Sustainability models
Case study: Flickr Commons

services
technology provider content providers
(owned by Yahoo!)
services - hosting photos (diff. res) - housing and preserving
- connecting photographers - facilitating access to the public
- enabling cross-media
sharing

partners
technology provider content providers
(owned by Yahoo!)
partner technology is free have great content + bring
incentives (hosting + software dev.) their own audiences

value proposition
technology provider content providers
(owned by Yahoo!)
unique enhanced services for enhance accessibility and
value storing, managing and reuse of images
sharing

customer relationship strategy
technology provider content providers
(owned by Yahoo!)
customers engender trust that engender trust that the public
amateur photographers and the needs of user creators
are at the core of their are at the core of their mission
mission

revenue streams
technology provider content providers
(owned by Yahoo!)
revenue • Subscriptions • None
• Advertising • Funding (but not
purely for digitisation)
• Marketplace
• Online donations
from individuals

Marketplace e.g. Moo

Marketplace e.g. Getty
Facilitating commercial licensing for Flickr
photographers through Getty Images
stock photographs purchased through
non-commercial sharing
licensing agreements

Ideas
David Goldblatt from ‘Some Afrikaners Revisited’ http://www.michaelstevenson.com/contemporary/exhibitions/
goldblatt/afrikaners/index.htm. All rights reserved.
‘Senior members of the National Party listen to speeches at the party's 50th anniversary celebrations, De Wildt, 1964.’