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Think Visibility

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Patrick Altofts SEO presentation at Think Visibility

Patrick Altofts SEO presentation at Think Visibility

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Think Visibility Think Visibility Presentation Transcript

  • Supersonic Link Building
  • About me
    • Patrick Altoft
    • Branded3.com
    • Blogstorm.co.uk
    • Twitter.com/patrickaltoft
  • Two steps to link building success
  • Two steps to link building success
    • Figure out what type of links you need
  • Two steps to link building success
    • Figure out what type of links you need
    • Go and get them
  • Two steps to link building success
    • Figure out what type of links you need
    • Go and get them
    • 99% of people forget about step 1
  • What type of links does your site need?
  • TrustRank Links
  • How to get TrustRank links
    • Make friends with top bloggers & send them news tips
    • Hire a PR agency
    • Make friends with journalists
    • Break a news story
    • Use link bait
    • Create ranking of the top blogs in your niche and give out a badge
  • PageRank Links
    • Links from high PR sites
    • Sitewide links
    • Blogroll links
    • Top directories
    • Don’t worry about anchor text
  • Keyword Links
    • Find a way to get keywords in your anchor text
    • You won’t get Trust from keyword links
    • Low(ish) quality links are OK here
    • Article submission
    • Links from smaller blogs
    • Nepotistic links (friends, other websites)
    • Niche directories
    • Paid links (not recommended)
  • Link Bait
    • Creating content to attract links
    • Common hooks:
      • Tools
      • Tutorials
      • Breaking news
      • Articles
      • Comedy
      • Controversy
      • Images
      • Ego hook
  • 4 Steps to Link Bait Success
    • Create a list of link targets
  • 4 Steps to Link Bait Success
    • Create a list of link targets
    • Find out what they write about & why they link to people
  • 4 Steps to Link Bait Success
    • Create a list of link targets
    • Find out what they write about & why they link to people
    • Write an article or create a tool they might want to link to
  • 4 Steps to Link Bait Success
    • Create a list of link targets
    • Find out what they write about & why they link to people
    • Write an article or create a tool they might want to link to
    • Tell them about it
  • Social news sites
    • 300 links on average to content on Digg
    • Most of them are crap
  • Execution
    • Don’t rely on Digg
    • Gmail is your friend – sends 500 emails per day
    • Good bloggers don’t sit round reading Digg all day
    • Bloggers like to be first to write about something
    • Stuff on Digg is old news
  • Turbo Charge Your Links
    • Every link you get needs to be turbo charged
    • Aggressively promote it on social sites, Twitter, forums
    • Even try article submission
  • Use your images to build links
    • Best way to get free links
    • Lots of links from Myspace and lazy bloggers
    • Google can’t calculate rankings for breaking queries in real time
    • Whoever writes about a new product first gets top spot
    • Very few links are needed to maintain it
    • People who are late need 100x as many links to compete
    • Any site over a certain Trust threshold can compete
    • All you need is content & good internal linking
    Publish first for top rankings - QDF
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  • Over to you
    • Who’s tried link building?
    • What links did you get?
    • Who’s tried link bait?
    • Did it work or not?
    • Was the hook good enough?
    • How did you promote it?