3. WHAT DO PEOPLE BUY? That depends entirely on the person.
4. <ul><li>Brand Managers buy a shot at the next big thing. </li></ul><ul><li>R&D buys something they’re excited to make. </li></ul><ul><li>Sales buys the belief that customers will want this. </li></ul><ul><li>Management buys the results of the in-market test. </li></ul><ul><li>The Buyer buys the wow factor. </li></ul><ul><li>And the woman in aisle 5 buys the product that solves a problem for herself or her family. </li></ul>
5. Each of these people buys something unique to their needs.
6. But ultimately, they all buy ideas. Which is what we create.
7. OUR APPROACH
8. Our business is based on this simple fact: The innovation model is broken. Here’s why… Successful marketing innovation only happens when everyone buys into the idea. 90% of new products fail because that simple fact is ignored. OUR APPROACH
9. In which every step is imbued with innovative techniques, new thinking, fresh ideas. Where we consider every one of those people who need to buy into the idea. Where there are no holes in the process, from blue sky to market. CREATIVE ADVENTURE has come up with a new way of looking at things. OUR APPROACH
10. We apply our thinking to THREE AREAS OF EXPERTISE: BRAND STRATEGY Clear messaging, precise marketing, all directed to the right people. MARKET READINESS Optimizing products so they have the greatest chance of success once they hit the shelf. NEW PRODUCT DEVELOPMENT Getting the right product on the shelf. OUR APPROACH
11. OUR SERVICES
12. WHAT YOU SAY: “My innovation pipeline needs an infusion of new ideas to drive growth and consumer loyalty.” WHAT WE OFFER: <ul><ul><li>PRINT MEDIA </li></ul></ul><ul><li>We can design and create your advertisement for newspapers, magazines and catalogues, and have designed many effective, eye-catching advertisements for all of our regular publications as well as for most of our other clients. We will find out who your target audience is and design to suit. Don't have any images? Don't worry, we can source them for you at great prices. We can also organize delivery to the major publications through their network agents. We do all this at very competitive rates without the huge ad agency price tag - a fraction of the price ! </li></ul>OUR SERVICES
13. WHAT YOU SAY: “We keep spending money on outside innovation, but get nothing new. What can we reclaim from our past initiatives?” WHAT WE OFFER: OUR SERVICES <ul><ul><li>BROCHURES & CATALOGUES </li></ul></ul><ul><li>You need to get your message out to your prospective clients -or- you have some great specials on your products -or- you have an extensive range of products that need to be displayed in print to their best advantage along with specifications. No matter the purpose of your brochure, we will design it to tie in with your existing corporate identity or we'll come up with a completely new concept for you. We'll design and create your brochures, flyers and catalogues to your specifications with great attention to detail and original display ideas. </li></ul>
14. WHAT YOU SAY: “We need to understand which broad opportunity areas should anchor our strategy development.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>WEB SOLUTIONS </li></ul></ul><ul><li>A deep-rooted commitment to our clients is the hallmark of Creative Adventure success. As you expand and touch new heights of un-chartered spaces, we grow with you by trying to stay ahead of those current technologies which we believe will help you meet your corporate goals. To this end, Creative Adventure is pleased to offer one of the most extensive suite of website design, website development services you can expect from a company grounded in the ethos of creative communication. </li></ul>
15. WHAT YOU SAY: “Our team needs a firsthand understanding of a consumer, category or segment.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>MARKETING </li></ul></ul><ul><li>Creative Adventure is a group of diverse, media and web savvy entrepreneurs that know how to put strategies in place for building brands and companies. By combining high level digital strategy services locally with offshore implementation and support, Creative Adventure leverages a cost effective servicing model to lower acquaints costs for clients. Our agency takes a strong analytical and technical approach to marketing. Our mission is to promote and improve companies that offer innovative and meaningful products or services. </li></ul>
