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AGI Creative Services

    Marketing
  Communications
     Solutions
Contents

 o Creative Services

 o Global Presence

 o Deliverables

 o Marketing Collateral & Examples

 o Benefits

 o C...
Creative Services – What we offer



•   Localisation, design & prepress solutions for Packaging, Print, POP
    (Point Of...
Global Presence – Our Creative Services Locations
Overview of AGI Creative Services
•   Acts as a management hub for supply chain & project management

•   Shows progress &...
Marketing collateral

•   Capabilities:
     – We design a range of Marketing solutions specifically to your
       target...
Examples of Retail Marketing




                               AGI Paris
Benefits for Your Organisation


 o   AGI can assist the your Organisation with Innovative Marketing Collateral to
     su...
Case Study: Benefits to Customer using
                 Retail FSDU


•     Challenge:
             Enhance Sales in consu...
Filmed Entertainment – POP program



•    Challenge:
          Consolidate design, hi-res build & localisation of
       ...
Case Study – Reducing costs for
        Major Games Distributor


•   Challenge:
         Greater efficiency & scalability...
Case Study – Major
                  Film Studio


•   Challenge:
         Remove the vast agency fragmentation &
        ...
Card Solutions

Suitable for SIM Cards, Loyalty Cards, Gift Cards, Decoder Cards …….




Product description / benefits:
•...
Packaging Solutions


•   Retail Solutions:
     – Modem, Handset Devices & Hardware Retail Packaging




     – Creative ...
Retail Packaging Solutions

                                                                                An APET or

Na...
For Additional Information please contact:

David Kelly
Business Development Manager

AGI Media
Broomhill Road
Tallaght
Du...
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Marcoms Solutions

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Marketing Communications Solutions from AGI Media. Distinguish your Brand from the Competition !!

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Transcript of "Marcoms Solutions"

