PRISM




  2009 PRISM
Prestigious
PRISM
 Targeted
 Customer                                Targeted
 This buyer has prior RV experience.
                   ...
Ne
    w
        M220
                                                          PRISM




        • Rear full size bed
   ...
M230
                                                      PRISM




          • Dual sofas with center storage console
  ...
PRISM
          Engine Specs:
          Engine: 3.0 L Diesel Engine
          Horsepower: 154
          Torque: 280 lb ft ...
PRISM




              Sprinter Chassis Warranty Information


Prestigious
PRISM
              Hot Selling Features
   1. Coachmen exclusive sidewall design
   2. 5-Layer laminated sidewall constru...
Sidewalls                                       PRISM
 5-Layer Laminated Construction
 1.   High gloss fiberglass exterior...
Feature: Exclusive Sidewall Design –
High Gloss Fiberglass Exterior Skin Laminated to a
                                  ...
Roof
                                                          PRISM
 5-Layer Laminated construction
    1.   Interior cei...
PRISM




         Feature: Exclusive Even Cool™ Air Conditioning System
         Benefit: Radius corners in the duct ensu...
Floor                                           PRISM
   5-Layer Laminated Construction
      1.   Galvanized steel underb...
PRISM
              Hot Selling Features
  1. No-Mess™ termination and Water Works™
     utility panel
  2. Custom front a...
PRISM




Feature: No-Mess™ Termination System            Feature: Water Works™ Utility Panel
Benefit: This easy to swivel...
PRISM




         Feature: Custom Front and Rear Caps
         Benefit: The Prism looks good coming and
         going wi...
PRISM




       Feature: Fiberglass Molded Baggage Doors and Pass
       Through Storage
       Benefit: Bus style baggag...
PRISM




         Feature: Multiple Exterior Graphics Options
         Benefit: The Prism is available in white with
    ...
Graphics Selection               PRISM

                       Steel - Full Body Paint




                       Cashmere...
PRISM




          Feature: Molded Running Boards
          Benefit: The molded running boards make
          it easy to ...
PRISM



     Feature: 4000 Series LP generator

     Benefit: You’ll never be in the dark with Prism. This
     generator...
PRISM
              Hot Selling Features
  1. Integrated privacy shades in cockpit
     windows
  2. Pilot seats with leat...
PRISM




        Feature: Integrated privacy shades
        Benefit: It’s easy to keep your privacy in the cockpit
      ...
PRISM




         Feature: Pilot Seats w/Leather Option
         Benefit: Experience the feel of leather in the pilot
   ...
PRISM




         Feature: Switchblade Key with Remote
         Lock/Unlock
         Benefit: Key folds into remote for e...
PRISM




       Feature: Convenient Storage Everywhere
       Benefit: There’s plenty of storage in the cockpit area for
...
PRISM
              Hot Selling Features

  1. Side swing out LCD television (HD ready)
  2. Cabover entertainment center ...
PRISM




     Feature: 20” Side Mounted TV and DVD Player -Option
     Benefit: This LCD television is mounted on a swing...
PRISM




     Feature: Entertainment Center (similar to illustration)
     Benefit: Optional entertainment center include...
PRISM




       Feature: Portable GPS System (Option)
       Benefit: The Garmin 350 will help navigate you through uncha...
PRISM




        Feature: LCD Color Ready Back Up Camera
        Benefit: Back up camera let’s you see exactly
        wh...
PRISM
              Hot Selling Features

  1. One of a kind interior appeal and lighting package
  2. Beaufloor linoleum ...
PRISM




 Feature: One of a Kind Interior Appeal   Feature: Halogen Lighting Package
 Benefit: This coach is the ultimate...
PRISM




   Feature: Beaufloor with Optional Removable Carpeting
   Benefit: Bring the rich look of wood into you new hom...
PRISM

              Feature: Euro Chair with Flip Up
              Lap Desk
              Benefit: This comfortable chair...
PRISM




     Feature: Ultra Leather Furniture
     Benefit: Experience a luxurious look with ultra leather
     sofas an...
PRISM




      Feature: Hide A Bed Sofa
      Benefit: The hide a bed sofa increases the sleeping
      capacity when it’...
PRISM
                                             Ceiling Skylight




           Roof Hatch




      Feature: Roof Hatc...
=Seat belt location
                                                PRISM




   Feature: Seat Belts At All Fixed Seating ...
PRISM
              Hot Selling Features

  1. Smart space kitchen design
  2. Folding faucet with flush sink cover
  3. S...
PRISM




  Feature: Smart Space Kitchen Design
  Benefit: Everything is ergonomically designed to make the
  most of the ...
PRISM




       Feature: Smart Space Countertop Sink and Faucet
       Benefit: With the glass cover lifted, the sink and...
PRISM




