CYBER-ROBOTICS, INC.




     LearningtoUse
          Zeus
WRITTEN BY

       David Notestine
                 Creator of the

Z e u s I n t e r n e t M a r ke t i n g Ro b o t
    ...
ZEUS      USER’S          MANUAL                                         CONTENTS             SUMMARY




Contents Summary...
ZEUS   USER’S         MANUAL                                       CONTENTS            SUMMARY




       ZEUS TESTIMONIAL...
ZEUS   USER’S     MANUAL                             TABLE   OF   CONTENTS




Table of Contents

       WHAT’S NEW IN ZEU...
ZEUS   USER’S     MANUAL                             TABLE   OF    CONTENTS




              MONTHLY WORK                ...
ZEUS   USER’S    MANUAL                              TABLE   OF   CONTENTS




              LINK DIRECTORY TITLE         ...
ZEUS   USER’S    MANUAL                              TABLE   OF   CONTENTS




              WHAT TO DO IF YOUR ZEUS IS FI...
ZEUS    USER’S       MANUAL                   ZEUS      INTERNET         MKT    ROBOT




What’s NewInZeusAndThiseBook
How...
ZEUS    USER’S      MANUAL                 ZEUS    INTERNET        MKT    ROBOT




ZeusInternetMarketingRobot
       Zeus...
ZEUS     USER’S      MANUAL                 ZEUS    INTERNET        MKT    ROBOT




Repeat traffic
 Your Link Directory e...
ZEUS    USER’S      MANUAL                ZEUS     INTERNET       MKT     ROBOT




Zeus integrates all the jobs AND data ...
ZEUS    USER’S     MANUAL                 ZEUS     INTERNET       MKT    ROBOT




Yep. Zeus takes work every day :-) You'...
ZEUS     USER’S     MANUAL                ZEUS     INTERNET       MKT    ROBOT




Computer assisted instruction
 Computer...
ZEUS    USER’S      MANUAL                 ZEUS     INTERNET        MKT    ROBOT




Setup wizards
One of the most importa...
ZEUS    USER’S     MANUAL                 ZEUS     INTERNET       MKT    ROBOT




Misc. features
The Access database has ...
ZEUS     USER’S        MANUAL                               HOW     TO    LEARN        ZEUS




HowtoLearntoUseZeus
David ...
ZEUS    USER’S     MANUAL                         HOW    TO   LEARN      ZEUS




Zeus works if you do, PERIOD! Or your mo...
ZEUS   USER’S     MANUAL                        LET’S   TALK    ABOUT     LINKING




Let’stalkaboutLinking
Steps to Build...
ZEUS   USER’S     MANUAL                     LET’S     TALK    ABOUT      LINKING




Zeus integrates all the jobs AND dat...
ZEUS   USER’S   MANUAL




            PART 1 -
         LEARNING ZEUS




                                               ...
ZEUS    USER’S     MANUAL                      QUICK     ZEUS    RUN    THROUGH




QuickZeusRunThrough
Zeus is a smart in...
ZEUS    USER’S      MANUAL                      FASTEST       WAY    TO   LEARN        ZEUS




TheFastestWaytoLearnandUse...
ZEUS   USER’S     MANUAL                     FASTEST       WAY    TO   LEARN     ZEUS




 4th Status Box
   This is the c...
ZEUS   USER’S     MANUAL                      FASTEST       WAY   TO   LEARN        ZEUS




    Most importantly, the Com...
ZEUS   USER’S     MANUAL                       FASTEST       WAY     TO   LEARN      ZEUS




honest answers.” We are answ...
ZEUS    USER’S     MANUAL                                               SUPPORT




Support
Our users have rated Cyber-Rob...
ZEUS   USER’S   MANUAL                                            SUPPORT




 You will be taken to our Support Library:

...
ZEUS   USER’S     MANUAL                                    WALK-THROUGHS




WalkThroughs–PageReference
Training Zeus
 Ke...
ZEUS   USER’S   MANUAL




            PART 2 - JOB
            A R E A D E TA I L




                                   ...
ZEUS   USER’S       MANUAL                                         TRAIN      JOB     AREA




TrainJobArea
Zeus is a True...
ZEUS   USER’S    MANUAL                                      TRAIN   JOB   AREA




EZ Keyword Trainer Tab


 The EZ Keywo...
ZEUS   USER’S      MANUAL                                    TRAIN     JOB   AREA




     5. Click 'Keep Training'.




 ...
ZEUS   USER’S    MANUAL                                     TRAIN      JOB    AREA




 Adding URL Addresses to visit
  To...
ZEUS   USER’S       MANUAL                                    TRAIN   JOB   AREA




Manual Keyword Training Tab



 Addin...
ZEUS   USER’S     MANUAL                                   TRAIN     JOB    AREA




    Very Unique:

       If this word...
ZEUS   USER’S   MANUAL                                   TRAIN    JOB      AREA




 Moving keywords or phrases into other...
ZEUS   USER’S   MANUAL                                    TRAIN    JOB   AREA




  TIP: Hold your cursor over each unique...
ZEUS    USER’S      MANUAL                              APPROVE         JOB   AREA




FindJobArea
The Find job area is wh...
ZEUS   USER’S     MANUAL                             APPROVE     JOB      AREA




TIP: Take a few minutes each week to te...
ZEUS    USER’S     MANUAL                             APPROVE        JOB    AREA




ApproveJobArea
When you click on the ...
ZEUS   USER’S     MANUAL                             APPROVE       JOB   AREA




              2) To select an email addr...
ZEUS   USER’S      MANUAL                               APPROVE    JOB   AREA




   How to assign a ThemeSite to an alrea...
ZEUS   USER’S     MANUAL                             APPROVE        JOB    AREA




       If the ThemeSite does NOT have ...
ZEUS   USER’S     MANUAL                                APPROVE      JOB    AREA




Using the Approve Check Mark indicato...
ZEUS   USER’S     MANUAL                                  APPROVE     JOB    AREA




Competitors
Note: You must have the ...
ZEUS   USER’S     MANUAL                             APPROVE         JOB   AREA




Fine-Tuning your Keywords
If Zeus does...
ZEUS   USER’S    MANUAL                              APPROVE        JOB       AREA




 Load this web page into default br...
ZEUS   USER’S     MANUAL                                 CREATE       JOB    AREA




CreateJobArea
In this Job Area you c...
ZEUS   USER’S     MANUAL                                CREATE       JOB    AREA




When you find the 'index' file double...
ZEUS   USER’S    MANUAL                                CREATE      JOB    AREA




   .

Cutting, copying and pasting, alo...
ZEUS   USER’S   MANUAL                                CREATE        JOB   AREA




  Tip: You can have as many sub-tiers o...
ZEUS   USER’S   MANUAL                                CREATE       JOB    AREA




 Refreshing the TreeView
  Now that you...
ZEUS   USER’S   MANUAL                                CREATE       JOB    AREA




 Listing ThemeSites and their data
  Ri...
ZEUS   USER’S      MANUAL                                  CREATE        JOB    AREA




 ThemeSite Properties
  A ThemeSi...
ZEUS   USER’S     MANUAL                                CREATE        JOB   AREA




       be able to QUICKLY add a Theme...
ZEUS   USER’S    MANUAL                                CREATE      JOB    AREA




In the box below the 'Start' button, yo...
ZEUS   USER’S      MANUAL                                   EMAIL     JOB   AREA




EmailJobArea
In this Job Area, you wi...
ZEUS   USER’S     MANUAL                                     EMAIL      JOB    AREA




 1) Keep track of which email addr...
ZEUS   USER’S     MANUAL                                    EMAIL     JOB    AREA




 Email composition area

   Selectio...
ZEUS   USER’S     MANUAL                                    EMAIL    JOB   AREA




       Zeus uses Notepad to create or ...
ZEUS   USER’S      MANUAL                                    EMAIL     JOB   AREA




    Refresh drop-down selection box
...
ZEUS   USER’S     MANUAL                                    EMAIL     JOB    AREA




3) Before you send an email for the ...
ZEUS   USER’S     MANUAL                                    EMAIL     JOB    AREA




