Social Media: Uses and Abuses Workshop for PhD students


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The slides for a presentation I had to give to the other phd students in my department. The audience consists of media and comms phd students and academics - with more focus on traditional media channels.

Briefly introduced social media - from a tools perspective and a social space prespective. Used bloggers to clarify terms, focussing on the recentness of the work and how much discussion there is about such terms and buzzwords.

Progress to moving away from solid definitons and instead encourage them to try the tools, invite them to see twitter stream and to think of ways to use them in their day to day activities.

Finally finished up on the event I am running at the University of Leicester of the 26th of June, 2009 ( - invite to attend and participate, offer the chance to try out the tools and observe the environment in the company of other first timers.

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  • Social Media: Uses and Abuses Workshop for PhD students

    1. 1. Social Media: Uses and Abuses Jennifer Jones Department of Media and Communications University of Leicester follow me on twitter:caffeinebomb
    2. 2. What is Social Media? <ul><li>Wikipedia Definition </li></ul><ul><li>Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information , transforming people from content readers into publishers. </li></ul><ul><li>Source : </li></ul>
    3. 3. What is Social Media? <ul><li>Remembering the cult of Web 2.0 </li></ul><ul><li>Participation, user-generated content, collaboration, social networking platforms, many-to-many, moving towards a semantic web, horizontal structure, grassroots media and so on. </li></ul><ul><li>Source : O'Reilly (2004) </li></ul><ul><li>The buzzword of 2009? </li></ul>
    4. 4. what is it? <ul><li>Social Media refers to the tools used by Practitioners. (Tools focussed) </li></ul><ul><li>Social Media refers to the culture that has emerged from using the tools. (Terminology focussed) </li></ul><ul><li>Source : Mishra (2009) </li></ul>
    5. 5. 4Cs of Social Media
    6. 6. 4Cs of Social Media <ul><li>Content </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Collective Intelligence </li></ul><ul><li>Source : Mishra (2009) </li></ul>
    7. 7. Stop discussing it, USE IT! <ul><li>Don't analysis it, just try it. And keep trying it. </li></ul><ul><li>Socially focussed websites are not a new thing, they should be used in addition to other tools. </li></ul><ul><li>The Internet is not an object, it is a social space </li></ul><ul><li> </li></ul>
    8. 8. Social Media: Uses and Abuses <ul><li>Friday, June 26 th 2009 </li></ul><ul><li>Prof. Andy Miah (University of the West of Scotland/FACT Liverpool) </li></ul><ul><li>Prof. Rachel Gibson (University of Manchester) </li></ul><ul><li>Dr Gillian Youngs (University of Leicester) </li></ul><ul><li>Toby Moores (CEO of Sleepydog/Visiting Prof. At IOCT, De Montfort University) </li></ul><ul><li>You! </li></ul>