     Feature: Stainless Steel Range and Vent Hood
     Benefit: Stainless steel appliances give the coach modern...
PRISM




       Feature: Convection Microwave
       Benefit: Get the best of both worlds with a convection
       microw...
PRISM




 Feature: Designer Lighting Throughout
 Benefit: Like the rest of this coach, the        Feature: Rope Lighting ...
PRISM
              Hot Selling Features

  1. Vessel bowl sink
  2. Glass shower enclosure
  3. Porcelain toilet with foo...
PRISM

              Feature: Vessel Bowl Sink
              Benefit: These sinks are
              anything but ordinary....
PRISM

              Feature: Glass Shower Enclosure
              Benefit: The glass enclosure gives
              your b...
PRISM
              Feature: Porcelain Toilet
              w/Foot Pedal Flush
              Benefit: A sturdy
           ...
Easy Walk Around
                                                                     PRISM
                              ...
Easy Walk Around
                                                                                 PRISM
      Living Area ...
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2009 Prism Training Book

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2009 Prism Training Book

  1. 1. PRISM 2009 PRISM Prestigious
  2. 2. PRISM Targeted Customer Targeted This buyer has prior RV experience. Competition They are looking for a smaller, fuel efficient RV with all of the living Winnebago – View features of a larger RV. They do not want to buy what everyone else has. Itasca – Navion This customer wants a product that Fleetwood –Pulse/Icon is unique, and a product that they can be proud of. They enjoy the ease Four Winds – Siesta of operation. This is primarily for a couple. They want to blend in with Gulfstream – Vista Mini the larger motorized crowd when they park at the campsite. Prestigious
  3. 3. Ne w M220 PRISM • Rear full size bed • Corner bath with stainless steel sink • Booth dinette with Dream dinette table (Sofa or dual recliners optional in place of booth dinette) • Extra wide slideout w/dinette, refer and closet storage Prestigious
  4. 4. M230 PRISM • Dual sofas with center storage console • Memory foam hide-a-bed mattress in rear sofa • Vessel Sink in Bath Prestigious
  5. 5. PRISM Engine Specs: Engine: 3.0 L Diesel Engine Horsepower: 154 Torque: 280 lb ft Torque at 1,200- 2,400 rpm Transmission: 5 Speed Automatic w/ Overdrive Fuel Economy: 17-19 mpg Prestigious
  6. 6. PRISM Sprinter Chassis Warranty Information Prestigious
  7. 7. PRISM Hot Selling Features 1. Coachmen exclusive sidewall design 2. 5-Layer laminated sidewall construction 3. 5-Layer laminated and crowned roof construction 4. Exclusive “Even Cool” air conditioning system 5. 5-Layer laminated floor construction Prestigious PRISM
  8. 8. Sidewalls PRISM 5-Layer Laminated Construction 1. High gloss fiberglass exterior skin 2. Azdel composite (not wood) substrate 3. Rigid foam insulation 4. Interior décor wallboard 5. Welded aluminum framing 5. 4. 3. 2. 1. Prestigious
  9. 9. Feature: Exclusive Sidewall Design – High Gloss Fiberglass Exterior Skin Laminated to a PRISM Composite Substrate (Not Wood Panels) Benefit: An ultra smooth exterior skin with an Eco friendly, moisture resistant substrate. TRADITIONAL WOOD PANELS Prestigious
  10. 10. Roof PRISM 5-Layer Laminated construction 1. Interior ceiling board 2. Rigid polystyrene foam insulation 3. Aluminum rafters - Crowned for controlled water run off 4. 3/8” roof decking 5. TPO roof covering - Won’t streak and more durable than rubber 3. 4. 2. 5. 1. Prestigious
  11. 11. PRISM Feature: Exclusive Even Cool™ Air Conditioning System Benefit: Radius corners in the duct ensure maximum, consistent airflow through the A/C ducts Prestigious
  12. 12. Floor PRISM 5-Layer Laminated Construction 1. Galvanized steel underbelly 2. 1” Welded aluminum framing 3. High compression foam insulation 4. 1/2” floor decking (2 layers of ¼” decking with staggered seams) 5. Linoleum and snap out carpet 5. 4. 3. 2. 1. Prestigious
  13. 13. PRISM Hot Selling Features 1. No-Mess™ termination and Water Works™ utility panel 2. Custom front and rear caps 3. Molded fiberglass baggage doors with pass through storage 4. Exterior Paint/Graphics (2 options) 5. Molded running boards 6. Generator Prestigious PRISM
  14. 14. PRISM Feature: No-Mess™ Termination System Feature: Water Works™ Utility Panel Benefit: This easy to swivel boom arm Benefit: The utility panel makes provides a dedicated storage location for the filling, draining, and winterizing a termination hose outside of the storage bay. simple task. The simple turn of a Your storage bay stays cleaner and so do you single dial makes every user look like since the termination hose can remain a professional. connected after use. Prestigious
