Microsoft Surface is an entirely new way of computing – one that blurs the line between the physical and electronic worlds. It takes away the devices that stand in the way of intuitive computing, things such as mice and keyboards, and gives people the chance to use a computer that’s as natural as touch itself. Because touch is how you use Microsoft Surface – touch with fingers, touch with hands, individually or in groups. Microsoft Surface also sees and understands objects placed on it – digital cameras, wireless phones, even “tagged” glasses – and can communicate with those objects and their users.We believe that Microsoft Surface’s unique interface and ease of use will lead to new ways to entertain, communicate, and create. By making an investment in Microsoft Surface today, users can unlock innovative ways to reach out to customers and clients.Microsoft Surface frees people from the boundaries of today’s technology and points the way to a new computing future.
Well all rely on and love technology. But how many ways does it frustrate us as well? Sometimes it seems as if the tools we use – the PC, the notebook – force to work in specific ways. And those ways often don’t let us work together.
We have hands. We have digital content. Why is there always something in the way? A keyboard, a mouse, a remote control. We always have to use a tool to get to the data and content we want to use and explore.
With Microsoft Surface, those constraints are gone. Now we can use a computer in a way that’s as natural as dipping our hands into a cool pond.
So – what is Microsoft Surface?Microsoft Surface is a computer that is easy to use because its operation comes completely naturally to people. There are no commands or keyboard instructions to memorize – users can begin to manage Microsoft Surface within seconds of sitting down to one.Yet Microsoft Surface is anything but “basic.” It is a rich and powerful computing experience, one that goes far beyond existing technologies such as whiteboards or digital project. Microsoft Surface will find applications in entertainment, retailing, design industries, and much more. It creates new ways to work together, communicate, and experience the digital world.In fact, we believe Microsoft Surface is so revolutionary it will prove to be a game-technology. With Microsoft Surface, businesses and developers will find new applications and uses much as the first PC led to innovative tools such as spreadsheets and word processors, and early CPUs created the now-huge videogame industry.
Microsoft Surface is a revolutionary advance in computing. But the hardware behind it is proven and off-the-shelf. A diffuser turns a Microsoft Surface tabletop into a multitouch screen that reflects the image from a DLP projector. Five cameras within Microsoft Surface see multiple inputs – for instance the fingers of both hands or several users’ finger motions. Microsoft Surface also can “read” object shapes, read barcodes, and detect wireless devices. The diffuser itself is tough and commercial-grade – Microsoft Surface can survive in a high-traffic area, or withstand a spilled margarita.Microsoft Surface “sees” the diffuser with a LED near-infrared light source that is aimed at the screen and operates on the 850-nanometer wavelength. Light reflected back from the diffuser from a built-in DLP projector is detected by multiple infrared cameras when the diffuser is touched.Core processing functions are carried with a CPU with a Core Duo 2 processor, 2GB of RAM, and a 256mb graphics card. Wireless communication is handled through Bluetooth and Wi-Fi antennas. RFID or Near Field Communications are possible in the future.
Microsoft Surface is more than a different way to manipulate a mouse or manage data on a screen. It also goes beyond recent innovations such as pen input or speech recognition. Microsoft Surface even goes beyond the current buzzword – “NUI,” for natural user interface. It takes the NUI to an entirely new level.
Microsoft Surface is fundamentally different from any other computing platform or touch-screen device.First, it can accommodate multiple users, all working simultaneously on Microsoft Surface. No mouse-sharing, no sequential exchanges of data. As many people as can fit around a Microsoft Surface can work on a Microsoft Surface – all at the same time. That makes collaboration easy and productive in a way that a kiosk or standalone PC cannot.Second, Microsoft Surface is “multi-touch.” No need to use a single finger or mouse pointer. People can draw, manipulate shapes and move data with one finger, five fingers, or 10. In fact, Microsoft Surface can recognize up to 52 different touch points.Third, Microsoft Surface is completely natural. People move data around Microsoft Surface the same way they move a saucer across a table – with their hands. And because they touch Microsoft Surface, the interaction is more natural, without the need for another electronic gadget to act as intermediary.Finally, Microsoft Surface does more than recognize touch – it can see and identify objects with specific labels (barcode or similar tag) as well as digital wireless devices such as wireless phones, digital cameras, PDAs and more. It also can manage multiple devices at a time, and handle tasks such as transferring photos from a camera to a wireless phone.
