeSite's listing in the Link Directory. It’s URL address is correct so your potential Link Partner will know what Theme they are in and what the address is to their Link Directory listing Integrates to Zeus and automatically fills <THEME> and <THESITEPAGEURL> form fields with the correct information. <Theme> <Theme> works exactly as <ThemeSitePageURL> but will only pass through the Theme category name. It is not included as a Name / Value pair in the Linking.xml set but can be added if you wish. Opening Form Filler To open the Form Filler: o You can right-click any web page in Internet Explorer. Select ‘Zeus Form Filler’ in the pop-up menu. o Click the Form Filler icon running in the task bar o Click Start > Programs > Zeus > Form Filler. o Click the desktop icon Every time Internet Explorer loads, form filler can be available to fill forms. 124 Copyright 2009, Cyber-Robotics, Inc.
  • 125. ZEUS USER’S MANUAL FORM FILLER If the button is enabled, then you can click it to fill the form in the current Internet Explorer window. Options Click the Options tab for various options : Select whether you want the Form Filler to pop-up when there is a form to be filled - Default is checked This option shows help tooltips if you place your cursor over various parts of the form filler. - Default is checked Causes the Form Filler window to float over other windows so access to it is available at all times. - Default is checked Allows easy access to the Form Filler window. Click or double-click to make Form Filler open. Right click for a popup menu for easy access to set Form Filler to pop-up or not to pop-up to fill forms. - Default is checked Causes the Form Filler to be loaded at Windows startup. Used in combination with ‘Show Icon on System Tray’, gives the user easy access to all Form Filler features. - Default is UN-checked After clicking the Fill button, Form Filler fills out the Form Fields in the HTML web page, using the Name / Value pairs and Regular Expressions, stored in Form Filler’s XML set. 125 Copyright 2009, Cyber-Robotics, Inc.
  • 126. ZEUS USER’S MANUAL FORM FILLER There will be times that the Regular Expressions you have for a Name / Value pair will not match the Input name in the html page. The Form Filler will leave the text entry blank. Normally, the only way you could find out the HTML name is to look at the HTML source code on the web page. If you check this option: ‘Unfilled fields – Show Name’ the Form Filler will insert the name of the Input Text field into the actual text field. The text field will be filled with the phrase Name=?????. Depending on your version of Internet Explorer, it may or may not be displayed in Red. The phrase after the phrase ‘Name=’ is the name of the Input Field You can now add the Regular Expression to that Name / Value pair if you feel that the name is a generic enough one that other web forms may have the same name. 1. Click Edit next to the name of the Name / Value pair. 2. Click the Advanced tab. 3. Click Add to enter another Regular Expression. 4. Click the Fill button to try and fill the form with the new Regular Expression to match the Name in the Name / Value pair. Text Snippet Features The Text snippet features are very good and I find myself using Form Filler to 126 Copyright 2009, Cyber-Robotics, Inc.
  • 127. ZEUS USER’S MANUAL FORM FILLER quickly get text snippets into the clipboard. I find it’s great for answering email, common answers to questions and even program code phrases. You can get most text snippets into the clipboard in 2 clicks along, with an infinite number in 4 or 5 quick clicks, no waiting. Placing your cursor over a Name will cause the Value of that Name to pop-up into a tooltip box. This allows you to quickly see what the value of each of your Name / Value pairs. Drag and Drop, Copy and Paste You can Drag and Drop TO and FROM all program labels and icons to text editors, textboxes, HTML pages Click Name to Copy Value into clipboard Click Name label to put the Text Value into the Windows ClipBoard. When you click on the Name Label, you'll hear a ding that means it was put into the clipboard. Click Drag and Drop Hand Click the , holding the left mouse button down, drag the text Value into text boxes or web pages Drag and Drop To and From Edit Window You can Copy and Paste or drag and drop TO and FROM the Edit window Drag and Drop To and From the Name Label Drag Text data to Name Label, to change or add it 127 Copyright 2009, Cyber-Robotics, Inc.
  • 128. ZEUS USER’S MANUAL FORM FILLER Form Filler is great for keeping and organizing all of your repetitious text that you would normally have to type each time. You are 2-4 clicks to any snippet. Regular Expression Pattern Matching Regular Expressions are used to match a web page's HTML Form Input Name. When a Regular Expression matches, the Form Filler uses the Value associated with that Regular Expression to fill the Input Form text box. Regular Expression tutorials are available throughout the Internet and entire books have been written on Regular Expressions. I’ll cover the basics to get you started. YOU DO NOT HAVE TO BE AN EXPERT ON REGULAR EXPRESSIONS TO USE THEM Regular Expression Basic Tutorial When we write a regular expression, we are writing a description of a possible string. Regular expressions give us extreme power to do pattern matching on text of any kind and they are a universal description for matching regular strings. When we discuss regular expressions, we discuss quot;matchingquot;. If a regular expression quot;matchesquot; a given string, then that string is what we are looking for and if it does not match, then the string is not what we are looking for. Simple Characters In regular expressions, generally, a character matches itself. The only exceptions are regular expression special characters. To match one of these special characters, you must put a before the character. 128 Copyright 2009, Cyber-Robotics, Inc.
  • 129. ZEUS USER’S MANUAL FORM FILLER For example, the regular expression abc matches a set of strings that contain abc somewhere in them. Since * happens to be a regular expression special character, the regular expression * matches any string that contains the * character. The * Special Character As we mentioned * is a regular expression special character. The * is used to indicate that zero or more of the previous characters should be matched. Thus, the regular expression a* will match any string that contains zero or more a's. Note that since a* will match any string with zero or more a's, a* will match all strings, since all strings (including the empty string) contain at least zero a's. So, a* is not a very useful regular expression. A more useful regular expression might be baa*. This regular expression will match any string that has a b, followed by one or more a's. Thus, the set of strings we are matching are those that contain ba, baa, baaa, etc. In other words, we are looking to see if there is any quot;sheep speechquot; hidden in our text. The . Character The next special character we will consider is the . character. The . will match any valid character. As an example, consider the regular expression a.c. This regular expression will match any string that contains an a and a c, with any possible character in between. Thus, strings that contain abc, acc, amc, etc. are all strings that this regular expression matches. The | Character The | special character is equivalent to an quot;orquot; in regular expressions. This character is used to give a choice. So, the regular expression abc|def will match any string that contains either abc or def. Grouping with ()s Sometimes, within regular expressions, we want to group things together. Doing this allows building of larger regular expressions based on smaller components. The ()'s are used for grouping. 129 Copyright 2009, Cyber-Robotics, Inc.
  • 130. ZEUS USER’S MANUAL FORM FILLER For example, if we want to match any string that contains abc or def, zero or more times, surrounded by a xx on either side, we could write the regular expression xx(abc|def)*xx. This applies the * character to everything that is in the parentheses. Thus we can match any strings such as xxabcxx, xxabcdefxx, etc. The Anchor Characters Sometimes, we want to apply the regular expression from a defined point. In other words, we want to anchor the regular expression so it is not permitted to match anywhere in the string, just from a certain point. The anchor operators allow us to do this. When we start a regular expression with a ^, it anchors the regular expression to the beginning of the string. This means that whatever the regular expression starts with must be matched at the beginning of the string. For example, ^aa* will not match strings that contain one or more a's; rather it matches strings that start with one or more a's. We can also use the $ at the end of the string to anchor the regular expression at the end of the string. If we applied this to our last regular expression, we have ^aa*$ which now matches only those strings that consist of one or more a's. This makes it clear that the regular expression cannot just look anywhere in the string, rather the regular expression must be able to match the entire string exactly, or it will not match at all. In most cases, you will want to either anchor a regular expression to the start of the string, the end of the string, or both. Using a regular expression without some sort of anchor can also produce confusing and strange results. However, it is occasionally useful. Regular Expression Shortcuts Writing out regular expressions can be problematic. For example, if we want to have a regular expression that matches all digits, we have to write: (0|1|2|3|4|5|6|7|8|9) It would be terribly annoying to have to write such things out. For example, for ranges of values, we can use the brackets, []'s. So, for our digit expression above, we can write [0-9]. d will also match that very same thing. However, as you learn about all the regular expression shortcuts, remember that they can all be reduced to the original operators we discussed above. 130 Copyright 2009, Cyber-Robotics, Inc.
  • 131. ZEUS USER’S MANUAL FORM FILLER They are simply short ways of saying things that can be built with regular characters, *, (), and |. 131 Copyright 2009, Cyber-Robotics, Inc.
  • 132. ZEUS USER’S MANUAL SQL EASY QUERY SQLEasyQueryWizard This feature is one of the most powerful tools you will have to help you in your marketing endeavors. Zeus builds an unbelievable amount of information gathered from the Internet, and the SQL Easy Query Wizard allows you to sort and find information anyway your mind can envision. SQL is a computer language developed to communicate with a database. It’s called a database query when you ask the database to return some information you need. This feature enables you to sort the database any way you could possibly imagine. SQL can get extremely complicated and require many hours of research to do even simple queries. A SAMPLE SQL query: Email Sent after a certain date: SELECT * FROM ThemeSites WHERE EmailNumber = 1 AND DateEmailSent > #06/14/1999# ORDER BY DateEmailSent DESC; The beauty of Zeus’ Easy Query is that all the complex SQL commands and syntax is hidden from you, without you losing any of the benefits. You can see the actual SQL if you wish but it is not necessary. You communicate with the database in simple English terms and Easy Query does the querying of the database. This gives you unlimited options on organizing your data, but takes the complexity out of it. You can use the SQL Easy Query Wizard in the Email, Maintain and Audit Jobs. To start the SQL Easy Query Wizard, click the SQL icon to the right of the Sort Database By: selection box. 132 Copyright 2009, Cyber-Robotics, Inc.
