Joy Alukkas
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Joy Alukkas Presentation Transcript

  • 1. JOYalukkas
  • 2. Company Profile
    • Alukkas jewellery founded in Thrissur in 1956
    • UAE’s 2 nd biggest jewellery retailer
    • World’s number one 22 karat jewellery retailer
    • Presence in 6 countries with more than 80 outlets
    • Specializes in gold and diamond jewellery
  • 3. The Journey…
    • 1956: first jewellery store
    • 1987: first outlet in Middle East
    • 2001: revamp of business
    • 2002: concept of wedding centre
    • 2004: fusion system
    • 2005: exchange centres and property development
    • 2007: world’s largest jewellery showroom in Chennai
  • 4. Going International
    • Reactive
      • Competitive environment
      • Economic-Environment changes
      • Culture
      • Market
  • 5.
    • Proactive
      • Strategically seeking out advantage
      • Power and prestige
  • 6. Global Presence
    • UAE
    • Kuwait
    • Oman
    • Bahrain
    • Qatar
    • India
  • 7. Added Value
    • Increased sales and revenues
    • Diversified sources of sales
    • Minimized competitive risk
  • 8. Alukkas in India
    • Re-entered Indian market in 2002
    • Present in Delhi, Gurgaon, Coimbatore, Madurai, Cochin, Hyderabad, Bangalore, Kottayam
    • Partnership with Prashant Real Gold Tower
  • 9. Why India???
    • World’s largest gold jewellery market by volume
    • Largely fragmented and unbranded
    • Branded jewellery accounts for less than 2%
  • 10.
    • Shift in buying patterns
    • Culture
    • FDI up to 51 percent
  • 11. THANK YOU PRESENTED BY: SUDIPTA KATIYAR VENUS AHUJA