Changes in the media market

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A presentation on changes in the media market given af the international conference E3/PixelPark on Digital Branding, Berlin 2008

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Changes in the media market

  1. 1. Changes in the Facebook trends API social media AOL Media Market HYPE TV Disney games RFID Twitter advertising What business are you in Micro-blogging Pixelpark : Berlin 25/4 2008 Googlemaps gadgets... Sofus Midtgaard, Entrepreneur, Founder & CEO of LeaderLab
  2. 2. Background • Sofus Midtgaard, Founder & CEO, LeaderLab • Head of Strategic Development, The Danish Broadcasting Corporation (DR) • Head of New Media Development, The Danish Broadcasting Corporation (DR) • Co-Fonder & Partner, Runemedia • Executive, MBA • Information & Media Science
  3. 3. Radical change comes from unexpected places...
  4. 4. A story about the “ice industry”...
  5. 5. A story about the “ice industry”...
  6. 6. A story about the “ice industry”...
  7. 7. A story about the “ice industry”...
  8. 8. A story about the “ice industry”... ?
  9. 9. What business are you in?
  10. 10. “The empires of tomorrow are the empires of the mind.” Winston Churchill
  11. 11. Strongest brand in the world 2008? - anyone?
  12. 12. Who would have guessed back in 1998... Google Founders Larry Page & Sergey Brin,
  13. 13. Who knows Chad Hurley & Steven Chen ? Chad Hurley & Steven Chen
  14. 14. Who would have guessed... Mark Zuckerberg
  15. 15. I ended up joining...
  16. 16. Stop the hype! Show us the numbers!
  17. 17. Numbers give me numbers...
  18. 18. Big money changing hands... 1,65 bill. $ 850 mill. $ 580 mill. $ 2005 2006 2007 2008
  19. 19. “Television will never be a competitor for radio, because people must sit an keep their eyes glued to the screen.” New York times 1929.
  20. 20. Changes in media consumption The Guru’s of the 90’s: Broadcast will be dead in 10-years time ”This would definitely be the end of flow-tv” Berlingske 1. maj 2007: Christian Strand, Mediabureauet, IUM
  21. 21. Changes in media use Mobilephones MP3-Players Game consoles Media habits are ...but more time is ... and flow are changing slowly – flow being spend on challenged by on is still dominating... new platforms... demand Media center & PVR Wireless Laptops
  22. 22. Video killed the Radio star... And Internet will kill the TV star! Or how is it?
  23. 23. Source: Ming the Merciless, Union Square, NY
  24. 24. People not watching television (DK) 10,00 1. halvår 2007: 11,2% 8,75 7,50 6,25 Andel af tv-seere, der ikke ser DR TV 5,00 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Kilde: Gallup tv-meter, 1992-2006 - DK
  25. 25. Internet advertising (Europe)
  26. 26. CNN, HBO, Warner, Brothers ABC, E! Entertainment, Euro CBS, MTV, Paramount Records, AOL, Warner Bros. Disney, Walt Disney Studios, Pictures & Television, BET, Pictures Touchstone, Miramax, Nickelodeon, Blockbuster, Buena Vista International, United International Disney Parks Pictures, Viacom Internet Turnover: 39 bill. $. Turnover: 30 bill. $. Turnover: 50 bill.$ BMG Music, RTL Group, NBC Network FOX, BSkyB, 20th Century Bertelsmann New media, FOX, The Times, The Sun, CNBC, MSNMC, UFA Sports MySpace Cable tv in Europe & Asia Turnover: 29 bill. $. Turnover: 28 bill. $. Turnover: 18 bill. $. Turnover 2006, in DKR excahngerate pr. 01.01.2007 Kilder: Annual Reports 2006
  27. 27. The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009 IAB & Price Waterhouse Coopers, 2008
  28. 28. Will search kill the Advertising Agency? ...as we know it?
  29. 29. Online video advertising (US)
  30. 30. Paid search advertising (US)
  31. 31. Somebody else’s content is king! A story about social media & user generated content...
  32. 32. But first a little quiz...
  33. 33. The Facebook Generation: On the air and very aware!
  34. 34. Internet advertising
  35. 35. Source: aphexddb.com
  36. 36. Googlemaps trends API HYPE social media RFID AOL TV games Twitter advertising Location based marketing are you in Micro-blogging Twittervision gadgets...
  37. 37. Media habit are an integral part of everyday life... ...don’t forget!
  38. 38. What business are you in?
  39. 39. Sofus Midtgaard, sofus@leaderlab.com

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