L G 2

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L G 2

  1. 1. L G Presented By: Sumanth S. Sunil H.V.
  2. 2. COMPANY PROFILE <ul><li>Founded: 1947 </li></ul><ul><li>Headquarters': Seoul, South Korea </li></ul><ul><li>Key People: Koo Bon-Moo, CEO. </li></ul><ul><li>Number of Companies: 31 </li></ul><ul><li>Overseas Subsidiaries: around 130 </li></ul>
  3. 3. CONT…. <ul><li>Business Fields: Electronics, Chemicals, Telecommunication & Services. </li></ul><ul><li>Revenue: $61 billion USD </li></ul><ul><li>LG holds Assets of $49.81 billion </li></ul><ul><li>Presence in over 39 Countries. </li></ul><ul><li>Slogan: Life’s Good. </li></ul>
  4. 4. Group families <ul><li>LG Corp. </li></ul><ul><li>LG Electronics </li></ul><ul><li>LG-Philips LCD </li></ul><ul><li>LG Innotech </li></ul><ul><li>LG Micron </li></ul><ul><li>LG Hi-Plaza </li></ul><ul><li>LG Hi-Logistics </li></ul><ul><li>LG Chemical </li></ul><ul><li>LG Petro Chemical </li></ul><ul><li>LG Dow Chemical </li></ul><ul><li>LG Seetec </li></ul><ul><li>LG Health Care Chemical </li></ul><ul><li>LG Life Science Industry </li></ul><ul><li>LG MMA </li></ul><ul><li>LG Telecom </li></ul><ul><li>LG CS Leader </li></ul><ul><li>Siltron </li></ul><ul><li>LG V-ENS </li></ul><ul><li>LG N-Sys </li></ul><ul><li>LG Serveone </li></ul><ul><li>LG Economy Institute </li></ul><ul><li>LG Academy </li></ul><ul><li>LG Twins </li></ul><ul><li>LG International </li></ul><ul><li>LG Card (sharing the corporate identity, but no longer part of LG Group) </li></ul><ul><li>Dacom </li></ul><ul><li>Dacom MI </li></ul><ul><li>Dacom Crossing </li></ul><ul><li>Zenith Electronics </li></ul>
  5. 6. The Journey… <ul><li>Created in 1947 as “Lucky Goldstar” </li></ul><ul><li>Household products were sold under the brand name of &quot; Lucky” </li></ul><ul><li>Changed to LG in 1995 </li></ul><ul><li>In 2003,LG introduced the holding company system, and established the Vision of becoming no.1. </li></ul>
  6. 7. Joint Ventures and Acquisition <ul><li>LG has made a Joint Venture and created LG-Nortel Network . </li></ul><ul><li>Joint ventures with Royal Philips Electronic. </li></ul><ul><li>LG also has a joint venture with Hitachi. </li></ul>
  7. 8. Cont.. <ul><li>LG acquisition finalizes over Hyundai Petrochemical. </li></ul><ul><li>LG acquired Zenith in 1999. </li></ul><ul><li>LG Electronics,Zenith,signed VSB licensing agreements with Japan’s MITSUBISHI & SHARP in March-2005. </li></ul>
  8. 9. Recent Merger & acquistions: <ul><li>LG-CALTEX Oil Corp. Merged with HOYU Shipping in 2000. </li></ul><ul><li>In 2006,LG Chemicals acquired and Merged with LG Daesan Petrochemical. </li></ul><ul><li>LG Electronics forms strategic alliances with Home Depot, the world's largest home improvement retailer in January 2005. </li></ul>
  9. 10. Cont.. <ul><li>A.S.WATSON, The retail division of Hutchison Whampoa Ltd. Joint ventured with leading Korean retail Company LG MART Company. </li></ul>
  10. 11. Why LG got engage in international biz <ul><li>To expand sales </li></ul><ul><li>To acquire resources </li></ul><ul><li>To diversify sources of sales and supplies </li></ul><ul><li>To minimize competitive risk </li></ul>
  11. 12. Strategies of LG…… <ul><li>Diversification Strategy </li></ul><ul><li>Fast Growth </li></ul><ul><li>Fast Innovation </li></ul>
  12. 13. Cont.. <ul><li>Global Branding Strategies. </li></ul><ul><li>Quality Management Strategy. </li></ul>
  13. 14. Core Competencies: <ul><li>Product Leadership. </li></ul><ul><li>Market leadership. </li></ul><ul><li>People Leadership. </li></ul>
  14. 15. Plans for INDIA…… <ul><li>Announced that it would invest Rs. 9 billion by 2008. </li></ul><ul><li>India a major export hub of DVD writers </li></ul>
  15. 16. <ul><li>LG’s Vision is to become the best in its class by winning customers acclaim as a true leader in the Global market. </li></ul>
  16. 17. THANK YOU

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