5) Click the 'Email All in Sort' but...
ZEUS   USER’S       MANUAL                                         EMAIL      JOB     AREA




    o Changes.w.Book.txt


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Learning Zeus

  1. 1. CYBER-ROBOTICS, INC. LearningtoUse Zeus
  2. 2. WRITTEN BY David Notestine Creator of the Z e u s I n t e r n e t M a r ke t i n g Ro b o t T h e O r i g i n a l L i n k B u i l d i n g To o l  Cyber-Robotics, Inc. 67 Claude Scott Road Franklin • NC 28734 2
  3. 3. ZEUS USER’S MANUAL CONTENTS SUMMARY Contents Summary Cyber-Robotics, Inc. ..................................................................................... 1 WHAT’S NEW IN ZEUS AND THIS EBOOK...................................................... 9 ZEUS INTERNET MARKETING ROBOT ..........................................................10 HOW TO LEARN TO USE ZEUS ...................................................................17 LET’S TALK ABOUT LINKING......................................................................19 Part 1 - Learning Zeus ................................................................................ 21 QUICK ZEUS RUN THROUGH.....................................................................22 THE FASTEST WAY TO LEARN AND USE ZEUS...............................................23 SUPPORT ..............................................................................................27 WALK THROUGHS – PAGE REFERENCE .......................................................29 Part 2 - Job Area Detail ............................................................................... 30 TRAIN JOB AREA ....................................................................................31 FIND JOB AREA ......................................................................................39 APPROVE JOB AREA ...............................................................................41 CREATE JOB AREA .................................................................................49 EMAIL JOB AREA ....................................................................................58 MAINTAIN JOB AREA ...............................................................................73 AUDIT JOB AREA ....................................................................................92 Part 3 - Customizing Your Link Directory’s Appearance ............................. 100 OPTION SETTINGS ................................................................................101 HEADERS, FOOTERS, THEMEINDEX AND <HEAD> ......................................103 LINKINFO PAGE....................................................................................105 TEMPLATES .........................................................................................106 Part 4 - Zeus Power Users ........................................................................ 107 PROJECTS...........................................................................................108 DATABASE ..........................................................................................115 ZEUS FORM FILLER ...............................................................................119 SQL EASY QUERY WIZARD.....................................................................132 USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES.137 THEMED CONTENT DATATAGS ................................................................139 THE FINE ART OF FINE-TUNING YOUR ZEUS ..............................................142 ZEUS POWER TIPS ................................................................................151 Part 5 - Appendices .................................................................................. 168 3 Copyright 2009, Cyber-Robotics, Inc.
  4. 4. ZEUS USER’S MANUAL CONTENTS SUMMARY ZEUS TESTIMONIALS .............................................................................169 REVIEWS FROM THE EXPERTS..................................................................172 CYBER-ROBOTICS, INC. ........................................................................174 DAVID NOTESTINE ................................................................................176 ZEUS COLLECTIVE ................................................................................179 SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS..........................182 4 Copyright 2009, Cyber-Robotics, Inc.
  5. 5. ZEUS USER’S MANUAL TABLE OF CONTENTS Table of Contents WHAT’S NEW IN ZEUS AND THIS EBOOK 9 ZEUS INTERNET MARKETING ROBOT 10 IMMEDIATE INCREASE IN WEB SITE TRAFFIC 10 QUALIFIED TRAFFIC 10 REPEAT TRAFFIC 11 ZEUS IS ALSO AN ALTERNATIVE APPROACH TO SEARCH ENGINES 11 SAVES YOU TIME 11 EASILY MANAGE DOZENS OF WEB SITES 12 MATCHES THE DESIGN OF YOUR WEB SITE 12 HOW ZEUS WORKS 12 ZEUS IS SEARCH ENGINE FRIENDLY 13 EASE OF USE 13 EZ-TRAIN 13 COMPUTER ASSISTED INSTRUCTION 14 USER INTERFACE 14 BUILT-IN HELP 14 JOB AREA QUICK TOURS 14 SETUP WIZARDS 15 REVIEWING, APPROVING AND MAINTAINING WEB SITE DATA 15 CREATION AND UPLOADING TO YOUR WEB SITE 15 EMAILING 15 AUDITING 15 MISC. FEATURES 16 HOW TO LEARN TO USE ZEUS 17 DAVID NOTESTINE 17 INTRODUCTION 17 LET’S TALK ABOUT LINKING 19 STEPS TO BUILDING LINKS 19 LINK MARKETING REQUIRES MANY PROGRAMS 19 QUICK ZEUS RUN THROUGH 22 THE FASTEST WAY TO LEARN AND USE ZEUS 23 DO NOT JUMP AROUND 23 MAIN MENU 23 STATUS BARS 23 TOOL TIPS 24 CONTENT SENSITIVE HELP 24 COMPUTER ASSISTED INSTRUCTION 24 COMPLEXITY MODES 24 BUILT-IN HELP 25 QUICK TOURS 26 MY ASSURANCE 26 SUPPORT 27 SUPPORT LIBRARY 27 WALK THROUGHS – PAGE REFERENCE 29 TRAINING ZEUS 29 CREATING YOUR DIRECTORY THE FIRST TIME 29 DAILY WORK 29 5 Copyright 2009, Cyber-Robotics, Inc.
  6. 6. ZEUS USER’S MANUAL TABLE OF CONTENTS MONTHLY WORK 29 TRAIN JOB AREA 31 TRAINING CONCEPTS 31 EZ KEYWORD TRAINER TAB 32 WEB SITES TO VISIT TAB 33 MANUAL KEYWORD TRAINING TAB 35 KEYWORD MANAGER TAB 36 FIND JOB AREA 39 APPROVE JOB AREA 41 VIEWING AND SAVING THEMESITES IN THE APPROVED AREA 41 3 GOALS TO APPROVE 41 USING ZEUS FORM FILLER TO FILL LINK SUBMISSION FORMS 44 PAGERANK INDICATOR 44 USING THE APPROVE CHECK MARK INDICATORS 45 DELETING A WEB SITE 45 COMPETITORS 46 FINE-TUNING YOUR KEYWORDS 47 THEME TAB 47 MISC TAB 47 ACTION MENU 47 CREATE JOB AREA 49 FTP WIZARD 49 DIRECTORY MANAGER TAB 50 PREVIEW DIRECTORY TAB 56 CREATE DIRECTORY TAB 56 EMAIL JOB AREA 58 EMAIL JOB AREA TOOLBAR 58 EMAIL CONTROLS 58 SENDING BATCH LINK REQUEST EMAIL MESSAGES: 62 DOUBLE THE NUMBER OF LINK PARTNERS YOU GET! 64 USING MAILMERGE TAGS WHEN CREATING YOUR OWN CUSTOM EMAIL 65 MESSAGES EMAIL GUIDELINES 68 EMAIL FAQS 70 MAINTAIN JOB AREA 73 MAINTAIN TAB 73 THEME TAB 84 MISC TAB 89 AUDIT JOB AREA 92 DURING AN AUDIT: 92 THE 3 BASIC STEPS OF AUDITING 92 STEP 1 - SELECT THOSE THEMESITES YOU WISH TO AUDIT 93 STEP 2 - START THE AUDIT 94 STEP 3 - VIEWING THE RESULTS 95 AUDIT SUMMARY REPORT: 96 INCOMING LINKS STORAGE 96 HELP FIND A LINK BUTTON: 97 DISPLAY THE STORED INCOMING LINKS: 98 AUDIT EMAIL CONTROLS 99 THEME TAB 99 MISC TAB 99 OPTION SETTINGS 101 6 Copyright 2009, Cyber-Robotics, Inc.
  7. 7. ZEUS USER’S MANUAL TABLE OF CONTENTS LINK DIRECTORY TITLE 101 OPTIONAL - IMAGE TO APPEAR AT THE TOP OF ALL THEME PAGES 102 OPTIONAL - DIRECTORY PAGE BACKGROUND 102 OPTIONAL – OWNER OF THE COPYRIGHT 102 HEADERS, FOOTERS, THEMEINDEX AND <HEAD> 103 HTML HEADER 103 HTML FOOTER 103 THEMEINDEX 103 <HEAD> 104 LINKINFO PAGE 105 TEMPLATES 106 PROJECTS 108 CURRENT ZEUS DATABASE OR PROJECT 108 FILE LOCATIONS FOR INSTALL, PROJECTS, FILES AND TEMPLATES : 108 DATA APPLICATION FOLDERS 108 PROJECTS FOLDER STRUCTURE: 109 NEW PROJECT 112 OPEN AN EXISTING ZEUS PROJECT 113 DATABASE 115 COMPACT DATABASE 115 BACKUP DATABASE 116 RESET 116 DELETE OR EDIT DATA IN TABLES 117 DATABASE AND TABLE STRUCTURE 118 ZEUS FORM FILLER 119 LIMITATION 119 EDITING THE NAME / VALUE PAIR 120 ADVANCED TAB – PATTERN MATCHING 120 SET OPERATIONS 121 ZEUS INTEGRATION 123 OPENING FORM FILLER 124 OPTIONS 125 TEXT SNIPPET FEATURES 126 REGULAR EXPRESSION PATTERN MATCHING 128 SQL EASY QUERY WIZARD 132 ADDING NEW CONDITIONS 134 USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES 137 TO USE THESE GREAT KEYWORD PHRASES 137 ZEUS CRITERIA FOR STORING THESE META KEYWORDS: 137 THEMED CONTENT DATATAGS 139 <|THEMED_CONTENT_1|> DATA TAGS FOR ADVANCED SEO PROFESSIONALS 139 NEW CONTENT DIRECTORIES 139 HOW TO: 139 THE FINE ART OF FINE-TUNING YOUR ZEUS 142 WORD UNIQUENESS 142 TAKING YOUR TIME 142 FINDING UNIQUE KEYWORDS 143 LOOKING AT THE THEMESITES 143 USING THE KEYWORD MANAGER 144 THE UPPER SECTION 144 THE LOWER SECTION 144 7 Copyright 2009, Cyber-Robotics, Inc.
  8. 8. ZEUS USER’S MANUAL TABLE OF CONTENTS WHAT TO DO IF YOUR ZEUS IS FINDING THE WRONG WEBSITES 144 CHANGING & MANAGING KEYWORDS 144 GETTING PAST 100 KEYWORDS 145 HOW ZEUS SCORES 145 IMPORTANCE FACTORS AND SOURCE FACTORS 146 CHANGING SCORE SETTINGS 146 BACK OUT LIMIT 147 MAX WORDS TO SCORE 147 PAGE LOAD LIMIT 147 ADVANCED SETTINGS 147 KEYWORD PHRASES 148 SUMMARY 149 FREQUENTLY ASKED QUESTIONS 149 SPENDING MORE TIME 150 ZEUS POWER TIPS 151 THIS CHAPTER INCLUDES: 151 WHEN YOUR ZEUS FINDS THE WRONG WEB SITES 152 HOW TO ADD, EDIT OR DELETE NEW WEB SITES TO VISIT 153 APPROVE THE WEB SITES ZEUS FINDS OFTEN 155 ADDING PERSONAL COMMENTS TO INCLUDE IN LINK TRADE REQUEST 156 EMAILS MAKING ZEUS SPEED UP 158 USING MAILMERGE TAGS IN THE SUBJECT OF YOUR LINK TRADE REQUEST 159 MESSAGE USE YOUR OWN META TAGS AND KEYWORDS IN YOUR LINK DIRECTORY 160 PAGES: EDITING TEMPLATES TO USE COLUMNS FOR NAVBARS IN YOUR THEME 161 CATEGORY PAGES REMOVING THE RED SCORE TEXT UNDER EACH LINK DIRECTORY LISTING: 162 SEND ONE EMAIL AT A TIME: 163 RENAME LINK DIRECTORY PAGE FILE EXTENSIONS: 164 MAKE A SITE A LINK PARTNER: 165 MANUALLY ADDING A WEB SITE TO YOUR LINK DIRECTORY: 166 HOW TO RENAME THE LINK DIRECTORY FOLDER: 167 ZEUS TESTIMONIALS 169 REVIEWS FROM THE EXPERTS 172 CYBER-ROBOTICS, INC. 174 DAVID NOTESTINE 176 CYBER-ROBOTICS.COM 176 ZEUSCOLLECTIVE.COM 177 TOOLADY.COM 177 CROWNJEWELS.COM 177 CROWN JEWELS 177 PRIOR SKILLS, KNOWLEDGE AND POSITIONS 178 ZEUS COLLECTIVE 179 ORDER AGAINST CHAOS 179 THE ZEUS COLLECTIVE IS HERE 179 THE STORY OF THE ZEUS COLLECTIVE 180 SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS 182 THE REAL GOOGLE DANCE 182 183 THEMEINDEX.HTML 8 Copyright 2009, Cyber-Robotics, Inc.