  15. 15. PRISM Feature: Custom Front and Rear Caps Benefit: The Prism looks good coming and going with custom front and rear caps. LED running lights also make it very easy to see. Prestigious
  16. 16. PRISM Feature: Fiberglass Molded Baggage Doors and Pass Through Storage Benefit: Bus style baggage doors provide access to the pass through storage bay. There’s room for all your gear, with room to spare. Prestigious
  17. 17. PRISM Feature: Multiple Exterior Graphics Options Benefit: The Prism is available in white with vinyl graphics, or with your choice of full body paint in Cashmere (shown) or Steel. Prestigious
  18. 18. Graphics Selection PRISM Steel - Full Body Paint Cashmere - Full Body Paint Standard Graphics Package Prestigious
  19. 19. PRISM Feature: Molded Running Boards Benefit: The molded running boards make it easy to enter and exit the Prism Prestigious
  20. 20. PRISM Feature: 4000 Series LP generator Benefit: You’ll never be in the dark with Prism. This generator gives you plenty of 110V electricity to operate the air conditioning and other appliances that offer comfort to make your life easy when dry camping. Diesel generator is available as an option. Prestigious
  21. 21. PRISM Hot Selling Features 1. Integrated privacy shades in cockpit windows 2. Pilot seats with leather option 3. Switchblade key with remote lock/unlock 4. Convenient storage everywhere Prestigious
  22. 22. PRISM Feature: Integrated privacy shades Benefit: It’s easy to keep your privacy in the cockpit area with the integrated privacy shades at the side windows and front windshield. Prestigious
  23. 23. PRISM Feature: Pilot Seats w/Leather Option Benefit: Experience the feel of leather in the pilot seats. The dash also depicts a special logo badge. Removable carpeting is in the cockpit, too. Prestigious
  24. 24. PRISM Feature: Switchblade Key with Remote Lock/Unlock Benefit: Key folds into remote for easy storage and to avoid damaging a pocket or purse. Remote unlocks and locks the front doors. Prestigious
  25. 25. PRISM Feature: Convenient Storage Everywhere Benefit: There’s plenty of storage in the cockpit area for gloves, maps, touring brochures, and more. Prestigious
  26. 26. PRISM Hot Selling Features 1. Side swing out LCD television (HD ready) 2. Cabover entertainment center with 26” LCD TV, DVD player and Bose Wave Radio 3. Portable GPS system (option) 4. LCD backup camera (option) Prestigious PRISM
  27. 27. PRISM Feature: 20” Side Mounted TV and DVD Player -Option Benefit: This LCD television is mounted on a swing arm that angles out up to 90 degrees for maximum viewing. And it stows neatly out of the way when not in use. Prestigious
  28. 28. PRISM Feature: Entertainment Center (similar to illustration) Benefit: Optional entertainment center includes a 26”LCD TV DVD player, and Bose Wave radio sound system Prestigious
  29. 29. PRISM Feature: Portable GPS System (Option) Benefit: The Garmin 350 will help navigate you through uncharted territory. It features voice prompted turn –by- turn directions. It’s also an MP3 player, audio book player, and photo viewer. (SD card). This unit is also small enough to put in your pocket and utilize as your personal downtown guide. Prestigious
  30. 30. PRISM Feature: LCD Color Ready Back Up Camera Benefit: Back up camera let’s you see exactly what’s behind you when you have to back up. Prestigious
  31. 31. PRISM Hot Selling Features 1. One of a kind interior appeal and lighting package 2. Beaufloor linoleum flooring and removable carpet (option) 3. Euro chair with flip up lap desk 4. Ultraleather furniture standard 5. Hide-a-bed sofa with memory foam mattress 6. Ceiling skylight 7. Seatbelt Locations Prestigious PRISM
  32. 32. PRISM Feature: One of a Kind Interior Appeal Feature: Halogen Lighting Package Benefit: This coach is the ultimate in Benefit: Halogen lights throughout modern appeal and smart space savings the Prism replace the traditional design. The contours found throughout “trailer style” pancake lights used in the Prism break away from the “sea of others brands. Sit on the sofa and you sameness”. will notice a smart lighting design that makes this coach shine. Prestigious
  33. 33. PRISM Feature: Beaufloor with Optional Removable Carpeting Benefit: Bring the rich look of wood into you new home. It’s skid resistant, mold, mildew, and stain resistant. The snap out carpet makes it easy to clean. There is a 7 year wear guarantee and a 2 year cold crack guarantee. Prestigious