  • 133. ZEUS USER’S MANUAL SQL EASY QUERY The wizard will open with the following window: The easiest way to get familiar with the wizard is to load a few of the sample Queries. Click the Load Query button: A standard Windows Open dialog window will open: Click on the Included in Directory query, and then click the button. 133 Copyright 2009, Cyber-Robotics, Inc.
  • 134. ZEUS USER’S MANUAL SQL EASY QUERY Easy Query is now loaded with a previously saved query. When you click the button, the ThemeSite Viewer will be loaded with all ThemeSites that are included in your Link Directory. The Sort By: area allows you to sort by various means, either ascending or descending. Adding New Conditions You can add more conditions. Once a condition is listed, you can click on it’s Entity, to change its variable to sort by. You can specify anything you want that is a field in the database. It can include anything having to do with ThemeSites, Email History, Audit, Link Directory or Directory Listings. See image below. 134 Copyright 2009, Cyber-Robotics, Inc.
  • 135. ZEUS USER’S MANUAL SQL EASY QUERY Try experimenting with adding more conditions. You cannot hurt anything and this is the best way to learn. Once you have selected an Entity, you can then select the Condition that is available for that particular Entiry. Different Entities have different Conditions. Create more Queries using the ones you have saved as a base. You can save an unlimited amount of Queries and they will be unique for every Zeus Project that you have. Each Project’s queries are saved in a sub-folder called ‘queries’ for each 135 Copyright 2009, Cyber-Robotics, Inc.
  • 136. ZEUS USER’S MANUAL SQL EASY QUERY Project. You can copy and paste these from one project to another or share these with friends. You can type any comments you want into the Description area and they will be saved along with your query. You cannot make a mistake because if a Query you create is valid, Easy Query will let you know: If a query is invalid, you will be alerted the same way. If you would like to see the actual SQL statement that Easy Query creates, click the button. You can then see why you would not want to create the SQL statements yourself  Click the button to hide the Generated SQL Statement.. 136 Copyright 2009, Cyber-Robotics, Inc.
  • 137. ZEUS USER’S MANUAL USING META KEYWORDS UsingMETAkeywordphrasesZeusfindsin high-scoringThemeSites Most Zeusmasters don't know that Zeus is finding and storing lots of great META Keyword phrases, it finds in high-scoring ThemeSites, as it travels the Internet. This is an easy way to continue your Zeus’ training. To use these great keyword phrases 1) Click the ‘Intermediate’ complexity mode in the lower left corner of the Zeus program. 2) Click 'Train' job image on left of Zeus program. 3) Click the 'Keyword Manager' tab. 4) Click the 'New Meta' button. Look at the hundreds of GREAT keyword phrases Zeus has found! 5) Select keyword phrases and move them into Uniqueness categories, using the Keyword Manager. Delete the ones you don’t want. These phrases are not used for scoring until you move them into categories. Zeus will only store a maximum of 500 at a time. Zeus criteria for storing these META keywords: o Your Zeus must have an IQ of at least 2500 (Click Help > About) o The ThemeSites visited must be using META Keyword tags. o There must be a score in the Moving Averages for the ThemeSite visited. 137 Copyright 2009, Cyber-Robotics, Inc.
  • 138. ZEUS USER’S MANUAL USING META KEYWORDS o The ThemeSite’s score must be double the normal back-out score. Basically, once your Zeus is trained well, it sucks up ALL the META keyword phrases it finds in high-scoring ThemeSites and allows you to use them. Do this often. 138 Copyright 2009, Cyber-Robotics, Inc.
  • 139. ZEUS USER’S MANUAL THEMED CONTENT DATATAGS ThemedContentDataTags <|THEMED_CONTENT_1|> Data Tags for Advanced SEO Professionals SEO expert, Dave Ross, suggested this feature: http://www.facialhairremover.co.uk Adds the ability to add unique text, html, scripts and content to each Theme Category page, in any location you wish. You may insert up to 10 different content files for EVERY Theme Category page. This makes each Theme Category page unique in its own right, making it look less like pages that only contain links to other web sites. The added content to different pages increases the value of the page to the web as a whole. New Content Directories Zeus creates a new set of content directories for each Project. These new directories are: includescontent (see page 108 for locations) How To: To insert the contents of a file into a specific location, on any Theme Category page (It does not matter what the content is, as long as it is text). Create the content file: Using a text editor, create the content you wish inserted into a particular Theme Category page. In this example, the Theme Category page you want the contents to be inserted into is: 'African Parrots' Name the content file : africanparrots1.txt and save it in: includescontentafricanparrots1.txt (see page 108 for locations) 139 Copyright 2009, Cyber-Robotics, Inc.
  • 140. ZEUS USER’S MANUAL THEMED CONTENT DATATAGS File Naming Rules: o Use the entire Theme Category name o Make all letters lowercase o Take all spaces out of name o Add 1-10 at end of name o Add the extension .txt Example: Web Hosting Services webhostingservices1.txt Insert <|THEMED_CONTENT_1|> DataTag Insert the <|THEMED_CONTENT_1|> DataTag into your Link Directory Template where you wish the Content file to appear: linksmiscthemepage_template.txt folder (see page 108 for locations) You can have 10 different DataTags in your themepage_template. Think of the DataTags as locations, for extra content in your Template. <|THEMED_CONTENT_1|> <|THEMED_CONTENT_2|> <|THEMED_CONTENT_3|> <|THEMED_CONTENT_4|> <|THEMED_CONTENT_5|> <|THEMED_CONTENT_6|> <|THEMED_CONTENT_7|> <|THEMED_CONTENT_8|> <|THEMED_CONTENT_9|> <|THEMED_CONTENT_10|> When Zeus is creating the Link Directory pages, he looks in the /includes/content/ folder for file matches to the Theme Category page he is currently building. If there is one, he inserts the contents of that file into the Theme Category page, at the location of the DataTag. 140 Copyright 2009, Cyber-Robotics, Inc.
  • 141. ZEUS USER’S MANUAL THEMED CONTENT DATATAGS In the example above, the contents of webhostingservices1.txt is inserted in place of the <|THEMED_CONTENT_1|> DataTag, BUT ONLY in the 'Web Hosting Services' Theme Category page. 141 Copyright 2009, Cyber-Robotics, Inc.
  • 142. ZEUS USER’S MANUAL ZEUS POWER TIPS TheFineArtOfFine-TuningYourZeus quot;A great aid in helping you master Zeus.quot; You've downloaded a Zeus and now you've set out to be a veritable web deity, in your field. The training session you first ran went smoothly and now you have your keywords in the database. It seems so simple... just let your Zeus find all those websites you want to trade links with. You just know that you're going to be on top in a few days and your website will be overflowing with visitors. After running Zeus, all night, you awake to find he has found hundreds of websites. Oh yeah! You've done it... wait a minute! What sort of websites are these? They have nothing to do with what you’re looking for! What went wrong? While Zeus can do a great job finding sites, he must have proper keyword training. If your Zeus is finding garbage sites, you simply have the wrong keywords. The solutions are simple. Get rid of the keywords that weren’t so unique by editing your keyword choices! You should also adjust your settings. This is fine-tuning, the key to success with Zeus. Word Uniqueness Right about now you’re saying that you understand the concept of word uniqueness. In case you don’t, here it is again: It is the probability that the words you choose will only be associated with the subject you’re trying to find. That’s pretty much it, except that it isn’t that easy. There are a number of tricks you will learn with your Zeus, and in the next part you’ll find out more about this subject. Taking Your Time The first time you ran your Zeus you were probably mesmerized as it ran through the web. After an hour or so perhaps, you wanted to get to the next step. You taught him all the keywords you wanted. However, and this will be stressed throughout the following pages, training a Zeus to do exactly what you need is quite a task. There is a lot your Zeus can do, but you need to help him along the way, and this will be an ongoing task, the first few sessions, as you train Zeus. Will this take time, you ask? Yes, it will. Nevertheless, you will be richly rewarded by your Zeus’ capabilities. 142 Copyright 2009, Cyber-Robotics, Inc.
