Chairman & CEO,  Mr. Mehul Choksi
About Mehul Choksi <ul><li>Born into a family of diamond traders hailing from Palanpur . </li></ul><ul><li>Choksi’s father...
Choksi as an entrepreneur <ul><li>Opportunistic. </li></ul><ul><li>Extreme workaholic.  </li></ul><ul><li>Initiator. </li>...
About Gitanjali <ul><li>Integrated diamond and jewellery manufacturer and retailer in India. </li></ul><ul><li>Established...
Company chart Gitanjali  gems ltd. Divisions Subsidiaries JV Associates Cria  Jewellery pvt ltd Prism  jewellery  pvt. Ltd...
<ul><li>Business and Marketing activities </li></ul><ul><li>-USA </li></ul><ul><li>-Japan </li></ul><ul><li>-France </li><...
Distribution of polished diamonds 6% Japan 6% Europe 3% Others 20% USA 29% Asia-Arabic 36% Asia-pacific
Brands under Gitanjali <ul><li>Gili. </li></ul><ul><li>D’Damas  </li></ul><ul><li>Nakshatra. </li></ul><ul><li>Asmi. </li>...
International foray <ul><li>1987-Gitanjali-Mitsubishi JV. </li></ul><ul><li>1997-Strategic alliance with Simon Golub and S...
Contd… <ul><li>2000-largest order of 1,00,000 pieces of jewellery a single style processed for USA </li></ul><ul><li>2001-...
Contd.. <ul><li>2003- formed JMC for distribution and branding activities through organized programs in the USA </li></ul>...
Contd.. <ul><li>2004-launched D’damas brand “Damas Solitaire” collection in India and the UAE </li></ul><ul><li>-establish...
JV’s with <ul><li>April 2006- Sanghavi Exports </li></ul><ul><li>Modern mills Ltd. To create two companies </li></ul><ul><...
Acquisitions <ul><li>Desire lifestyle Pvt Ltd. </li></ul><ul><li>51% stake in Shubalavanya Jewel Craft Pvt. Ltd. </li></ul...
Tie ups- <ul><li>Provogue </li></ul><ul><li>Raymonds </li></ul><ul><li>Be </li></ul><ul><li>Chandana sarees </li></ul><ul>...
Tri-Star  <ul><li>Gitanjali Gems has purchased a majority interest in Tri-Star Worldwide(70%) </li></ul><ul><li>The market...
Competitive advantage… <ul><li>Mehul holds the largest number of diamond jewellery brands in India  </li></ul><ul><li>cove...
Future plans <ul><li>Gitanjali to foray into lifestyle retail. </li></ul><ul><li>Set up its own malls.  </li></ul><ul><li>...
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M E H U L C H O K S I

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M E H U L C H O K S I

  1. 2. Chairman & CEO, Mr. Mehul Choksi
  2. 3. About Mehul Choksi <ul><li>Born into a family of diamond traders hailing from Palanpur . </li></ul><ul><li>Choksi’s father had a global vision of a flourishing international diamond business. </li></ul><ul><li>Choksi entered the business in the 1970s, at a very young age. </li></ul>
  3. 4. Choksi as an entrepreneur <ul><li>Opportunistic. </li></ul><ul><li>Extreme workaholic. </li></ul><ul><li>Initiator. </li></ul><ul><li>Risk taker. </li></ul>
  4. 5. About Gitanjali <ul><li>Integrated diamond and jewellery manufacturer and retailer in India. </li></ul><ul><li>Established in 1966 </li></ul><ul><li>One of the DTC Sightholders in India </li></ul><ul><li>One of the largest diamond exporting companies in India </li></ul>
  5. 6. Company chart Gitanjali gems ltd. Divisions Subsidiaries JV Associates Cria Jewellery pvt ltd Prism jewellery pvt. Ltd . Gemplus Jewellery pvt ltd D’Damas Gitanjali jewels ltd. Brightest circle Jewellery pvt ltd. Mehul impex Gitanjali export CORP.ltd .
