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Salmon Creek Public Relations Overview

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Salmon Creek PR provides support to businesses involved in animal and pet health and consumer goods. Branding is the hallmark of Salmon Creek's work!

Salmon Creek PR provides support to businesses involved in animal and pet health and consumer goods. Branding is the hallmark of Salmon Creek's work!

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  • 1.  
  • 2. Salmon Creek Public Relations Inc. is a full service public relations and marketing firm specializing in cause-related communication strategies. Some of our expertise includes: Brand Development, Community Grass-Roots Relations, Corporate Communications, Crisis Response, Guerrilla Communications Strategies, Investor Relations, Media Relations, Marketing Materials, Market Research, Reputation Management and Trade Related Negotiations. Salmon Creek is a small firm with proven results in animal health & welfare, consumer goods, entertainment, sporting events and emerging technology. We also provide individual and group management for authors, producers, entertainment interests and sports related programs. Primary offices are located at 3942 E. Clearsprings Drive, Nampa, ID 83686. Loran Hickton can be reached at 208.440.5100, and Lori Sprague can be reached at 208.409.3835.
  • 3. Experience: • Began career in the restaurant and hospitality industry. • Recruited to Bayer Corp. to manage private estate & country club. • Promoted at Bayer to corporate event planning and communications. • Recruited to Banfield, The Pet Hospital, branding and communications. • Founded Salmon Creek Public Relations Inc. in 2002. • Owned and published magazines Restaurant / Industry (2005) PROFESSIONAL AFFILIATIONS: (2006 - ) Board Member, Skeeter Foundation (2007- ) Vet Partners , Website Committee (2003-2006) Honorary Washington State Chairman, Small Business Administration, Business Advisory Council (2000-2003) Member Board of Trustees, the Gardner School (1996) Presidential Appointee to the White House Conference on Travel and Tourism (1995-1997) Meeting Professionals International Government Relations Committee (1982-1984) Pennsylvania Main Street Redevelopment US-URA Current Employer: Salmon Creek Public Relations Inc. – Partner & President Background & Responsibilities: Conceived, developed and executed the opening of a specialty boutique public relations firm representing the interests of animal, pet and humane organizations, consumer products and technology. Recruited and hired high-quality specialists to help execute effective and innovative communications, marketing, public relations and co-branded sponsorships for non-profits.
  • 4. Experience: • Began career in human healthcare. • Served in United States Air Force as an F-16 Mechanic, included a tour in Iraq. • Boise State University, (Prelim –BSN and Marketing.) • Joined SCPR as Partner and Chief Operating Officer in 2008. Leadership and Support: Nampa Community Clothing Outreach - The Rock 2009 Host and Volunteer, 2009 Special Winter Olympics Current Employer: Salmon Creek Public Relations Inc. – Vice President, Partner & Chief Operating Officer Background & Responsibilities: Lori Sprague designs and builds balanced programs. She is the architect of achievable programs and business goals . With continuous monitoring, review and adjustment, Lori focuses necessary communications, people, and other resources to achieve our client goals.
  • 5. Salmon Creek Public Relations Inc. provided effective reactive public relations counsel during the Mad Cow case that occurred in Washington state and Oregon. Salmon Creek represented Interstate Distributors and reached positive outcomes during a major crisis. Company General Manager Darrin Hoy  “ When we needed Salmon Creek to help us communicate a complex issue regarding Bovine Spongiform Encephalopathy / BSE – Mad Cow to the media and the general public, they were tireless and effective at communicating factual information while protecting our company and our good brand.”   Mad-cow beef 4 times amount earlier said March 2, 2004 The Seattle Times by Sandi Doughton When the USDA launched the recall of affected meat Dec. 23, officials put the total at 10,400 pounds, or 5.2 tons, a figure they repeated for nearly two months. But the actual amount was 38,000 pounds, or 19 tons, the agency now acknowledges. "The reality of the situation is that this should never have occurred," said Loran Hickton, a Vancouver public-relations consultant for Interstate. "The beef that we received was inspected three times before it got to us."
