Presentación Fernando Vives (Solmelia Hoteles) en Jornadas Turismo URJC

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    Presentación Fernando Vives (Solmelia Hoteles) en Jornadas Turismo URJC - Presentation Transcript

    1. Revenue Management & acciones estratégicas de comercialización
    2. * PWC source Ya estamos en recesión
    3. I think it is good that books still exist, but they do make me sleepy Frank Zappa
    4. I think it is good that books still exist, but they do make me sleepy Frank Zappa ¿SOBRE OFERTA DE HOTELES?
    5. I think it is good that books still exist, but they do make me sleepy Frank Zappa ¿LLENOS /VACÍOS?
    6. * PWC source
    7. Canibalización de precios
    8. * PWC source
    9. Dynamic Pricing
    10. Estrategia de conectividad = éxito El Interface Humano
    11. * PWC source La integración
    12. Conclusiones
      • Planificación estratégica de RM
      • Procesos de Forecasting
      • RM por segmentos
      • Mix sano de segmentación y distribución
      • Integraciones como clave del éxito = apuesta tecnológica
      • Revenue Management Vs. Channel Management
    13. Muchas gracias [email_address]
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