  1. 1. AGI Creative Services Marketing Communications Solutions
  2. 2. Contents o Creative Services o Global Presence o Deliverables o Marketing Collateral & Examples o Benefits o Case Studies
  3. 3. Creative Services – What we offer • Localisation, design & prepress solutions for Packaging, Print, POP (Point Of Purchase) & Marketing Collateral • All facilitated by a digital workflow solution to increase efficiency • 8 years experience in delivering tailored digital workflow solutions • Deliver worldwide localised marketing campaigns & product releases • Award winning design studio & structural designers • Design Hubs in Los Angeles, London, Paris & Sydney with presence in Asia & plans to open in Russia, Mexico & China in 2009
  4. 4. Global Presence – Our Creative Services Locations
  5. 5. Overview of AGI Creative Services • Acts as a management hub for supply chain & project management • Shows progress & status 24/7 on all elements being produced • Via the Digital Asset Management Solution, localisation processes drive speedy delivery of regional & global marketing campaigns & product releases • Automates processes and streamlined supply chain to ensure brand consistency & reduce costs • Tailored to suit individual requirements of each customer • Ability to handle the whole process: artwork creation, translations, approval cycles, prepress • Easy reuse of your Organisation’s artwork assets, e.g. conversion of key artwork into packaging, inlay, label, POP, marketing collateral • Our digital workflow solution ensures the packaging for any territory stays on brand as all the defined grids /templates have been set. This ensures brand integrity, speeds up the localisation process & means we can do this for a better price for our customers • Milestone & critical path management AGI LosAGI Paris Angeles
  6. 6. Marketing collateral • Capabilities: – We design a range of Marketing solutions specifically to your target market, maximising your brand potential – We consider all Retail scenarios within this sector and design tailored offerings for each – We identify current supply chain issues/areas of pain and work on innovative solutions to take to market – We deliver finished product to retail end users • Objectives: – We provide a cost effective off shelf mechanic – We navigate the consumer to the correct product choice
  7. 7. Examples of Retail Marketing AGI Paris
  8. 8. Benefits for Your Organisation o AGI can assist the your Organisation with Innovative Marketing Collateral to support your Marketing Campaigns, increasing consumer awareness o Through utilising AGI’s consumer retail Point of Sale and Point of Purchase units, your organisation will have the facility to enhance retail performance and general awareness of your brand. o Opportunity to explore the advantages of translating your organisation’s existing artwork production onto a centralised digital artwork solution to support localisation across multiple territories. The solution will deliver an efficient centralised workflow with the benefit of driving cost out of the process. o AGI Dublin can offer your organisation’s Marketing Team a single source for Creative Design, Artwork, Samples and Manufacture of finished product.
  9. 9. Case Study: Benefits to Customer using Retail FSDU • Challenge: Enhance Sales in consumer products market. Customer wanted to generate additional sales of a branded wireless mouse. • Solution: AGI designed, manufactured and supplied 1000 units of a 50-mouse POS FSDU and delivered to pan European locations, branded and localised according to the geographical region. • Results: Additional sales potential of at least 50,000 mice. Without actual sales results, the feedback directly from the customer was that it was a very successful campaign. • Benefits: o Additional revenue through marketing/creative services input from AGI o Cost savings through utilising the AGI central management hub, as opposed to the fragmented standard marketing subsidiaries supply chain. AGI LosAGI Paris Angeles
  10. 10. Filmed Entertainment – POP program • Challenge: Consolidate design, hi-res build & localisation of European POP requirements & orders to reduce duplication of tasks. Achieve cost savings. Have one POP print run for Europe. • Solution: Online system developed to capture initial orders requirements through to initial & final orders detailing volumes and unit prices. Scope also covered artwork production, translations, order & supply chain management. Modular POP design introduced to centralise manufacturing approach. • Results: Savings of $6m achieved in year one across artwork, localisation & manufacture. Reduced number of elements designed & not used by approx 75% & used this data to align future campaigns for further economies of scale. AGI LosAGI Paris Angeles
  11. 11. Case Study – Reducing costs for Major Games Distributor • Challenge: Greater efficiency & scalability to handle an increase in SKUs within fixed timelines & budgets for global releases without increased headcount. • Solution: Managed production programme (game manuals, packaging, translations & prepress), process for submissions/approvals (both internal & external) plus project tracking & archiving to AGI’s embedded team of 10. • Results: Saved $1m in first year via reduced headcount. Anticipated prepress SKU savings of over $1m for 300+ SKUs for year ending April 2010. To date, all global releases have hit street dates. Creation of Milestone Management for further improvements in resources & hitting key dates essential for successful releases. AGI LosAGI Paris Angeles
  12. 12. Case Study – Major Film Studio • Challenge: Remove the vast agency fragmentation & duplication of activities across 12 territories outside of North America to reduce costs & headcount. • Solution: Outsource centralisation of artworking, localisation, prepress & project management to AGI for all packaging, trade materials, POP & interactive UK collateral including translations & translation memory. Standardise product templates to enable cost savings plus safe-guard brand guidelines. • Results: Global reduction in heads. Leveraged investment already made in internal systems as AGI pull & France push data & artwork back & forth. Anticipated savings of several million dollars in year one. AGI LosAGI Paris Angeles
  13. 13. Card Solutions Suitable for SIM Cards, Loyalty Cards, Gift Cards, Decoder Cards ……. Product description / benefits: • Can accommodate both SIM card and credit card size products • Wrap around board cover • Injection moulded tray • Wide range of finishes available • Ability to include graphics inside and out DigiPack 6 page ® Slider Cover ® DigiSmart XS ®
  14. 14. Packaging Solutions • Retail Solutions: – Modem, Handset Devices & Hardware Retail Packaging – Creative Packaging Solutions
  15. 15. Retail Packaging Solutions An APET or Natralock® A laminated, tear- RPET polyester resistant rigid plastic paperboard, SBS thermoform or CNK. securely holds product Total plastic usage An extrusion coating is 50-60% less on process seals and average than sandwiches two clamshells! sheets of paperboard around thermoform Enhances in store experience  Crystal clear view of the product Better for Consumers  Glare free product information – easier to read  Product looks more premium and pops at shelf  Special printing effects for on-pack branding and promotional offers Easier and safer to open at home with just a pair of scissors
  16. 16. For Additional Information please contact: David Kelly Business Development Manager AGI Media Broomhill Road Tallaght Dublin 24 Ireland Tel +353 1 4395824 Fax +353 1 4623507 Mobile + 353 86 2427701 Email david.kelly@ie.agimedia.com Web www.agimedia.com www.meadwestvaco.com Thank you AGI Los Angeles AGI Paris AGI Solutions AGI Los Angeles
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