Leveraging GoSeeOregon.com

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This presentation will address GoSeeOregon.com and how you can take advantage of maps and user generated content for your regions. It will cover inexpensive ways to get involved and why linking to …

This presentation will address GoSeeOregon.com and how you can take advantage of maps and user generated content for your regions. It will cover inexpensive ways to get involved and why linking to GoSee is important.

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Transcript

  • 1. Leveraging “ Go-See ” Bryan White Director of Interactive Strategy, Travel Portland & Mo Sherifdeen Interactive Marketing Manager, Travel Oregon
  • 2. “ Go See” Network OREGON. WE LOVE DREAMERS .
  • 3. Why GoSee? OREGON. WE LOVE DREAMERS .
    • A place for Oregonians and fans to share their stories (stories resonate more than ratings/scores)
    • Opportunity to stay relevant with today’s consumers who’re looking for authenticity and objectivity
    • Allows us to proactively respond to customer service issues
  • 4. Ahh…Stories.
  • 5. Current Statistics
    • GoSeeOregon.Com + GoSeePortland.com:
    • GSO: Average of 12,000 visitors/month
    • Over 4,000 registered
    • Nearly 500 Users with Profile Photos
    • Over 3,000 Tips
    • Over 600 Tips with Photos
    • Most content for Portland, Corvallis, Eugene
  • 6. Engagement High…
  • 7. Content You Can Use
    • There is already content for many Oregon towns, cities and regions in GoSeeOregon.com
    • Simplest: Link to your town / city from your site
    • Embed “Guide” Maps created at GoSeeOregon.com in your websites
    • Use Newsfeed Content in your websites and other content
    OREGON. WE LOVE DREAMERS .
  • 8. Example: Lincoln City OREGON. WE LOVE DREAMERS .
  • 9. Content for Locations Statewide OREGON. WE LOVE DREAMERS .
  • 10. So How Do I Leverage it?
    • “Editorial” Opportunities
      • Embeddable DMO “guides”
      • Embedded destination content on your site (via RSS feeds)
      • Special promotions to increase tips/reviews
    • Paid Opportunities
      • PPC/targeted advertising module
  • 11. Embeddable Guide Maps
    • “Guides” are user-created maps of collected locations that any user can create
    • Guides can be embedded on your destination sites
      • Use to enrich existing editorial content
      • Provides additional perspective via User-Generated-Content on GoSeeOregon.com
    OREGON. WE LOVE DREAMERS .
  • 12. Example: Guide on GoSeeOregon.com OREGON. WE LOVE DREAMERS .
  • 13. Guide Embedded in DMO Site OREGON. WE LOVE DREAMERS .
  • 14. Guide Maps: Simple to Embed
    • Create your guide at GoSeeOregon.com
    • From the URL of your guide, note the ID of the guide
    • Insert this ID in 1 line of boilerplate “iframe” HTML
    • Include this line of HTML where you want the guide to appear in your site
    OREGON. WE LOVE DREAMERS .
  • 15. Location Tips Newsfeeds
    • All places - cities, towns, individual properties (anything – hotels, dining, attractions, etc.) have an associated “Newsfeed” at GoSeeOregon.com
    • These newsfeeds use the RSS standard : While integrating newsfeeds is dependant on server platform, host, etc., there are many existing implementations to use / follow
    OREGON. WE LOVE DREAMERS .
  • 16. Travel Portland Newsfeed Example OREGON. WE LOVE DREAMERS .
  • 17. Travel Oregon Integration Example OREGON. WE LOVE DREAMERS .
  • 18. Latest Tips Feed OREGON. WE LOVE DREAMERS .
  • 19. Promotions – Travel Portland
    • Links to GoSeePortland.com from front page in form of “Recent Tips” newsfeed + static, promotional links – drives traffic but little engagement
    • Calls-to-action included in e-newsletters drive traffic, deeper engagement
    • Incentive programs drive deepest engagement/ spur content creation
    • Dining card incentive for creation of three tips per user drove creation of 800+ accounts and nearly 1000 tips in a 60 day period
    OREGON. WE LOVE DREAMERS .
  • 20. Other Ways to Encourage Involvement
    • Encourage visitors to share their stories
      • Encourage your members and partners to encourage their customers / visitors to share their stories
    • Link from your website to GoSeeOregon.com
    • Include links and tips from GoSeeOregon.com in newsletters / e-newslettters
    • Encourage your promotional partners to use these tools as well
    OREGON. WE LOVE DREAMERS .
  • 21. Promotional Partners Linking to Guide Maps OREGON. WE LOVE DREAMERS .
  • 22. Paid Opportunities
    • Targeted search: Targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs. Ads can be targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs.
    • Appx. $30 per month ($1/day)
    • Details: Contact Martin Stoll, [email_address]
  • 23. Come On In…the water is fine…
    • The conversation is happening with or without you
    • Brand advocates are vocal
    • They write positive reviews (90% of the time!)
  • 24. Thanks!