  • 143. ZEUS USER’S MANUAL ZEUS POWER TIPS Finding Unique Keywords Perhaps the hardest part of training your Zeus is keyword training. You have to come up with at least 100 keywords, by varying degrees of uniqueness, and place them in three main categories; Slight Unique, Unique and Very Unique (Ignore and Common aren’t used to score). Nevertheless, determining uniqueness is deceptively simple. You may think that the subject that you’re dealing with is truly outstanding and one of a kind. In fact, that’s probably not the case at all. Let’s use two extreme examples – Carnivorous Plants and Internet Marketing. Obviously, there will be plenty of one of a kind words and phrases in the first category; Nepenthes, flytraps, pitcher plants, sundews et cetera. No problem there. However, the latter category will have words that are not as unusual and therefore harder to single out; marketing, affiliates, advertising and publicity to name a few. These are words found on millions of web pages. Therefore, what you think as unique might not be. Carnivorous plants, as a subject, encompasses quite a spectrum of words and phrases that are unique to that field of knowledge, but there are still words that might not be unique to it The keyword phrase Venus flytrap, for instance, contains the word Venus, which is a goddess, a planet and a name brand; at least flytrap is more unique. So, how do you get around this problem? Internet marketing has very few unique keywords when taken individually, as you have seen. Words like “Internet”, “marketing” and “programs” can be found anywhere, even in sites dealing with something as off-beat as carnivorous plants. However, taken together as the phrase “Internet marketing program” they are very unique. Phrases are the best tools when you really want to home in on a particular area. Even after doing this, your Zeus may go off course and find the wrong sites. You need to look at the sites themselves and see what is leading your Zeus astray. Looking At The ThemeSites The only way to see what keywords are incorrectly steering Zeus is to look at the sites he has found. This allows you to locate those problem keywords, which Zeus is using to score those garbage sites. This is key to getting the most out of your Zeus and giving you the best results. The first thing you’ll need to do is click on the 'Misc' tab in the Maintain Job Area when a ThemeSite is loaded in the sort. Now you can view what keywords Zeus used to score them. Bring up the Keyword Manager by clicking the 'Train' button then go to the 'Keyword Manager' tab. 143 Copyright 2009, Cyber-Robotics, Inc.
  • 144. ZEUS USER’S MANUAL ZEUS POWER TIPS Using The Keyword Manager There are two parts to the Keyword Manager, the most crucial part being the lower section, the Keywords used to score the current ThemeSite window. The upper section, the Show the keywords window, allows you to make the adjustments. Let’s take a look at the two sections. The Upper Section This is the section of the Keyword Manager that allows you to view the keywords you trained Zeus with. The Lower Section This is the section of the Keyword Manager that gives you the ability to move them around to different keyword categories. What To Do If Your Zeus Is Finding The Wrong Websites If Zeus is finding sites you don’t want him to find, then you may have to delete some keywords. Each ThemeSite was scored based upon the keywords Zeus found in its pages, and those keywords can be examined using the 'Misc' tab in the Maintain Job Area when a ThemeSite is loaded in the sort. The keywords he used to score are the ones that you taught him during your initial training. Look carefully at these keywords, one after the other. Once you’ve isolated the problem keywords, simply delete them using the Keyword Manager in the Train Job Area. You can also replace single keywords with keyword phrases. This will keep your Zeus from finding unwanted websites. Changing & Managing Keywords Once you have an idea of what keywords your Zeus used to score the ThemeSites, you now have an opportunity to manage them. The upper portion of the Keyword Manager window is where you do this. To move the keywords to another category, you’ll need to locate what category they’re in. In the upper portion of the Keyword Manager is the Show Keyword window and the buttons used to show them. Once you’ve located the keyword, select it by clicking on it. Just below the Show Keyword Window are the buttons used to change their category (in a section conveniently labeled “Change the keywords to this category”). Just click the 144 Copyright 2009, Cyber-Robotics, Inc.
  • 145. ZEUS USER’S MANUAL ZEUS POWER TIPS category you want to change it to and Zeus will move it there. You can even move multiple keywords by just clicking as many as you need, but only to one category. There is the possibility that some of the words your Zeus is finding are simply not the ones you want. If that’s the case, use the 'Manual Keyword Teacher' tab in the Train Job Area. Not only can you enter individual words, you can also add keyword phrases. Tip: If a keyword shows up in every ThemeSite you delete, you may simply have to move the keyword to Common or Ignore, or you may have to delete it. You’ll have to be ruthless. Getting Past 100 Keywords This particular problem might be called the “100 Keyword Syndrome”. You noticed that the first time you ran Zeus a message came up and prompted you, saying “Congratulations! You have trained your Zeus with 100 keywords!” In other words, Zeus could now find websites. You would have been tempted to jump right in there and let it. Don’t. While 100 keywords may be just enough to accomplish your task, it would be better to have as many keywords as possible. The more keywords you have, the better your odds. How Zeus Scores The way your Zeus knows how to score the ThemeSites that he finds, is simple arithmetic. This is actually something that you can control, and by doing so you may insure even greater success. First, a brief explanation of how Zeus does this. If you look in your Keyword Manager, you see how you have five categories: Ignore, Common, Slight Unique, Unique and Very Unique. When you assign the keywords to these categories, you are assigning a default numeric value to them- Slight Unique = 3, Unique = 5, Very Unique = 10 These are the default settings, and you can see them by going to Tools/Options then the 'Score' tab. You’ll notice that Ignore and Common aren’t in there. Basically, they are zero value and not even used in the scoring (Figure 15). There are three factors that Zeus uses for scoring; the Importance Factor, the Source Factor and the Backup Limit. 145 Copyright 2009, Cyber-Robotics, Inc.
  • 146. ZEUS USER’S MANUAL ZEUS POWER TIPS Importance Factors And Source Factors Now, look at the next box. These are your Source Factors, what Zeus is going to score. You’ll notice that Title has the high score and that Page Text has the lowest. When Zeus enters a website site, he looks to see how the keywords you’ve given him are used. Let’s say the keyword “Trans Am” is rated as Very Unique. With the default settings, the word importance factor equals 10. Now, let’s say that the keyword “Trans Am” is in the title. Zeus simply multiplies the importance factor times the source factor, in this case 10 x 5, which gives a score of 50. When he finishes with the page he adds everything up and gets a score for that page. Once he’s finished with the number of pages defined in the Start Avg Score at page #, he starts a moving average in the Data Window. If the average score goes below the Back Out Limit Zeus backs out of the website, deciding it’s not a ThemeSite. If he decides it’s a ThemeSite and stays, he loads page after page until he reaches the Page Load Limit. While Zeus is doing this, you can watch the results in the Data Window by clicking the 'Data' button while Zeus is searching the web. Now that the explanation is out of the way, here comes the cool part; you can change the settings. Changing Score Settings Let’s say that you have only a handful of Very Unique keywords. You can adjust the Score Settings for that category, by making it higher. You can also adjust the Source Factors to reflect what you’re looking for. Let’s say that you want to give a high score to a website with the word “Cosmic” in the title. All you would need to do is crank up the Very Unique keyword setting to a really high setting (such as 500), make “Cosmic” you’re only Very Unique keyword, and change the Source Factor for Title to a higher number (say 50). Now, if the keyword “cosmic” pops up in the title of a site, it would receive a score of 25,000! However, is that what you’re looking for? You can also adjust the Back Out Limit up or down. If you want to be even more specific in your search, give that a higher value. You’ll still need to have other keywords to find relevant sites. Make sure that your Minimum Words To Learn Setting reflects the number you have! Zeus will only score a word the number of times specified in the “Max Words to Score pr. pg”. 146 Copyright 2009, Cyber-Robotics, Inc.
  • 147. ZEUS USER’S MANUAL ZEUS POWER TIPS The important thing to realize is how the settings affect your outcome. This is the heart of the way Zeus operates and where most of your success (and problems) will arise. Along with the keywords you choose, the settings are extremely crucial. There are still other tricks you can use. All of the values in the Score Settings window can be adjusted. Let’s look at more Score Settings. Back Out Limit In the Misc Settings area there are more boxes that you can adjust to improve and focus your search even more. Just below the Back Out Limit box is the Start Average Score at page # setting. As mentioned previously, Zeus starts averaging the score on a per page basis. This controls where you’d like to have Zeus start the averaging. The lower that number, the faster he starts the average score so the quicker he makes a decision whether it’s a ThemeSite or not. Raising the setting means Zeus will wait a little longer before starting the average score, thus putting off the decision as to whether the current website is a ThemeSite. Max Words To Score Next is the “Max Words to Score” setting. Simply put, this is how many times any keyword will be used in scoring a page. Page Load Limit Finally, you have the “Page Load Limit” setting. This is how many pages your Zeus will look through per site. The higher the number, the deeper Zeus will search. You could effectively search an entire website by setting that number to a higher value. The downside of this, however, is that there are sites out there that may have nothing in them useful, and your Zeus may waste a lot of time going from page to page. Zeus only explores the ThemeSite as long as the Page Load Limit has not been reached. By changing these factors, you can groom your Zeus to have even more success. But wait, there’s more… Advanced Settings One of the neat things about Zeus, is that it has built in all of these great ways to program it. As you’ve seen, there are a lot of ways to adjust what Zeus is looking for. At this point you’ve used the Score Settings window. Now, we’re going to use the “Advanced Settings”, found in Tools/Options then the 'Advanced' tab. 147 Copyright 2009, Cyber-Robotics, Inc.