  9. 9. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT What’s NewInZeusAndThiseBook How to double your Email Link Request Acceptance Page 64 Theme Content Data Tags Page 139 Adds the ability to add unique text, html, scripts and content to each Theme Category page, in any location you wish. You may insert up to 10 different content files for EVERY Theme Category page. This makes each Theme Category page unique in its own right, making it look less like pages that only contain links to other web sites. The added content to different pages increases the VALUE of the page to the web as a whole. PageRank indicator Page 44 The PageRank indicator is in the ThemeSite Viewer, located in the Approve, Maintain and Audit areas. Project File Locations Page 108 The Database and the other files that the Zeus program updates or uses to store data, are installed in the Project folder and its subfolders. The Default Project folder and its subfolders are located in each individual Windows User's quot;Application Dataquot; and is determined by the Operating System used on the installation computer. By a recent Microsoft decree, program data files are not allowed in 'Program Files'. 9 Copyright 2009, Cyber-Robotics, Inc.
  10. 10. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT ZeusInternetMarketingRobot Zeus is the most popular Link Marketing Software, on the Internet. quot;Anyone Can Be A Webmaster, Some Can Be A Zeusmaster!quot; Zeus is the original and most popular linking program. It is the only Link Marketing Robot available on the Internet. If you use Zeus and follow our marketing guidelines, you will have all the consistent, qualified web site visitors you want. The more energy you put into Zeus, the more traffic your web site will receive. Once you get that traffic, it doesn’t go away. Immediate increase in web site traffic Zeus creates immediate, diversified, qualified traffic to your web site, in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing website content, increased search engine activity to your web site and hi-quality, closely related reciprocal links. Zeus creates thousands of reciprocal links, for your web site. A totally new concept in generating web traffic, this revolutionary software product has features and benefits that enable it to create traffic to your web site. One good reciprocal link can give you the same traffic as a major search engine and, with a Zeus robot; you can have thousands of reciprocal links. Zeus generates both new and return visitors to your web site. Qualified traffic The best-qualified visitors are from reciprocal links to your site. Zeus simplifies the tedious task of reciprocal link generation by providing, a pool of qualified, theme-matching, reciprocal link prospects, from your Link Directory, with your link listing organized by themes or subjects. It is a fact that reciprocal links bring you an amazing amount of qualified traffic, even more than all the search engines combined. This is what Zeus is all about and it works. 10 Copyright 2009, Cyber-Robotics, Inc.
  11. 11. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Repeat traffic Your Link Directory ensures your web site gets repeat traffic as it becomes an internet-wide, web resource for the long-staying visitors to your website. Your visitor will make sure your Link Directory and web site are bookmarked into their favorites. Once you’re in their favorites, they return often. Zeus is also an alternative approach to search engines Zeus was driving traffic to web sites before Link Popularity was a popular marketing term. Zeus was designed to be an alternative marketing approach to search engine marketing, which wasn't helping web masters get the traffic they needed. Zeus is a software tool that helps web masters easily establish links, to their websites. Links are the major source of traffic; return traffic to your Link Directory is a second source of traffic. Then it was discovered that, because of the links to your web site, the search engines send you traffic. One good link can bring you more traffic than all the search engines combined. Remember that link marketing is the most important form of Internet marketing. Search Engine marketing is only one of the subsets of link marketing. After all, search engine results are only listings of links that webmasters have no control over. You will be amazed at the increase in your traffic. Zeus is as easy to use, for the beginning web master, as it is for the most advanced and experienced. Someone new to the Internet can train and utilize the features that have been proven over and over again. Zeus works if you do! Saves you time The Zeus Internet Marketing Robot was designed as a tool to find suitable quality web sites to exchange links with. Zeus saves you 95% of the time involved in the tedious link process. 11 Copyright 2009, Cyber-Robotics, Inc.
  12. 12. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Zeus integrates all the jobs AND data into one program, saving time and simplifying everything involved in the process of trading links. Zeus finds web sites for you to trade links with, organizes, emails and even creates your Link Directory for you, directly to your web site. We offer proof that Link Marketing works and that Zeus is the best tool available for doing this time-consuming job. Easily manage dozens of web sites In the top file menu, Zeus now has a selection under quot;Filequot; called, quot;New Projectquot;. This makes it extremely easy to create new and manage old databases, for each of your web sites. Matches the design of your web site Your Link Directory is matched to the design of your web site perfectly, no matter how complex your HTML code is. How Zeus works Zeus is an easy-to-use, intelligent, Internet marketing robot that traverses the web, spidering web sites and creating a vertical themed, searchable Link Directory for any webmaster. Train Zeus to find web sites that match your unique themes or subjects, and he zooms off to find thousands of them. Zeus then helps you to review and organize them into vertically themed categories and possible inclusion within your Link Directory. Quality content is quickly added to a website with dynamically changing, Zeus- generated, Link Directory pages. These themed pages are keyword-tuned to score high in search engine rankings. Search engines also give higher rankings to websites, with themed content that match each other’s sites, with mutual reciprocal links. A contact manager is included that allows you to email an individually personalized reciprocal link request to each website's Webmaster. Link Partners receive a preferential graphic and listing at the top of each directory page, providing a compelling reason to reciprocate the link. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines, as described throughout the Internet. 12 Copyright 2009, Cyber-Robotics, Inc.
  13. 13. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Yep. Zeus takes work every day :-) You've heard it said before, anyone can be a Webmaster, only some can be a Zeusmaster. Zeus is search engine friendly Thousands of Zeus Internet Marketing Robots build the Internet links that search engine robots trust and follow. Our software and users follow proper guidelines, laid out by the major search engines. We listen to what the search engine companies tell us to do. Also, as we caution on the Cyber-Robotics.com Home Page: quot;Using link-building programs that query or use the search engines for finding web sites, data or information can penalize or even get your web site banned. This practice is expensive to the search engines as it over-taxes their servers and connections.quot; quot;Zeus creates true Incoming Links and Link Popularity and does not artificially create or inflate either.quot; As an added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Ease of use Ease of use is the number one reason to try Zeus. You will be amazed at how easy it is. Zeus has a very short learning curve. Zeus is now just as easy to use, for the beginning web master, as it is for the most advanced and experienced. Someone, new to the Internet, can train and utilize all the features that we have proved repeatedly. Zeus works, if you do! EZ-Train Zeus now has a quot;self-learningquot; feature. Previous versions of Zeus took hours of training, while the new Zeus takes just a few minutes. It does not require any prior knowledge of the program. EZ-Train even seeds your Zeus with its initial web sites, to visit! You heard it right! Keyword training and adding URLs has been automated. 13 Copyright 2009, Cyber-Robotics, Inc.
  14. 14. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Computer assisted instruction Computer Assisted Instruction teaches vitally important marketing and Zeus use concepts. It will not let you go on before understanding. Text pops up automatically, at the points in the program where you must know an important concept. Do not shortcut these, for you will only be wasting time. Even if you’ve had years of web marketing experience, missing just one important concept could sabotage your marketing efforts. User interface We completely designed the layout, users interface and organization of the new Zeus program. Zeus uses an outlook bar, for ease of operation and organization. This makes it easy to follow the steps you need to use Zeus successfully. Job areas Job area buttons are on the left of the program and structured in the order in which they are used. Start at the top and work your way down the job icons. Complexity modes With the new quot;User Experience Levelquot; feature of Complexity Modes, the user only gets the Zeus features that he needs, at his present stage of learning. Built-in help Zeus has a compiled help file available from the top menu bar,. It contains normal contents, index and favorites features. We have also included built- in, mouse-over sensitive content. Job area quick tours Each job area has QuickTour viewlets. These teaching animations enable you to become familiar with the different Zeus jobs within a matter of seconds. Over a dozen of these are incorporated into the program. 14 Copyright 2009, Cyber-Robotics, Inc.
