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Supersonic Link Building
About me <ul><li>Patrick Altoft </li></ul><ul><li>Branded3.com </li></ul><ul><li>Blogstorm.co.uk </li></ul><ul><li>Twitter...
Two steps to link building success
Two steps to link building success <ul><li>Figure out what type of links you need </li></ul>
Two steps to link building success <ul><li>Figure out what type of links you need </li></ul><ul><li>Go and get them </li><...
Two steps to link building success <ul><li>Figure out what type of links you need </li></ul><ul><li>Go and get them </li><...
What type of links does your site need?
TrustRank Links
How to get TrustRank links <ul><li>Make friends with top bloggers & send them news tips </li></ul><ul><li>Hire a PR agency...
PageRank Links <ul><li>Links from high PR sites </li></ul><ul><li>Sitewide links </li></ul><ul><li>Blogroll links </li></u...
Keyword Links <ul><li>Find a way to get keywords in your anchor text </li></ul><ul><li>You won’t get Trust from keyword li...
Link Bait <ul><li>Creating content to attract links </li></ul><ul><li>Common hooks: </li></ul><ul><ul><li>Tools </li></ul>...
4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul>
4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why ...
4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why ...
4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why ...
Social news sites <ul><li>300 links on average to content on Digg </li></ul><ul><li>Most of them are crap </li></ul>
Execution <ul><li>Don’t rely on Digg </li></ul><ul><li>Gmail is your friend – sends 500 emails per day </li></ul><ul><li>G...
Turbo Charge Your Links <ul><li>Every link you get needs to be turbo charged </li></ul><ul><li>Aggressively promote it on ...
Use your images to build links <ul><li>Best way to get free links </li></ul><ul><li>Lots of links from Myspace and lazy bl...
<ul><li>Google can’t calculate rankings for breaking queries in real time </li></ul><ul><li>Whoever writes about a new pro...
 
 
 
 
 
Over to you <ul><li>Who’s tried link building? </li></ul><ul><li>What links did you get? </li></ul><ul><li>Who’s tried lin...
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Think Visibility

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Patrick Altofts SEO presentation at Think Visibility

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  • A good number of link building tips and techniques. I'll be giving them a try. Thanks
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  • Transcript of "Think Visibility"

    1. 1. Supersonic Link Building
    2. 2. About me <ul><li>Patrick Altoft </li></ul><ul><li>Branded3.com </li></ul><ul><li>Blogstorm.co.uk </li></ul><ul><li>Twitter.com/patrickaltoft </li></ul>
    3. 3. Two steps to link building success
    4. 4. Two steps to link building success <ul><li>Figure out what type of links you need </li></ul>
    5. 5. Two steps to link building success <ul><li>Figure out what type of links you need </li></ul><ul><li>Go and get them </li></ul>
    6. 6. Two steps to link building success <ul><li>Figure out what type of links you need </li></ul><ul><li>Go and get them </li></ul><ul><li>99% of people forget about step 1 </li></ul>
    7. 7. What type of links does your site need?
    8. 8. TrustRank Links
    9. 9. How to get TrustRank links <ul><li>Make friends with top bloggers & send them news tips </li></ul><ul><li>Hire a PR agency </li></ul><ul><li>Make friends with journalists </li></ul><ul><li>Break a news story </li></ul><ul><li>Use link bait </li></ul><ul><li>Create ranking of the top blogs in your niche and give out a badge </li></ul>
    10. 10. PageRank Links <ul><li>Links from high PR sites </li></ul><ul><li>Sitewide links </li></ul><ul><li>Blogroll links </li></ul><ul><li>Top directories </li></ul><ul><li>Don’t worry about anchor text </li></ul>
    11. 11. Keyword Links <ul><li>Find a way to get keywords in your anchor text </li></ul><ul><li>You won’t get Trust from keyword links </li></ul><ul><li>Low(ish) quality links are OK here </li></ul><ul><li>Article submission </li></ul><ul><li>Links from smaller blogs </li></ul><ul><li>Nepotistic links (friends, other websites) </li></ul><ul><li>Niche directories </li></ul><ul><li>Paid links (not recommended) </li></ul>
    12. 12. Link Bait <ul><li>Creating content to attract links </li></ul><ul><li>Common hooks: </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Comedy </li></ul></ul><ul><ul><li>Controversy </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Ego hook </li></ul></ul>
    13. 13. 4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul>
    14. 14. 4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why they link to people </li></ul>
    15. 15. 4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why they link to people </li></ul><ul><li>Write an article or create a tool they might want to link to </li></ul>
    16. 16. 4 Steps to Link Bait Success <ul><li>Create a list of link targets </li></ul><ul><li>Find out what they write about & why they link to people </li></ul><ul><li>Write an article or create a tool they might want to link to </li></ul><ul><li>Tell them about it </li></ul>
    17. 17. Social news sites <ul><li>300 links on average to content on Digg </li></ul><ul><li>Most of them are crap </li></ul>
    18. 18. Execution <ul><li>Don’t rely on Digg </li></ul><ul><li>Gmail is your friend – sends 500 emails per day </li></ul><ul><li>Good bloggers don’t sit round reading Digg all day </li></ul><ul><li>Bloggers like to be first to write about something </li></ul><ul><li>Stuff on Digg is old news </li></ul>
    19. 19. Turbo Charge Your Links <ul><li>Every link you get needs to be turbo charged </li></ul><ul><li>Aggressively promote it on social sites, Twitter, forums </li></ul><ul><li>Even try article submission </li></ul>
    20. 20. Use your images to build links <ul><li>Best way to get free links </li></ul><ul><li>Lots of links from Myspace and lazy bloggers </li></ul>
    21. 21. <ul><li>Google can’t calculate rankings for breaking queries in real time </li></ul><ul><li>Whoever writes about a new product first gets top spot </li></ul><ul><li>Very few links are needed to maintain it </li></ul><ul><li>People who are late need 100x as many links to compete </li></ul><ul><li>Any site over a certain Trust threshold can compete </li></ul><ul><li>All you need is content & good internal linking </li></ul>Publish first for top rankings - QDF
    22. 27. Over to you <ul><li>Who’s tried link building? </li></ul><ul><li>What links did you get? </li></ul><ul><li>Who’s tried link bait? </li></ul><ul><li>Did it work or not? </li></ul><ul><li>Was the hook good enough? </li></ul><ul><li>How did you promote it? </li></ul>
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