The power of<br />Internet marketing<br /><ul><li>FREE stuff that works, and your competition isn’t using (yet)</li></ul> ...
  Our Mission<br />“ putting media power back<br />              in our clients’ hands ”<br />
PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging  5. Enewsletters<br />
I’m lucky, I’ve seen the future!… and it’s good news!<br />
PART 2… live from New YorkFuture Trends1. Mobile2. Local3. Search<br />
PART III1. CRM – MyDesktop2. The new Stocker Preston site2. Q+A<br />
PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging  5. Enewsletters<br />
Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitor...
SOCIAL MEDIA – defined Social media refers to web sites whose information comes from its USERS. - incl blogs, youtube, fac...
Chad Hurley, Cofounder, Youtube.com<br />
Mark Zuckerberg, Founder, Facebook<br />
Biz Stone, Founder, Twitter.com<br />
1994  Age ofSurf<br />1998   Age ofSearch<br />NOW   Age ofSocial (media)<br />FUTURE   Age ofSemantic Web<br />
“Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public swit...
… people want to talk!<br />
“Markets are conversations”<br />Every ‘deal’ is <br />a series of <br />conversations<br />
TRAD ADVERTISER                   … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk<br />
At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER<br />
Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the li...
BLOGGING 101- a “web log”- foundation of SM?- Blogger.com / Wordpress / other- leave comments, post- video blog (“vlog”)ht...
THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<...
You’re asking the wrong question, but since you asked…<br />Better Traffic & SEO to your site<br />Fun, empowering for you...
Look at blogs, read loads of them<br />If you had a soap box, <br />what you speak about? <br />Start one today<br />(it’s...
Blogs are fantastic for SEO!<br />
Mark<br />Anderson’s<br /><< BLOG<br />
PODCASTING- audio file (usually)- DIY- have them downloadablewww.byoaudio.com<br />
SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70...
Cont…_ 64% marketers spend 5hrs+/week_ It took radio 38 yrs, TV 13 yrs, Internet 4 yrs… to reach 50mn users  … it took Fac...
FACEBOOK- Setting up a Page- Making comments/updates- Uploading photos- finding friends- how might you use this?- should b...
Do your own FACEBOOK Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />550,000 in Perth<b...
Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br...
Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br...
FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
3. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<...
FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have ...
4. TWITTER! (your own + company)<br />100,000+ in Perth<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<b...
TWITTER- Twitter for real estate (free ebook)http://issuu.com/nerang/docs/twitter_for_real_estate_twits<br />
                       5. Upload movies to        <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘p...
Lower ad costs<br />targetted, effective marketing<br />Raise Traffic  + improved rankings<br />Fun, empowering; learn & i...
This is what C21 are doing with Social Media in USA…<br />(courtesy Business2.com.au)<br />
Best Blog for social media and how to use it in real estate<br />Therealestatemarketingmaven.com<br />
Altitude’s Facebook Page<br />Search ‘Altitude’ in FB’s search box<br />5500+ fans! = real online community<br />
Rob Ham’s Twitter page<br />Twitter.com/rob_ham <br />2000+ followers, well organised page<br />
So What? Will it make me money?- The ROI of Social Media     >> http://www.youtube.com/socialnomics<br />
PART 2… live from New YorkFuture Trends1. Mobile <<2. Local3. Search<br />
”<br />“<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there ...
1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone app...
MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old mar...
MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon<br />
Sherry Chris, CEO, Better Homes & Gardens Real Estate<br />
http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001<br />
MOBILE- most sites do not look good - only 7 apps in Australia- @ what cost?? (I hear you scream)<br />
MOBILE< recent BLOG onBusiness2.com.au<br />
… live from New York1. Mobile2. Local <<< 3. Search<br />
2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Subur...
www.facebook.com/aussiehome<br />
LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, d...
Linda Davis, real estate selling agent, Ledyard, CT<br />
Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4...
FacebookiPhoneApp ><br />
http://twitter.com/aussiehome<br />
www.tweetdeck.com<br />TweetdeckiPhoneApp ><br />
HootsuiteiPhoneApp ><br />www.hootsuite.com<br />
“perth real estate” search on Youtube…<br />
BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
Portland<br />Real<br />Estate<br />BLOG<br />SITE<br /><<<br />
2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing pag...
… live from New York1. Mobile2. Local3. Search<<<<br />
3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local re...
REIWA Property Management Breakfast, 16th July 2009		          Slide 73<br />
Google Maps – search real estate…<br />
GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most importan...