  15. 15. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Setup wizards One of the most important new features is the new settings wizard. When you first start Zeus, basic set-up is a breeze. Six entries and four clicks, and Zeus is ready to go out and find web sites. Internet connection settings are simple. Even setting up for proxy servers or firewalls is easy. We have accomplished this through our user-friendly wizards. Reviewing, approving and maintaining web site data Approving web sites also has its own job area. It practically requires no help to learn, because of the intuitiveness of the program. Zeus tells you what you need to do, by a series of check marks and red Xs. You have to see it to believe it. There are many new actions available from the action menu in the four different theme site viewer incarnations. Add/edit has been redesigned. There is a float option that allows you to easily copy and paste information from e-mail directly into Zeus. This is user selectable. Because of public demand, the annoying Message Box is now selectable. You decide what you wish to pop-up or not. Creation and uploading to your web site The next step is to create your directory. After the directory is created, Zeus installs the pages directly to your web site, and then furnishes you a link to click on, to visit your newly created and uploaded Link Directory. The first time through, the FTP wizard makes it easy to enter your FTP settings. Emailing Batch e-mailing is now easier and has a separate job area of the program. Zeus makes it easy to customize your e- mail messages for each web site during the Approval process. Auditing Zeus will visit or audit your entire existing Link Partners; to insure the reciprocal link agreement stays reciprocal. The audit area handles multiple links from the same web site. The audit has its own job area with its own toolbars. 15 Copyright 2009, Cyber-Robotics, Inc.
  16. 16. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT Misc. features The Access database has been upgraded and utilizes state-of-the-art normalization techniques, relationships and indexes for faster data retrieval. You can compact your access database from the menu bar. Backing up your database is also available from the same menu bar. Robot traversing logic has been extremely modified. Link and keyword extraction has been speeded up as much as 50 times. Many new code features make Zeus even more stable than it was before. Every bug that has EVER been reported by ANY user has been addressed in THIS version. New controls have been added to Zeus. FTP, Mail, Toolbars controls, and new InfraGistics controls, update Zeus to all current programming technologies. State of the art re-sizing controls, allow the user to re-size and remember Zeus screens easily. 16 Copyright 2009, Cyber-Robotics, Inc.
  17. 17. ZEUS USER’S MANUAL HOW TO LEARN ZEUS HowtoLearntoUseZeus David Notestine My name is David Notestine. I’m the creator and programmer of the Zeus Internet Marketing Robot. Introduction If you use Zeus and follow our marketing guidelines, you will have all the consistent, qualified web site visitors you want. The more energy you put into Zeus, the more traffic your web site will receive. Once you get that traffic, it doesn’t go away. One of my first web sites, which I haven’t worked on or changed anything on since 2001, still averages over 1000 visitors a day. Zeus is the original and most popular linking program. It is the only Link Marketing Robot available on the Internet. We’ve learned a lot since 1997 as to what works and what doesn’t work, not just in Link Marketing, but in all forms of marketing. The majority of link marketing concepts used by all webmasters today, Cyber-Robotics and our Zeus users have helped develop. Those concepts have been shared with all. To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of humankind together through highly organized Vertical-Themed Link Directories and making that knowledge freely and easily available to everyone. Themed linking or only linking to web sites of like content was a concept we originally came up with in 1997 to help attain our goal to help organize content, on the web, by creating highly organized Vertical-Themed Link Directories. The major search engines and all smart webmasters have followed this same guideline throughout the years. Google’s PageRank and search algorithms are based on this concept along with many other major search engines. We wrote the guidelines on linking etiquette or email link request guidelines; fighting and winning the link request spam war, so that link request emails would not be considered spam. We coined the phrases: Link Partner and Themed Linking. Zeus quickly teaches you these concepts and more, which all successful webmasters use to market their web sites. 17 Copyright 2009, Cyber-Robotics, Inc.
  18. 18. ZEUS USER’S MANUAL HOW TO LEARN ZEUS Zeus works if you do, PERIOD! Or your money back! Click on our testimonials page to prove it to yourself. You can find that link on our home page. 18 Copyright 2009, Cyber-Robotics, Inc.
  19. 19. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING Let’stalkaboutLinking Steps to Building Links 1. Find web sites to trade links with. 2. Visit web sites. 3. Choose ThemeSites from those websites. 4. Make notes to personalize your link trade request. 5. Find the email address of the webmaster. 6. Add ThemeSite information such as title, descriptions and the link, to your web sites link page. 7. Email the ThemeSites asking for a link trade. 8. Make note of the email. 9. Receive email accepting your offer. 10. Update link page information Link Marketing requires many programs Programs used in Manually Building Links Finding web sites Search engines, browser, programs Visiting web sites Browser Choosing ThemeSites Browser Making notes Database program Finding the email address Browser Adding ThemeSite information HTML editor, FTP program Emailing the ThemeSites Email program Making note Database program Receive email Email program Update link page information HTML Editor, FTP program To handle these steps in Link marketing requires a minimum of 7 different programs, but using separate programs doesn’t integrate your data and is very time consuming and labor intensive. 19 Copyright 2009, Cyber-Robotics, Inc.
  20. 20. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING Zeus integrates all the jobs AND data into one program, saving 95% of the time and simplifying everything involved in what used to be the tedious process of trading links. Zeus finds web sites for you to trade links with, organizes, emails and even creates your Link Directory, directly to your web site. 20 Copyright 2009, Cyber-Robotics, Inc.
  21. 21. ZEUS USER’S MANUAL PART 1 - LEARNING ZEUS 21 Copyright 2009, Cyber-Robotics, Inc.
  22. 22. ZEUS USER’S MANUAL QUICK ZEUS RUN THROUGH QuickZeusRunThrough Zeus is a smart internet robot that installs into any Windows computer, helping you to create a Link Directory that is automatically placed on your web site, located on any UNIX or Windows server, using FTP. Let’s do a quick run thru of the program. Please notice the order of the job icons on the left side of the program. Each Job icon is a step that is involved in linking. Those steps go from top to bottom and are in the order that you will use them. You train Zeus with personalized keyword training, so he can automatically search the internet, finding web sites that match you easily provide. A built-in browser allows you to visit those websites he finds and personally approve them to be included in your directory. An integrated relational database contact manager stores each web site’s data. Zeus’ email program makes it easy to send custom, personalized email link requests, all in one batch. A Directory Manager and Creator simplify, with drag-and-drop ease, the organization of your Link Directory, with one-click creation and automatic FTP placement, to your web site, on any server. Zeus also audits your link trades so your link agreement, with other webmasters, stays reciprocal. ALL these functions are integrated into one program. 22 Copyright 2009, Cyber-Robotics, Inc.
  23. 23. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS TheFastestWaytoLearnandUseZeus New users to the Internet usually learn Zeus the fastest. More experienced users tend to jump around clicking buttons and learning on their own. With Zeus, one needs to read the instructions. Not that it is hard, but Zeus is a very feature rich program. Do not jump around There are marketing and Zeus program use concepts that you must understand, in the proper order, just as Zeus must be learned, in the correct order, if you wish to save time. Do not jump around clicking buttons! Main Menu The Main Menu is located at the top of your Zeus program. Use this menu to start new projects, open existing projects, control your database, edit your settings, and open help topics and more. Most of these are for the more advanced users. Status Bars On the bottom of your Zeus program you will see 4 boxes called the Status Bars. 1st Status Box Shows you the current Complexity Group you are in. See page 24. 2nd Status Box Tells you the current function or job you are in. 3rd Status Box It tells you the overall status of your Zeus program. 23 Copyright 2009, Cyber-Robotics, Inc.
  24. 24. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS 4th Status Box This is the current Zeus database you are using. Tool Tips If you hold your mouse cursor over certain buttons and objects, a small help box will pop-up. We call these Tool Tips. There are many Tool Tips throughout your Zeus program. As you are getting comfortable with Zeus, we recommend that you read the Tool Tips throughout the program. Content Sensitive Help Many areas of the program have a green help box. When you move your cursor over a box, the help text in the box will change and explain, in more detail, what you need to enter or do, at this point. Computer Assisted Instruction Talking Computer Assisted Instruction, teaches vitally important marketing and the Zeus program use concepts, and will not let you go on before you truly understand the concept. These pop up automatically, at points in the program, where you must know an important rule. Do not shortcut these because you will only waste time. Even if you’ve had years of web marketing experience, missing just one important concept could sabotage your marketing efforts. Complexity Modes We have divided Zeus into three Complexity Groups called Easy, Intermediate and Advanced. You are only exposed to the simpler features of Zeus, in the beginning, using the Easy Mode. Easy Mode If you are a new Zeus user, you should start in the Easy Complexity Group. Then as you become more familiar with Zeus, you can proceed to the more advanced features. 24 Copyright 2009, Cyber-Robotics, Inc.
