Ppp Proposal Bnn

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Ppp Proposal Bnn

  1. 1. Proposal BNN Marjolijne Storm
  2. 3. BNN <ul><li>Dutch Broadcast Organisation </li></ul><ul><li>Founded in 1998 </li></ul><ul><li>Radio and television programs, websites </li></ul><ul><li>Values: surprising, tough, humor, different </li></ul><ul><li>Hyves, Twitter </li></ul>
  3. 4. Proposal <ul><li>Management Summary </li></ul><ul><li>Research Question </li></ul><ul><li>Literaure Review </li></ul><ul><li>Empirical Research </li></ul><ul><li>Financial Proposal </li></ul><ul><li>Questions </li></ul>
  4. 5. Management Summary <ul><li>How can BNN make their programs more interactive in the future? </li></ul><ul><li>Literature Review gives background information </li></ul><ul><li>Empirical Research should give BNN opportunities </li></ul>
  5. 6. BNN Research Question <ul><li>How can BNN use social media to enrich their television programs in the future? </li></ul>
  6. 7. Literature Overview
  7. 8. Literature Review <ul><li>Television in General </li></ul><ul><li>P.C. Adams </li></ul><ul><li>Television as Gathering Place, 1992 </li></ul><ul><li>Social context and a center of meaning </li></ul><ul><li>Influences social processen </li></ul><ul><li>Average in U.S. 40% of free time on television </li></ul>
  8. 9. Literature Review <ul><li>Internet in General </li></ul><ul><li>P. DiMaggio </li></ul><ul><li>Social Implications of the Internet , 2001 </li></ul><ul><li>Electronic network of networks, allowing person-to-person communication </li></ul>
  9. 10. Literature Review <ul><li>First concerns about Internet </li></ul><ul><li>E.J. Malecki </li></ul><ul><li>The Economic Geography of the Internet’s Infrastructure, 2002 </li></ul><ul><li>Cyberspace </li></ul>
  10. 11. Literature Review <ul><li>Economic Aspects of Internet </li></ul><ul><li>E.J. Pinker </li></ul><ul><li>Managing Online Auctions: Current Business and Research Issues, 2003 </li></ul><ul><li>Economic perspective, our actions on Internet </li></ul>
  11. 12. Literature Review <ul><li>Interactivity </li></ul><ul><li>M. Lister, et al. </li></ul><ul><li>New Media, A Critical Introduction, 2009 </li></ul><ul><li>Search and choose own information </li></ul>
  12. 13. Literature Review <ul><li>Effects on People </li></ul><ul><li>N. Carr </li></ul><ul><li>Is Google Making us Stupid? 2008 </li></ul><ul><li>Concentration </li></ul><ul><li>It is our own intelligence that flattens into artificial intelligence </li></ul>
  13. 14. Literature Review <ul><li>Effects on People </li></ul><ul><li>M. McLuhan </li></ul><ul><li>Medium is the Message , 1994 </li></ul><ul><li>Personal and social consequences of any medium are introduced by ourselves </li></ul>
  14. 15. Empirical Research
  15. 16. Empirical Proposal <ul><li>Online questionnaires </li></ul><ul><li>Online and television commercials </li></ul><ul><li>Reward every fiftieth person </li></ul><ul><li>Not too long </li></ul>
  16. 17. Financial Research
  17. 18. Financial Proposal Reseacher Time needed € per month € total JUNIOR 15 months 2200 33000 MEDIOR 15 months 2550 38250 SENIOR 18 months 3500 63000 € 143.250
  18. 19. Questions?

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