Bottom Up - Igal Pines - Affilicon Israel - June 2009

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Bottom Up - Igal Pines - Affilicon Israel - June 2009

  1. 2. Marketing Concepts
  2. 3. Getting into a competitive Niche
  3. 4. Some numbers of the Dating Niche
  4. 5. What are the main problems ?
  5. 6. What are the main problems ? <ul><li>High bids </li></ul><ul><li>Too much traffic </li></ul><ul><li>We need a really high budget to test the offer </li></ul><ul><li>Will be really hard to get QS10 </li></ul>
  6. 7. Let’s set goals
  7. 8. Let’s set goals <ul><li>Lower the bids </li></ul><ul><li>Get QS10 </li></ul><ul><li>Find the 20% of the keywords that cause 80% of the leads. </li></ul><ul><li>Find out which keywords has high CTR </li></ul><ul><li>Find out the best Ad combinations </li></ul><ul><li>CREATING CASH FLOW </li></ul>
  8. 9. Marketing Concepts
  9. 10. Top-Down VS. Bottom-Up
  10. 11. AdCenter VS. AdWords
  11. 12. AdCenter VS. AdWords <ul><li>No QS </li></ul><ul><li>Higher Conversion Rate </li></ul><ul><li>Cheaper clicks </li></ul><ul><li>Better Demographics </li></ul><ul><li>Less Competition </li></ul><ul><li>Awesome DKI features </li></ul><ul><li>Less Traffic </li></ul>
  12. 13. Live.com VS. Google.com Demographics.
  13. 14. Structuring AdCenter Campaigns <ul><li>The semantics doesn’t matter </li></ul><ul><li>Divide into Ad Groups based on themes </li></ul><ul><li>Set the {Param1} as your keyword. </li></ul><ul><li>Set {Param2} as your URL </li></ul><ul><li>Use them for your Ad Copy </li></ul>
  14. 15. What do we have now? <ul><li>Which keywords have high CTRs ? </li></ul><ul><li>Which keywords have high Conversion Rates? </li></ul><ul><li>What are the ads? </li></ul><ul><li>How should our landing page(s) look like (QS10)? </li></ul>
  15. 16. What’s next ?
  16. 17. Cool tools to consider, Ad Intelligence
  17. 18. Cool tools to consider, Microsoft adCenter Labs
  18. 19. Cool tools to consider, Google AdPlanner & Quantcast
  19. 20. Marketing Concepts
  20. 21. Questions?
  21. 22. Marketing Concepts
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