Social Media: Uses and Abuses Jennifer Jones Department of Media and Communications University of Leicester http://jennifr.net follow me on twitter:caffeinebomb

What is Social Media? Wikipedia Definition Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information , transforming people from content readers into publishers. Source : http://www.wikipedia.org/social_media

Wikipedia Definition

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information , transforming people from content readers into publishers.

Source : http://www.wikipedia.org/social_media

What is Social Media? Remembering the cult of Web 2.0 Participation, user-generated content, collaboration, social networking platforms, many-to-many, moving towards a semantic web, horizontal structure, grassroots media and so on. Source : O'Reilly (2004) The buzzword of 2009?

Remembering the cult of Web 2.0

Participation, user-generated content, collaboration, social networking platforms, many-to-many, moving towards a semantic web, horizontal structure, grassroots media and so on.

Source : O'Reilly (2004)

The buzzword of 2009?

Erm..so what is it? Social Media refers to the tools used by Practitioners. (Tools focussed) Social Media refers to the culture that has emerged from using the tools. (Terminology focussed) Source : Mishra (2009)

Social Media refers to the tools used by Practitioners. (Tools focussed)

Social Media refers to the culture that has emerged from using the tools. (Terminology focussed)

Source : Mishra (2009)

4Cs of Social Media

4Cs of Social Media Content Conversation Community Collective Intelligence Source : Mishra (2009)

Content

Conversation

Community

Collective Intelligence

Source : Mishra (2009)

Stop discussing it, USE IT! Don't analysis it, just try it. And keep trying it. Socially focussed websites are not a new thing, they should be used in addition to other tools. The Internet is not an object, it is a social space http://www.twitter.com/home

Don't analysis it, just try it. And keep trying it.

Socially focussed websites are not a new thing, they should be used in addition to other tools.

The Internet is not an object, it is a social space

http://www.twitter.com/home

Social Media: Uses and Abuses Friday, June 26 th 2009 Prof. Andy Miah (University of the West of Scotland/FACT Liverpool) Prof. Rachel Gibson (University of Manchester) Dr Gillian Youngs (University of Leicester) Toby Moores (CEO of Sleepydog/Visiting Prof. At IOCT, De Montfort University) You!

Friday, June 26 th 2009

Prof. Andy Miah (University of the West of Scotland/FACT Liverpool)

Prof. Rachel Gibson (University of Manchester)

Dr Gillian Youngs (University of Leicester)

Toby Moores (CEO of Sleepydog/Visiting Prof. At IOCT, De Montfort University)

You!