Changes in the media market
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Changes in the media market

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A presentation on changes in the media market given af the international conference E3/PixelPark on Digital Branding, Berlin 2008

A presentation on changes in the media market given af the international conference E3/PixelPark on Digital Branding, Berlin 2008

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Changes in the media market Changes in the media market Presentation Transcript

  • Changes in the Facebook trends API social media AOL Media Market HYPE TV Disney games RFID Twitter advertising What business are you in Micro-blogging Pixelpark : Berlin 25/4 2008 Googlemaps gadgets... Sofus Midtgaard, Entrepreneur, Founder & CEO of LeaderLab
  • Background • Sofus Midtgaard, Founder & CEO, LeaderLab • Head of Strategic Development, The Danish Broadcasting Corporation (DR) • Head of New Media Development, The Danish Broadcasting Corporation (DR) • Co-Fonder & Partner, Runemedia • Executive, MBA • Information & Media Science
  • Radical change comes from unexpected places...
  • A story about the “ice industry”...
  • A story about the “ice industry”...
  • A story about the “ice industry”...
  • A story about the “ice industry”...
  • A story about the “ice industry”... ?
  • What business are you in?
  • “The empires of tomorrow are the empires of the mind.” Winston Churchill
  • Strongest brand in the world 2008? - anyone?
  • Who would have guessed back in 1998... Google Founders Larry Page & Sergey Brin,
  • Who knows Chad Hurley & Steven Chen ? Chad Hurley & Steven Chen
  • Who would have guessed... Mark Zuckerberg
  • I ended up joining...
  • Stop the hype! Show us the numbers!
  • Numbers give me numbers...
  • Big money changing hands... 1,65 bill. $ 850 mill. $ 580 mill. $ 2005 2006 2007 2008
  • “Television will never be a competitor for radio, because people must sit an keep their eyes glued to the screen.” New York times 1929.
  • Changes in media consumption The Guru’s of the 90’s: Broadcast will be dead in 10-years time ”This would definitely be the end of flow-tv” Berlingske 1. maj 2007: Christian Strand, Mediabureauet, IUM
  • Changes in media use Mobilephones MP3-Players Game consoles Media habits are ...but more time is ... and flow are changing slowly – flow being spend on challenged by on is still dominating... new platforms... demand Media center & PVR Wireless Laptops
  • Video killed the Radio star... And Internet will kill the TV star! Or how is it?
  • Source: Ming the Merciless, Union Square, NY
  • People not watching television (DK) 10,00 1. halvår 2007: 11,2% 8,75 7,50 6,25 Andel af tv-seere, der ikke ser DR TV 5,00 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Kilde: Gallup tv-meter, 1992-2006 - DK
  • Internet advertising (Europe)
  • CNN, HBO, Warner, Brothers ABC, E! Entertainment, Euro CBS, MTV, Paramount Records, AOL, Warner Bros. Disney, Walt Disney Studios, Pictures & Television, BET, Pictures Touchstone, Miramax, Nickelodeon, Blockbuster, Buena Vista International, United International Disney Parks Pictures, Viacom Internet Turnover: 39 bill. $. Turnover: 30 bill. $. Turnover: 50 bill.$ BMG Music, RTL Group, NBC Network FOX, BSkyB, 20th Century Bertelsmann New media, FOX, The Times, The Sun, CNBC, MSNMC, UFA Sports MySpace Cable tv in Europe & Asia Turnover: 29 bill. $. Turnover: 28 bill. $. Turnover: 18 bill. $. Turnover 2006, in DKR excahngerate pr. 01.01.2007 Kilder: Annual Reports 2006
  • The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009 IAB & Price Waterhouse Coopers, 2008
  • Will search kill the Advertising Agency? ...as we know it?
  • Online video advertising (US)
  • Paid search advertising (US)
  • Somebody else’s content is king! A story about social media & user generated content...
  • But first a little quiz...
  • The Facebook Generation: On the air and very aware!
  • Internet advertising
  • Source: aphexddb.com
  • Googlemaps trends API HYPE social media RFID AOL TV games Twitter advertising Location based marketing are you in Micro-blogging Twittervision gadgets...
  • Media habit are an integral part of everyday life... ...don’t forget!
  • What business are you in?
  • Sofus Midtgaard, sofus@leaderlab.com