0
JOYalukkas
Company Profile   <ul><li>Alukkas jewellery founded in Thrissur in 1956 </li></ul><ul><li>UAE’s 2 nd  biggest jewellery re...
The Journey… <ul><li>1956:  first jewellery store </li></ul><ul><li>1987:  first outlet in Middle East </li></ul><ul><li>2...
Going International <ul><li>Reactive </li></ul><ul><ul><li>Competitive environment </li></ul></ul><ul><ul><li>Economic-Env...
<ul><li>Proactive </li></ul><ul><ul><li>Strategically seeking out advantage </li></ul></ul><ul><ul><li>Power and prestige ...
Global Presence <ul><li>UAE </li></ul><ul><li>Kuwait </li></ul><ul><li>Oman </li></ul><ul><li>Bahrain </li></ul><ul><li>Qa...
Added Value <ul><li>Increased sales and revenues </li></ul><ul><li>Diversified sources of sales </li></ul><ul><li>Minimize...
Alukkas in India <ul><li>Re-entered Indian market in 2002 </li></ul><ul><li>Present in Delhi, Gurgaon, Coimbatore, Madurai...
Why India??? <ul><li>World’s largest gold jewellery market by volume </li></ul><ul><li>Largely fragmented and unbranded </...
<ul><li>Shift in buying patterns </li></ul><ul><li>Culture  </li></ul><ul><li>FDI up to 51 percent </li></ul>
THANK YOU   PRESENTED BY: SUDIPTA KATIYAR VENUS AHUJA
Upcoming SlideShare
Loading in...5
×

Joy Alukkas

3,399

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,399
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
90
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Joy Alukkas"

  1. 1. JOYalukkas
  2. 2. Company Profile <ul><li>Alukkas jewellery founded in Thrissur in 1956 </li></ul><ul><li>UAE’s 2 nd biggest jewellery retailer </li></ul><ul><li>World’s number one 22 karat jewellery retailer </li></ul><ul><li>Presence in 6 countries with more than 80 outlets </li></ul><ul><li>Specializes in gold and diamond jewellery </li></ul>
  3. 3. The Journey… <ul><li>1956: first jewellery store </li></ul><ul><li>1987: first outlet in Middle East </li></ul><ul><li>2001: revamp of business </li></ul><ul><li>2002: concept of wedding centre </li></ul><ul><li>2004: fusion system </li></ul><ul><li>2005: exchange centres and property development </li></ul><ul><li>2007: world’s largest jewellery showroom in Chennai </li></ul>
  4. 4. Going International <ul><li>Reactive </li></ul><ul><ul><li>Competitive environment </li></ul></ul><ul><ul><li>Economic-Environment changes </li></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Market </li></ul></ul>
  5. 5. <ul><li>Proactive </li></ul><ul><ul><li>Strategically seeking out advantage </li></ul></ul><ul><ul><li>Power and prestige </li></ul></ul>
  6. 6. Global Presence <ul><li>UAE </li></ul><ul><li>Kuwait </li></ul><ul><li>Oman </li></ul><ul><li>Bahrain </li></ul><ul><li>Qatar </li></ul><ul><li>India </li></ul>
  7. 7. Added Value <ul><li>Increased sales and revenues </li></ul><ul><li>Diversified sources of sales </li></ul><ul><li>Minimized competitive risk </li></ul>
  8. 8. Alukkas in India <ul><li>Re-entered Indian market in 2002 </li></ul><ul><li>Present in Delhi, Gurgaon, Coimbatore, Madurai, Cochin, Hyderabad, Bangalore, Kottayam </li></ul><ul><li>Partnership with Prashant Real Gold Tower </li></ul>
  9. 9. Why India??? <ul><li>World’s largest gold jewellery market by volume </li></ul><ul><li>Largely fragmented and unbranded </li></ul><ul><li>Branded jewellery accounts for less than 2% </li></ul>
  10. 10. <ul><li>Shift in buying patterns </li></ul><ul><li>Culture </li></ul><ul><li>FDI up to 51 percent </li></ul>
  11. 11. THANK YOU PRESENTED BY: SUDIPTA KATIYAR VENUS AHUJA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×