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This session will provide an understanding of cloud computing and will outline the advantages and potential pitfalls in these services including TCO, ROI, Service Outage strategies and data backup strategies for critical data. LBi experts will help explain industry definitions and differentiations between competing technologies and concepts. Using our own LBi Cloud Computing implementations, LBi will provide examples of applications and scenarios that are reflective of the current state of the industry and future directions. We will survey existing applications and services and provide a glossary of terms to assist in evaluating cloud computing in an environment.