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Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
Communication Strategy 2008 2009
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Communication Strategy 2008 2009

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  • 1. AIESEC Oulu
  • 2. Aims <ul><li>The purpose of creating a communication strategy is to effectively inform AIESEC Oulu members about its events, changes & developments . </li></ul><ul><li>For team members to know what is going on and for members outside a team to be also aware of what is going on. </li></ul>
  • 3. Organization model EB FINANCE OGX ICX Global.me Projects ER Alumni Externals MC AIESEC International LCs TM
  • 4. Communication channels
  • 5. Independent lists Name Password Function Aiesec-eb a13s3c EB mailing list aiesec valiK0rv General mailing list, anyone can join, little used Aiesec-newies valiK0rv List for new members horizon Hor1zon List for horizon project Aiesec-alumni valiK0rv List for aiesec alumni
  • 6. Linked lists Name Password Function Aiesec-members valiK0rv General list for all teams Hrd sala_hrd Icx sala_icx Ogx sala_ogx globalme sala_alme
  • 7. Potential communication avenues Name Function Google calendar Able to create and combine a group of team and local events, able to placed on the website Website Static website with contact details, able to have a gallery attached. National forum Able to communicate between LCs in the same teams Myaiesec.net International method of communication among AIESEC members Online storage Able to upload files for EB use -myaiesec.net?
  • 8. Communication strategies <ul><li>Redundancy </li></ul><ul><ul><li>Telephone communication </li></ul></ul><ul><ul><li>Chats </li></ul></ul><ul><ul><li>Paper notices </li></ul></ul><ul><li>Archives </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Online storage </li></ul></ul><ul><li>Collation of team specific information </li></ul><ul><ul><li>Google calendar </li></ul></ul>
  • 9. Case study – Spring picnic <ul><li>Nature of event </li></ul><ul><ul><li>Open to all members </li></ul></ul><ul><li>Advertisement </li></ul><ul><ul><li>Email aiesec-members </li></ul></ul><ul><li>Follow-up </li></ul><ul><ul><li>Follow-up to aiesec-members list </li></ul></ul>
  • 10. Case study – aiesec alumni event <ul><li>Nature of event </li></ul><ul><li>Advertisement </li></ul><ul><li>Follow-up </li></ul>
  • 11. Follow-up <ul><li>E-mail </li></ul><ul><li>What it was </li></ul><ul><li>How amazing it was </li></ul><ul><li>See the pictures linked here </li></ul><ul><li>Is there more? </li></ul>
  • 12. Advertising an event <ul><li>Email and google calendar </li></ul><ul><li>VP of team advertise the event at team meetings </li></ul><ul><li>Targeted advertising </li></ul><ul><li>What, where, when, why, how, who </li></ul><ul><li>Awaken interest </li></ul><ul><li>Focus on content </li></ul><ul><li>See the previous event </li></ul>
  • 13. Timeline of ads <ul><li>Dependent on the size </li></ul><ul><li>Before event in good time </li></ul><ul><li>After event as soon as possible </li></ul>
  • 14. Private e-mailing principles <ul><li>Private conversations stay private </li></ul><ul><li>Practical matters face-to-face, not over email </li></ul><ul><li>Replies to anouncements are sent to the original poster and not to the list </li></ul>
  • 15. Team-list e-mailing principles <ul><li>Teams decide what is important to be sent to other lists/aiesec-members list </li></ul><ul><li>Meetings </li></ul><ul><li>Contacting other teams directly about relevant matters </li></ul><ul><li>Newsletters </li></ul>

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