Business Plan By Sr Mustafa For Ea Camp 6th June 2008

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Business Plan By Sr Mustafa For Ea Camp 6th June 2008

  1. 1. By S R Mustafa Business Plan JSSATE-Science & Technology Entrepreneurs Park
  2. 2. Our Goals for the Course <ul><li>Learn to keep your eyes open for </li></ul><ul><li>new ideas </li></ul><ul><li>Develop ways of evaluating ideas </li></ul><ul><li>(yours and others’) 5Qs </li></ul><ul><li>Understand how to develop a </li></ul><ul><li>business Plan that allows you to </li></ul><ul><li>document your ideas. </li></ul><ul><li>Practice expressing yourself clearly </li></ul><ul><li>(60-s pitch) </li></ul>JSSATE-Science & Technology Entrepreneurs Park Bend it Like Beckham
  3. 3. 5 Questions Before Planning <ul><ul><li>Ask these questions BEFORE somebody else does! </li></ul></ul><ul><ul><li>1. How valuable? How painful? </li></ul></ul><ul><ul><li>Remember, you need to change somebody ’ s behavior to buy your product. </li></ul></ul><ul><ul><li>2. Business model: Product, Distribution, Location, Technology / Innovation, Service, Brand </li></ul></ul><ul><ul><li>3. How many customers are there? (Market size) </li></ul></ul><ul><ul><li>How many will buy from you? (Market share) </li></ul></ul><ul><ul><li>Who will be your first customer (besides your Mom)? </li></ul></ul><ul><ul><li>Who will be your 100 th ? </li></ul></ul><ul><ul><li>4. How are you unique? What do you provide that nobody else can? </li></ul></ul><ul><ul><li>5. Location, brand, patent (or other IP), great service, great taste, great fashion sense … . </li></ul></ul>JSSATE-Science & Technology Entrepreneurs Park
  4. 4. <ul><li>The format of a business plan is the easy part : </li></ul><ul><ul><li>We give it to you. </li></ul></ul><ul><ul><li>There are lots of places on the web to get examples. </li></ul></ul><ul><li>It ’ s what you put into it that is important! </li></ul><ul><ul><li>Skill to develop: 5-Questions Assessment </li></ul></ul><ul><li>Then, it ’ s how well you defend your decisions and assumptions. </li></ul><ul><ul><li>Skill to develop: 60-second Pitch </li></ul></ul><ul><li>To justify — TO SELL! — your idea to somebody else . </li></ul>JSSATE-Science & Technology Entrepreneurs Park Business Plan, what's to care? Passion, love, protection
  5. 5. What is Business Plan? A business plan gives birth to the start-up. It enables the entrepreneur and the team to envision and plan how the business will be run and how funds will be raised. The business plan addresses the needs of both the investors and the entrepreneurs because both have a similar objective – creating a successful business. * This document is confidential. It is not for re-distribution. JSSATE-Science & Technology Entrepreneurs Park
  6. 6. What Experts says &quot;In preparing for battle I have always found that plans are useless, but planning is indispensable.&quot; - Dwight Eisenhower Thirty-fourth President of the United States (1953-1961) “ Those who fail to plan, plan to fail.” - George Hewell JSSATE-Science & Technology Entrepreneurs Park
  7. 7. Business plans are decision-making tools. There is no fixed content for a business plan The (very) Basics of a Business Plan <ul><li>Executive Summary </li></ul><ul><li>Company Overview </li></ul><ul><li>Market Environment </li></ul><ul><li>Marketing and Sales Strategy </li></ul><ul><li>Operations </li></ul><ul><li>Financial Plan </li></ul>JSSATE-Science & Technology Entrepreneurs Park
  8. 8. Your Business Plan Will... <ul><li>Discuss a particular market opportunity. </li></ul><ul><li>Examine the markets that you will compete in, and explain who your customers will be. </li></ul><ul><li>Describe the products or services that your company will provide. </li></ul><ul><li>Your competition, and how you will defend against it. </li></ul><ul><li>The operation that you will put in place in your company. </li></ul><ul><li>The management team that will implement the plan. </li></ul><ul><li>The size and profitability of your company. </li></ul>JSSATE-Science & Technology Entrepreneurs Park
  9. 9. Executive Summary <ul><li>The written version of the “60 second pitch.” </li></ul><ul><li>Many people who read your plan, will only read your Executive Summary... </li></ul><ul><li>...and then they may read your financials. </li></ul><ul><li>NOT an introduction, but a short version of the whole plan. </li></ul>JSSATE-Science & Technology Entrepreneurs Park
  10. 10. Company Overview <ul><li>Explanation of history, structure, and organization of your company. </li></ul><ul><li>Strategic direction </li></ul><ul><ul><li>Mission statement. </li></ul></ul><ul><ul><li>Goals and objectives. </li></ul></ul><ul><ul><li>Values and vision. </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Relevant skills and expertise of management team. </li></ul></ul><ul><ul><li>Directors. </li></ul></ul><ul><ul><li>Relationships with experts in the field. </li></ul></ul>JSSATE-Science & Technology Entrepreneurs Park
  11. 11. Market Environment <ul><li>All factors of the market that are outside your direct control: </li></ul><ul><ul><li>Market structure </li></ul></ul><ul><ul><li>Market trends </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Opportunities/Threats SWOT </li></ul></ul><ul><ul><li>Political Atmosphere </li></ul></ul>JSSATE-Science & Technology Entrepreneurs Park
  12. 12. Marketing and Sales Strategy <ul><li>Products or services offered. </li></ul><ul><li>Follow-on products. </li></ul><ul><li>Intellectual property or other defendable positions. </li></ul><ul><li>Market research. </li></ul><ul><li>Marketing plan. </li></ul><ul><ul><li>Brand strategy. </li></ul></ul><ul><ul><li>Distribution strategy. </li></ul></ul><ul><ul><li>Product strategy. </li></ul></ul><ul><ul><li>Pricing strategy. </li></ul></ul><ul><ul><li>Promotion. </li></ul></ul>JSSATE-Science & Technology Entrepreneurs Park
  13. 13. Operations <ul><li>Practical details required to meet the plan. </li></ul><ul><li>Facilities. </li></ul><ul><li>Manufacturing or out-sourcing. </li></ul><ul><li>Personnel. </li></ul><ul><li>Varies widely depending on type of business . </li></ul>JSSATE-Science & Technology Entrepreneurs Park
  14. 14. Financial Plan <ul><li>Three key reports, in a five-year plan: </li></ul><ul><ul><li>Income statement. </li></ul></ul><ul><ul><li>Balance sheet. </li></ul></ul><ul><ul><li>Statement of cash flows. </li></ul></ul>JSSATE-Science & Technology Entrepreneurs Park
  15. 15. Case Study Q&A S R Mustafa #9818249599 [email_address] a JSSATE-Science & Technology Entrepreneurs Park

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