Collaborative Marketing for Nonprofits

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Presentation from New England Museum Association's (NEMA) Membership and Development PAG.

Points to building successful partnerships

Published in: Business, News & Politics
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Collaborative Marketing for Nonprofits

  1. 1. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Bring together likeminded institutions and businesses with similar goals and missions </li></ul><ul><li>Develop criteria early </li></ul><ul><li>Be consistent </li></ul>
  2. 2. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Bring together likeminded institutions and businesses with similar goals and missions </li></ul><ul><li>Develop criteria early </li></ul><ul><li>Be consistent </li></ul><ul><li>Invest </li></ul><ul><li>What will everyone contribute in time, talent, and/or money </li></ul><ul><li>Does everyone contribute equally? </li></ul><ul><li>Divide and conquer or hire out </li></ul>
  3. 3. Collaborative Marketing <ul><li>Evolve </li></ul><ul><li>Add something each year </li></ul><ul><li>Stay newsworthy </li></ul>
  4. 4. Collaborative Marketing <ul><li>Evolve </li></ul><ul><li>Add something each year </li></ul><ul><li>Stay newsworthy </li></ul><ul><li>Evaluate </li></ul><ul><li>What’s working </li></ul><ul><li>What’s not </li></ul><ul><li>Report to funders, media, in-house </li></ul><ul><li>Know when to fold ‘em </li></ul>
  5. 5. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul>
  6. 6. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>
  7. 7. Collaborative Marketing
  8. 21. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>
  9. 22. Collaborative Marketing
  10. 23. Collaborative Marketing
  11. 24. Collaborative Marketing
  12. 25. Collaborative Marketing
  13. 26. Collaborative Marketing
  14. 27. Collaborative Marketing
  15. 28. Collaborative Marketing
  16. 29. Collaborative Marketing
  17. 30. Collaborative Marketing
  18. 32. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>

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