Markets consists of human beings, not demographic sectors
People is an element of a Market
The Market should not only focus on one social class
Everyone is a target market
Conversations among human beings sound human. They are conducted in human voice.
People should understand what you are saying, talking about.
Talk in the simplest form possible.
Person's opinions, persepectives, dissenting arguments are one hundred percent his
Essentially they are not to be altered by anyone or anything
The human voice becomes natural, open, and uncontrived because all of these are made up of a person's free flowing thoughts, which are supposedly organized as he delivers these thoughts. these thoughts are unaltered
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
People Recognize each other as such from the sound of this voice .
The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
New way of conversation
Hyperlinks subvert hierarchy
People go to people which gives them what they need
In both inter net worked markets and among intra net worked employees, people are speaking to each other in a powerful new way.
There is a new way of communication
Powerful way in communicating
These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
Organizations are formed
Knowledge is gained and shared
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
People gain more knowledge
Markets are organized
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
Markets support each other
Markets learn from each other
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
No secrets are kept
News easily spread
Markets should know their products well
What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.
Heiarchy is what is keeping from employees to voice out
Ideas to be heard
Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, and literally inhuman.