  25. 25. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS Most importantly, the Computer Assisted Instruction and important what-to- do-next messages only appear in Easy Mode. Without them, you will be missing important concepts and you will become lost. Whether you use the more advanced features of Zeus is entirely up to you. The Easy Complexity mode will give you as much traffic as the Advanced mode. By clicking the Intermediate and Advanced buttons, Zeus will open up fantastic features that you can learn at your leisure. Intermediate META Keyword Uses META keyword phrases, that Zeus finds in high-scoring ThemeSites, in your keyword training. For more detail, see page 137. Advanced Auditing Zeus walks each selected ThemeSite and verifies that there are links to you. He also searches for new fresh links and much more. For more detail, see page 92. New Project / Open Project Start a new project for another web site or open an existing Zeus project. For more detail, see page 108. Built-in Help Our Help is not just about Zeus, but about Internet marketing in general. Everything you need to know about driving consistent, qualified traffic to your web site is only a few clicks away. Why not take advantage of this information? Every webmaster says, “If I only could ask someone who really knows and get 25 Copyright 2009, Cyber-Robotics, Inc.
  26. 26. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS honest answers.” We are answering your questions! Why not invest a few hours and save hundreds? Quick Tours Quick tours are designed to quickly show you each area of the program. There are located in most windows of Zeus. They can be located by looking for the link: Quick Tours, located on the main windows of Zeus. My Assurance I can assure you, that after the initial learning curve, things get very easy. You are only learning what you absolutely need to market your web site successfully. Zeus is actually very intuitive. We are here to help you just as we have already helped thousands of other webmasters. I designed Zeus with a lot of input from software engineers from the major search engines. The work you do and the jobs automated by Zeus has automated, have been carefully designed to maximize your efforts without jeopardizing your web site. Zeus users, new to the Internet, that follow directions, can setup Zeus within 4 hours. Experienced webmasters usually require up to 15 hours, with the last 4 hours spent reading the instructions. 26 Copyright 2009, Cyber-Robotics, Inc.
  27. 27. ZEUS USER’S MANUAL SUPPORT Support Our users have rated Cyber-Robotics a 4.3 out of possible 5 for Support and Service satisfaction. We pride ourselves on answering questions quickly, IF the user SUBMITS IT PROPERLY through our Support link, which is available from within the program or our web site. When a support question is haphazardly sent to one of our many email addresses, we will not receive it, because it will not have the proper email routing codes we require to combat the over 200,000 spam messages we receive every day. We do not offer phone support, but we do quickly answer EVERY support questions through our Support CommDesk, during our business hours. Ninety percent of submitted customer questions are already answered in our easy-to-find Support Library. Support Library The support library is the central area for contacting us, getting help from our support department or getting common questions answered quickly. http://www.cyber-robotics.com/library/Library.html Click Support on our web site’s main navigation buttons. 27 Copyright 2009, Cyber-Robotics, Inc.
  28. 28. ZEUS USER’S MANUAL SUPPORT You will be taken to our Support Library: Clicking on Zeus Mkt Robot You can see everything is very organized. We have answers to questions, web marketing articles and online-seminars in addition to other important areas that you will need to be successful with Zeus and your marketing endeavors. 28 Copyright 2009, Cyber-Robotics, Inc.
  29. 29. ZEUS USER’S MANUAL WALK-THROUGHS WalkThroughs–PageReference Training Zeus Keyword training See Page 31 Have web sites for Zeus to visit See Page 33 Trouble in keyword training See Page 142 Creating your directory the first time Requirements Find a few ThemeSites See Page 39 Train Zeus with keywords or phrases See Page 31 Have web sites for Zeus to visit See Page 34 Have Zeus find ThemeSites See Page 39 Approve ThemeSites See Page 41 FTP Wizard See Page 49 Designing your Link Directory to match your web site Free version See Page 101 Headers and Footers See Page 103 Templates See Page 106 Upload your Link Directory to your web site See Page 56 Daily Work Approve See Page 41 Create See Page 49 Email See Page 58 Maintain See Page 73 Monthly Work Auditing See Page 92 29 Copyright 2009, Cyber-Robotics, Inc.
  30. 30. ZEUS USER’S MANUAL PART 2 - JOB A R E A D E TA I L 30 Copyright 2009, Cyber-Robotics, Inc.
  31. 31. ZEUS USER’S MANUAL TRAIN JOB AREA TrainJobArea Zeus is a True Internet Robot that finds web sites with whom you can trade links. The first step is training Zeus to find web sites that match the themes or subjects you are looking for. Zeus relies on keyword and keyword phrases to score web sites he visits. Keyword Uniqueness and Tightly Themed Directory Categories are concepts that must be mastered to properly use Zeus. Training Concepts Keyword Uniqueness The number one key to proper training: quot;Always use keywords or keyword phrases that pertain to the subjects or themes of the web site you want Zeus to find.quot; quot;The more unique your keywords to your training theme, the better Zeus will perform when selecting and scoring visited web sites.quot; You will TRAIN Zeus with keywords unique to your themes or subjects. Describes the subjects or theme of your web site or the type of web site you want Zeus to find. The best words are words or phrases that would ONLY be found in a web site like the ones you are looking for, and no other. Don't worry too much about getting it right the first time. It is easy to adjust your keywords later using the Keyword Manager. Tightly Themed Link Directory Categories If you have a Parrot web site, you wouldn’t link to an automotive web site. The best way to learn about Theme categories and Theme tightness is to go to the ZeusCollective.com and type in a word that describes your web site. You’ll be able to see what other Zeusmasters are using for Theme categories and learn that you will be to include in your Link Directory, many more web sites than you initially thought. 31 Copyright 2009, Cyber-Robotics, Inc.
  32. 32. ZEUS USER’S MANUAL TRAIN JOB AREA EZ Keyword Trainer Tab The EZ Keyword trainer makes it easy to find keywords and train your Zeus for all types of Themes and Subjects. 1. To start the EZ Keyword Trainer click the 'Start EZ Keyword Training' button at the top. 2. Type in a unique keyword or keyword phrase that best describes the web sites you wish to find. 3. Click Zeus displays a list of keywords in about 60 – 90 seconds. 4. Check the boxes next to the keywords or phrases that could only be found in websites you are looking for as potential link partners. 32 Copyright 2009, Cyber-Robotics, Inc.
  33. 33. ZEUS USER’S MANUAL TRAIN JOB AREA 5. Click 'Keep Training'. 6. If you are having trouble finding enough words, you can change the current training word manually by entering another word or phrase, or click the 'Change Training To' drop down box. 7. If finished, click ‘Finish Training’ Don't worry too much about getting it right the first time. It's easy to change your keyword uniqueness later using the Keyword Manager. Web Sites to Visit Tab If you used the EZ Keyword Trainer, you should already have web sites for Zeus to visit. If there are not any URL addresses to visit, add the address to another web site, that matches your subject or Themes, that you know contains links. Zeus uses these initial websites to find even more links to other web sites that will match your keyword training. This area shows the next 500 web sites your Zeus will visit. 33 Copyright 2009, Cyber-Robotics, Inc.
  34. 34. ZEUS USER’S MANUAL TRAIN JOB AREA Adding URL Addresses to visit To add a web site to the list, type in its URL address, then click the 'Add' button. Setting URL Address for a Priority Visit Select one or more URL addresses that you would like Zeus to put at the top of the list to visit, then click the ‘Visit First’ button. These web sites will be moved to the top of the list. Deleting URL Addresses to visit To remove a web site to visit, highlight the URL in the list, then click the 'Remove' button. 34 Copyright 2009, Cyber-Robotics, Inc.
  35. 35. ZEUS USER’S MANUAL TRAIN JOB AREA Manual Keyword Training Tab Adding a keyword or phrase To add a keyword to Zeus keyword training, type a keyword or keyword phrase, into the textbox. Selecting Uniqueness Click on the appropriate category button to assign that keyword to a uniqueness category. There are 5 uniqueness categories. Ignore: Just ignore these words. They have nothing to do with your web site but are not common words. Common: Words like 'at', 'the', 'about', etc. Slight Unique: These words are similar to the theme of your web site. Unique: These words are very important to the theme of your web site. 35 Copyright 2009, Cyber-Robotics, Inc.
  36. 36. ZEUS USER’S MANUAL TRAIN JOB AREA Very Unique: If this word appears in a web page, you want to know about this web site. These are words only found in a site like yours. Tip: Using the words in the index of a book, on your training subject, makes keyword training quick and easy. Using phrases, i.e.: quot;internet marketingquot; or quot;web marketingquot; dramatically improves training efficiency, reduces traversing times and lowers bandwidth used to find ThemeSites. Keyword Manager Tab Your Keyword Manager makes it easy to manage your training keywords and allows you to move them from one uniqueness group to the next very easily. The Keyword Manager will help you to fine-tune your Zeus keywords. You will be able to move keywords from one Uniqueness category to another, or even delete them. During your initial keyword training, you may have included keywords that are common to other non-themed sites. Because of this, the non- ThemeSites are being scored incorrectly as ThemeSites. There are probably only a few words that caused the higher score. You can then move a keyword from one Uniqueness category to another to adjust the way Zeus is scoring websites. You may even have to delete that specific keyword. Try to select words unique only to your web sites themes. For example, if the word would only appear in a web site exactly like yours, you should assign Very Unique. If the word is important to your site but could be found in others, give it a lower rating. The best words with the highest ratings are words that would ONLY pertain to the theme of your site and no others. Using a Bird Theme example: If the word is bird, you may want to assign it to Slight Unique, if the word is avian, then choose Unique. The word bird could be found on a lot of sites NOT pertaining to the actual bird sites you are looking for, while avian would probably be unique to actual bird sites. Example: You may find that a keyword like 'egg', when trying to find bird aviaries, will also find you fish hatcheries and the like. You can move this particular keyword to another Uniqueness category or delete it. That will stop Zeus from finding incorrect sites. 36 Copyright 2009, Cyber-Robotics, Inc.
