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Talk on internet marketing with Stocker Preston Mar10
 

Talk on internet marketing with Stocker Preston Mar10

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Presentation to Stocker Preston real estate on using internet marketing, social media, latest trends, etc...

Presentation to Stocker Preston real estate on using internet marketing, social media, latest trends, etc...

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    Talk on internet marketing with Stocker Preston Mar10 Talk on internet marketing with Stocker Preston Mar10 Presentation Transcript

    • The power of
      Internet marketing
      • FREE stuff that works, and your competition isn’t using (yet)
      with Charlie Gunningham
    • Our Mission
      “ putting media power back
      in our clients’ hands ”
    • PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters
    • I’m lucky, I’ve seen the future!… and it’s good news!
    • PART 2… live from New YorkFuture Trends1. Mobile2. Local3. Search
    • PART III1. CRM – MyDesktop2. The new Stocker Preston site2. Q+A
    • PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters
    • Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)
    • SOCIAL MEDIA – defined Social media refers to web sites whose information comes from its USERS. - incl blogs, youtube, facebook, twitter, flickr, slideshare, foursquare, …
    • Chad Hurley, Cofounder, Youtube.com
    • Mark Zuckerberg, Founder, Facebook
    • Biz Stone, Founder, Twitter.com
    • 1994 Age ofSurf
      1998 Age ofSearch
      NOW Age ofSocial (media)
      FUTURE Age ofSemantic Web
    • “Markets are conversations”
      conversations among humans sound human
      natural, uncontrived, honest
      public switch quickly
      tell us something!
      (then we might speak to you)
      business is only part of our lives, it’s all of yours
      The Cluetrain Manifesto: The End of Business as Usual
      by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
      Pub 1999 : read it for free at www.cluetrain.com
    • … people want to talk!
    • “Markets are conversations”
      Every ‘deal’ is
      a series of
      conversations
    • TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
    • At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER
    • Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
    • BLOGGING 101- a “web log”- foundation of SM?- Blogger.com / Wordpress / other- leave comments, post- video blog (“vlog”)http://blog.aussiehome.comhttp://www.therealestatemarketingmaven.com
    • THE RULES…
      not expensive in $’s
      Blog often, blog interesting
      Show yourpassion
      Encourage staff to blog
      Be authentic
      Ideas spread
      Allow publicto comment
    • You’re asking the wrong question, but since you asked…
      Better Traffic & SEO to your site
      Fun, empowering for you/staff
      Listen + Learn from your public
      Gather interesting content
      What goes around comes around
      “Markets are conversations”
      = the future of marketing?
    • Look at blogs, read loads of them
      If you had a soap box,
      what you speak about?
      Start one today
      (it’s free – www.blogger.com)
      How could your media
      (your website) have a blog?
    • Blogs are fantastic for SEO!
    • Mark
      Anderson’s
      << BLOG
    • PODCASTING- audio file (usually)- DIY- have them downloadablewww.byoaudio.com
    • SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks (+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media
    • Cont…_ 64% marketers spend 5hrs+/week_ It took radio 38 yrs, TV 13 yrs, Internet 4 yrs… to reach 50mn users … it took Facebook 9 mths to get 100mn!Source: 17 Aug 09 eConsultancy.com
    • FACEBOOK- Setting up a Page- Making comments/updates- Uploading photos- finding friends- how might you use this?- should biz be mixed with pleasure?
    • Do your own FACEBOOK Page
      free ‘n’ easy to set up
      people find you
      you’re in control
      550,000 in Perth
      more > 40 than < 20
      500/day in Perth join
    • Set up a FACEBOOK Group/Business Page
      invite people in
      publish events, goings on
      interactive shop window
      everyone gets to know
    • Set up a FACEBOOK Group/Business Page
      invite people in
      publish events, goings on
      interactive shop window
      everyone gets to know
      and/or LINKEDIN.com
    • FREE FACEBOOK Business Page e-Book
      by Peter Fletcher
      TheRealEstateMarketingMaven.com
    • 3. Post your own FACEBOOK Ads
      Direct + targetted
      Set a budget
      Easy to set up, edit,
      cancel + monitor
      20mn+ views ($2900)
    • FACEBOOK Policy
      Addictive
      Time Wasting
      Haven’t got time!
      You need a policy, and stick to it
      Have a reason, WIIFT, part of marketing
    • 4. TWITTER! (your own + company)
      100,000+ in Perth
      Growing fast
      Very easy to update
      ‘micro-blogging’
      Word out, top of mind
    • TWITTER- Twitter for real estate (free ebook)http://issuu.com/nerang/docs/twitter_for_real_estate_twits
    • 5. Upload movies to
      Obama did 1,678
      87 mn views
      Av age 45-55 yrs
      tag ‘perth real estate’
      Own TV channel!
    • Lower ad costs
      targetted, effective marketing
      Raise Traffic + improved rankings
      Fun, empowering; learn & interact
      Drive client loyalty
      more sales and profits
      MOST powerful when you mix them
    • This is what C21 are doing with Social Media in USA…
      (courtesy Business2.com.au)
    • Best Blog for social media and how to use it in real estate
      Therealestatemarketingmaven.com
    • Altitude’s Facebook Page
      Search ‘Altitude’ in FB’s search box
      5500+ fans! = real online community
    • Rob Ham’s Twitter page
      Twitter.com/rob_ham
      2000+ followers, well organised page
    • So What? Will it make me money?- The ROI of Social Media >> http://www.youtube.com/socialnomics
    • PART 2… live from New YorkFuture Trends1. Mobile <<2. Local3. Search


    • Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them

    • 1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile
    • MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old market * weekends – h/opens – mobile *
    • MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon
    • Sherry Chris, CEO, Better Homes & Gardens Real Estate
    • http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001
    • MOBILE- most sites do not look good - only 7 apps in Australia- @ what cost?? (I hear you scream)
    • MOBILE< recent BLOG onBusiness2.com.au
    • … live from New York1. Mobile2. Local <<< 3. Search
    • 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Suburb videos (Youtube)* Watch twitter streams, contribute
    • www.facebook.com/aussiehome
    • LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships_ Don’t be “that guy” that abuses it
    • Linda Davis, real estate selling agent, Ledyard, CT
    • Ledyard, CT
      community
      page
      (a landing
      Page)
      We could feed
      In your listings
      too!
    • LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4. Then they may refer me* Facebook and others can help stages 1-2 *
    • FacebookiPhoneApp >
    • http://twitter.com/aussiehome
    • www.tweetdeck.com
      TweetdeckiPhoneApp >
    • HootsuiteiPhoneApp >
      www.hootsuite.com
    • “perth real estate” search on Youtube…
    • BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*
    • Portland
      Real
      Estate
      BLOG
      SITE
      <<
    • 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing page on FB* Suburb videos (Youtube)* Watch twitter streams (tweetdeck)
    • … live from New York1. Mobile2. Local3. Search<<<
    • 3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local real estate search(all our sites come optimised for Google)
    • REIWA Property Management Breakfast, 16th July 2009 Slide 73
    • Google Maps – search real estate…
    • GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most important_ property portals are v.worried= good news!
    • Google iphoneApp >
    • FoursquareiPhoneApp >
      www.foursquare.com
    • Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ home opens_ ask people for reviews (tips)
    • It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”
    • Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…
    • PART III1. CRM - MyDesktop2. Q+A
    • Off the Shelf
    • PROBLEMS!- suspicious reps- only fraction of system gets used- becoming a data entry monkey- huge learning curve for new system- ‘it never works’ -> start again- ‘it’s a waste of time!!!!’
    • My Desktop – market leaderWA –based, Commerce Australia (75% owned Fairfax)Scott Wulff, est mid 1990s- various types of logins, - all inclusive price, - we can build sites directly off it; they have feeds out, SMS, full CRM“ I’ve met him, and found him to be personable; never heard a bad word ”http://www.desktop.com.au/1200 agencies in Aus
    • eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails
      REIWA Property Management Breakfast, 16th July 2009 Slide 99
    • Stocker Preston.com.auNOW:* coded off MyDesktop (all offices)* SEO effective (but keep an eye out)* Enewsletter* Guide* Facebook/Twitter* Easy search, quick search, keyword search* Fast links to offices* Loads of other pages, sub menus
    • Stocker Preston.com.auFUTURE?* blog* map mash* mobile version* iphone app* Youtube/more use of video* Any other ideas…? (it’s your media!)
    • Any Questions?Next Leadership Circle > Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD ptscharlie@aussiehome.com0411 092 669 Office: 9389 5833
    • Our Mission
      “ putting media power back
      in our clients’ hands ”