16. WHAT YOU SAY: “I need my teams to start thinking differently about how they approach innovation.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>CORPORATE IDENTITY </li></ul></ul><ul><li>Looking to update your look or get a new company off the ground? We can get you looking great! We aren't a high flying ad agency so you won't be charged an arm and a leg for your corporate identity. We'll design a logo and format for your business stationery, brochures, flyers, catalogues, annual reports and website. We consult with you to discuss your products, market placing, target clients and come up with a design to meet your specifications. </li></ul>
17. WHAT YOU SAY: “We’re stuck. We have questions before we can move this project forward – we need quick answers.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>OUTDOOR ADVERTISING </li></ul></ul><ul><li>When it comes to growing your business nothing is better than an effective Out-of-Home advertising campaigns. </li></ul><ul><li>And when it comes to effective Out-of-Home advertising, it helps to have the right connections. That’s what Billboard connection is all about. </li></ul><ul><li>Our Outdoor products & Services includes: </li></ul><ul><li>Billboards (Bulletins & Wall), Posters, Signage, Mobile Billboards, Movie Theater Ads, Malls Kiosks, Transit (Buses & Taxis), Transit Shelters (Bus), Street Furniture, Stadiums & Arenas, Trains / Subways, Airport Advertising, Specialty Advertising </li></ul>
18. WHAT YOU SAY: “We have a strong product but we don’t know how to talk about it in a way that gets people excited to buy.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>AMBIENT MEDIA </li></ul></ul><ul><li>Ambient marketing is in your business inserts and most certainly worth considering in today’s highly competitive business climate because it takes your message to an ambient customers while by passing traditional advertising vehicles. </li></ul><ul><li>Effective marketing touches on all aspects of the customer experience and therefore corporate messages based on the principles of ambient media can appear in the most unexpected of places such as: </li></ul><ul><li>Shop Floors, Escalator Steps, Balloons & Blimps, Lifts & Elevators, Petrol & Gas Stations, Mail Boxes or Post Boxes, Human Advertisers, Vending Machines, Parking Meters, Public Rest Rooms, Public Telephones, Park Benches </li></ul>
19. WHAT YOU SAY: “We want to know where to invest out team’s limited time and our brand’s limited resources for the biggest bang.” WHAT WE OFFER: OUR SERVICES <ul><ul><li>EVENT MANAGEMENT & PUBLIC RELATIONS </li></ul></ul><ul><ul><li>Creative Adventure offer you a wide range of options - from big corporate events to small private ones & all of them - obligatory designed to be incomparable & never duplicated. </li></ul></ul><ul><ul><li>Each event is specially prepared for the needs & budged of our clients, but always includes the expertise & attention to detail. Creative Adventure create the perfect program tailored to suit your specific desires with an experienced team of staff, suppliers & an event manager, dedicated to your event. </li></ul></ul><ul><ul><li>Many companies use the extensive experience & professionalism of the company’s team when it comes to promote their products, to communicate properly with the press, with their clients & partners. The company builds & sustain relations with government officials, many different institutions, stakeholders & provides marketing research when needed. </li></ul></ul>
20. <ul><ul><li>GIVEAWAYS & PROMOTIONAL ITEMS </li></ul></ul><ul><li>We are pleased to introduce ourselves as the most innovative and classic designers and producers of all kind of advertising and promotional materials to meet the demands of our sophisticated client. Our services help the customer to attain a competitive edge in terms of cost, innovation and quality. </li></ul><ul><li>Creative adventure is a strong combination of promotional opportunities with comprehensive creative designing, sales and support network. We are committed towards innovation and providing the best services to almost every business sector. We feel great pleasure to tell that with support of our professionals who are masters in the field of graphics, we give life to your thoughts and brings on the paper the waves of your mind. </li></ul>OUR SERVICES WHAT YOU SAY: “We need to be quicker and more entrepreneurial and stop wasting time on weak ideas.” WHAT WE OFFER:
22. WE’VE BEEN SOLVING PROBLEMS like these, with tools like these for companies and brands like these. OUR CLIENTS
23. THE PEOPLE WHO CREATE IDEAS PEOPLE BUY.
24. R-8, Row-V, Block-C, N.C.C.H Society, Block-10A, Gulshan-e-Iqbal, Karachi +92 21 32100404, +92 333 3097089 [email_address] The innovation model is broken. Creative Adventure is the fix. Give us a call to start proving it today. Remember, Creative Adventure, its people, products and processes create IDEAS PEOPLE BUY. HERE ARE THE IDEAS WE HOPE YOU’LL GET BEHIND: