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Collaborative Marketing for Nonprofits
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Collaborative Marketing for Nonprofits

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Presentation from New England Museum Association's (NEMA) Membership and Development PAG.

Presentation from New England Museum Association's (NEMA) Membership and Development PAG.

Points to building successful partnerships

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    Collaborative Marketing for Nonprofits Collaborative Marketing for Nonprofits Presentation Transcript

    • Collaborative Marketing
      • Enlist
      • Bring together likeminded institutions and businesses with similar goals and missions
      • Develop criteria early
      • Be consistent
    • Collaborative Marketing
      • Enlist
      • Bring together likeminded institutions and businesses with similar goals and missions
      • Develop criteria early
      • Be consistent
      • Invest
      • What will everyone contribute in time, talent, and/or money
      • Does everyone contribute equally?
      • Divide and conquer or hire out
    • Collaborative Marketing
      • Evolve
      • Add something each year
      • Stay newsworthy
    • Collaborative Marketing
      • Evolve
      • Add something each year
      • Stay newsworthy
      • Evaluate
      • What’s working
      • What’s not
      • Report to funders, media, in-house
      • Know when to fold ‘em
    • Collaborative Marketing
      • Enlist
      • Invest
      • Evolve
      • Evaluate
    • Collaborative Marketing
      • Enlist
      • Invest
      • Evolve
      • Evaluate
      • Easy (to manage)
    • Collaborative Marketing
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    • Collaborative Marketing
      • Enlist
      • Invest
      • Evolve
      • Evaluate
      • Easy (to manage)
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    • Collaborative Marketing
    •  
    • Collaborative Marketing
      • Enlist
      • Invest
      • Evolve
      • Evaluate
      • Easy (to manage)