  37. 37. ZEUS USER’S MANUAL TRAIN JOB AREA Moving keywords or phrases into other Uniqueness categories Click a Uniqueness button to display the keywords assigned to that Uniqueness category. Select the keywords to be moved. You may use the Shift and Ctrl buttons to select multiple keywords. Click the new category you would like the keywords moved to. Delete keywords or phrases After following the steps above and selecting the keywords you wish to delete, click the ‘Delete’ button. 37 Copyright 2009, Cyber-Robotics, Inc.
  38. 38. ZEUS USER’S MANUAL TRAIN JOB AREA TIP: Hold your cursor over each uniqueness button and read the green help box at the bottom for an explanation of each. Keyword Manager Status Bar The Keyword Status bar at the bottom of the Train area gives you the status of your keyword training. It includes the totals for each Uniqueness category plus the total words trained. 38 Copyright 2009, Cyber-Robotics, Inc.
  39. 39. ZEUS USER’S MANUAL APPROVE JOB AREA FindJobArea The Find job area is where Zeus finds web sites to trade links with. Click the 'Find Web Sites' button. There really isn't that much to know about the Find job area. Zeus takes care of himself. The longer your Zeus is online, exploring the Internet, the more ThemeSites or potential link partners he will find. Your Zeus automatically explores the web intelligently, collecting data from web sites whose web pages contain keywords you chose during his training. With good keyword training, he is virtually automatic. He doesn't download an entire web site to find out if this is a web site you want or not. He scans a few web pages and either goes to the next web site or stays to explore. If he stays, Zeus extracts hyperlinks, host email addresses, other email addresses, keywords, META contents, descriptions, titles and theme uniqueness, from every web page he visits. Zeus scores the web site using his keyword training, and if high enough, saves the web site for you to look at in the Approve area Hold your mouse cursor over the numbers at the bottom and the buttons at the top to get a brief understanding of what each one means. If you would like to view and help select the next 500 web sites Zeus will visit, click the 'Edit Next 500' button at the top. After Zeus has found enough ThemeSites click the 'Pause' button at the top and wait a few seconds for Zeus to stop. You will know he stops when the Mode Box in the bottom left corner says quot;PAUSEquot;. Now you’re ready to approve or disapprove the ThemeSites Zeus has found for you. IMPORTANT: Never let Zeus find more web sites than you can Approve the next day. This is covered in the CAI. 39 Copyright 2009, Cyber-Robotics, Inc.
  40. 40. ZEUS USER’S MANUAL APPROVE JOB AREA TIP: Take a few minutes each week to teach your robot more keywords and Themes. This pays off in increased ThemeSites for your Link Directory. 40 Copyright 2009, Cyber-Robotics, Inc.
  41. 41. ZEUS USER’S MANUAL APPROVE JOB AREA ApproveJobArea When you click on the Approve icon, Zeus shows you any new ThemeSites he has found. The jobs you do here should NOT be automated as it’s is very important in linking strategies, to do them. Tip: You should try to spend a few minutes every day reviewing and sorting the new ThemeSites, deleting the ones you don't want. This helps train Zeus. If you wait too long, you will have a large job on your hands organizing all of them in your Link Directory, and Zeus may be finding many sites that you don't want. Viewing and Saving ThemeSites in the Approved area Automatic ThemeSite Sort When you first open the Approve Tab, all-new ThemeSites that Zeus has found to show you; will be placed one after the other in the Approve window. ThemeSite Navigation Click the forwards, backwards, beginning and end Approve navigation buttons to view each ThemeSite that Zeus has found. Saving Changes Any changes or selections you make are automatically saved. 3 Goals to Approve There are 3 goals for each ThemeSite that you think is a potential Link Partner, are: 1) To assign a Theme Category to the ThemeSite. 41 Copyright 2009, Cyber-Robotics, Inc.
  42. 42. ZEUS USER’S MANUAL APPROVE JOB AREA 2) To select an email address for the ThemeSite. 3) Personalize your email link trade request Adding or Selecting Theme Category Pages Your Link Directory will be organized by your Theme category choices. The Theme Categories you add and select will be the individual pages of your Link Directory. If you assign a ThemeSite with the Theme ‘Bird Clubs’, an individual ‘Bird Clubs’ Link Directory page will be created when you upload your Link Directory. Any additional ‘Bird Club’ ThemeSites you will select to be included on this page. Concentrate on organizing your ThemeSites. Start building a Link Directory with different Themes categories and ThemeSite listings. It's important you start organizing your ThemeSites as soon as possible. Zeus will build you a Link Directory page for each one of these Themes. You want to have as many Themes as possible. Ask yourself what type of visitor you are looking for and think of Themes to match. Using Keywords as Theme Categories Use an important keyword for your Theme Category if possible. Each one of your Theme pages will be created around this keyword. These pages will be tuned to give it the highest result in the search engine listings when someone enters this keyword to be searched. You will be amazed at the number of visitors these pages will send to your web site when the search engines finally use them. Try to have many Theme pages with important keywords as your Theme Categories. How to add a new Theme Category to a ThemeSite Type the new Theme Category that you want to assign to the current ThemeSite, into the 'Select - Add Theme Category ' text box. The new Theme Category is automatically saved. 42 Copyright 2009, Cyber-Robotics, Inc.
  43. 43. ZEUS USER’S MANUAL APPROVE JOB AREA How to assign a ThemeSite to an already existing Theme Category Once you have assigned a Theme Category to a ThemeSite you can assign it to another ThemeSite by simply selecting it in the drop-down box. Selecting an Email Address It's important when you select a Theme Category for a ThemeSite, that you go ahead and select an email address to receive email correspondence from you. This saves you the trouble of having to review the ThemeSites a second time. Make sure that you select the correct contact by going through the website and checking to see who handles the links. It could be the webmaster, or it could be someone else. Selecting an Email Address Use the two email list boxes on the right to select an email address that will receive email correspondence from you. Click on an email address to select it. It is now stored in the database as the address to send email to for this ThemeSite. Tip: DO NOT click on more than one email address. If a webmaster receives more than one email, they could consider it Spam and probably will not be pleased with your request for a reciprocal link trade. Marking a ThemeSite as NO EMAIL If the ThemeSite has an email address in the Email List Boxes but you don't want to send them an email, then you need to mark the site as NO EMAIL by clicking the 'Email' button at the top. The ThemeSite will not be included in your email sorts. 43 Copyright 2009, Cyber-Robotics, Inc.
  44. 44. ZEUS USER’S MANUAL APPROVE JOB AREA If the ThemeSite does NOT have an email address in the Email List Boxes, then the site is automatically marked as NO EMAIL. The ThemeSite will not be included in your email sorts. Personalizing your link trade request email Customizing your email request saves you time in the long run, as it increases your percentage of web masters accepting your trade links request. You may want to listen to an audio in our seminar area of our web site that will teach you how to raise your acceptance percentage from around 15% to up to 80%. See Page 66 use on how to use the personal comment MailMerge tag. Using Zeus Form Filler to fill link submission forms See page 119 PageRank Indicator The PageRank indicator is on the ThemeSite Viewer, located in the Approve, Maintain and Audit areas. PageRank is displayed for every web page you visit in the Zeus browser. The PageRank is stored in the database when Zeus finds a new ThemeSite. The database entry is also ‘freshened’ when you view the ThemeSite. There is a new PageRank sort in the 'Sort ThemeSites By' drop-down selection textbox. The sort orders the highest PageRanked web sites first. You can use the PageRank in EZ SQL Query to create custom queries based on PR. See page 132. PageRank is not automatically stored for old ThemeSites already in your DB. You can manually store them by displaying them in the ThemeSite Viewer. When the PR bar displays, the PR is stored for that ThemeSite 44 Copyright 2009, Cyber-Robotics, Inc.
  45. 45. ZEUS USER’S MANUAL APPROVE JOB AREA Using the Approve Check Mark indicators The green checkmarks mean that you have accomplished your tasks for this ThemeSite. Xs mean you may have something to do. In the image above, you can instantly see that a Theme Category has not been selected, the ThemeSite is not included in the directory yet and an email address has been found but not selected. Deleting a Web Site Click the Delete button to delete a ThemeSite from your database. A window will open asking you to verify the deletion, click Yes. Click Cancel and this verification window will no longer open for deletions during the current Zeus session. Before deleting a web site, fine-tune any keywords that may be causing Zeus to score web sites incorrectly. See page 142 for fine tuning your Zeus Q: What if the current ThemeSite is not similar to the theme of my web site? A: Click the 'Delete' button, but remember this action will also mark all the hyperlinks found in the deleted web site to 'Not Visit'. Q: What if the current ThemeSite is within my web sites theme but is not a potential Link Partner? A: Don't delete it. Follow the instructions below. 45 Copyright 2009, Cyber-Robotics, Inc.