Because Microsoft Surface is new in so many ways, it creates a huge leap in how people use computers. For one thing, Microsoft Surface’s intuitive interface makes it easy and instinctive to learn and use. People pick up on it quickly, and are soon managing data in ways they never imagined. Microsoft Surface makes the learning curve a thing of the past.Second, Microsoft Surface is a device that simply attracts people – think of it as the computing equivalent of a vehicle that invariably draws a crowd. And once people actually use Microsoft Surface, they become even more enamored because of Microsoft Surface’s ease of use, dynamic interface, and ability to engage multiple people.Finally, Microsoft Surface is efficient. Things happen quickly on Microsoft Surface because it’s so easy to access and manage information collaboratively.
Keyboard input allows only one user at a time. It’s linear and non-intuitive.Keyboard and mouse together are a little better. But who was born using a mouse? And it’s still a one-at-a-time system.Today we have touch screens. But most are too small.In graphics, we started with small monochrome screens. Anyone remember those?Color screens and Windows GUI helped – a lot!Today we have much bigger screens, and multiple screens.But – screens still are just that, screens. You can manipulate data on them, or collaborate.Microsoft Surface is a new way for people to collaborate, manage digital data, and have fun.
AT&T is using Microsoft Surface to interact with customers in new ways and help them learn about mobile devices and applications. With Microsoft Surface, customers in AT&T stores can simply place a mobile device on a Microsoft Surface display, then immediately see the range of features and options on that device. Customers can also touch and move maps to view coverage plans in their area. In the future, AT&T customers will be able to “grab” content such as ringtones, graphics, video and more and drop it directly into their mobile device.Harrah’s Entertainment is a Microsoft Surface pioneer that is using Microsoft Surface to deliver a richer experience to guests. Harrah’s created a suite of applications for Microsoft Surface, ranging from sending photos across a lounge to other patrons, customizing drink orders, playing games, or taking a virtual tour of Harrah’s properties.Sheraton Hotels is installing Microsoft Surface to enrich customer experience. Customers at a Microsoft Surface can scroll through menu items, order food and drinks, learn about the wine they’re drinking because Microsoft Surface can identify “tagged” glasses and call up information about what’s in the glass. Microsoft Surface also can identify customers through loyalty cards, recalling their favorite items and automatically billing selected items to room.IGT (International Game Technology) is developing a suite of casino-style games for Microsoft Surface.
What is a “blue ocean?” It’s a term coined by two authors who wrote a book in 2005 called “Blue Ocean Strategy.” Their idea – succeed by finding new markets, not battling to enter established ones. With Microsoft Surface, you can find exciting new ways to engage customers.
Microsoft Surface has huge potential in the retail arena. Is easy to use, so you don’t need to dedicate staff to managing it. Customers can take advantage of self-service options that are fun and enjoyable, building customer loyalty. And Microsoft Surface appeals to younger consumers who perhaps haven’t yet developed firm retail habits. You can create a generation of loyal customers with Microsoft Surface.Customers can use Microsoft Surface to perform tasks such as designing a living room or kitchen, giving them ownership of the result. Or, clothiers can use Microsoft Surface to create a wardrobe around a necktie or accessory, creating new sales. Food stores can use Microsoft Surface with menu planning and wine suggestions, helping busy customers and driving sales.Microsoft Surface creates new ways to communicate with consumers. It recognizes devices such as wireless telephones, so customers an upload product information or add on features. That makes Microsoft Surface a virtual sales force.Microsoft Surface improves customer satisfaction by giving customers new and exciting ways to review products and engage a retailer.Microsoft Surface is built to withstand the customer environment.
Cars today are sold much the way they have been sold for 50 years. But hardly anyone likes that experience – least of all Gen X and Millennial customers who expect a fast, customized, digital experience. Microsoft Surface gives dealers a way to create cachet around brands and re-shape the customer experience.20 years ago, auto salespeople knew far more than customers about the products they sold. But today customers are armed with data from the Internet, and probably know more than the salespeople. Microsoft Surface recognizes that change, and gives customers a tool they can use on the spot to perform product research.Customers and salespeople can use Microsoft Surface to build a “virtual” car – comparing colors and options quickly and easily. That helps customers envision themselves in the car.Customers also can review finance options.Dealers can use Microsoft Surface to upsell options and warranties.Lastly, automakers can employ Microsoft Surface as a collaborative tool to assist with product development, using CAD and related data, along with tools such as Live Meeting.With Microsoft Surface, customers have a 3D view of different cars in different colors. They can go for virtual drives, compare features, and send a picture to friends or family. Customers can also research a car through online reviews. And they can review different financing options.Microsoft Surface also offers dealers a chance to upsell options such as extended warranties or custom wheels. Lastly, Microsoft Surface can help entertain customers who are waiting for an oil change or other service. No more old magazines!