  • 148. ZEUS USER’S MANUAL ZEUS POWER TIPS The Advanced Settings allow you to control the way your Zeus learns as well as how he runs. By changing Teach With settings, Zeus will only use those specific areas during training. Just below the Teach With section are the Misc settings. The first one, “Page Size Limit” tells your Zeus what the maximum size of the pages should be. This is shown in bytes, so the default of 200,000 is actually 192 KB. It is in your best interest not to mess with the “Page Size Limit” setting; some dastardly webmasters out there have decided to make pages with the express purpose of trapping robots. These pages tend to be pretty big, so as long as your Page Size Limit is set at around 192 KB you should be okay. You can go lower, of course, but the default setting we find works best. The next box is the “Minimum words to learn” setting. You’re probably thinking right now “Hey, I thought 100 words was the minimum. What gives?” Well, guess what? You can actually crank that number down even lower! The reason we default to 100 words is it allows the Zeus user time to get used to the whole concept. It is too tempting to just plug in a few words and to let your Zeus go. Not advisable. The more words you have, the better your searches. If you want to look for sites with just a few specialized words or phrases (such as “planetary eco-synthesis”…. pretty obscure stuff), then you can do that. But the best way to secure the best number of links is to make sure you have as many unique keywords and phrases as possible. Now we come to a timer of sorts, the “Load Fault Countdown” box. You’ll notice that its default is 240 seconds. You really don’t want it any higher unless you’re on a high-speed line. You can set it to a higher number if you feel your connection isn’t fast enough. The Load Fault Countdown timer is your Zeus’ failsafe mechanism. It controls how long your Zeus waits for a server to respond, then how long your Zeus waits for pages to load. If the timer runs down to zero in either case, your Zeus moves on. Keyword Phrases Sometimes single words by themselves are not specific enough. Webmasters know this and sometimes use combinations of words in their Meta keywords in their HTML source code. These phrases are even more specific then single words and the more of them you have, the better Zeus works. A good way to find these phrases is to visit a ThemeSite your Zeus has already found using your default browser, such as Netscape or Internet Explorer and look at the source HTML. Many webmasters use these phrases as Meta keywords. There is still the possibility that the Keyword Phrases that you’d like to use aren’t in the sites you’ve visited. You can add them using the Manual Word Teacher; simply type them in and assign them to the category that you need. 148 Copyright 2009, Cyber-Robotics, Inc.
  • 149. ZEUS USER’S MANUAL ZEUS POWER TIPS Summary Now that we’ve gone over a few tricks, it’s time to try running your Zeus again. Use the secrets that you’ve learned. By this time, you should be able to have your Zeus look for anything. Your level of success will be proportionate to the amount of time you spent during this learning curve. Frequently Asked Questions Chances are, if you are like most Zeus users, you have a lot of questions. You’re not alone. Many other Zeus users before you have asked a lot of questions as well, so we at Cyber-Robotics took the time to compile them into a number of FAQ’s, which can be found at – . http://www.cyber-robotics.com/library/Library.html But, to help you out (and that’s why we’re here), we’re including a few of the questions below: Q: How do I change the priority of different keywords? I made the wrong decision in assigning priority of my keywords. A: Use the keyword manager. Open the Train Job Area then go to the Keyword Manager tab. The top buttons are used to display the keywords and after selecting keywords you may use the lower keys to change their uniqueness by clicking on the appropriate button. Q: I'm just getting 1-2 ThemeSites per hour (about the same on both a broad theme and a more narrow one). Are you using the default settings or something else? A: I mostly use the default settings. The number of ThemeSites found per day can be greatly increased by lowering your Page Load Limit. The default is 20. I know Gail at toolady.com uses a setting of 10. I sometimes use 15. The new Zeus is extremely efficient in finding the pages containing hyperlinks and email so you can lower this. Remember that your goal is to find ThemeSites and really nothing else, so the least amount of pages looked at, the more ThemeSites, in any given time, you will find. If it's too low then you will have to be searching for email and there is the possibility he will not find enough new URLs to replenish the ones used. Zeus spends most of his time in each ThemeSite looking at the number of pages specified in Page Load Limit. If the site isn't really a ThemeSite then Zeus' time is being wasted. He is only loading 3 pages in non-themed sites before backing out. This setting is in the Start Avg Score @ Page. This doesn't count the Robots.txt 149 Copyright 2009, Cyber-Robotics, Inc.
  • 150. ZEUS USER’S MANUAL ZEUS POWER TIPS page. If you set it to 3 then he will load 3 pages plus the robots.txt page and so on. I do not know of a reason to change this from a 2 but it's there if needed. Q: How does Zeus score a web site when he finds and determines whether it is a ThemeSite or not? A: Zeus will score every site he visits using the Keywords you selected during training. Zeus scores Keywords higher when they are found in certain areas. They have a higher score if they match the words found in Titles, Descriptions, or META Keyword tags. These are furnished by the webmaster who built the web site Zeus is currently visiting. For example, a word you assigned Very Unique if found in the META tag will score the highest, while a Slight Unique word found in the page text will score the lowest. All the word scores are added and a total score is derived. When the average score for the web site falls below the Back out Limit, Zeus backs out of the current web site and goes on to the next one. As long as the average score stays high enough Zeus will stay and visit page after page until he reaches his Page Load Limit. (default is 20 pages). He will then save the data he has extracted from the web site. Spending More Time There is still one more thing you need to do: Take your time doing it! It is very important, and we can’t stress this enough. You need to spend consistent time with your Zeus, at least a couple hours each time you run him during the initial training phase! This is the best and only way to achieve a high level of success. Once you’re satisfied with your Zeus’ intelligence, let him run on his own, but check on him from time to time to make sure that he’s being a good robot. If, for some reason, he still won’t find what you’re looking for, go over the entire process again. Time consuming? Yes, but it is necessary to locate any problem areas you may have overlooked. If you follow these steps, your Zeus will return with more useful sites. Just remember that there is a correlation between the time spent and your results; the more the better. Ultimately, your Zeus will unerringly find the ones you want after two or three fine-tuning sessions. Keyword Manager, 34 150 Copyright 2009, Cyber-Robotics, Inc.
  • 151. ZEUS USER’S MANUAL ZEUS POWER TIPS ZeusPowerTips This chapter includes:  Zeus Power Tips that make Zeus more powerful or easier to use.  Zeus short cuts  Undocumented features in Zeus. ◊ 151 Copyright 2009, Cyber-Robotics, Inc.
  • 152. ZEUS USER’S MANUAL ZEUS POWER TIPS When your Zeus finds the wrong web sites While Zeus can do a great job finding sites, he must have proper keyword training. If your Zeus is finding garbage sites, you simply have the wrong keywords. The solutions are simple. Get rid of the keywords that aren’t so unique, by editing your keyword choices. This is called fine-tuning, the key to success with Zeus How Zeus Scores - Every keyword found in a web site that matches one of your keywords, that you used to train Zeus, will raise that web site's total score. The web site must reach a certain score before Zeus thinks it qualifies as a potential Link Partner or ThemeSite that you would like to trade links with. The keywords he uses to score these web pages are the ones that you taught him during your initial training.. Uniqueness of Keywords - A keyword is Unique if it is only found in the web sites that you are looking for. The more Unique the keywords that you train Zeus with, the better he will do in finding only the web sites you want. Keyword phrases are always more Unique than single keywords. Fine-Tuning Your Keywords - While approving web sites in the Approve Job area and you find a web site you don’t want in your Link Directory, 1. Click the 'Misc' tab to the left of the ‘Approve’ window. 2. View the keywords Zeus used to score that site. Look carefully at these keywords. 3. Delete the problem keywords using the ‘Keyword Manager’ tab in the ‘Train’ Job Area. This keeps your Zeus from finding unwanted websites. Quantity of Keywords - While 100 keywords may be enough to find web sites with; it would be better to have as many keywords as possible. The more keywords you have, the better your Zeus will work. Keyword phrases work better. Consistency of Training - Once you’re satisfied with your Zeus’ intelligence, let him run on his own, but, in the beginning, DO NOT find more than 50 or so ThemeSites at a time. If, for some reason, Zeus is still finding a few incorrect web sites, fine-tune again. There is a direct correlation between the time spent training your Zeus and the better web sites he finds. 152 Copyright 2009, Cyber-Robotics, Inc.
  • 153. ZEUS USER’S MANUAL ZEUS POWER TIPS After two or three fine-tuning sessions, your Zeus will provide you with great web sites to trade links with. How to add, edit or delete new web sites to visit There are times you may want to control the order in which Zeus will visit web sites. You can add competitors, add web sites in Themes you want to add or ‘steer’ Zeus using the ‘Web Sites to Visit’ tab in the ‘Train’ job area. Click the 'Train' job icon on the left side of the Zeus program. Click the 'Web Sites to Visit' tab at the top of the program. Web Site Visit Order - This text box shows the next 500 web sites your Zeus will visit. They will be visited in the order shown. To add a web site for Zeus to visit next - type in the web site address, then click the 'Add' button. 153 Copyright 2009, Cyber-Robotics, Inc.
  • 154. ZEUS USER’S MANUAL ZEUS POWER TIPS To remove a web site - highlight the URL in the list, and then click the 'Remove' button. This deletes any sites you do not want Zeus to visit. To change the ‘Priority’ of visits - To have certain web sites visited first, select them, then click the ‘Visit First’ button. ◊ 154 Copyright 2009, Cyber-Robotics, Inc.