  46. 46. ZEUS USER’S MANUAL APPROVE JOB AREA Competitors Note: You must have the Pro Version to do this. You don't want to delete your competitors from your Zeus Database. Step 1: Put your competitors into a Theme Category called 'Competitors'. Step2: Now click on the 'Theme Tab '. Step 3: Right click the red highlighted Theme Category. Go to 'Properties this Page'. Then uncheck 'Include in Directory'. All of the web sites in this Theme Category will NOT be included in your Link Directory. At a later time you can send Zeus, using the Audit, to visit these web sites and extract their links. Ice burg analogy Note: You must have the Pro Version to do this. Never delete a ThemeSite that falls into the theme of your web site. Clicking the Delete button will delete the current ThemeSite from the database. This action will also mark all the hyperlinks found in the deleted web site to not visit. If these hyperlinks are again found in a real ThemeSite, they will be marked 'To Be Visited'. Example: Maybe the ThemeSite is in your theme, but it doesn't have a link page. Put it into a Theme Category called 'No Link Page'. Now click on the 'Theme Tab ' and Right click the red highlighted Theme Category. Go to 'Properties this Page'. Then uncheck 'Include in Directory'. Every ThemeSite in this category will NOT be listed in your links directory. At a later time you can come back to these web sites and see if they have a links page. 46 Copyright 2009, Cyber-Robotics, Inc.
  47. 47. ZEUS USER’S MANUAL APPROVE JOB AREA Fine-Tuning your Keywords If Zeus doesn’t find web sites or finds the wrong ones, YOU have it trained incorrectly with the wrong keywords You can also look at the keywords that Zeus used to score a web site making him think it is a web site you want. In the beginning, you may spend 3 or so sessions, fine-tuning a few keywords or phrases. Once you get it right, Zeus will consistently find perfect web sites. You also may not understand a link-marketing concept. It will save you a lot of time if you would take our online seminar, ‘Using Link Building Tools Properly’. If you are going to trade links using Zeus or not, you will WANT to spend the time to watch and listen to this presentation. It will be time well spent. For details, see page 142 Theme Tab The Theme tab is the same for the Approve, Maintain and Audit area. See Maintain Job area, page 84. Misc Tab The Misc tab is the same for the Approve, Maintain and Audit area. See Maintain Job area, page 89. Action Menu Load this ThemeSite’s Home Page into default browser This opens your default browser and loads the Home Page of the current ThemeSite 47 Copyright 2009, Cyber-Robotics, Inc.
  48. 48. ZEUS USER’S MANUAL APPROVE JOB AREA Load this web page into default browser This opens your default browser and loads the displayed web page of the current ThemeSite ThemeSite Information You can get more information about each ThemeSite by clicking one of the options under the ‘Action’ menu located on the top-menu bar of Zeus. Each option will be loaded in your default browser. This option is very important when reviewing your ThemeSites. Tip: If you can't find an email address on their web site, use the 'WhoIs Domain Information' or 'Site Information - Alexa' options. 48 Copyright 2009, Cyber-Robotics, Inc.
  49. 49. ZEUS USER’S MANUAL CREATE JOB AREA CreateJobArea In this Job Area you can manage your Link Directory structure, preview your directory and upload your directory. FTP Wizard The first time you open the Create Job Area the FTP wizard will open. Here you will enter your FTP settings that your web host gave you. Tip: Hold your cursor over each settings box for more information. Now click the 'Next' button. Creating a /Links/ Directory on your Web Server After you enter your FTP settings and click the 'Next' button Zeus will take you to this part of the wizard. Your first step here is to find your main web site home page. This file is usually named index.html or index.htm. You might need to search for your home page file using the folders on the left. 49 Copyright 2009, Cyber-Robotics, Inc.
  50. 50. ZEUS USER’S MANUAL CREATE JOB AREA When you find the 'index' file double-click it and your web site home page will load in your default browser. Then follow the pop-up instructions. If Zeus loaded your web site's home page in your default browser then you're in the right folder. Zeus will ask you if your home page was displayed in your browser. Click Yes. Now Zeus will need to create a folder called 'links'. Click Yes and Zeus will create it. Now you’re ready to preview and upload your directory. Directory Manager Tab The Directory Manager uses a TreeView control to show your directory in a graphical, hierarchical fashion. It shows your ThemeIndex or gateway page, with your main Theme Pages as children below it 50 Copyright 2009, Cyber-Robotics, Inc.
  51. 51. ZEUS USER’S MANUAL CREATE JOB AREA . Cutting, copying and pasting, along with dragging and dropping, is possible with both Theme Pages and ThemeSites. You can select and drag any Theme Page into another Theme Page, causing the one dragged, to be a sub-child of the one dropped on. ThemeSites may have multiple listings with just a copy and paste or a drag and drop. Most actions are executed from the right-click, pop-up menu. The right-click, pop-up menu will change depending on whether you have selected Theme Pages, ThemeSites or ThemeSite data. Theme sub-categories or multi-tiers - PRO Version Only: The ThemeIndex page is the gateway into your Link Directory or highest directory tier. Your Link Directory should link from your website's navigational system through the ThemeIndex page. If you are using the PRO Templates and have changed your ThemeIndex variable, then the name you have substituted will be shown in place of ThemeIndex. Your visitors would enter your directory through the ThemeIndex page and would be able to access the links to the Alternative Energy, Alternative Lifestyles, Alternative Rock & Roll and Alternative Science Theme Pages through the Alternative Sites Theme page. 51 Copyright 2009, Cyber-Robotics, Inc.
  52. 52. ZEUS USER’S MANUAL CREATE JOB AREA Tip: You can have as many sub-tiers or sub-child Theme pages as you wish. In the example image, you could have Theme Pages as children, off the Alternative Science, sub-sub-children off those and so on and so on. Drag and Dropping, Cutting and Pasting Creating sub-categories can be as easy as dragging and dropping a Theme Page onto another, thus making the one dragged a Theme sub-category page. You can also use Cut and Paste with the right-click pop-up menu. Creating new Theme pages You can also create new Theme pages to create a parent for your Theme pages. To organize Alternative sites under the Theme Page category Alternative Sites, as in the above step's image, create a new blank page to be the parent of the sub-categories. Right-click the ThemeIndex page, select Create New Page from the pop-up menu, name it Alternative Sites, and then click the OK button. 52 Copyright 2009, Cyber-Robotics, Inc.
  53. 53. ZEUS USER’S MANUAL CREATE JOB AREA Refreshing the TreeView Now that you have created a new Theme page named Alternative Sites, it appears at the bottom of the Theme Tab list. To alphabetize the list again, right-click anywhere in the window and select Refresh from the pop-up menu. The new page is now under the different Alternative pages near the top in alphabetical order. To move the Theme Pages under other Theme Pages Left-click the Alternative Energy Theme Page and drag and drop it to the Alternative Sites Folder. Do the same for the other pages you want to add as sub-children to the Alternative Sites Theme category. Tip: You can also use the right-click, pop-up menu to cut and paste these Theme category pages to the Alternative Sites Theme Page. 53 Copyright 2009, Cyber-Robotics, Inc.
  54. 54. ZEUS USER’S MANUAL CREATE JOB AREA Listing ThemeSites and their data Right-click a Theme Page and go to 'List ThemeSites'. The title for all ThemeSites belonging to that Theme Page is listed in red type. Reciprocal Link Partners are grouped, at the top of the list, in bold type. Listing ThemeSite data Double-clicking the ThemeSite title will display the data for that ThemeSite. Various information is listed that pertain to it. Tip: Double-clicking the 'Themes Included In' property will list the other Theme pages in which the ThemeSite is listed. 54 Copyright 2009, Cyber-Robotics, Inc.
  55. 55. ZEUS USER’S MANUAL CREATE JOB AREA ThemeSite Properties A ThemeSite can be listed in many Theme pages. You can also have complete Theme Page positioning control for each listing. You may have a ThemeSite listing in the 'Link Partner' section, 'Other Important Links' section or both. Included in Directory If this is selected and checked, the listing will be included in the 'Other Important Links' section of the Theme Page. Link Partner If this is selected and checked, the listing will be included in the 'Link Partner' section of the Theme Page. Differences between the Directory Manager and the Theme Tab Theme tab This is the tab used to assign a theme to a reciprocal link site. It is used while in the Approve, Email, Maintain and audit areas. When you are in the Theme tab, located in the 'Approve', 'Maintain', 'Maintain' or ‘Audit’ job areas, EVERYTIME you are clicking a Theme category, in the Theme tab, it is being added to that Theme. One click, it's added. The purpose of the Theme tab is to 55 Copyright 2009, Cyber-Robotics, Inc.
  56. 56. ZEUS USER’S MANUAL CREATE JOB AREA be able to QUICKLY add a ThemeSite to as many Theme categories as you want. All other functions in the Theme tab should be done with the right-click context pop-up menu. Directory Manager in Create Job Area If you need to adjust the structure of your Link Directory before uploading, use the Directory Manager Tab. Clicking Theme categories DO NOT add. The directory Manager is the area you want to use for design, maintenance and organization. Preview Directory Tab Before previewing your Link Directory, you may want to customize it. Make your Link Directory pages by Previewing Your Link Directory. Your Link Directory will be built in your links folder (see page 108 for locations) on your hard-drive. All your directory pages are there, already properly linked to each other. Any time you need to refresh your Link Directory after making a ThemeSite addition, change or edit, you can Preview it, which will re-build your directory, thus making the changes visible in the Preview browser. To preview your Link Directory simply click the 'Preview' button at the bottom. Wait a moment while Zeus creates your directory pages on your hard-drive. Now you can view and navigate through your Link Directory. Create Directory Tab In this tab, you will create and then upload your Link Directory. Click the 'Start' button and wait while Zeus creates and uploads your directory. Your Link Directory has been uploaded to your web site. Note: If there were errors during the process you need to check your FTP settings by clicking 'Tools > Options' then the FTP tab. 56 Copyright 2009, Cyber-Robotics, Inc.