Put Microsoft Surface in a bank lobby and watch customers take advantage of it. Microsoft Surface can transform the customer experience, replacing complicated paper-based product descriptions with an easy to use interface that allows them to quickly create and compare different portfolio mixes or compare different bank products.With Microsoft Surface, banks can help personalize customer contact, using Microsoft Surface as a common meeting area, rather than reviewing documents on a computer screen while a customer is forced to sit across a desk. Banks also can use Microsoft Surface to allow SMEs to remotely assist customers, reducing costs while still providing excellent service.Microsoft Surface can recognize key cards or other devices, so that customers can receive financial information on a Microsoft Surface unit that is meant specifically for them. Microsoft Surface also can measure how many customers take action on particular offers, providing financial institutions with valuable insight into marketing and customer behavior.Microsoft Surface also can help with practical functions such as check scanning, streamlining operations.
Microsoft Surface offers a wealth of opportunities in health care.For patients, Microsoft Surface can improve the clinic experience by allowing self check-in, giving them an easy way to review and update medical records such as Health Vault, and allowing them to research and review treatment options. Microsoft Surface also can provide patients with entertainment and game options.For clinicians, Microsoft Surface can offer options such as a smart white board in the emergency room, so physicians can collaborate on treatment options. It can offer a patient care board for nursing stations, and provide an easy-to-use workstation for retrieving and reviewing high-def patient MRI scans or other images. It also can provide a medication room of the future, with RFID tags to call up medication interactions or comparisons with current patient medications.For hospitals, Microsoft Surface offers a way to gain a competitive edge by providing a superior patient experience. Medical and mobile device makers can employ Microsoft Surface in many ways by creating devices that Microsoft Surface can recognize, which can help synchronize records and support workflow and patient management. Devices such as glucose monitors and blood pressure monitors that are recognized and read by Microsoft Surface also could be created.Drug companies can use Microsoft Surface to introduce and educate physicians about new drugs without the need for paper documents. Also, patients could be solicited for trials, and educated about particular medications.
The Microsoft Surface possibilities in Leisure & Entertainment are limitless. Microsoft Surface can offer new ways to entertain customers, take advantage of loyalty cards (place a card on Microsoft Surface, and the customers favorite drinks and meals are instantly displayed) an extend brand awareness. With Microsoft Surface, Leisure and Entertainment companies can design new activities for guests – games, interactive tours of relevant properties, information about other travel or entertainment opportunities. That can help boost revenue.
Microsoft Surface offers a world of opportunities to professional services such as building services, accounting, law and more.Microsoft Surface creates new ways to collaborate around documents, construction drawings, client records and more. Professionals and clients can work together to review client needs, construction drawings, and much more.Microsoft Surface improves workflow efficiency by making it easier to assemble proposal material, review works schedules, and note milestones. The firm can coordinate all aspects of any given client engagement: expectations are defined from the outset, work schedules are universally understood, and employees can integrate their individual work products towards completion of the final overall deliverableMicrosoft Surface can boost customer satisfaction. Familiar and easy-to-use technology enhances professionals’ ability to understand and address specific client needs. Clients work closely with firms in online workspaces, strengthening the client relationship with the firm as a whole instead of just with individual employeesFirms are enabled to aggregate disparate employee performance data, and then apply business intelligence to all aspects of talent development and retention. Employee capabilities are matched with firm and client needs; professional career growth is guided by improved evaluation and review metrics; exceptional employees are cultivated as unique assets within the firm.Microsoft Surface can help firms grow customer relationships by offering savings in time and money, creating better results, and improving collaboration. . The flexible technological structure allows the firm to quickly adapt to internal and external demands and promote innovation. Data exchange capabilities and tools simplify communication and information-sharing between firms and client
Microsoft Surface is ready to work for your business today. It has been on the market for a year, proving itself as a reliable and adaptable technology. Consumers love Microsoft Surface and have shown a strong desire to see Microsoft Surface in more locations. At the same time, the partner ecosystem for Microsoft Surface is growing fast, meaning businesses have more options when it comes to developing applications for Microsoft Surface. And this fall we’ll announce the international rollout for Microsoft Surface, which will create even more opportunities.So it time to ask – is Microsoft Surface right for your business? We think the answer is yes.
For Microsoft partners, Microsoft Surface creates an exciting new business opportunity.For starters, they can use the Microsoft Surface platform to build new, broad-based applications for businesses seeking to give their customers cool new Microsoft Surface applications. They can develop new games, or point-of-sales tools for retailers, bankers, or the hospitality or automotive industries.Alternatively, partners can work one-to-one with businesses, developing exciting, custom applications for Microsoft Surface that give a business special cachet and appeal, or that help solve a particular challenge.Finally, partners can create systems that help Microsoft Surface customers improve ROI, boost efficiency, and make better decisions.
