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E Retailing

E Retailing



meaning of e-retailing, advantages, disadvantages

meaning of e-retailing, advantages, disadvantages



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    E Retailing E Retailing Presentation Transcript

    • E-Retailing
    • Traditional Retailing
      • Retailing is the process of selling products or services to consumers for their non-business use.
      • Product satisfaction and value satisfaction is essential.
    • What is e-retailing
      • Shopping through the Internet and other media forms.
      • Anything anywhere at the click of a button.
      • Anything anywhere refers to products and services
      • Commonly known as e-tailing, electronic retailing.
    • E-retailing
      • E-retailing is B2c(business to customers)business model that executes a transaction between businessman and final customer
      • Subset of e-commerce
        • e-tailers
        • Retailers who sell over the Internet
    • Electronic Retailing
      • Size and Growth of the B2C Market
        • Reported amounts of online sales deviate substantially based on how the numbers are derived
          • Annual online 2004 sales were estimated to be over $70 billion
          • The average online shopper spent over $350 per quarter
          • Forrester Research estimates that e-tailing will reach $316 billion by 2010
    • E-Retailing Business Models
    • E-Retailing Business Models
      • Classification by Distribution Channel
        • Mail-order retailers that go online
        • Direct marketing from manufacturers
        • Pure-play e-tailers
        • Click-and-mortar retailers
        • Internet (online) malls
    • E-Retailing Business Models
      • direct marketing
      • Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer
    • Direct Marketing: Land’s End
      • Landsend.com
      • Increase sales by going online
      • Website contains product catalogs and features
        • My Virtual Model
        • Wide range of fabric to choose from
        • Affiliate program: pay 5% commission
        • Real-time chat with customer service reps
        • Less than 2 days delivery 16 distribution outlets and the US and 3 in the UK
      • 88% of their customers are college graduates
    • E-Retailing Business Models
      • Direct Sales by Manufacturers
        • Sellers can understand their markets better because of the direct connection to consumers
        • Consumers gain greater information about the products through their direct connection to the manufacturers
    • E-Retailing Business Models
      • virtual (pure-play) e-tailers
      • Firms that sell directly to consumers over the Internet without maintaining a physical sales channel
        • Low overhead costs
        • General purpose or specialized
      • click-and-mortar retailers
      • Brick-and-mortar retailers that offer a transactional Web site from which to conduct business
        • Sells in stores, via phones, over the Internet, via mobile devices
    • E-Retailing Business Models
      • Retailing in Online Malls
        • Referring Directories
        • Malls with Shared Services
      • Representative B2C Services
        • Postal Services
        • Services and Products for Adults
        • Wedding Channels
        • Gift Registries
    • What to sell online
      • Products that are Unique and can sell cheaper
      • Products that require consumer research
      • Items that are hard to find (i.e., collectibles and specialty items)
      • Products that appeal to tech-savvy users
    • What to sell online
      • Computer hardware and software
      • Consumer electronics
      • Office supplies
      • Sporting goods
      • Books and music
      • Toys
      • Health and beauty
      • Apparel and clothing
      • Jewelry
      • Cars
      • Services
      • Others
    • Characteristics of Successful E-Tailing
        • High brand recognition
        • A guarantee provided by highly reliable or well-known vendors
        • Digitized format
        • Relatively inexpensive items
        • Frequently purchased items
        • Commodities with standard specifications
        • Well-known packaged items that cannot be opened even in a traditional store
    • Elements of e-retailing
      • Combining new technologies with elements of traditional stores and direct mail models
      • Using new technologies to replace these elements
      • e-mail messages for communication
      • Transactions on on-line catalogues can replace printed catalogues
    • AIDA in e-retailing
      • AIDA is a direct mail marketing acronym
      • Attention - grab the visitor’s attention
      • Interest - pique their interest in your product or site
      • Desire - build desire for the product
