www.flickr.com/photos/torley/3770617564


Welcome to the Marketing of the FUTURE
Web marketing and online business interact...
“Fred” 428,519,032 Channel Views
Cell phone anthropology
A whole new world
www.flickr.com/photos/trilogicom/4033784093
What we’ll talk about...

   • Tapping into Human Motivation

   • Web marketing fundamentals

   • Storytelling tools on ...
Whales are really cool
www.flickr.com/photos/hermida/1172559258
Winter vacation anyone?
 www.flickr.com/photos/marvenic/3376635617
3 Motivations of



    www.flickr.com/photos/60533638@N00/2279220049/
    www.flickr.com/photos/21314760@N00/935756569/
Why do you do what you do?




Social                           Material                                          Ideologi...
10 Web marketing fundamentals

1. Headline

2. Make your service the Hero

3. “Call to action”

4. Branding consistency

5...
10 Web marketing fundamentals

6. Appropriate imagery / color

7. Optimize your content

8. Testimonials!

9. Interact int...
Your online tools



www.flickr.com/photos/limonada/543042006
Listen, respond        Social
 and connect
                       Media
Experiment until       Rock
 they get it right
   ...
All about...
   Blogs
Mac the baby elephant (2006 - 2008)

  •Mac naming contest (7500 entries)

  •Mac’s birthday card contests

  •Elephant ad...
Embeddable pics and videos
                                           Elephant
                                           ...
300 million
   Facebook-ers




307 million Americans
Avoiding someone?
 BLOCK THEM!
Strong fan following




                                        Visual announcements




                           Fan p...
fl

                                521 photos
  53 ‘yes’
194 ‘maybe’




                  888 members
Facebook Causes - Social Fundraising
http://apps.facebook.com/causes/beneficiaries/11



                                  ...
All about...
 Twitter
Micro-Blogging with Twitter (www.twitter.com)




               http://www.youtube.com/watch?v=ddO9idmax0o
Twitter includes others in ongoing dialogue


           Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
How can you play
                                           with your audience?
www.threadbanger.com/post/12723

         ...
www.crowdeye.com




                                               http://search.twitter.com
           www.tweetbeep.com...
www.flickr.com/photos/thomashawk/288335335/




                 Playing with Rich Media
United Way: www.youtube.com/unitedway




       Zappos: www.youtube.com/user/zappos




         Schipul: www.vimeo.com/s...
NPOs share their challenges and triumphs through photos
http://flickr.com/photos/camera_rwanda
NPOs can qualify for free ac...
Tap into the Collective creativity!

                                                                                     ...
http://www.flickr.com/photos/jfchenier/76721307/




(keep track of the Story)
IceRocket: www.icerocket.com




    Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Listening and Engaging: Tracking Tools

Due diligence on your Story

                                           www,techno...
Addictive and essential Google Reader: www.google.com/reader
Let’s digest ALLL this brain candy!

   • Find the tools that work for you

   • Master the art of listening

   • Discove...
Ed Schipul // CEO
Schipul - The Web Marketing Company
eschipul@schipul.com
(281) 497.6567, ext. 500

Personal Brand page: ...
Rice Marketing 2010   Es
Upcoming SlideShare
Loading in...5
×

Rice Marketing 2010 Es

1,027

Published on

Guest Lecture at Ann Iverson's advertising class at Rice University February 9, 2010.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,027
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Generational conflict -- boomers /
  • Rice Marketing 2010 Es

    1. 1. www.flickr.com/photos/torley/3770617564 Welcome to the Marketing of the FUTURE Web marketing and online business interaction basics Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
    2. 2. “Fred” 428,519,032 Channel Views
    3. 3. Cell phone anthropology
    4. 4. A whole new world www.flickr.com/photos/trilogicom/4033784093
    5. 5. What we’ll talk about... • Tapping into Human Motivation • Web marketing fundamentals • Storytelling tools on the Web http://www.flickr.com/photos/23373808@N07/3988177683/ Building a future on the Web - one site + network at a time Find this presentation: www.slideshare.net/eschipul
    6. 6. Whales are really cool www.flickr.com/photos/hermida/1172559258
    7. 7. Winter vacation anyone? www.flickr.com/photos/marvenic/3376635617
    8. 8. 3 Motivations of www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
    9. 9. Why do you do what you do? Social Material Ideologic www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
    10. 10. 10 Web marketing fundamentals 1. Headline 2. Make your service the Hero 3. “Call to action” 4. Branding consistency 5. Make it easy to contact you
    11. 11. 10 Web marketing fundamentals 6. Appropriate imagery / color 7. Optimize your content 8. Testimonials! 9. Interact intelligently 10. Privacy is key
    12. 12. Your online tools www.flickr.com/photos/limonada/543042006
    13. 13. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
    14. 14. All about... Blogs
    15. 15. Mac the baby elephant (2006 - 2008) •Mac naming contest (7500 entries) •Mac’s birthday card contests •Elephant adoption packets (thousands sold and increased awareness) Celebrating the life of Mac, the baby elephant www.houstonzooblog.com
    16. 16. Embeddable pics and videos Elephant endotheliotropic http://www.youtube.com/user/houstonzoo herpesvirus (EEHV) Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
    17. 17. 300 million Facebook-ers 307 million Americans
    18. 18. Avoiding someone? BLOCK THEM!
    19. 19. Strong fan following Visual announcements Fan photos Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
    20. 20. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
    21. 21. Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
    22. 22. All about... Twitter
    23. 23. Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
    24. 24. Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
    25. 25. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
    26. 26. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
    27. 27. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media
    28. 28. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
    29. 29. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
    30. 30. Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/
    31. 31. http://www.flickr.com/photos/jfchenier/76721307/ (keep track of the Story)
    32. 32. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
    33. 33. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
    34. 34. Addictive and essential Google Reader: www.google.com/reader
    35. 35. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Discover your audience’s motivation www.flickr.com/photos/49503124519@N01/2191110642/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie
    36. 36. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 500 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×