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M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
M E H U L  C H O K S I
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M E H U L C H O K S I

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  • 1.  
  • 2. Chairman & CEO, Mr. Mehul Choksi
  • 3. About Mehul Choksi
    • Born into a family of diamond traders hailing from Palanpur .
    • Choksi’s father had a global vision of a flourishing international diamond business.
    • Choksi entered the business in the 1970s, at a very young age.
  • 4. Choksi as an entrepreneur
    • Opportunistic.
    • Extreme workaholic.
    • Initiator.
    • Risk taker.
  • 5. About Gitanjali
    • Integrated diamond and jewellery manufacturer and retailer in India.
    • Established in 1966
    • One of the DTC Sightholders in India
    • One of the largest diamond exporting companies in India
  • 6. Company chart Gitanjali gems ltd. Divisions Subsidiaries JV Associates Cria Jewellery pvt ltd Prism jewellery pvt. Ltd . Gemplus Jewellery pvt ltd D’Damas Gitanjali jewels ltd. Brightest circle Jewellery pvt ltd. Mehul impex Gitanjali export CORP.ltd .
  • 7.
    • Business and Marketing activities
    • -USA
    • -Japan
    • -France
    • -Italy
    • -Hong Kong
    • Manufacturing at
    • -Borivali
    • -Goregaon
    • -Surat
  • 8. Distribution of polished diamonds 6% Japan 6% Europe 3% Others 20% USA 29% Asia-Arabic 36% Asia-pacific
  • 9. Brands under Gitanjali
    • Gili.
    • D’Damas
    • Nakshatra.
    • Asmi.
    • The Facet Shop
    • The Fantasy Cuts
    • Desire
    • Sangini.
    • Collection G.
    • Gold Expressions.
    • Vivaha Gold.
  • 10. International foray
    • 1987-Gitanjali-Mitsubishi JV.
    • 1997-Strategic alliance with Simon Golub and Sons.
    • 1998-formed strategic alliance with Damas in the middle east.
  • 11. Contd…
    • 2000-largest order of 1,00,000 pieces of jewellery a single style processed for USA
    • 2001-Diamlink jewellery established in USA, established jeweltrade in Dubai-UAE
    • 2002-selected for DTC flagship program “Asmi” in India
    • -launched “Nakshatra” in UAE in collaboration with Damas
    • -opened 1 st independent store “Cria” in India in collaboration with Damas.
  • 12. Contd..
    • 2003- formed JMC for distribution and branding activities through organized programs in the USA
    • -D’damas jewellery manufacturing companies established in India
    • - soft launched D’dmas jewellery in Japan
    • -patented and launched 25 new special diamond cuts under “Fantasy Cuts”
  • 13. Contd..
    • 2004-launched D’damas brand “Damas Solitaire” collection in India and the UAE
    • -established new jewellery manufacturing companies in India for its brands “Gili” and “D’damas”
    • 2005-launched D’damas brand in India and Japan “Origin” collection
  • 14. JV’s with
    • April 2006- Sanghavi Exports
    • Modern mills Ltd. To create two companies
    • Modali Jewellers
    • Modali Distributers.
    • Suleiman Al Othaim (Saudi)
  • 15. Acquisitions
    • Desire lifestyle Pvt Ltd.
    • 51% stake in Shubalavanya Jewel Craft Pvt. Ltd.
    • Majority stake in Tri-Star.
    • Dec 2006-97% stake in Samuels.
    • International watch brands:-
    • Aqua Marine
    • Pegasus
    • Stephen Haphner
  • 16. Tie ups-
    • Provogue
    • Raymonds
    • Be
    • Chandana sarees
    • Khazana
  • 17. Tri-Star
    • Gitanjali Gems has purchased a majority interest in Tri-Star Worldwide(70%)
    • The marketer of Canadia branded diamonds and diamond jewellery.
    • TriStar is BHP Billiton direct customer and a licensee of CANADMARK.
    • New partnership will allow Canadia Diamonds to market to leading jewellers of the world.
  • 18. Competitive advantage…
    • Mehul holds the largest number of diamond jewellery brands in India
    • cover the entire market at various price points and give consumers a wider choice
    • jewellery made from various other metals such as titanium and steel
    • Partnering with Tri-Star gives them the opportunity to be a part of the finest “Mined in Canada” branded offering available to the market today.
    • Carving an exclusive niche for itself .(D’ Damas)
  • 19. Future plans
    • Gitanjali to foray into lifestyle retail.
    • Set up its own malls.
    • Mission MARS.
  • 20. Thank you

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