Transcript of "The Top 10 Most Important Things I Learned"
The Top 10 Most Important
Things I learned in PRCA 2330
BY: LEIGH GUNNELS
I LEARNED MANY LESSONS IN BARBARA
NIXON’S INTRO TO PUBLIC RELATIONS
CLASS, BUT IF I HAD TO NARROW IT DOWN
TO THE 10 MOST IMPORTANT, HERE IS MY
#10: Professional Organizations
Becoming a member of PR groups help you connect
with other PR professionals and develop ethical
standards for the profession.
The Public Relations Society of America (PRSA) and
The International Public Relations Association
(IPRA) are great organizations to get involved in.
#9: Be Ethical and Professional
PR practitioners should
be honest at all times,
convey sense of
business ethics based
on your own morals
and strive for a balance
between loyalty to the
organization and duty
to the public.
#8: Public Relations is a Process
The acronym R.A.C.E can help in running a
successful PR campaign
#7: Be Prepared for Job Interviews
Always research the
conservatively, and ask
Always follow up
#6: Keep Up With Current Events
Listening to PR
podcasts, watching the
news, and keeping up
with social media sites
is crucial to staying
ahead in your PR career
#5: Resume’s and Portfolio’s Standout
Your resume should only be one page coming out of
college and it should always have strong action
verbs. But resume’s only get you an interview.
Bring a portfolio of your work to the interview. The
portfolio should include writing samples, press
releases and showcase your achievements.
#4: Writing a Press Release is inevitable
As a public relations
professional knowing how
to write a good press
release is essential
You need to know the
inverted pyramid writing
style and the structure of
the press release
#3: Communicate Clearly
As a PR professional you have to communicate
clearly to get the message across to audiences
avoid jargon, cliché’s, and discriminatory language
Use symbols, acronyms, and slogans
#2: Social Media Sites Are a Must
Networking by using
social media sites like
Propenmic is great way
to get connected and
stay updated with the
latest PR news
#1: EXPERIENCE IS THE MOST IMPORTANT!
The most important
lesson I learned is to
take as many
internships as possible
to gain work experience.
experience stand out to
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