Fabindia was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain rural employment.
They blended indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers .
Their endeavor is to provide customers with hand crafted products which help support and encourage Good craftsmanship.
The products of Fabindia in the initial years consisted of only upholstery fabrics for export to overseas markets. Then in the early part of 1980s readymade garments were added to its product line and in 2004 organic products were added.
In 2006 body care products were introduced. Thus, the product mix of Fabindia could be divided into three broad groups, namely Garments, Home Products and Organics.
The collection, priced between Rs.100 and Rs.8,000, comprises ethnic jewellery in silver, beads, thread, wood, bell metal (brass and copper), clay, ceramic, leather and glass .
The collection - of traditional as well as contemporary jewellery, is available in three designs, Anusuya, the classical range; Ananya, the unusual and contemporary designs; and Amna, the trendy and casual range.
Fabindia Organics carries several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs.
Price range for organics varies from product to product and quantity.
Fabindia has launched organic food products after due certification as per the standards set by the International Federation of Organic Agriculture (IFOAM) and the National Programme for Organic Production (NPOP).
FABINDIA is offering multiple product lines. They are catering to Women, Men as well as Kid’s segment in apparels and has products in Furniture, Organic Food, Body care, Accessories, Upholstery etc. They have 18 product lines. The Product lines offered by FABINDIA are as follows:-
PRODUCT LINES OF FABINDIA WOMEN’S WEAR MEN’S WEAR KID’S WEAR FURNITURE BODY CARE ORGANIC FOOD UPHOLESTRY BATH LINEN HOME LINEN HOME ACCESSORIES COSTUME JEWELLERY WOMEN’S JUTE CHAPPALS MEN’S JUTE CHAPPALS KID’S JUTE CHAPPALS BAGS CUTLERY STATIONARY TABLE LINEN
Each product line length has a depth which include items in different sizes and many number of Styles. The Styles present in Apparel category depends on the season. During the Festive Season the No. of Style increases.
1) In women’s wear the product line Depth includes