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L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
L G 2
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L G 2

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Transcript

  • 1. L G Presented By: Sumanth S. Sunil H.V.
  • 2. COMPANY PROFILE
    • Founded: 1947
    • Headquarters': Seoul, South Korea
    • Key People: Koo Bon-Moo, CEO.
    • Number of Companies: 31
    • Overseas Subsidiaries: around 130
  • 3. CONT….
    • Business Fields: Electronics, Chemicals, Telecommunication & Services.
    • Revenue: $61 billion USD
    • LG holds Assets of $49.81 billion
    • Presence in over 39 Countries.
    • Slogan: Life’s Good.
  • 4. Group families
    • LG Corp.
    • LG Electronics
    • LG-Philips LCD
    • LG Innotech
    • LG Micron
    • LG Hi-Plaza
    • LG Hi-Logistics
    • LG Chemical
    • LG Petro Chemical
    • LG Dow Chemical
    • LG Seetec
    • LG Health Care Chemical
    • LG Life Science Industry
    • LG MMA
    • LG Telecom
    • LG CS Leader
    • Siltron
    • LG V-ENS
    • LG N-Sys
    • LG Serveone
    • LG Economy Institute
    • LG Academy
    • LG Twins
    • LG International
    • LG Card (sharing the corporate identity, but no longer part of LG Group)
    • Dacom
    • Dacom MI
    • Dacom Crossing
    • Zenith Electronics
  • 5.  
  • 6. The Journey…
    • Created in 1947 as “Lucky Goldstar”
    • Household products were sold under the brand name of " Lucky”
    • Changed to LG in 1995
    • In 2003,LG introduced the holding company system, and established the Vision of becoming no.1.
  • 7. Joint Ventures and Acquisition
    • LG has made a Joint Venture and created LG-Nortel Network .
    • Joint ventures with Royal Philips Electronic.
    • LG also has a joint venture with Hitachi.
  • 8. Cont..
    • LG acquisition finalizes over Hyundai Petrochemical.
    • LG acquired Zenith in 1999.
    • LG Electronics,Zenith,signed VSB licensing agreements with Japan’s MITSUBISHI & SHARP in March-2005.
  • 9. Recent Merger & acquistions:
    • LG-CALTEX Oil Corp. Merged with HOYU Shipping in 2000.
    • In 2006,LG Chemicals acquired and Merged with LG Daesan Petrochemical.
    • LG Electronics forms strategic alliances with Home Depot, the world's largest home improvement retailer in January 2005.
  • 10. Cont..
    • A.S.WATSON, The retail division of Hutchison Whampoa Ltd. Joint ventured with leading Korean retail Company LG MART Company.
  • 11. Why LG got engage in international biz
    • To expand sales
    • To acquire resources
    • To diversify sources of sales and supplies
    • To minimize competitive risk
  • 12. Strategies of LG……
    • Diversification Strategy
    • Fast Growth
    • Fast Innovation
  • 13. Cont..
    • Global Branding Strategies.
    • Quality Management Strategy.
  • 14. Core Competencies:
    • Product Leadership.
    • Market leadership.
    • People Leadership.
  • 15. Plans for INDIA……
    • Announced that it would invest Rs. 9 billion by 2008.
    • India a major export hub of DVD writers
  • 16.
    • LG’s Vision is to become the best in its class by winning customers acclaim as a true leader in the Global market.
  • 17. THANK YOU

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