  34. 34. PRISM Feature: Euro Chair with Flip Up Lap Desk Benefit: This comfortable chair has an attached lap desk so you can do some computer work or work on your favorite hobby. Prestigious
  35. 35. PRISM Feature: Ultra Leather Furniture Benefit: Experience a luxurious look with ultra leather sofas and chair. They wear well and are easy to clean. Prestigious
  36. 36. PRISM Feature: Hide A Bed Sofa Benefit: The hide a bed sofa increases the sleeping capacity when it’s needed. You’ll get a good night’s sleep with the memory foam mattress. Prestigious
  37. 37. PRISM Ceiling Skylight Roof Hatch Feature: Roof Hatch and Ceiling Skylight Benefit: The roof hatch over the bunk opens for ventilation. The other one lets in more natural light that makes the living room brighter. The pleated shades can also be pulled shut for privacy. Prestigious
  38. 38. =Seat belt location PRISM Feature: Seat Belts At All Fixed Seating Locations Benefit: Coachmen exceeds the sleeping capacity of each model with our number of seat belts. All seatbelts also meet the pull test requirements by FMVSS. Many manufacturers only meet the minimum number of seatbelts required. Prestigious
  39. 39. PRISM Hot Selling Features 1. Smart space kitchen design 2. Folding faucet with flush sink cover 3. Stainless steel range top and vent hood 4. Convection microwave 5. Designer lighting Prestigious
  40. 40. PRISM Feature: Smart Space Kitchen Design Benefit: Everything is ergonomically designed to make the most of the kitchen area. The curved wood is formed by multiple thin layers of wood glued together in a hydraulic press. You’ll find plenty of storage in this kitchen. There is even rope lighting in the toe kick of the cabinet base. Prestigious
  41. 41. PRISM Feature: Smart Space Countertop Sink and Faucet Benefit: With the glass cover lifted, the sink and faucet are very functional. Close the cover and your countertop preparation space is nearly doubled Prestigious
  42. 42. PRISM Feature: Stainless Steel Range and Vent Hood Benefit: Stainless steel appliances give the coach modern appeal. For additional flexibility, the range has the same flush cover design as the sink to create more countertop space. Prestigious
  43. 43. PRISM Feature: Convection Microwave Benefit: Get the best of both worlds with a convection microwave. With all the functions of a microwave, plus you can also brown and broil like a traditional oven. Prestigious
  44. 44. PRISM Feature: Designer Lighting Throughout Benefit: Like the rest of this coach, the Feature: Rope Lighting in lighting was designed with the “wow” factor Cabinet Toe Kicks in mind. Halogen ceiling lights, lighting at the cabinet base, and kitchen pillars give the Benefit: These lights Prism a classy look. provide an upscale and residential kitchen look. Prestigious
  45. 45. PRISM Hot Selling Features 1. Vessel bowl sink 2. Glass shower enclosure 3. Porcelain toilet with foot pedal flush Prestigious
  46. 46. PRISM Feature: Vessel Bowl Sink Benefit: These sinks are anything but ordinary. The luxurious look of a vessel sink is the hottest residential trend today. Prestigious
  47. 47. PRISM Feature: Glass Shower Enclosure Benefit: The glass enclosure gives your bath area that rich, residential look. Track door won’t swing out in transit. Prestigious
  48. 48. PRISM Feature: Porcelain Toilet w/Foot Pedal Flush Benefit: A sturdy residential type stool with the sanitary foot flush operation. Prestigious
  49. 49. Easy Walk Around PRISM 11 8 4 3 5 10 9 2 6-7 1 1. Molded Running Boards 7. Pass Through Storage 2. 3.0 L Diesel Engine w/5 spd auto trans 8. Awning 3. Custom Front and Rear Caps 9. Full Paint Option 4. Rear Vision Camera Option 10. Safety Glass Windows 5. Exclusive Sidewall Design 11. Seamless TPO Roof Covering 6. Molded Fiberglass Baggage Doors Prestigious
  50. 50. Easy Walk Around PRISM Living Area Cockpit 1. Back up camera 1. One of a kind interior appeal 2. Leather seat option 2. LCD television (HD ready) 3. Integrated privacy shades 3. Dual sofas with hide a bed 4. Convenient storage everywhere 4. Euro chair w/ flip up desk 5. Skylight and roof hatch 3 3 3 3 4 2 1 5 5 1 2 1 1 4 3-4 2 4 2 4 Bath Area Galley Area 1. Spacious glass shower enclosure 1. Smart space kitchen design 2. Vessel sink 2. Collapsible sink with flush cover 3. Porcelain toilet 3. Stainless steel range top and vent hood 4. Ample wardrobe storage 4. Convection microwave Prestigious

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