The reassuring thing about Microsoft Surface is that it’s a whole new way of computing, but not a whole new way of doing business. Developers will find they can use familiar tools and processes to build applications – Microsoft Visual Studio, Microsoft Web Expression Blend, and others. So they can get up to speed quickly and help their customers create exciting new Microsoft Surface applications.Microsoft Surface also supports tools such as Windows Presentation Foundation, C#, and XNA ( a familiar model for game developers)Microsoft has developer toolkits and training to help make the migration to Microsoft Surface applications easy.And, with Microsoft Surface, developers and others can create new business lines, generating new sources of revenue.
Because Microsoft Surface is a game-changing technology, it may not be immediately clear where customers will find value and ROI. But we believe Microsoft Surface offers a compelling value story to users.For Commercial customers, there are essentially no costs to them – only benefits. A customer walking into a business that has Microsoft Surface can immediately use Microsoft Surface to explore products, order services, and have fun. All they have to do is learn to use something new – and with Microsoft Surface, there is almost no learning curve.Commercial BDMs must bear the costs of purchasing and provisioning Microsoft Surface units. That means convincing senior management of the need to invest in Microsoft Surface, training staff, and taking a leap of faith on a promising yet unproven technology. Direct costs include a $30k startup investment and development costs that can run several hundred thousand dollars. In return BDMs gain a competitive advantage with customers and show their leadership and innovation. They also stand to boost customer loyalty and generate increased sales and profits.For IT/MIS pros, Microsoft Surface’s TCO includes preparing a company web site to handle Microsoft Surface, administering new Microsoft Surface applications, and service & repair costs. Microsoft and its partners offer the training and administration tools that IT/MIS professionals need. They also offer solutions that reduce development time and costs. And there is a wide variety of service providers for Microsoft platforms.Developers and independent software vendors will need to invest in Microsoft Surface units and development kits, as well as learn how to develop applications for Microsoft Surface. But they’ll have the support of Microsoft’s development and marketing support programs. Also, Developers and ISVs can benefit from entering an untapped market that holds enormous potential.Hospitality, retail, and other partners also will see installation, marketing, training, and inventory costs associated with Microsoft Surface. But with Microsoft Surface, they can see their customer base grow, become an industry leader, and see profit margins increase.
You can act now to get Microsoft Surface working for your business. Microsoft and its partners are ready to help every step.First, visit Surface.com to learn more about this amazing new technology. You can read more about how Microsoft Surface works, watch demos, see what launch customers are doing with Microsoft Surface.Then, calculate how many units your business can use. Because Microsoft Surface allows many users at once, you probably need fewer units than other types of computer screens. One per retail outlet, for example, would handle most Microsoft Surface needs.To create applications for your business, you can work with a Microsoft partner or build software in-house using the Microsoft developer kit. Then, develop support so that your roll-out is smooth,Finally – plan your introduction of Microsoft Surface, and take it to your customers!
Introducing Microsoft Surface™ A revolutionary product that creates exciting new ways to entertain, sell, and inform
Technology connects us in new and exciting ways, but can also separate us
Tools act as barriers between us and our content
Microsoft Surface™ frees us to have more direct control over our experiences
What is Microsoft Surface? Social and collaborative Microsoft Surface is a new approach to computing that is: Versatile Easy to use Intuitive
Meet Microsoft Surface Software PC w/ Custom Power Supply Light Engine 5 Camera Casting
A Short History of Microsoft Surface More than 85 prototypes developed Current look & feel finalized Microsoft Surface unveiled to the world Work begins. The goal: Mix physical and interactive worlds IKEA table is basis for first Microsoft Surface prototype. Bill Gates gets first look 2003 2004 2005 2007 2001
With Microsoft Surface, in showrooms customer can:
Place device on Microsoft Surface and instantly see features options displayed
Manipulate maps to see coverage areas and calling plans
In the future, “grab” and load graphics, ringtones, and more
Microsoft Surface is a hit at iBarultra-lounge
Customers chat and send pictures to other patrons
Microsoft Surface in Healthcare Healthcare professionals and patients benefit from Microsoft Surface Patients: Self check-in, update medical records, review treatments Clinicians: ‘Smart white boards,’ touchless EMR, image review Hospitals: Improve patient experience, competitive advantage Pharma companies: Introduce new medications to physicians Device makers: Make devices Microsoft Surface-readable; create new mobile devices
Hospitality Industry Microsoft Surface helps leisure and entertainment providers:
Microsoft Surface Offer Commercial Unit $12,500: Black or white panel Developer Unit $15,000: Black panel, includes Microsoft Surface developer kit Surface care $1,355 installation, $1,300 checkup, $1,500 for optional extended warranty