Google iphoneApp ><br />
FoursquareiPhoneApp ><br />www.foursquare.com<br />
                 Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and...
It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to th...
Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…<br />
PART III1. CRM - MyDesktop2. Q+A<br />
Off the Shelf<br />
PROBLEMS!- suspicious reps- only fraction of system gets used- becoming a data entry monkey- huge learning curve for new s...
My Desktop – market leaderWA –based, Commerce Australia (75% owned Fairfax)Scott Wulff, est mid 1990s- various types of lo...
eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no prin...
Stocker Preston.com.auNOW:* coded off MyDesktop (all offices)* SEO effective (but keep an eye out)* Enewsletter* Guide* Fa...
Stocker Preston.com.auFUTURE?* blog* map mash* mobile version* iphone app* Youtube/more use of video* Any other ideas…?  (...
Any Questions?Next Leadership Circle > Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD ptschar...
Our Mission<br />“ putting media power back<br />              in our clients’ hands ”<br />
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Talk on internet marketing with Stocker Preston Mar10

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Presentation to Stocker Preston real estate on using internet marketing, social media, latest trends, etc...

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Talk on internet marketing with Stocker Preston Mar10

  1. 1. The power of<br />Internet marketing<br /><ul><li>FREE stuff that works, and your competition isn’t using (yet)</li></ul> with Charlie Gunningham<br />
  2. 2. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  3. 3. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters<br />
  4. 4. I’m lucky, I’ve seen the future!… and it’s good news!<br />
  5. 5. PART 2… live from New YorkFuture Trends1. Mobile2. Local3. Search<br />
  6. 6. PART III1. CRM – MyDesktop2. The new Stocker Preston site2. Q+A<br />
  7. 7. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters<br />
  8. 8.
  9. 9. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)<br />
  10. 10. SOCIAL MEDIA – defined Social media refers to web sites whose information comes from its USERS. - incl blogs, youtube, facebook, twitter, flickr, slideshare, foursquare, …<br />
  11. 11. Chad Hurley, Cofounder, Youtube.com<br />
  12. 12. Mark Zuckerberg, Founder, Facebook<br />
  13. 13. Biz Stone, Founder, Twitter.com<br />
  14. 14. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />FUTURE Age ofSemantic Web<br />
  15. 15. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  16. 16. … people want to talk!<br />
  17. 17. “Markets are conversations”<br />Every ‘deal’ is <br />a series of <br />conversations<br />
  18. 18. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk<br />
  19. 19. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER<br />
  20. 20. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  21. 21. BLOGGING 101- a “web log”- foundation of SM?- Blogger.com / Wordpress / other- leave comments, post- video blog (“vlog”)http://blog.aussiehome.comhttp://www.therealestatemarketingmaven.com<br />
  22. 22. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  23. 23. You’re asking the wrong question, but since you asked…<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  24. 24. Look at blogs, read loads of them<br />If you had a soap box, <br />what you speak about? <br />Start one today<br />(it’s free – www.blogger.com)<br />How could your media <br />(your website) have a blog?<br />
  25. 25. Blogs are fantastic for SEO!<br />
  26. 26.
  27. 27. Mark<br />Anderson’s<br /><< BLOG<br />
  28. 28. PODCASTING- audio file (usually)- DIY- have them downloadablewww.byoaudio.com<br />
  29. 29. SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks (+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media<br />
  30. 30. Cont…_ 64% marketers spend 5hrs+/week_ It took radio 38 yrs, TV 13 yrs, Internet 4 yrs… to reach 50mn users … it took Facebook 9 mths to get 100mn!Source: 17 Aug 09 eConsultancy.com<br />
  31. 31. FACEBOOK- Setting up a Page- Making comments/updates- Uploading photos- finding friends- how might you use this?- should biz be mixed with pleasure?<br />
  32. 32. Do your own FACEBOOK Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />550,000 in Perth<br />more > 40 than < 20<br />500/day in Perth join<br />
  33. 33. Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br />everyone gets to know<br />
  34. 34. Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br />everyone gets to know<br /> and/or LINKEDIN.com<br />
  35. 35. FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
  36. 36. 3. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />20mn+ views ($2900)<br />
  37. 37. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  38. 38. 4. TWITTER! (your own + company)<br />100,000+ in Perth<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<br />Word out, top of mind<br />
  39. 39. TWITTER- Twitter for real estate (free ebook)http://issuu.com/nerang/docs/twitter_for_real_estate_twits<br />
