Presented by:- S.Priya S.Vijayalakshmi
About Videocon… <ul><li>Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billio...
Its mission statement… <ul><li>The Videocon group is committed to create a better quality of life for the people and furth...
Its market share…..
A REFLECTION OF CONTINUITY CHANGE <ul><li>the end: </li></ul><ul><li>“ To delight and deliver beyond expectation….” </li><...
 
Its global partners…
Tie - ups with global leaders
Strategic Alliances & Acquisition   <ul><li>Multibrand strategy- videocon/akai,1995 </li></ul><ul><li>Electrolux Kelvinato...
Understanding videocon with the help of models <ul><li>BCG Matrix </li></ul><ul><li>   </li></ul>Stars (appliances) Questi...
Porter’s model
Why M&A  <ul><li>Electrolux deal gives licensing rights to sell global brand  </li></ul><ul><li>2000 patents of Thomson in...
Competitive Advantage <ul><li>Cost of production  </li></ul><ul><li>Largest distributed manufacturing base across India - ...
Challenges and Criticisms  <ul><li>Competition in global CPT market  </li></ul><ul><li>Rapid adoption of LCD technologies ...
Future prospects <ul><li>Development in the following areas through R&D </li></ul><ul><ul><li>Plasma Television  </li></ul...
THANK YOU
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V I D E O C O N

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V I D E O C O N

  1. 1. Presented by:- S.Priya S.Vijayalakshmi
  2. 2. About Videocon… <ul><li>Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. </li></ul><ul><li>Founder - Late Nandlal Madhavlal Dhoot </li></ul><ul><li>Sons envisioned Videocon International Ltd. </li></ul><ul><li>Competitors :- Whirlpool, LG, Samsung & other giants </li></ul><ul><li>Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world. </li></ul>
  3. 3. Its mission statement… <ul><li>The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen </li></ul>
  4. 4. Its market share…..
  5. 5. A REFLECTION OF CONTINUITY CHANGE <ul><li>the end: </li></ul><ul><li>“ To delight and deliver beyond expectation….” </li></ul><ul><li>the means: </li></ul><ul><li>“… through ingenious strategy…” </li></ul><ul><li>“… intrepid entrepreneurship…” </li></ul><ul><li>“… improved technology…” </li></ul><ul><li>“… innovative products…” </li></ul><ul><li>“… insightful marketing…” </li></ul><ul><li>“… inspired thinking about the future…” </li></ul>
  6. 7. Its global partners…
  7. 8. Tie - ups with global leaders
  8. 9. Strategic Alliances & Acquisition <ul><li>Multibrand strategy- videocon/akai,1995 </li></ul><ul><li>Electrolux Kelvinator, Videocon merger in 2006 </li></ul><ul><li>Videocon: From market leadership to overall brand consolidation </li></ul><ul><li>Package from Airtel, Videocon, Alcatel </li></ul><ul><li>Videocon's global strategy </li></ul>
  9. 10. Understanding videocon with the help of models <ul><li>BCG Matrix </li></ul><ul><li>   </li></ul>Stars (appliances) Question marks (Entertainment) Cash Cows (Oil and Gas division) Dogs (leasing and finance limited)
  10. 11. Porter’s model
  11. 12. Why M&A <ul><li>Electrolux deal gives licensing rights to sell global brand </li></ul><ul><li>2000 patents of Thomson into Videocon's kitty </li></ul><ul><li>Global presence </li></ul><ul><li>Gain economies of scale </li></ul>
  12. 13. Competitive Advantage <ul><li>Cost of production </li></ul><ul><li>Largest distributed manufacturing base across India - 12 facilities </li></ul><ul><li>Managing a complex supply chain </li></ul><ul><li>Backward integration </li></ul><ul><li>Taking advantage of policy-friendly locations </li></ul><ul><li>Wide product portfolio </li></ul>
  13. 14. Challenges and Criticisms <ul><li>Competition in global CPT market </li></ul><ul><li>Rapid adoption of LCD technologies </li></ul><ul><li>Political risk </li></ul><ul><li>A sharp drop in plasma and LCD prices </li></ul><ul><li>Issue of breaking new ground in terms of geographies </li></ul><ul><li>The consumer really is not price sensitive today </li></ul>
  14. 15. Future prospects <ul><li>Development in the following areas through R&D </li></ul><ul><ul><li>Plasma Television </li></ul></ul><ul><ul><li>Multimedia TV </li></ul></ul><ul><ul><li>Pure Flat Televisions </li></ul></ul><ul><ul><li>Composite Home Entertainment system </li></ul></ul><ul><ul><li>To work on better features, better quality & improved reliability with reduced / low prices </li></ul></ul><ul><li>Go for new segments & start manufacturing mobile handsets and IT hardware </li></ul>
  15. 16. THANK YOU
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