  • 155. ZEUS USER’S MANUAL ZEUS POWER TIPS Approve the web sites Zeus finds often DO NOT LET YOUR WEB SITES ADD UP WITHOUT APPROVING THEM! This is the number one mistake new users make.. Zeus learns from the deletions of incorrect web sites he’s found and the keyword fine-tuning adjustments you have to make to keep him on track. If you follow these directions, your Zeus will not waste time following dead ends and diluting the database by storing unrelated web sites, to visit. You will find more web sites, to trade links with, in a shorter amount of time. Many users, once they’ve initially trained their Zeus with 100 keywords or more, will oftentimes let their Zeus loose on the web to run and run, sometimes for weeks, without ever checking to see if he is finding the correct web sites. It is impossible (or very rare) that your Zeus is correctly trained with perfectly correct, unique keywords, from the start. There is absolutely no reason to build up hundreds of web sites without approving them every day that Zeus runs. If you don’t have time to approve web sites one day, then don’t run Zeus until you approve the ones he’s already found. The most successful Zeusmasters will let Zeus run overnight, then approve the hundred or so web sites found, BEFORE letting Zeus run again. Letting Zeus run, without approving found web sites, defeats the purpose and wastes your time. ◊ 155 Copyright 2009, Cyber-Robotics, Inc.
  • 156. ZEUS USER’S MANUAL ZEUS POWER TIPS Adding personal comments to include in link trade request emails A personal comment included in the Link Trade Request email to the Webmaster you are trying to trade links with, will increase your link approval percentage 400% to 500%. It is well worth the time. Instead of a 15% to 20% return, you can get a 70% to 90% return, if it is properly written. While you're approving a ThemeSite in the Approve Job Area, type a personal comment into the Comments box, below the Zeus browser window. In the image below, the ‘personal comment’ text box is highlighted in yellow You could include something like: quot;I really like the animations you had on your home page.”... and loved your background imagequot; or quot;I loved the content on ...... pagequot;. When you email for a link trade, Zeus will stop and display the following window. Double-click the text box and your personal comment will be automatically entered into the text box. Click 'OK' and your comment will be included in your out-going email message ◊ 156 Copyright 2009, Cyber-Robotics, Inc.
  • 157. ZEUS USER’S MANUAL ZEUS POWER TIPS (Double-click the text box each time the personal comment box appears.) Your personal comment will prove, beyond any shadow of a doubt, to the person receiving it, you personally visited their website. IMPORTANT: Keep the MailMerge Tag: <personal_comment> in the Request email. Your comment is replaced at the location this Tag is placed in the message. ◊ 157 Copyright 2009, Cyber-Robotics, Inc.
  • 158. ZEUS USER’S MANUAL ZEUS POWER TIPS Making Zeus speed up Zeus has a Fail-Safe mechanism called the ‘Fault Counter’. When a new page is loaded, this counter is reset to 240. It counts down every second and if it reaches 0, a new page or web site is loaded. Most times, 0 is never reached. Changing this setting to a smaller number will speed up your Zeus dramatically. The faster your connection, the lower the setting can be. To edit this number, click Tools in the top menu, click Options, then when the Options windows opens, click the Advanced tab. Try a setting of 150 first and then gradually try smaller numbers. If Zeus starts acting strangely, then raise the setting. 158 Copyright 2009, Cyber-Robotics, Inc.
  • 159. ZEUS USER’S MANUAL ZEUS POWER TIPS Using MailMerge tags in the Subject of your link trade request message The number one timesaver in Link Trading is the personalization of your Link trade request message to another Webmaster. Un-personalized emails, sent by lazy Zeusmasters, will result in a 10-15% return. For every 100 emails sent, only 10 to 15 will agree to trade links. Personalizing your request, letting them know you visited their site, finding something nice to say about it and offering them a free gift to trade links, can result in a 70-80% return. Personalization of these messages will actually save you hundreds of hours, in the long run. Use your imagination to make an original message. To edit the Subject of your emails:  Click the Email job area.  Select a message in the Email Composition drop-down selection box.  Click the Edit button. The first line in the text of your message is used as the subject. The following tags can be used in the Subject OR the Body of the outgoing email request. At the time of mailing, these tags are replaced with the appropriate information, at the exact spot they are inserted in your message..  <URL> Their website address  <personal_comment> Personal Comment box contents  <linkpageurl>. Your Link Directory  <theme> The Theme category they are listed in  <ThemeSitePageURL> The actual address of their listing  <mywebsiteurl>. The address of your web site  <myname> Your name  <myemailaddress> Your email address  <linkpageinfo> Info to add a link to your website:  <title> The Title of their web site  <description> The Description of their web site Send a test message to check the outgoing emails. This gives you an idea of how it will look to web masters when they receive your request to trade links. 159 Copyright 2009, Cyber-Robotics, Inc.
  • 160. ZEUS USER’S MANUAL ZEUS POWER TIPS Use your own META tags and keywords in your Link Directory pages: Zeus creates automatic META tags for every Theme category page you have in your Link Directory. There are some Zeusmasters who might want to customize these. You can customize the META tags in some pages or all of them. The pages you don’t customize, Zeus will still add the automatic tags.  Click the ‘Directory Manager’ tab in the ‘Create’ Job Area.  Right-click the Theme category page you would like to customize the META tags.  Go to 'Properties of this page'. Select 'Edit <HEAD>'.  Paste something like the following into the text box:: <TITLE>add title here</TITLE> <META name=quot;keywordsquot; content=quot;add keyword here, add keyword here, add keyword herequot;> <META name=quot;descriptionquot; content=quot;add description herequot;>  Click 'Save' then 'Finish'. Now create and upload your Link Directory.  You are actually replacing everything between the <HEAD> and </HEAD> tags for the page you edit. You must include your <TITLE> tags. This is a great way to add JavaScript or any other code you need to include between the <HEAD> tags of individual Link Directory pages. ◊ 160 Copyright 2009, Cyber-Robotics, Inc.
  • 161. ZEUS USER’S MANUAL ZEUS POWER TIPS Editing templates to use columns for navbars in your Theme category pages Open the 'themeindex_template.txt' file located on your hard-drive using Windows NotePad or any text editor: /links/misc/ (see page 108 for locations) Find this line of code that creates the ‘Link Menu’: type NavBar. <||NavBarSubTemplate IncludeIfMoreThan=quot;0quot; ThemeDelimiter=quot; | quot; CharacterBetweenThemeAndNumber=quot;_quot; Mode=quot;LinkMenuquot;||> Edit it in Windows NotePad or any text editor to this: <||NavBarSubTemplate IncludeIfMoreThan=quot;0quot; ThemeDelimiter=quot; quot; CharacterBetweenThemeAndNumber=quot; quot; Mode=quot;Columnsquot; HowMany=quot;2quot;||> Change the 2 in 'HowMany=' to however many columns you would like. Create and Upload your Link Directory. ◊ 161 Copyright 2009, Cyber-Robotics, Inc.
  • 162. ZEUS USER’S MANUAL ZEUS POWER TIPS Removing the red score text under each Link Directory listing: Some ZeusMasters don’t like the Scores, Number of Pages Found and Links Found, that are printed under each Link Directory listing. This is the default. If you would like to remove this and you have the PRO version: 1.) Using Notepad, open your 'themepage_template.txt' file located in the 'misc' folder on your hard-drive. /links/misc/themepage_template.txt. (see page 108 for locations) 2.) Remove the following code that is listed 2 times: <CITE><FONT FACE=quot;Arial,Helvetica,Verdanaquot; SIZE=1 COLOR=quot;REDquot;> <|#PAGES|> pages found, <|#HYPERLINKS|> links found, <|SCORE|> score </FONT></CITE> ◊ 162 Copyright 2009, Cyber-Robotics, Inc.
  • 163. ZEUS USER’S MANUAL ZEUS POWER TIPS Send one email at a time: 1.) Open the Maintain job area by clicking the ‘Maintain’ icon on the left side of Zeus.. 2.) Sort your ThemeSites called 'Email Selected, Not Sent, Theme, Included, NOT Partner'. This sort loads the ThemeSites that:  Have an email address selected.  Have an email that has not been sent.  Have a theme Category selected.  Are selected to be included into your Link Directory.  Are NOT Link Partners. 3.) Select your email request message from the 'Email Composition' drop-down selection box (if you have not edited the default request message, you need to do so now). 4.) Click the 'Send Email' button in the bottom right corner. 5.) Fill in the Personal Comment text box to prove, beyond any shadow of a doubt, you visited their web site. An email will be sent to that one site. 6.) Click the next ThemeSite, green-arrow button at the top, to load the next ThemeSite. 7.) Click the 'Send Email' button to send an email to that site. Repeat steps 1 though 6. ◊ 163 Copyright 2009, Cyber-Robotics, Inc.
