Changes in the Facebook trends API
social media AOL
Media Market HYPE TV Disney games RFID Twitter
advertising What business are you in Micro-blogging
Pixelpark : Berlin 25/4 2008 Googlemaps gadgets...
Sofus Midtgaard,
Entrepreneur, Founder & CEO of LeaderLab

Background
• Sofus Midtgaard,
Founder & CEO, LeaderLab
• Head of Strategic Development, The
Danish Broadcasting Corporation
(DR)
• Head of New Media Development,
The Danish Broadcasting
Corporation (DR)
• Co-Fonder & Partner, Runemedia
• Executive, MBA
• Information & Media Science

Radical change comes
from unexpected places...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...
?

What business are you in?

“The empires of tomorrow
are the empires of the mind.”
Winston Churchill

Strongest brand in
the world 2008?
- anyone?

Who would have guessed back in 1998...
Google Founders
Larry Page &
Sergey Brin,

Who knows Chad Hurley & Steven Chen ?
Chad Hurley & Steven Chen

Who would have guessed...
Mark Zuckerberg

I ended up joining...

Stop the hype!
Show us the numbers!

Numbers give me numbers...

Big money changing hands...
1,65 bill. $
850 mill. $
580 mill. $
2005 2006 2007 2008

“Television will never be a competitor
for radio, because people must sit an
keep their eyes glued to the screen.”
New York times 1929.

Changes in media consumption
The Guru’s of the 90’s:
Broadcast will be dead in
10-years time
”This would definitely be the
end of flow-tv”
Berlingske 1. maj 2007:
Christian Strand, Mediabureauet, IUM

Changes in media use
Mobilephones
MP3-Players
Game
consoles
Media habits are ...but more time is ... and flow are
changing slowly – flow being spend on challenged by on
is still dominating... new platforms... demand
Media center & PVR
Wireless
Laptops

Video killed the Radio star... And
Internet will kill the TV star! Or
how is it?

Source: Ming the Merciless, Union Square, NY

People not watching television (DK)
10,00 1. halvår 2007: 11,2%
8,75
7,50
6,25 Andel af tv-seere,
der ikke ser DR TV
5,00
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Kilde: Gallup tv-meter, 1992-2006 - DK

Internet advertising (Europe)

CNN, HBO, Warner, Brothers ABC, E! Entertainment, Euro CBS, MTV, Paramount
Records, AOL, Warner Bros. Disney, Walt Disney Studios, Pictures & Television, BET,
Pictures Touchstone, Miramax, Nickelodeon, Blockbuster,
Buena Vista International, United International
Disney Parks Pictures, Viacom Internet
Turnover: 39 bill. $. Turnover: 30 bill. $.
Turnover: 50 bill.$
BMG Music, RTL Group, NBC Network
FOX, BSkyB, 20th Century
Bertelsmann New media, FOX, The Times, The Sun, CNBC, MSNMC,
UFA Sports MySpace Cable tv in Europe & Asia
Turnover: 29 bill. $. Turnover: 28 bill. $. Turnover: 18 bill. $.
Turnover 2006, in DKR excahngerate pr. 01.01.2007
Kilder: Annual Reports 2006

The Internet will usurp
television as the biggest
advertising medium in
Britain by the end of 2009
IAB & Price Waterhouse Coopers, 2008

Will search kill the
Advertising Agency?
...as we know it?

Online video advertising (US)

Paid search advertising (US)

Somebody else’s
content is king!
A story about social media & user
generated content...

But first a little quiz...

The Facebook Generation:
On the air and very aware!

Internet advertising

Source: aphexddb.com

Googlemaps trends API HYPE
social media RFID AOL TV games
Twitter advertising Location based marketing are
you in Micro-blogging Twittervision gadgets...

Media habit are an integral part of
everyday life...
...don’t forget!

What business are you in?

Sofus Midtgaard,
sofus@leaderlab.com