Communication Strategy 2008 2009

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Communication Strategy 2008 2009

  1. 1. AIESEC Oulu
  2. 2. Aims <ul><li>The purpose of creating a communication strategy is to effectively inform AIESEC Oulu members about its events, changes & developments . </li></ul><ul><li>For team members to know what is going on and for members outside a team to be also aware of what is going on. </li></ul>
  3. 3. Organization model EB FINANCE OGX ICX Global.me Projects ER Alumni Externals MC AIESEC International LCs TM
  4. 4. Communication channels
  5. 5. Independent lists Name Password Function Aiesec-eb a13s3c EB mailing list aiesec valiK0rv General mailing list, anyone can join, little used Aiesec-newies valiK0rv List for new members horizon Hor1zon List for horizon project Aiesec-alumni valiK0rv List for aiesec alumni
  6. 6. Linked lists Name Password Function Aiesec-members valiK0rv General list for all teams Hrd sala_hrd Icx sala_icx Ogx sala_ogx globalme sala_alme
  7. 7. Potential communication avenues Name Function Google calendar Able to create and combine a group of team and local events, able to placed on the website Website Static website with contact details, able to have a gallery attached. National forum Able to communicate between LCs in the same teams Myaiesec.net International method of communication among AIESEC members Online storage Able to upload files for EB use -myaiesec.net?
  8. 8. Communication strategies <ul><li>Redundancy </li></ul><ul><ul><li>Telephone communication </li></ul></ul><ul><ul><li>Chats </li></ul></ul><ul><ul><li>Paper notices </li></ul></ul><ul><li>Archives </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Online storage </li></ul></ul><ul><li>Collation of team specific information </li></ul><ul><ul><li>Google calendar </li></ul></ul>
  9. 9. Case study – Spring picnic <ul><li>Nature of event </li></ul><ul><ul><li>Open to all members </li></ul></ul><ul><li>Advertisement </li></ul><ul><ul><li>Email aiesec-members </li></ul></ul><ul><li>Follow-up </li></ul><ul><ul><li>Follow-up to aiesec-members list </li></ul></ul>
  10. 10. Case study – aiesec alumni event <ul><li>Nature of event </li></ul><ul><li>Advertisement </li></ul><ul><li>Follow-up </li></ul>
  11. 11. Follow-up <ul><li>E-mail </li></ul><ul><li>What it was </li></ul><ul><li>How amazing it was </li></ul><ul><li>See the pictures linked here </li></ul><ul><li>Is there more? </li></ul>
  12. 12. Advertising an event <ul><li>Email and google calendar </li></ul><ul><li>VP of team advertise the event at team meetings </li></ul><ul><li>Targeted advertising </li></ul><ul><li>What, where, when, why, how, who </li></ul><ul><li>Awaken interest </li></ul><ul><li>Focus on content </li></ul><ul><li>See the previous event </li></ul>
  13. 13. Timeline of ads <ul><li>Dependent on the size </li></ul><ul><li>Before event in good time </li></ul><ul><li>After event as soon as possible </li></ul>
  14. 14. Private e-mailing principles <ul><li>Private conversations stay private </li></ul><ul><li>Practical matters face-to-face, not over email </li></ul><ul><li>Replies to anouncements are sent to the original poster and not to the list </li></ul>
  15. 15. Team-list e-mailing principles <ul><li>Teams decide what is important to be sent to other lists/aiesec-members list </li></ul><ul><li>Meetings </li></ul><ul><li>Contacting other teams directly about relevant matters </li></ul><ul><li>Newsletters </li></ul>

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