  57. 57. ZEUS USER’S MANUAL CREATE JOB AREA In the box below the 'Start' button, you will see the URL to your Link Directory Index page. Click the box and copy the URL into your computers clipboard. Use this URL to link to your Link Directory. Tip: Free version Zeus users can use the options at the bottom to customize their directories. Pro version users will use Templates. 57 Copyright 2009, Cyber-Robotics, Inc.
  58. 58. ZEUS USER’S MANUAL EMAIL JOB AREA EmailJobArea In this Job Area, you will send a reciprocal link Email Request Message to every web site in the current sort. All ThemeSites, that have not been sent an email, will automatically be loaded ready for you to send a link request. Email Job Area Toolbar The Email toolbar has a minimum of controls. The Sort of your ThemeSites is automatic when you clicked the Email job button. Your ThemeSite Viewer has been sorted with all ThemeSites that meet the following criteria: o Email Address is selected o An email has not been sent to that ThemeSite o A theme category has been selected o They are included into the directory o They are not a Link Partner This starts the batch emailing. See page 64 This toggles whether you see a lot of messages that describe what’s happening during the emailing processing. Email Controls For its simplicity, the Email Controls and Indicators are extremely powerful. These simple controls: 58 Copyright 2009, Cyber-Robotics, Inc.
  59. 59. ZEUS USER’S MANUAL EMAIL JOB AREA 1) Keep track of which email addresses to which you have selected to send an email. You can select one email address or many. Click on the addresses you wish to include, normally only one! 2) Display the last date email was sent. 3) List the email that was sent. 4) Keep complete histories of every outgoing email. 5) Enable you to add and edit individual email messages. 6) Preview your messages. 7) Test your email system. 8) Easily add custom messages and personal touches to your email. 9) Automatically add your link information to email messages. Email address selection The email address you have selected to receive emails is highlighted. To change it, click on it to unselect it, then click another email address to select it. Email history A history of each email message sent is displayed by message ID, email address and date sent. They are sorted with the most current message listed at the top. 59 Copyright 2009, Cyber-Robotics, Inc.
  60. 60. ZEUS USER’S MANUAL EMAIL JOB AREA Email composition area Selection of an email message to send Click the down arrow on the Email Composition drop down menu. Select the email message you wish to send. Tip: Selecting _Help.txt then clicking the 'Edit' button will load a Help and Index page containing useful information. This Help text file may be edited to suit your needs. Preview existing email message using Notepad When clicked this button displays your message based on all selections made in the Email Composition. You may experiment by selecting and deselecting various options then clicking Preview. Edit existing email message using Notepad This button edits the email message file selected in the dropdown list. Select a message to be edited by using the drop-down list box. Then click the Edit button in the Email Composition area in the ThemeSite Viewer. If nothing is selected then the Help or information page is loaded. 60 Copyright 2009, Cyber-Robotics, Inc.
  61. 61. ZEUS USER’S MANUAL EMAIL JOB AREA Zeus uses Notepad to create or edit email text messages. Create custom email messages Use Notepad to create your own various outgoing email messages. To load Notepad, click the Edit button in the Email Composition area in the ThemeSite Viewer. Important: The first line of your email message will be the subject and will not appear in the message body. Create a new email message in Notepad Use the command path File/New located on the top menu bar in Notepad. Save an email message in Notepad Be sure to save any new or old messages into the folder /email/messages directly off your Zeus application folder. emailmessages folder (see page 108 for locations) This allows them to be listed in the drop-down selection box after clicking Refresh. Exit Notepad Click the X in the upper right corner of Notepad or click through the command path File / Exit. 61 Copyright 2009, Cyber-Robotics, Inc.
  62. 62. ZEUS USER’S MANUAL EMAIL JOB AREA Refresh drop-down selection box After creating a new text message in Notepad, you must click Refresh so the Dropdown list is updated. After clicking the Refresh button, there will be, nothing selected in the dropdown list. Testing email setup before sending email When the Test box is checked ALL the email messages are sent to your email address. If you select eight email addresses to be sent, you will receive eight emails. No email will be sent to those email address selected and the database will not be marked or affected in any way. This is the best way to test your email setup. Sending batch link request email messages: 1) Click the down arrow on the Email Composition drop down menu. 2) Select the Request.txt link exchange request, email message from the 'Email Composition' drop-down box. 62 Copyright 2009, Cyber-Robotics, Inc.
  63. 63. ZEUS USER’S MANUAL EMAIL JOB AREA 3) Before you send an email for the first time, you will need to edit the default message. Click the 'Edit' button. The message will open in Notepad so you can make changes. It is very important that you fully customize your email message, as they should reflect your own personality and web site content. a) Create a new email message (page 61). Or a) Edit an existing message (page 60). b) Use the Personal Comment tag to personalize each email message automatically (page 66). c) Use MailMerge tags to auto-insert data into your email message, unique to each ThemeSite (page 67). d) Follow proper email guidelines (page 68). e) After you have made the changes click 'File > Save' (page 61). 4) Click the 'Preview' button and make sure that the message is exactly as you want it to be before you send it. If there is a ThemeSite in the current sort and you can see it and its data, you will see its data automatically inserted in your email message where the MailMerge tags are located. Close the preview when you are finished. 63 Copyright 2009, Cyber-Robotics, Inc.
  64. 64. ZEUS USER’S MANUAL EMAIL JOB AREA 5) Click the 'Email All in Sort' button. This will send an email to all ThemeSites in the current sort. Read carefully and respond to the various message boxes that Zeus will display. Zeus will now send emails to every ThemeSite currently in the Email sort. If you are using the <Personal Comment) MailMerge tag, Zeus will stop, let you view each ThemeSite, add a personal comment, then go on to emailing the next ThemeSite. This makes it very easy to customize each email with a personal comment, proving to the webmaster receiving the request, that you visited his web site. 6) You can stop the emailing at any time by clicking the 'Email All in Sort' button again. Zeus will remember which ThemeSite he was stopped on and continuing mailing from that point on, when you click the ‘Email All In Sort’ button again. DOUBLE the Number of Link Partners you get! Zeus Version makes it easier to attract those great Link Partners. There is nothing like offering a potential Link Partner an incentive to become one. This will double or triple your acceptance percentage. For every 100 email link requests we send for Cyber-Robotics, we are getting about 70-80 approvals! There is NOTHING YOU HAVE TO DO except SELECT the email messages that include the free eBook; quot;Common Sense Web Marketingquot;. When Zeus Version 4 is installed, the installation package installs the 170 page quot;Common Sense Web Marketingquot; eBook into the Zeus installation folder, plus 3 new email messages, ready to be sent to your potential Link Partners. These email messages are: o Request.w.Book.txt, o LinkPartner.w.Book.txt 64 Copyright 2009, Cyber-Robotics, Inc.
  65. 65. ZEUS USER’S MANUAL EMAIL JOB AREA o Changes.w.Book.txt How it works When you create a new Zeus project, the eBook is copied to that Projects /links/ folder. When you update or upload your Link Directory to your web site, the eBook is uploaded ONE TIME ONLY to your web site's /links/ folder. The new email messages include a special <BOOKLINK> Mail Merge tag that automatically gets filled in, with the correct link for a Link Partner to download the FREE eBook. The 'Request.w.Book.txt' offers the FREE eBook incentive: quot;We only link and conduct business using professional standards, as set forth in the book: quot;Common Sense Web Marketingquot;. To thank you for linking with our web site, it would be my pleasure to send you a copy of the book, absolutely free (170 pages).quot; The 'LinkPartner.w.Book.txt' message sends them the link: quot;Here is the link to download the quot;Common Sense Web Marketingquot; book I promised you: <booklink>quot; 'Changes.w.Book.txt' also includes the link: quot;To thank you for linking with our web site, I'd like to give you the book quot;Common Sense Web Marketingquot; (170)pages). Here is the link to download: <booklink>quot; Offering the eBook quot;Common Sense Web Marketingquot; as an incentive to trade links will increase the number of link trades you will get. If you DO NOT want to use the eBook as an incentive, delete the eBook from the Zeus installation folder. The file to delete is: “Common.Sense.Web.Marketing.pdf” Using MailMerge Tags when creating your own custom email messages Zeus will insert database field data directly into any message created by a user by using simple tags in the email text. This allows Zeus users to have total control of all email message content. 65 Copyright 2009, Cyber-Robotics, Inc.

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