  • 164. ZEUS USER’S MANUAL ZEUS POWER TIPS Rename Link Directory page file extensions: How to rename the page extension: The page file extension is the .html part of the following URL address: You must have the Pro version to do this. Some times a webmaster might want their file extensions to be something else like: .ASP .PHP .HTM or many other extensions. The reasons are varied; from wanting to match the rest of their web site to enabling scripting in the Link Directory pages. How to: Close Zeus. Use a text editor, like Notepad, to open the themepage_template.txt text file. The themepage_template.txt is located in the misc folder on your hard-drive. linksmisc themepage_template.txt (see page 108 for locations) At the bottom of the themepage_template.txt you will see the following code: PageExtension=quot;.htmlquot; Edit the extension to the extension of your choice. For example: quot;.aspquot; PageExtension=quot;.aspquot; Click File > Save. Start Zeus. Click 'Tools > Options' then the ‘Web Site’ tab. Change the URL in the 2nd box to your new extension name. 164 Copyright 2009, Cyber-Robotics, Inc.
  • 165. ZEUS USER’S MANUAL ZEUS POWER TIPS Make a site a link partner: Open the Maintain Job Area. Do a sort called 'URL using search text'. Enter their URL into the box and press Enter on your keyboard. The site will be loaded into the Maintain Viewer. Now click the 'Partner' button at the top and un-click the 'List It' button. The web site is now labeled a Link Partner and will be moved to the top of the listings with an image next to it. ◊ 165 Copyright 2009, Cyber-Robotics, Inc.
  • 166. ZEUS USER’S MANUAL ZEUS POWER TIPS Manually adding a web site to your Link Directory: Open the Maintain Job Area. Click the 'Add' button at the top. Fill in the URL, Title and Description. Click the 'Save' button. The website will be loaded into the Maintain Viewer. Use the 'Select - Add Theme Category' drop-down box to add the site to a category. ◊ 166 Copyright 2009, Cyber-Robotics, Inc.
  • 167. ZEUS USER’S MANUAL ZEUS POWER TIPS How to rename the Link Directory folder: How to rename the Link Directory folder name: You must have the Pro version to do this. Close Zeus. Using a text editor like Notepad, open the themepage_template.txt text file. The themepage_template.txt is located in the misc folder on your hard-drive. linksmisc themepage_template.txt (see page 108 for locations) At the bottom of the themepage_template.txt you will see the following code: LinkDirectoryFolder=quot;linksquot; The above tag allows you to name the Link Directory folder to anything you want. It could be quot;resourcesquot; for instance. Change the word in quotation marks. Click File > Save. Now change the name of the folder on your web server to the new name. Start Zeus. Click 'Tools > Options' then the Web Site tab. Change the URL in the 2nd box to match your new folder name. Then click the FTP tab. Change the /links/ to the new name. Click 'Apply' then 'OK'. ◊ 167 Copyright 2009, Cyber-Robotics, Inc.
  • 168. ZEUS USER’S MANUAL PART 5 - APPENDICES 168 Copyright 2009, Cyber-Robotics, Inc.
  • 169. ZEUS USER’S MANUAL ZEUS TESTIMONIALS ZeusTestimonials Our customers are constantly sending us testimonials and we are proud to have the most loyal users of any software product on the Internet. These are a few of the current testimonials when this book was published. Click the link at the end of this chapter to view hundreds more.  June 8, 2005 quot;I purchased Zeus about 6 months ago and started an online web directory called the Who's Who Guide of Art. Within a few months and many hundreds of Art related websites being listed I found that the traffic was up to about 750 unique visitors each day. The search engines had found the website and so now I'm getting link partner visitors along with search engine traffic as well.quot; quot;I then started a more General Directory called the Who's Who Guide. I add websites to the Guide, exchange links, get search engine traffic and now between the two Who's Who Guide's I get about 1500 visitors each day.quot; quot;Many of my categories get #1 placement in many search engines including Google, Yahoo and MSN. I believe that David's philosophy about building relationships with webmasters is unbeatable. It works and you get all the perks for building good content and well structured directories.quot; David J. Smith http://www.whoswhoguide.com and Home Page http://www.vagabondstudio.com Search Engine Ranking Search Engine Keyword (click to see) Date #1 quot;whos whoquot; Yahoo 6/8/05 # 1 and 2 quot;whos who guidequot; Google 6/8/05 # 1, 2, 3, 4, 5 and 6 quot;whos who guidequot; Yahoo 6/8/05 # 1 and 2 quot;whos who guidequot; MSN 6/8/05 #7 Google quot;ceiling muralsquot; 6/8/05 169 Copyright 2009, Cyber-Robotics, Inc.
  • 170. ZEUS USER’S MANUAL ZEUS TESTIMONIALS May 26,2005 quot;Absolutely fantastic! I had been struggling to get Google to notice my site before Zeus. After only two months I've went from PR 0 to PR 5. What an outstanding program. Thank you.quot; John Handling http://1from-homebase-2u.com Home Page http://1from-homebase-2u.com/links/index.html Zeus Directory May 18, 2005 quot;I have been a Zeus user for over 3 years. Over that time I have witnessed a steady increase in traffic, peaking to over 10,000 visitors a day from 2,000 link exchanges.quot; quot;The beauty of the Zeus design is the link pages are sorted into themes. This means that traffic flows around the link exchanges as well as from the search engines. Zeus has given me 3 quot;above the foldquot; search engines listings for: JEWELLERY CLOCKS WATCHES that have lasted several years. As the Zeus system keeps to the spirit of ethical link exchange it remains a legitimate way to gain search engine patronage.quot; quot;Zeus has a link management database that makes dealing with link partners both easy and quick. I am not a link professional, I prefer to spend my time developing my jewellery site. Zeus gains me 40 man hours per week.quot; http://www.walshbrothers.co.uk Home Page http://www.walshbrothers.co.uk/links/index.html Zeus Directory Search Engine Ranking Search Engine Keyword (click to see) Date #1 Google quot;Jewelleryquot; 5/18/2005 #4 Google quot;Clocksquot; 5/18/2005 #5 Google quot;Watchesquot; 5/18/2005 170 Copyright 2009, Cyber-Robotics, Inc.
  • 171. ZEUS USER’S MANUAL ZEUS TESTIMONIALS May 14, 2005 quot;I have used Zeus for almost 3 months and it has helped me to move my site up the search engine scale quickly with a dramatic traffic increase as well as increased revenues. I would not have been successful this quickly without the help of the Zeus package. The package was easy to use and to update for my unique requirements.quot; Mark Steward President, Choice Accessories, LP http://www.choiceaccessories.com Home Page http://www.choiceaccessories.com/partners.htm Zeus Directory Search Engine Ranking Search Engine Keyword (click to see) Date #1 Google quot;wildlife patchesquot; 5/14/2005 #1 MSN quot;wildlife patchesquot; 5/14/2005 #1 MSN quot;wildlife ringtonesquot; 5/14/2005 #2 Google quot;wildlife ringtonesquot; 5/14/2005 #2 MSN quot;animal patchesquot; 5/14/2005 #8 Google quot;animal patchesquot; 5/14/2005 More Testimonials 171 Copyright 2009, Cyber-Robotics, Inc.
  • 172. ZEUS USER’S MANUAL REVIEWS FROM THE EXPERTS ReviewsfromtheExperts URLwire announced the original Web launches of Amazon.com, Weather.com, Wine.com/Virtual Vineyards, OnSale, Link Exchange, Dell, Rodney.com, Infobeat, The BBC, Kellogg's, MoMA, Law.com, MyPoints/CyberGold, Visa.com, and sites for Ziff-Davis, The New York Times, The Discovery Channel, Microsoft, AOL, About.com/The Mining Company, The AMA and cyber-robotics.com. Eric Ward, The Father of Link Marketing Named as quot;One of the Web's 100 Most Influential Peoplequot; quot;You should feel free to purchase Zeus. Zeus itself is only a tool. It is the user's approach and technique that determine if Zeus is being used to its maximum benefit. Zeus itself does not bring traffic to your site. It is the sites that link to your site that bring traffic to your site, and you seek those links in a number of Eric Ward ways, one of which is using a tool like Zeus.quot; Academy Of Web Specialists quot;A site that links to you can only increase your link popularity not decrease it.....let me introduce to you a terrific program that will help you find hundreds, if not thousands, of sites related to yours to which to link: Zeus The Internet Marketing Robot.quot; Bill Gentry Review MENSA International Journal Haakon Rian Ueland SmartWare Editor MENSA quot;In order to get a good placement in the search engine, having an optimized website isn’t enough. You need links from other sites – reciprocal links – and preferably from sites with a similar theme to yours. ----- Since I am writing about this here, there is a smarter way: Zeus the Reciprocal Link Generator! Complete Review 172 Copyright 2009, Cyber-Robotics, Inc.