  6. 7. <ul><li>Business and Marketing activities </li></ul><ul><li>-USA </li></ul><ul><li>-Japan </li></ul><ul><li>-France </li></ul><ul><li>-Italy </li></ul><ul><li>-Hong Kong </li></ul><ul><li>Manufacturing at </li></ul><ul><li>-Borivali </li></ul><ul><li>-Goregaon </li></ul><ul><li>-Surat </li></ul>
  7. 8. Distribution of polished diamonds 6% Japan 6% Europe 3% Others 20% USA 29% Asia-Arabic 36% Asia-pacific
  8. 9. Brands under Gitanjali <ul><li>Gili. </li></ul><ul><li>D’Damas </li></ul><ul><li>Nakshatra. </li></ul><ul><li>Asmi. </li></ul><ul><li>The Facet Shop </li></ul><ul><li>The Fantasy Cuts </li></ul><ul><li>Desire </li></ul><ul><li>Sangini. </li></ul><ul><li>Collection G. </li></ul><ul><li>Gold Expressions. </li></ul><ul><li>Vivaha Gold. </li></ul>
  9. 10. International foray <ul><li>1987-Gitanjali-Mitsubishi JV. </li></ul><ul><li>1997-Strategic alliance with Simon Golub and Sons. </li></ul><ul><li>1998-formed strategic alliance with Damas in the middle east. </li></ul>
  10. 11. Contd… <ul><li>2000-largest order of 1,00,000 pieces of jewellery a single style processed for USA </li></ul><ul><li>2001-Diamlink jewellery established in USA, established jeweltrade in Dubai-UAE </li></ul><ul><li>2002-selected for DTC flagship program “Asmi” in India </li></ul><ul><li>-launched “Nakshatra” in UAE in collaboration with Damas </li></ul><ul><li>-opened 1 st independent store “Cria” in India in collaboration with Damas. </li></ul>
  11. 12. Contd.. <ul><li>2003- formed JMC for distribution and branding activities through organized programs in the USA </li></ul><ul><li>-D’damas jewellery manufacturing companies established in India </li></ul><ul><li>- soft launched D’dmas jewellery in Japan </li></ul><ul><li>-patented and launched 25 new special diamond cuts under “Fantasy Cuts” </li></ul>
  12. 13. Contd.. <ul><li>2004-launched D’damas brand “Damas Solitaire” collection in India and the UAE </li></ul><ul><li>-established new jewellery manufacturing companies in India for its brands “Gili” and “D’damas” </li></ul><ul><li>2005-launched D’damas brand in India and Japan “Origin” collection </li></ul>
  13. 14. JV’s with <ul><li>April 2006- Sanghavi Exports </li></ul><ul><li>Modern mills Ltd. To create two companies </li></ul><ul><li>Modali Jewellers </li></ul><ul><li>Modali Distributers. </li></ul><ul><li>Suleiman Al Othaim (Saudi) </li></ul>
  14. 15. Acquisitions <ul><li>Desire lifestyle Pvt Ltd. </li></ul><ul><li>51% stake in Shubalavanya Jewel Craft Pvt. Ltd. </li></ul><ul><li>Majority stake in Tri-Star. </li></ul><ul><li>Dec 2006-97% stake in Samuels. </li></ul><ul><li>International watch brands:- </li></ul><ul><li>Aqua Marine </li></ul><ul><li>Pegasus </li></ul><ul><li>Stephen Haphner </li></ul>
  15. 16. Tie ups- <ul><li>Provogue </li></ul><ul><li>Raymonds </li></ul><ul><li>Be </li></ul><ul><li>Chandana sarees </li></ul><ul><li>Khazana </li></ul>
  16. 17. Tri-Star <ul><li>Gitanjali Gems has purchased a majority interest in Tri-Star Worldwide(70%) </li></ul><ul><li>The marketer of Canadia branded diamonds and diamond jewellery. </li></ul><ul><li>TriStar is BHP Billiton direct customer and a licensee of CANADMARK. </li></ul><ul><li>New partnership will allow Canadia Diamonds to market to leading jewellers of the world. </li></ul>
  17. 18. Competitive advantage… <ul><li>Mehul holds the largest number of diamond jewellery brands in India </li></ul><ul><li>cover the entire market at various price points and give consumers a wider choice </li></ul><ul><li>jewellery made from various other metals such as titanium and steel </li></ul><ul><li>Partnering with Tri-Star gives them the opportunity to be a part of the finest “Mined in Canada” branded offering available to the market today. </li></ul><ul><li>Carving an exclusive niche for itself .(D’ Damas) </li></ul>
  18. 19. Future plans <ul><li>Gitanjali to foray into lifestyle retail. </li></ul><ul><li>Set up its own malls. </li></ul><ul><li>Mission MARS. </li></ul>
  19. 20. Thank you
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