  • 6. When 1984 Olympic Gold Medalist and Brain Injury Trauma Survivor was in need of support, Salmon Creek stepped up and provided pro-bono counsel and arranged a health care partner to provide pro-active support of long-term medical needs. Olympic champion skier climbing back up the hill Injured in fall, he hopes UPMC doctors can aid his recovery Saturday, June 04, 2005 - By Shelly Anderson, Pittsburgh Post-Gazette "The first question was, will Bill live?" said Loran Hickton, who now lives near Johnson and runs a public relations company. "The second question was, will Bill come out of the coma? Then it was whether he would talk, then whether he would walk.“ Twenty-one years ago, Bill Johnson, brash and confident, followed through on his astonishing prediction that he would win at the 1984 Sarajevo Games. He was the first American to claim an Olympic gold medal in men's downhill skiing. Last month, Johnson spent a few days in Pittsburgh trying to reach a much different plateau, or at least to climb a little farther out of a skid that took over his life and then nearly ended it when he sustained a brain injury in a horrific fall during a ski run in 2001 as he was attempting a comeback in competitive skiing. Johnson, 45, and a tight circle of family and friends desperate to help him are hopeful that doctors at UPMC's sports medicine concussion program -- led by Mark Lovell and Joseph Maroon -- can come up with some answers. Johnson beat the odds to survive after the fall and now has a somewhat independent life in Gresham, Ore. Although doctors have described his recovery as remarkable, problems linger. He is missing years from his memory. He has trouble at times sorting things out and occasionally goes off on a tangent. When dealing with complicated situations, he struggles with frustration, a condition which escalated a confrontation with police. The problem became especially apparent earlier this year when he was pulled over by police and, because of his speech, suspected of drunk driving. There was no alcohol in his system, but Johnson became so agitated that he was arrested and charged with assault. Now he doesn't drive, relying on family and friends to take him everywhere. "That shows how people with brain injuries can be misunderstood," Lovell said. "We have him around, that's the big thing, but my biggest worry is what's going to happen to him if something happens to me," DB Johnson said. Hickton shares the concern and wanted to find help for Johnson. His research kept leading him back to his hometown, to Lovell and Maroon and UPMC.
  • 7. In conjunction with Dr. Jack Stephens and Pets Best Insurance, SCPR developed Racing to Save Pets. This community minded program has reached consumers, pet shelters and pet care providers across the nation. There have been millions of consumer and industry media impressions earned. The program hosts an annual challenge race at the largest veterinary conference in the world. 70 veterinarians and other opinion leaders attend the Richard Petty Driving Experience and then jump into an authentic NASCAR Race Cars to complete for the best lap time and to win the Racing to Save Pets Challenge Cup!
  • 8. In conjunction with Pets Best Insurance, The Morris Animal Foundation and Occura Partners, SCPR developed the Pet Cancer Foundation to support and provide education to tens of thousands of pet owners that face pet cancer each year. Historically when pet owners were told their pets had cancer, it would become a likely death sentence. This program includes multiple affiliations with leading providers and stakeholders. One example is Oncura Partners a client of SCPR that offers free consults for any dog or cat in the United States with cancer. Through this effort, Pets Best Insurance has made a long-term pledge of one million dollars to the Morris Animal Foundation Canine Cancer Campaign. Pets Best has been publicly awarded the one of only two Super Hero Recognition Awards, along with Pfizer Animal Health. Grass roots development include a social media community of over 600 pet owners (many of whom who have had pets with cancer) that provide online support.
  • 9.
    • See Spot Walk is The Idaho Humane Society's largest and most significant fund raising effort each year. This year (2008) was the 16th annual event. Nearly 3,000 thousand humans and almost 2,000 dogs participated. SCPR managed a positive information outreach through Racing to Save Pets, Pets Best Insurance, Thompson Motorsports and Abbott Animal Health.
    • SCPR in partnership with Abbott Animal Health and Pets Best Insurance raised awareness of canine and feline diabetes. It has been shown that one in every 200 cats and one in every 500 dogs suffer from either Type I diabetes, the inability to produce insulin, or Type II diabetes, an insensitivity to insulin. Pets with these diseases typically require daily injections of insulin to metabolize dietary glucose, along with careful monitoring. For consumers and media we presented the following information and blood screenings:
      • Symptoms of diabetes in pets:
      • Drinks more water than usual
      • Urinates more frequently, produces more urine per day or has "accidents" outside the litter box
      • Always acts hungry, but maintains or loses weight
      • Is less active or sleeps more
      • Has thinning, dry and dull hair
      • Has cloudy eyes (dogs)
    • The management of this disease has never been easier, thanks to the AlphaTRAK® Blood Glucose Monitoring System, the only system validated for cats and dogs.
  • 10. A noted veterinarian believes many pets experience such a phobic response during their veterinary visit that it effects their quality of care. This phobic response may contribute to inaccurate clinical signs during the pet’s exam, compromise clinical lab work, and the pet’s ability to be handled and treated. Rolan Tripp, DVM, owner and founder of the Animal Behavior Network (ABN), announced today the launch of a national awareness campaign to increase understanding of “Veterinary Phobia” in pets. The campaign will enlist the support of the veterinary profession, pharmaceutical and diagnostic companies, as well as veterinary institutions. The campaign is intended to also reach consumers with events, interviews, press releases and other materials addressing Veterinary Phobia. Have you ever heard someone say that they haven’t been to the dentist in years because they were afraid? Now apply that logic to pets. Do you think most pets would take a trip voluntarily to the veterinarian? The dental profession has embraced the importance of enhancing patient comfort and distractions to attract patients who are afraid of dental care. Just as people appreciate the option of a more pleasant experience at the dentist’s office, it’s not hard to imagine that pet lovers would choose a more comfortable experience for their pets. On Tripp also announced an additional means to educate veterinarians and consumers about Veterinary Phobia. Salmon Creek Public Relations has been added to the team to plan and execute the launch of the awareness campaign. The campaign will demonstrate how the total pet experience can become a more positive event. According to Tripp, “We are very encouraged by our results and feel it is imperative to add Salmon Creek to the efforts of making Veterinary Phobia understood and a consideration in the pet treatment plan.”