      • Action - Get them to follow a call to action
    • Marketing Mix for e-retailing
      • The 4 C’s used in e-retailing are
      • Convenience to the customer (Place)
      • Customer value and Benefits (Products)
      • Cost to Consumer (Price)
      • Communication (Promotion)
    • Strategies in e-retail
      • Customer value management is essential in every retail operations.
      Consumer Value Management Consumer Enthusiasm Category Management Supply Chain Mgt. Profitable Growth Efficiency
    • Characteristics of an e-retailer
      • Hard work
      • Entrepreneurial spirit
      • Careful business planning and willing to take risks
      • Need for achievement
      • Self-confidence and passion for the business
      • A little luck
    • Successful e-retailers across the World
      • Amazon – www.amazon.com – Books
      • Dell – www.dell.com - Computer hardware
      • Marks and Spencer – www.marksandspencer.com – Clothing, gifts
      • Boots – www.wellbeing.com – High street Boots
    • Do’s in e-retailing
      • Make it easy to buy
      • Provide Good service and aftercare
      • Membership incentives
      • Human communication, chat rooms and bulletin boards
      • Make e-shopping an enjoyable experience
    • Don’ts in e-retailing
      • Providing your best page at the last
      • Usage of too many graphics
      • Leaving no white space in the page
      • Having too many sequential clicks
      • Usage of too much long winded wordings.
    • Books Books Kindle Textbooks Magazines & Newspapers Movies, Music & Games Movies & TV Blu-ray Video On Demand Music MP3 Downloads Musical Instruments Video Games Digital Downloads Kindle Video On Demand MP3 Downloads Amazon Shorts Computers & Office Computers & Accessories Software PC Games Computer Components Office Products & Supplies Electronics Audio, TV & Home Theater Camera, Photo & Video Cell Phones & Service MP3 & Media Players Car Electronics & GPS Video Games Home Appliances Musical Instruments Kindle All Electronics Home & Garden Kitchen & Dining Furniture & Décor Bedding & Bath Home Appliances Vacuums & Storage Home Improvement Patio, Lawn & Garden Pet Supplies Sewing, Craft & Hobby Grocery, Health & Beauty Grocery Natural & Organic Gourmet Food Health & Personal Care Beauty Toys, Kids & Baby Toys & Games Baby Apparel (Kids & Baby) Books Movies Music Video Games Software Apparel, Shoes & Jewelry Apparel & Accessories Shoes Jewelry Watches Sports & Outdoors Exercise & Fitness Camping & Hiking Action Sports Team Sports Cycling Golf Fan Gear All Sports & Outdoors Tools, Auto & Industrial Power & Hand Tools Outdoor Power Equipment Home Improvement Lighting & Electrical Plumbing Fixtures Automotive Motorcycle & ATV Industrial & Scientific  
    • consumer trust in e-retailing
      • Personality-based factors
      • Perception-based factors
      • Experience-based factors
      • Knowledge-based factors
      • Attitude.
    • Benefits of e-retail to a seller
      • Increased sales opportunities and decreased transaction costs
      • Ability to operate 24/7
      • Ability to reach narrow market segments
      • Increased speed and accuracy of information exchange
      • Ability to maintain strong customer relationships
    • Benefits of e-retail to a Buyer
      • Wider product availability
      • wider buying options
      • Ability to shop 24/7 and easy comparison shopping
      • Quick delivery of digital products
      • Ability to create a one-on-one relationship
    • Merits of e-retailing
      • convenience and Wider choice
      • Better value and a Unique gifting opportunity
      • Saves time and strain
      • Know customer preferences
    • Bottlenecks of e-retailing in general &in India
      • Problems maintaining security and reliability
      • Global market issues of language, currency etc.
      • Increased instances of failure to pay or fraud
      • Inability to touch and feel products before purchase
      • Complicated legal environment
    • Bottlenecks of e-retailing in India
      • Problems with the Payment System
      • Offline presence Products offered at discounted rates Language Problem
    • Reality of Success
      • First mover advantage
      • Competitive advantage- Price and Service features
      • Get fulfillment and customer service right
      • Explain the interactivity of the internet to your customers
      • Explore opportunities for new revenue streams
    • Conclusion
      • Customers keep coming back only if earlier shopping experiences have been pleasant and successful.
      • In this intricate business world, the e-retailing will become tremendous business strategic concept.
      • Most profitable method of business process in coming decade to the textile and garment industries.