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The Top 10 Most Important
Things I learned in PRCA 2330

           BY: LEIGH GUNNELS



   I LEARNED MANY LESSONS IN BARB...
#10: Professional Organizations

 Becoming a member of PR groups help you connect
  with other PR professionals and devel...
#9: Be Ethical and Professional

 PR practitioners should
 be honest at all times,
 convey sense of
 business ethics base...
#8: Public Relations is a Process

 The acronym R.A.C.E can help in running a
    successful PR campaign
    Research
  ...
#7: Be Prepared for Job Interviews

                    Always research the
                     company, dress
         ...
#6: Keep Up With Current Events

 Listening to PR
 podcasts, watching the
 news, and keeping up
 with social media sites
...
#5: Resume’s and Portfolio’s Standout

 Your resume should only be one page coming out of
  college and it should always ...
#4: Writing a Press Release is inevitable

                   As a public relations
                    professional know...
#3: Communicate Clearly

 As a PR professional you have to communicate
  clearly to get the message across to audiences
...
#2: Social Media Sites Are a Must

 Networking by using
 social media sites like
 twitter, facebook,
 wordpress, and
 Pro...
#1: EXPERIENCE IS THE MOST IMPORTANT!

                    The most important
                     lesson I learned is to...
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The Top 10 Most Important Things I Learned

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Transcript of "The Top 10 Most Important Things I Learned"

  1. 1. The Top 10 Most Important Things I learned in PRCA 2330 BY: LEIGH GUNNELS I LEARNED MANY LESSONS IN BARBARA NIXON’S INTRO TO PUBLIC RELATIONS CLASS, BUT IF I HAD TO NARROW IT DOWN TO THE 10 MOST IMPORTANT, HERE IS MY LIST:
  2. 2. #10: Professional Organizations  Becoming a member of PR groups help you connect with other PR professionals and develop ethical standards for the profession.  The Public Relations Society of America (PRSA) and The International Public Relations Association (IPRA) are great organizations to get involved in.
  3. 3. #9: Be Ethical and Professional  PR practitioners should be honest at all times, convey sense of business ethics based on your own morals and strive for a balance between loyalty to the organization and duty to the public.
  4. 4. #8: Public Relations is a Process  The acronym R.A.C.E can help in running a successful PR campaign Research  Research Action  Communication  Evaluation Evaluation  Action Communication
  5. 5. #7: Be Prepared for Job Interviews  Always research the company, dress conservatively, and ask appropriate questions.  Always follow up immediately with thank-you notes.
  6. 6. #6: Keep Up With Current Events  Listening to PR podcasts, watching the news, and keeping up with social media sites is crucial to staying ahead in your PR career
  7. 7. #5: Resume’s and Portfolio’s Standout  Your resume should only be one page coming out of college and it should always have strong action verbs. But resume’s only get you an interview.  Bring a portfolio of your work to the interview. The portfolio should include writing samples, press releases and showcase your achievements.
  8. 8. #4: Writing a Press Release is inevitable  As a public relations professional knowing how to write a good press release is essential  You need to know the inverted pyramid writing style and the structure of the press release
  9. 9. #3: Communicate Clearly  As a PR professional you have to communicate clearly to get the message across to audiences  avoid jargon, cliché’s, and discriminatory language  Use symbols, acronyms, and slogans
  10. 10. #2: Social Media Sites Are a Must  Networking by using social media sites like twitter, facebook, wordpress, and Propenmic is great way to get connected and stay updated with the latest PR news
  11. 11. #1: EXPERIENCE IS THE MOST IMPORTANT!  The most important lesson I learned is to take as many internships as possible to gain work experience.  Motivation and experience stand out to future employers.
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