  • 11.  
  • 12.
    • Homestyle Direct, created preliminary plans for expansion. Focused on synergistic and current infrastructure opportunities.
    • Understanding time and effort to achieve results- UPS - The no left turn theory!
    • What products speak to current or desired brand?
    • What are the most cost-effective food items to produce?
    • What is the best use of production capacity with current market?
    • What are the easiest markets and segments to penetrate?
    • Current traffic routes and logical outlets
    • School Districts?
    • More assisted living?
    • Convenience Stores?
    • Specialty Grocery?
    • Outfitters?
    • Co-branding & partnerships?
  • 13. SCPR - Investor Relations ECOLOCLEAN INDUSTRIES, INC. RECEIVES SECOND CONTRACT IN UNITED KINGDOM CRYSTAL CITY, Texas (August 14, 2007) Ecoloclean Industries, Inc. (ECCI/PK) announced today that a second contract has been issued to utilize Ecoloclean Industries Electro coagulation Units for treatment of contaminated water at the Topsham Quay. Once the second busiest port in England and with history dating back to the times of the Romans, this quaint community now enjoys a vibrant tourism industry with its lovely shops, galleries, pubs and inns along the Quay. The many years of serving as a major river port and ship builder however has created environmental deposits that require remediation. According to Mr. Royis Ward, President and CEO of Ecoloclean Industries, Inc., “Today’s announcement is another important step forward for our technology and our company. With our partners , Ecoloclean Industries has an incredible opportunity. We will be processing contaminated water and solids taken from the dredged waterways in and around Topsham. The size of this work must not be measured in dollars or pounds but rather in the impact and importance it represents to the health of the community. We are proud that our process will be used to make a special place even better!”
  • 14.
      • With SCPR, Primos is a very large and important client. SCPR only takes on just a few very select clients each year. Working with Salmon Creek and Loran Hickton, Primos will find SCPR accessible and committed when they need us most!.
      • Salmon Creek has the resources and experience to assess information and create a optimum strategy for expanding their business. SCPR suggested solutions are straight forward and generally easy to implement. Salmon Creek helps to delineate and package the branding, information and proprietary systems that supports each new franchise unit.
      • Salmon Creek delineate and highlights those characteristics that are most attractive to potential Primos franchise owners including:
        • Branding package
        • Excellent track record of profitability!
        • Unique and straightforward concepts.
        • Geographic appeal.
        • Simplicity of operations when the Primos training is followed, it is clear to future franchise owners that Primos is relatively easy to operate and Primos is a much better option in franchise ownership as compared to other restaurant franchises opportunities.!
  • 15. Dr. Faust is President of Faust Management Corporation, a San Diego-based management consulting firm which specializes in providing services to businesses worldwide. He has had a distinguished career as an entrepreneur, business owner/manager, consultant, scientist and academician. Dr. Faust has been a consultant to a broad range of business, professional and governmental organizations including the national Science Foundation and a White House Commission. His work with companies has included major organizational change programs and consulting with companies of all sizes including: Domino's Pizza, American Airlines, McCann Ericson, Medical Management International, Banfield, The pet Hospital, The Aspen Skiing Company, Bank of America (USA). Salmon Creek has enjoyed a long and positive relationship with Dr. Faust. We would anticipate enlisting Dr. Faust for select clients that choose to work with Salmon Creek. Salmon Creek has worked with Dr. Faust on many issues for several clients. Along with Salmon Creek, Dr. Faust helped pull many providers to create and launch the North American Pet Insurance Association in 2007.
  • 16.  
  • 17. “ When we needed Salmon Creek to help us communicate a complex issue regarding Bovine Spongiform Encephalopathy / BSE – Mad Cow to the media and the general public, they were tireless and effective at communicating factual information while protecting our company and our good brand.” Darrin Hoy, General Manager, Interstate Meat Dist., Inc. “Simply put, Loran Hickton is among the most talented, tenacious and creative people I know.” Scott Campbell, DVM, Chairman & CEO, Medical Management International Banfield, The Pet Hospital “We have worked with Salmon Creek Public Relations in the past while launching our first television program. Salmon Creek is a very creative and effective firm that understands our needs and provides a tenacious level of commitment. In our group--and certainly in the entertainment industry--you need highly focused and committed people. We are very pleased to have Salmon Creek Public Relations as part of the LEG team.” Stephen Lile, CEO, Lile Entertainment Group “Salmon Creek is a fresh and exciting firm that provides world-class creative concepts.” Kurt Wilson, President & CEO, Largo Vista International Entertainment Inc. “After developing our technology for chemotherapy for pets, we consulted with Salmon Creek to reach consumer and industry members. We found Salmon Creek to be very well informed about the dynamics of the veterinary profession, and aggressive and effective in the placement of our business story.” Brian Huber, DVM, President & CEO
  • 18. Rolan Tripp, DVM Michael Hingson Group Robin Downing, DVM, CVA, CCRP, DAAPM American Pet Quarterly The Comprehensive Pet Health and Lifestyle Publication
  • 19.