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V I D E O C O N
 

V I D E O C O N

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    V I D E O C O N V I D E O C O N Presentation Transcript

    • Presented by:- S.Priya S.Vijayalakshmi
    • About Videocon…
      • Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion.
      • Founder - Late Nandlal Madhavlal Dhoot
      • Sons envisioned Videocon International Ltd.
      • Competitors :- Whirlpool, LG, Samsung & other giants
      • Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
    • Its mission statement…
      • The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
    • Its market share…..
    • A REFLECTION OF CONTINUITY CHANGE
      • the end:
      • “ To delight and deliver beyond expectation….”
      • the means:
      • “… through ingenious strategy…”
      • “… intrepid entrepreneurship…”
      • “… improved technology…”
      • “… innovative products…”
      • “… insightful marketing…”
      • “… inspired thinking about the future…”
    •  
    • Its global partners…
    • Tie - ups with global leaders
    • Strategic Alliances & Acquisition
      • Multibrand strategy- videocon/akai,1995
      • Electrolux Kelvinator, Videocon merger in 2006
      • Videocon: From market leadership to overall brand consolidation
      • Package from Airtel, Videocon, Alcatel
      • Videocon's global strategy
    • Understanding videocon with the help of models
      • BCG Matrix
      •   
      Stars (appliances) Question marks (Entertainment) Cash Cows (Oil and Gas division) Dogs (leasing and finance limited)
    • Porter’s model
    • Why M&A
      • Electrolux deal gives licensing rights to sell global brand
      • 2000 patents of Thomson into Videocon's kitty
      • Global presence
      • Gain economies of scale
    • Competitive Advantage
      • Cost of production
      • Largest distributed manufacturing base across India - 12 facilities
      • Managing a complex supply chain
      • Backward integration
      • Taking advantage of policy-friendly locations
      • Wide product portfolio
    • Challenges and Criticisms
      • Competition in global CPT market
      • Rapid adoption of LCD technologies
      • Political risk
      • A sharp drop in plasma and LCD prices
      • Issue of breaking new ground in terms of geographies
      • The consumer really is not price sensitive today
    • Future prospects
      • Development in the following areas through R&D
        • Plasma Television
        • Multimedia TV
        • Pure Flat Televisions
        • Composite Home Entertainment system
        • To work on better features, better quality & improved reliability with reduced / low prices
      • Go for new segments & start manufacturing mobile handsets and IT hardware
    • THANK YOU