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To position icontrol IPTV services brand as Leader
Leverage on the partnership and brand image of MTNL and BSNL to promote icontrol IPTV services
Brand strategy to capture rural and urban audience
Invited Telecom Secretary of India, and other senior officials BSNL Chairman, to unveils the services
Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release
Invited leading Journalist for product demo, Organized One-on-One media interviews by company’s spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes)
Participation in Industry Trend based stories on Telecom scenario
Assist in building critical relationships amongst central, state governments and local bodies ,policy makers, regulators and trade bodies
Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months
Develop Mission, Vission, Values of the company,logo development,corporate audio- visuls, peparing corporate presentations.
Initiating Trend/Feature stories and Live demonstration sessions.
Non-agenda relationship building meetings with senior telecom journalists & editors
Managing internal communication apertures like intranet, newsletters, internal magazine, conceptualizing and organizing different engagement programmes for employees, external vendors eg., various workshops, family day, open houses, painting competition for kids, blood donation camps, sports initiatives, cultural programs, continuous education programmes (For e.g. Sponsored “Freedom to Watch’ campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees)
PR support in trade shows and events and updating website data from time to time
Publishing of bi-monthly trade journal, Brochures, Annual Report and Catalogues were part of the assignment.
To establish touchtel, the first private fixed line telephone service brand in India
To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference
Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom.
Brand awareness and positioning. Increased visibility of Bharti’s top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year
Objectives Strategy Approach Key Success
Launch Event in Year 1998 Entire event was organized and managed by my team
Brand Image building : Use effective PR to i ncrease customer base and c reate mass brand visibility through celebrity endorsement, cultural events/celebrity nights and other events: eg. Sharukh Khan and Juhi Chawla Concert, Fashion shows, Sports event, Marathons, Blood donation camps etc
Crisis Management – Media handling during extra ordinary situations.
Create brand awareness of Spyker cars in India/ International market through PR and Media relations
Highlight R&D center as hub for design Innovative for premium high end formula one racing cars
Customer profiling and liaison with print media/ journals specially targeted to HNI’s (High Networth Individuals)
Organized exclusive events for political heads/industrialist, celebrities etc
Partnered with CII( Confederation Of Indian Industry)
Invited local, national print and electronic media and ensure proper coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc.
Released press notes for the events and facilitated review and coverage in International auto magazines/ print media
Organized test drive for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV
Higher visibility and recall of Spyker Cars in India as well as global market
Signed MOU with Manav Rachana Engineering College to start SPYKER M.Tech Program
Received aid from Dutch Government to established Spyker R&D center in India
Negotiated with Haryana government to established for formula one track in Manesar
PR and Image Building in Niche Luxury segment Objectives Strategy Approach Key Success
Planned and o rganized Chief Minister of Haryana, Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention