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Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
Lincoln Murphy Sixteen Ventures
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Lincoln Murphy Sixteen Ventures

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  • 1. Freemium & The Enterprise - Proceed with Caution
  • 2. We help web companies make print money
  • 3. Have you read this? If not, get your copy today!
  • 4. Freemium is a Marketing Tactic not a Business Model
  • 5. Marketing should align with your market, right?
  • 6. How does your market feel about free?
  • 7. Consumer-oriented Customer Acquisition Techniques
  • 8. Businesses are DIFFERENT than consumers... ...and that is a good thing!
  • 9. Businesses have more MONEY than TIME
  • 10. Mo’ Money, Mo’ Problems Problems Money
  • 11. The best idea: Solve a real business problem & charge money for it
  • 12. 3%
  • 13. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium
  • 14. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 3% (conversion to paid)
  • 15. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 3% (conversion to paid) 135
  • 16. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 et ing 3% (conversion to paid) 135 ark s! M op St Most companies just Lay & Pray
  • 17. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 ro ng 30% (reach) x 9,000 W rs Use 50% (sign-up) x 4,500 3% (conversion to paid) 135 Beware False Traction!
  • 18. The Wrong Kind of Traction http://www.accesshealth.com.au
  • 19. “The long and the short of it is that we got a ton of Freemium users, but they were mostly not customer prospects.” - Bob Warfield http://smoothspan.wordpress.com/2010/03/25/freemiums-for-saas/ Attract the RIGHT KIND of users
  • 20. Where does Freemium work? Wide-Band Horizontal (HCM, ERP) Narrow-Band Horizontal (Box.net, Yammer, Xobni) Vertical Specific - Wide or Narrow
  • 21. Where does Freemium work? Wide-Band Horizontal (HCM, ERP) Narrow-Band Horizontal (Box.net, Yammer, Xobni) Vertical Specific - Wide or Narrow That’s why they’re here & not the other types
  • 22. Freemium Methods that Work? Alternative Land & Product Expand Strategy
  • 23. The best idea: Solve a real business problem & charge money for it
  • 24. New Pricing & Revenue Modeling Programs coming in April
  • 25. Contact Info Lincoln Murphy http://sixteenventures.com lincoln@sixteenventures.com @lincolnmurphy (972) 200-9317

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