  40. 40. 5. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />Own TV channel!<br />
  41. 41. Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn & interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  42. 42. This is what C21 are doing with Social Media in USA…<br />(courtesy Business2.com.au)<br />
  43. 43. Best Blog for social media and how to use it in real estate<br />Therealestatemarketingmaven.com<br />
  44. 44. Altitude’s Facebook Page<br />Search ‘Altitude’ in FB’s search box<br />5500+ fans! = real online community<br />
  45. 45. Rob Ham’s Twitter page<br />Twitter.com/rob_ham <br />2000+ followers, well organised page<br />
  46. 46. So What? Will it make me money?- The ROI of Social Media >> http://www.youtube.com/socialnomics<br />
  47. 47. PART 2… live from New YorkFuture Trends1. Mobile <<2. Local3. Search<br />
  48. 48. ”<br />“<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them<br />”<br />
  49. 49. 1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile<br />
  50. 50. MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old market * weekends – h/opens – mobile *<br />
  51. 51. MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon<br />
  52. 52. Sherry Chris, CEO, Better Homes & Gardens Real Estate<br />
  53. 53. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001<br />
  54. 54. MOBILE- most sites do not look good - only 7 apps in Australia- @ what cost?? (I hear you scream)<br />
  55. 55. MOBILE< recent BLOG onBusiness2.com.au<br />
  56. 56. … live from New York1. Mobile2. Local <<< 3. Search<br />
  57. 57. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Suburb videos (Youtube)* Watch twitter streams, contribute<br />
  58. 58. www.facebook.com/aussiehome<br />
  59. 59. LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships_ Don’t be “that guy” that abuses it<br />
  60. 60. Linda Davis, real estate selling agent, Ledyard, CT<br />
  61. 61. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  62. 62. LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4. Then they may refer me* Facebook and others can help stages 1-2 *<br />
  63. 63. FacebookiPhoneApp ><br />
  64. 64. http://twitter.com/aussiehome<br />
  65. 65. www.tweetdeck.com<br />TweetdeckiPhoneApp ><br />
  66. 66. HootsuiteiPhoneApp ><br />www.hootsuite.com<br />
  67. 67. “perth real estate” search on Youtube…<br />
  68. 68. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
  69. 69. Portland<br />Real<br />Estate<br />BLOG<br />SITE<br /><<<br />
  70. 70. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing page on FB* Suburb videos (Youtube)* Watch twitter streams (tweetdeck)<br />
  71. 71. … live from New York1. Mobile2. Local3. Search<<<<br />
  72. 72. 3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local real estate search(all our sites come optimised for Google)<br />
  73. 73. REIWA Property Management Breakfast, 16th July 2009 Slide 73<br />
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79. Google Maps – search real estate…<br />
  80. 80.
  81. 81. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most important_ property portals are v.worried= good news!<br />
  82. 82. Google iphoneApp ><br />
  83. 83.
  84. 84. FoursquareiPhoneApp ><br />www.foursquare.com<br />
  85. 85.
  86. 86.
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92. Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ home opens_ ask people for reviews (tips)<br />
  93. 93. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”<br />
  94. 94. Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…<br />
  95. 95. PART III1. CRM - MyDesktop2. Q+A<br />
  96. 96. Off the Shelf<br />
  97. 97. PROBLEMS!- suspicious reps- only fraction of system gets used- becoming a data entry monkey- huge learning curve for new system- ‘it never works’ -> start again- ‘it’s a waste of time!!!!’<br />
  98. 98. My Desktop – market leaderWA –based, Commerce Australia (75% owned Fairfax)Scott Wulff, est mid 1990s- various types of logins, - all inclusive price, - we can build sites directly off it; they have feeds out, SMS, full CRM“ I’ve met him, and found him to be personable; never heard a bad word ”http://www.desktop.com.au/1200 agencies in Aus<br />
  99. 99. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails<br />REIWA Property Management Breakfast, 16th July 2009 Slide 99<br />
  100. 100.
  101. 101. Stocker Preston.com.auNOW:* coded off MyDesktop (all offices)* SEO effective (but keep an eye out)* Enewsletter* Guide* Facebook/Twitter* Easy search, quick search, keyword search* Fast links to offices* Loads of other pages, sub menus<br />
  102. 102. Stocker Preston.com.auFUTURE?* blog* map mash* mobile version* iphone app* Youtube/more use of video* Any other ideas…? (it’s your media!)<br />
  103. 103. Any Questions?Next Leadership Circle > Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD ptscharlie@aussiehome.com0411 092 669 Office: 9389 5833<br />
  104. 104. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
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