My Charity Page Presentation


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Presentation for a new social network for fundraisers in the UK launching in Jan 2008

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My Charity Page Presentation

  1. 1. Information Pack
  2. 2. “ My Charity is an advanced social networking website with a unique combination of functionality for fundraisers and charities, maximising your fundraising potential at no cost to the charity or fundraiser”. What Is My Charity Page ?
  3. 3. Fundraiser receives a £10 donation from supporters My Charity reclaims the gift aid tax of £2.82 £12.82 is paid into the charity’s bank account & a remittance is sent to the charity. How It Works Donations will be held in the My Charity Page bank account until the end of every month (this will be reviewed and changed to weekly) when all fundraising will be paid to the charity’s nominated account and a detailed remittance will be sent to the charity. Contact information of opt in donors will be passed on to the charity they have donated to. The donors card will be charged with £10.20 (additional 2%) to cover transaction charges at cost only. My Charity Page takes NO commission Fundraiser creates own profile page with URL e.g. www.mycharitypage/Beth123 and selects the charity they support Fundraiser promotes their fundraising activities to supporters
  4. 4. The Homepage
  5. 5. User Benefits <ul><li>Accept Online Donations </li></ul><ul><li>Add Friends </li></ul><ul><li>Send Personal Messages </li></ul><ul><li>Write a blog </li></ul><ul><li>Join and create groups </li></ul><ul><li>Personal URL e.g. </li></ul><ul><li>Upload Photos and Videos </li></ul><ul><li>Shop for charity </li></ul><ul><li>Accept Text Donations </li></ul>
  6. 6. Charity Benefits <ul><li>Unique opportunities for fundraising </li></ul><ul><li>Receive charity donations with no transaction charges or commission </li></ul><ul><li>No sign up fee with upgrades available </li></ul><ul><li>Free social networking platform for charity fundraisers </li></ul><ul><li>Gift aid claimed back automatically </li></ul><ul><li>Remittance sent at the end of every month </li></ul><ul><li>Secure technology and a safe way to raise money </li></ul><ul><li>Professional service </li></ul><ul><li>Receive contact information of opt in donors </li></ul>
  7. 7. What You Get Benefits Basic (Free) Upgrade (£15 /month) Registration √ √ Monthly electronic remittance √ √ Receive direct donation √ √ Receive text donations √ √ Receive shopping commissions √ √ See live transactions online √ Enhanced listing √ Charity profile page √ Button Advertising √
  8. 8. Upgrade Info <ul><li>See all transactions and registered fundraisers online with secure login. </li></ul><ul><li>Have enhanced directory listing with own webpage, logo and website links. </li></ul><ul><li>Charity page – create your charity page, create groups, interact with fundraisers, send messages to group members, keep users informed of latest news, add and accept friend requests, add photo’s and video’s. </li></ul><ul><li>Button Advert – receive a button advert under our left hand navigation on an equal rotation. </li></ul>
  9. 9. The Profile Page
  10. 10. Shopping for Charity Beth123 logs in & clicks a shopping link on She spends £100 on Christmas Shopping with a shop and MCP offers 5% commission back Beth123 earns £5 for her charity which can be added to her overall fundraising or she can donate it to another charity of her choice Fundraisers and their supporters can go Shopping For Charity. By shopping online through the affiliate links on my charity page the fundraiser can earn commission for their chosen charity. The money raised through online shopping will be displayed on the users fundraising page.
  11. 11. Forecast Traffic <ul><li>Within 12 Months: </li></ul><ul><li>39,950 fundraising pages </li></ul><ul><li>£20 million in donations </li></ul><ul><li>£340,000 in shopping commissions </li></ul><ul><li>£1.2 million in text donations </li></ul><ul><li>20 million page impressions </li></ul>
  12. 12. To register your interest please visit Want more info? Please email the MCP Fundraising Team at [email_address]