Worldwide, Google holds a market share of 44.1%, the biggest rival Yahoo! comes on 28.7 and the Microsoft search engine MSN merely 12.5%. Even more distinct are the numbers in Germany:
With a market share just under 90% Google outclasses the international competitors.
Shortly after the founders of Google developed the PageRank algorithm in 1997, the beta-version of their search engine at Stanford University, California was quickly enjoying enormous popularity. The search engine was just better than everything known so far. The number of enthusiastic users rapidly increases. PageRank ranks websites by thier relevance dependant on the incoming links.
Today, Google is one of the fastest growing companies worldwide. Within four years Google has a 70-fold increase in sales - the benefit even increases 209-fold. Google earns 99% of its sales from selling Ads. The two advertisement systems AdSense and AdWords are gaining half of the profits.
Access to information
From the beginning money was not important to the founders of Google; they wanted to make the world a better place. It's their vision to make any kind of information accessible to anybody. In this point in the presentation we have the first scepticism towards Google: the whole information will be controlled by Google.
Today, Google offers its search function in more than 100 Languages. In addition they offer a constantly growing list of currently over 80 free features. Using these services users reveal more and more private information, parts of which are then accessible over the Google search engine.
In the beginning Larry page and Sergey Brin assembled their Computers themselves from individual parts. So they always has the ideal hardware for the self-written software. Even today the so called Googleware is tailored specific to Googles requirements. Due to this perfect blend of hardware and software Google has an enormous computing power with minimal expenses.
Gmail, Googles free email service today offers nearly 3GB mail storage, so you'll never need to delete another message. This huge data storage is financed by advertising. All incoming and outgoing mails are sourced for certain keywords to display content related ads next to the emails. Thus google knows the entire content of the mail of its users and is able to even sort them of keywords. Google is also collecting user-data in other ways. The Google homepage for example sets a cookie on the client-computer which is valid until the year 2038.
Using all these data, Google could easily create very detailed profiles on its users. Google is denying this, but some facts actually point to this intention. With a court proceeding, Google officially restraints against the delivery of user information to the US government for the purpose of research. However, former CIA agent Robert David Steele speaks about a cooperation between Google and the CIA. He even claims that Google at its beginning received money from the CIA.
Googles turnover speak an own language: Google is the biggest existing provide for online services. But long since, Google has also reached the offline market. In North America, Google already provides advertising to magazines, newspapers and radio stations.
Google is cooperating with the leading molecular scientist Dr. Craig Venter, who profoundly participated in decoding the human genome. Google is able to contribute enormous computing power as well as the required data storage for this work - more, than the government could ever provide. Dr. Craig Venter claims that Google could soon start a service anybody would be able to check its own hereditary faults or disease. This way, Google even gets an insight in its users genes.