  • 173. ZEUS USER’S MANUAL REVIEWS FROM THE EXPERTS John Buchanan Author of the book quot;The Insider's Guide to Dominating The Search Engines,quot; Publisher of a free monthly newsletter quot;The Search Engine Bulletin.quot; quot;Zeus is a software program that was designed to automate the task of finding reciprocal links for you, leaving you free to concentrate on your business, customers and promotion. It's sole purpose is to crawl the Web and find sites that match your criteria, and then get them to link to you.quot; Article Terry Plank Search Engine Marketing Consultation quot;As Director of Training for the Academy of Web Specialists, I have ample opportunity to know the Search Engine Marketing landscape. I can say unequivocally that Zeus is one of the top 4 essential tools for developing a successful Web site. Not only that, whenever I have a question about Link Marketing, David Notestine, the developer of Zeus, has proven time after time to be right on target with his observations and his advice. It's a proven product developed by a knowledgeable SEM professional.quot; Rudy DeDominicis Producer of Computing and Technology. quot;The Zeus Marketing Robot is probably one the most best kept secrets in aggressive online marketing... Cyber Robotics provides a free demo version of this software that you can download and see for yourself how effective a robot can be in online marketing.quot; Complete Review Derek Galon Author of the book quot;The Savvy Way to Successful Website Promotionquot; quot;Exchanging links may take an incredible amount of time. Searching for proper websites, emailing with link exchange offers, maintaining links database all that is really a time consuming task, but well worth doing nonetheless. Recently I found an amazing tool to make this task much easier it is called “Zeus”. It can automate the whole process for you.quot; Complete Review 173 Copyright 2009, Cyber-Robotics, Inc.
  • 174. ZEUS USER’S MANUAL CYBER-ROBOTICS, INC. Cyber-Robotics, Inc. http://www.cyber-robotics.com We invented integrated Link Building tools in 1997. We work closely with the Search Engines. I often meet with the designers of many of them and I take their input and their suggestions and I incorporate everything that I hear from them, into Zeus This gives us a unique perspective on linking and link building tools. We single-handedly fought the Link Request “Spam Wars”. We created the email guidelines web masters should follow in linking. We’ve spent years responding to and working with Internet forums, marketing experts, bulletin boards and user groups, in formulating proper guidelines We were there long before “Link Popularity” was even a phrase. We were there when people thought that you didn’t want links, on your site, because they made people leave. This concept is insane. I don’t think that any of us has ever felt “trapped” in a site, feeling like, “Oh my gosh, there are no links, so I’m trapped here. It’s only recently that link marketing has become accepted and I firmly believe that it has been accepted, for all the wrong reasons. It has only been accepted for what it can do for your search positioning. This is totally wrong. We’ve learned a lot since 1997 as to what works and what doesn’t work, not just in Link Marketing, but also in all forms of marketing. The majority of link marketing concepts, used by all webmasters today, Cyber-Robotics and our Zeus users have helped develop. Those concepts have been shared with all. Themed linking or only linking to web sites of like content was a concept we originally came up with in 1997. Our goal was to help organize content, on the web, by creating highly organized Vertical-Themed Link Directories. 174 Copyright 2009, Cyber-Robotics, Inc.
  • 175. ZEUS USER’S MANUAL CYBER-ROBOTICS, INC. To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of mankind together through highly organized Vertical-Themed Link Directories and making that knowledge freely and easily available to everyone. The major search engines and all smart webmasters have followed this same guideline throughout the years. Google’s PageRank and search algorithms are based on this concept along with many other major search engines. We wrote the guidelines on linking etiquette or email link request guidelines. We fought and won the link request spam war, so that link request emails would not be considered spam. We coined the phrases: Link Partner and Themed Linking. Zeus quickly teaches you these concepts and more, which all successful webmasters use to market their web sites. Zeus works if you do, PERIOD! Or your money back! Click on our testimonials page to prove it to you. You can find that link on our home page. 175 Copyright 2009, Cyber-Robotics, Inc.
  • 176. ZEUS USER’S MANUAL DAVID NOTESTINE DavidNotestine CEO - Cyber-Robotics, Inc. The author is David Notestine, the creator of the Zeus Internet Marketing Robot, which is recognized as the original and most popular link marketing software on the Internet. His controversial Internet marketing views are being embraced by webmasters throughout the web, as the truth about website marketing. Mr. Notestine is also the creator the world's first collective search engine: www.zeuscollective.com. “I’ve had my own businesses, all of my life, so I apply proper real-world business techniques to my Internet businesses.” “I’ve been guiding Web Masters in their link and real-world marketing campaigns since 1997. I’ve met hundreds of web masters and I hear their success stories. My views on marketing, I share through marketing articles, newsletters, lectures, seminars and web content from my cyber-robotics.com web site” “If people use Zeus and apply our real-world marketing techniques, to marketing their web sites, they’re successful”. “I have never heard one story where someone used Zeus and didn’t make it. But, like everything in life, Zeus does take work”. Cyber-Robotics.com November 1996 – Present CEO, Owner, Marketer, Website Designer, Developer and Chief Design Engineer Developer of the Zeus Internet Marketing Robot. Programmed the Zeus application and constructed the Cyber-robotics.com website, including online shop, secure pages and numerous CGI scripts. Skills used: HTML, javascript, Visual Basic 6, Visual C, Perl, CGI, FrontPage, various email, ftp, http browser and system controls, MySQL, PHP, TCP/IP, 176 Copyright 2009, Cyber-Robotics, Inc.
  • 177. ZEUS USER’S MANUAL DAVID NOTESTINE Windows API. Operating systems: UNIX, NT4, Windows 2000, Windows 98, Windows 95 and msdos. Apache and NT servers. ZeusCollective.com November 2000 – Present To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of humankind together through highly organized Vertical-Themed Link Directories and making that knowledge freely and easily available to everyone. Toolady.com April 1999 – Present Webmaster, Script and Development Manager Toolady.com site was a beta test site for the Zeus robot. I setup the basic infrastructure and wrote or edited the over 40 CGI scripts that helped to create the success of this outstanding website. Toolady.com is currently at 4,000,000 hits monthly and the largest, most active Avian / Parrot website in the world. CrownJewels.com December 1998 – Present Webmaster, Marketer, Website Designer, Script and Development Manager Crownjewels.com was the web site for the 35 Crown Jewels Jewelry stores and also became one of the beta test sites for the Zeus robot. I setup the infrastructure, web site design and wrote or edited the over 60 CGI scripts that helped to create the success of this outstanding website. This web site is currently averaging 750,000 hits monthly, even though it has been ignored since 2002. Crown Jewels September 1989 - Present Crown Jewels was a themed jewelry business which grew in sales from $8,000 its first year to sales of $600,000 in 2001. 177 Copyright 2009, Cyber-Robotics, Inc.
  • 178. ZEUS USER’S MANUAL DAVID NOTESTINE Prior skills, knowledge and positions In the 1970's: David built the first microcomputer, in the state of Texas, utilizing the 4004 chip. He continued his studies with programming, digital electronics and microprocessor design, with Heath Educational systems For over 2 years, he served as the Texas State Educational Technical Advisor for microcomputers. He setup state vocational, high school and college curriculum, pertaining to microcomputers and state-of-the-art electronics. David wrote the first Computer Assisted Instructional course for microcomputers - Basic Programming, marketed by Software Toolworks. Wrote the Slip instructional language, for microcomputers. David designed Input/Output hardware card for Heath H8 microcomputer. In the 1980's: He setup and consulted on various microcomputer retail stores, for Zenith Data Systems. He worked in wholesale microcomputer distribution, training management, sales and support personnel. Founded and managed First Capitol Distributing Company, Distributor for Zenith Data System computers. This company became ZDS's largest wholesale distributor in the world. Founded and setup First Laser Systems interfacing lasers to microprocessors. Interfaced the first electronic Kronos time clock and wrote the software for one of the first computerized payroll and time accounting systems. He was instrumental in founding the Tele-robotics industry, by starting and managing Tele-Sel, a developer of hi-tech robotic hardware and software utilizing the phone lines. He developed the first working automatic dialing machine. 178 Copyright 2009, Cyber-Robotics, Inc.
  • 179. ZEUS USER’S MANUAL ZEUS COLLECTIVE ZeusCollective To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of mankind together through highly organized Vertical- Themed Link Directories and making that knowledge freely and easily available to everyone. The Zeus Collective gives Link Directory examples and models that webmasters can look at, so you can compare your Link Directory with others. Order against chaos How does the Zeus Collective differ in the final analysis from a link exchange that might receive a banning of a site? The Collective is nothing more than a pointer to the Zeus-generated link directories. Search engines can't follow the Collective pages that require user input in text boxes. Your own Zeus-generated Link Directory will create the traffic you receive from the search engines. Once you have reciprocal links, your traffic will come. Then, when you don't really need the traffic anymore because of your reciprocal links, the search engines start sending it to you. The concept of present day search engine marketing is like putting the cart in front of the horse. Put them in a clearer perspective and you will have a more accurate understanding of them. The very nature of the web is linking, not storing the entire Internet in a database. This goes back to the very basics of why Zeus exists and the birth of the Zeus Collective. The Zeus Collective is here All the knowledge of humankind, found by intelligent Web Robots, and organized by the Collective minds of their human Robot Operators; the future of man's disbursement of human knowledge is born, without the limitations of work force, CPU cycles, bandwidth and computer resources. This Collective guarantees the scalability, to fill the voids of knowledge, left by the rapidly growing Internet; no matter how fast it grows. 179 Copyright 2009, Cyber-Robotics, Inc.
  • 180. ZEUS USER’S MANUAL ZEUS COLLECTIVE The story of the Zeus Collective Deep within the cyber-energetic strands of the Web, a newly trained Zeus Robot casts its first probe into the vastness of the Internet. Leaving the shelter of his Home site, he shyly advances on his first visit. His actions and reactions are in sync with the 4 Laws of Web Robotics; he must obey. He will know the web site that he's looking for, when he finds it, but this is not the one. He travels to the next site and finds a site that matches his programmed key words. The robot rapidly scans the site and finds all the links he needs to visit other like sites. The visits have started! The Robots are here! He travels now with more boldness. He's learning and is more confident that he'll find the sites of his Training. Filled with hope, he arrives at the next web site, devours the first HTML page, and then the second and the decision is made. Is this a ThemeSite? Yes! He has now found two ThemeSites! He slows down now, less in a hurry, to extract the links and data this web site has to offer, storing all to show his Operator. Curious, the Webmaster from the explored web site, ventures from his cyber- kingdom to visit the Home world of the First Robot. The Webmaster now understands and soon one more newly trained Robot shyly ventures out from another web site. More and more Robots come forth from their Home worlds to explore and re-define cyber space. This has all been created from the wake left by the First Robot. Now there are many, each with their own wakes of understanding being created behind them, as they traverse the Web. The Robots are connecting all of the Themed web sites. Hordes of new visitors travel the cyber-highways built on the concept of connecting together sites with common Themes. There are hundreds of Robots now and their numbers are growing faster and faster. Internet resources called Link Directories are being created and uploaded automatically to their Home websites by, what are now, thousands of Robots; one Link Directory for each of the Home worlds belonging to each Robot. These become resources, consisting of thousands of organized links and are the extension of each Robot Operator's mind and personality; the Trainer Webmaster. Robot extracted data is molded into consistently used, garbage-free, Vertical- themed, web resources. Zeus-generated Link Directories are being born at a phenomenal, geometric growth rate. The other, less evolved search engine 180 Copyright 2009, Cyber-Robotics, Inc.
  • 181. ZEUS USER’S MANUAL ZEUS COLLECTIVE robots become curious when so many reciprocal links are found pointing to Robot Home worlds. They visit, like flies to honey, and find the bait/food good. So good, that they serve up the Link Directory Theme Pages created by the Zeus Robots, first in the query results. They recognize the knowledge but do not understand. Soon visitors requesting knowledge at the search engine websites only receive Zeus-generated Theme Pages in the top 30. It's the only true knowledge! There are thousands of Zeus Robots now. Have they finished? No, it’s only just starting. The Trainer of the First, throws the virtual switch linking all of the Robots. They obey and instantly the Zeus Collective is born. A massive search engine linking, those requesting information, to the knowledge organized in the thousands of Link Directories. A search engine of Link Directories has been created. Suddenly, there are huge amounts of Web traffic, for ALL belonging to the Collective. Information is dispensed without noise or garbage. The Collective is a perfect meld of human webmasters, well versed in their respective fields, to intelligent search engine robots that update the location of the knowledge. This symbiotic relationship is copied thousands of times throughout the web, with webmasters benefiting from increased traffic to their websites. While this happens, the Collective benefits from knowing where the organized knowledge is located. Visitors to the Collective, when knowledge is dispensed, are sent back to the Link Directories to receive the knowledge they need. As the web grows so does the Collective. Every piece of this perfect cyber- organism is benefiting from the others, with no energy being wasted. It is a virtual perpetual motion machine, without load or cost to itself. The internet is now easily searchable and you must be a part of it. Science Fiction or Reality? Visit http://www.zeuscollective.com And learn the Truth. ◊ 181 Copyright 2009, Cyber-Robotics, Inc.
  • 182. ZEUS USER’S MANUAL SEARCH ENGINE MKT RUMORS SearchEngineMarketingRumors ConcerningZeus It has come to our attention that some people believe that Google is penalizing users of Zeus. Google thought enough of the Zeus program and it’s users to actually make a statement to dispel the rumor. That’s a first for Google, to stand up for a software-marketing program! There isn't any fact in this rumor, as you can read in Google's statement. quot;Like any other program, Zeus is a tool that can be used or misused. Google judges the quality of a site partly by the quality of the pages that site links to. If a webmaster links to poor- quality or spammy sites, that can affect his or her site's ranking. As a program that actively engages in searching out links, Zeus can amplify that factor. Webmasters who use Zeus should be extremely careful - adding links to sites tagged as spam can lead your site to be tagged as spam, and Zeus can clearly play a role in that process.quot; Matt Cutts Google Software Engineer and Spam Czar Zeus was driving traffic to web sites before Google was a popular search engine and Link Popularity was a popular marketing term. Zeus was designed to be an alternative marketing approach to search engine marketing, which wasn't helping most web masters get the traffic they needed. Zeus is a software tool that helps any web master easily establish links to their websites. Links are the major source of traffic, with return traffic to your Link Directory, a second source of traffic. Then it was discovered that because of the links to your web site, the search engines sent you traffic. One good link can bring you more traffic than all the search engines combined. The real Google dance See photos of Matt Cutts of Google, beautiful Google girls and me (David Notestine) at Google headquarters, the First Annual Google Dance 2002, Internet.com and Danny Sullivan's Search Engine Strategies Conference in San Jose, CA and the speakers-only white water rafting trip, hosted by Jamie Low. http://www.cyber-robotics.com/about/ses/index.htm I attend many Internet conferences, which gives me a chance to meet and talk to many of the search engine representatives. I gave the presentation on 'Link 182 Copyright 2009, Cyber-Robotics, Inc.
  • 183. ZEUS USER’S MANUAL SEARCH ENGINE MKT RUMORS Building Tools' at Internet.com and Danny Sullivan's Search Engine Strategies Conference in San Jose, CA. While there, I talked to Matt Cutts of Google about Zeus, after his presentation to the attendees of SES. He stated that Google is happy with the quality and theme tightness of Zeus directories. He also said that Google did not have ANY problems with Zeus directories, as long as the Zeusmaster did not misuse the Zeus software product, with bad intent. Mr. Cutts said we could quote him. During his presentation, Matt stated that linking to another website is a quot;vote of confidence from a webmasterquot;. This includes those using Zeus software. This vote of confidence is that the page or web site linked to is what it claims to be. A Webmaster casts his vote of confidence by linking to a high-quality page or website, and honestly describing the page or web site by using good descriptive text, in the link. If a Webmaster links their web site to a spammy site, it then affects their Page Rank or search engine rankings. The same is true with a Webmaster using Zeus. Someone linking to or from a web site that uses a Zeus Link Directory should use the same consideration, used in normal linking. A Zeus site is not being negatively judged, any more or any less than a site not using Zeus. Linking your web site to a Zeus Link Directory is not automatically a bad thing. Judge a web site using Zeus, just as you would judge a web site not using Zeus. When Zeus Link Directory pages lose some of their PageRank or search engine importance, the same criteria are used to lower them as with any other link page. This criterion could include a webmaster's intent to trick or manipulate the search engines, broken links, linking to low-quality sites, disorganization and/or not staying within your themes. In summation, a webmaster's intent, quality of links, organization, page activity and theme tightness, all play a factor in getting other webmaster's to agree to trade links, receiving return-visitor traffic and search engine rankings. themeindex.html Rumors, on one of the search engine forums, discussed how the themeindex.htm page, Zeus creates as an index to it's Link Directory, was being punished by Google and those that used Zeus would therefore lose their PageRank. They automatically assumed that ALL Zeus directories are bad neighbors. There were approximately 10 pages of posts. The thread was finally stopped but not before many webmasters took it upon themselves to spread misinformation. 183 Copyright 2009, Cyber-Robotics, Inc.
  • 184. ZEUS USER’S MANUAL SEARCH ENGINE MKT RUMORS If Google wanted to punish Zeus Link Directories, why wouldn't they look for a link to us? That's much easier. Google still knows when it's a Zeus Link Directory. Why does our web site, Cyber-Robotics.com still have great PageRank? Why would Google punish something that only helps them in their PageRank analysis? A quality Zeus Link Directory will be rewarded with higher search engine rankings if they change the name of their themeindex.htm page to another name. Google considers those Zeus users, who reach the level of expertise necessary to do so, to have a longer learning curve, investment in time, money and expertise, in creating their directories. Just as any webmaster should not have older, non-active, low-quality link pages on their web sites, a webmaster using Zeus, should not have older, non-active, low-quality Zeus directories, on their website. These link pages or Zeus directories should be un-linked by webmasters so they cannot be found by the search engines. I feel it's wonderful that Google thinks enough of us to go to the time and expense to add changes to their code that negates older, in-active Zeus directories. Using the PRO version Templates gives full control of the look and feel of the Link Directory. Change the themeindex.html name to something else, if you like. The HTML in a customized Zeus Link Directory is no different than one created entirely by hand. To help you create a generic, customized Link Directory, Peter has created this Help page as a guideline: http://www.cyber- robotics.com/support/Generic_Link_Directory.htm These are just a few of the active, established Zeus directories, linking to us, with great PageRank from Google. There are hundreds more. 184 Copyright 2009, Cyber-Robotics, Inc.

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