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Cobra Presentation

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  • 1. GENESIS Genesis C OBRA BEER THE PROMOTEER: Lord Karan Bilimoria (46) CBE(Commander of Order of the British Empire) House Of Lords A UK BASED BEER AND WINE COMPANY, FOUNDED IN 1989 Heardquartered in Fulham, London Cobra beer was first brewed in Bangalaru in 1990 and imported to the UK for seven years
  • 2. Corporate profile
    • Has a turnover of over £96 million,
    • Annual Growth rate of more than 42% in the last ten years,
    • Exports to over 45 countries worldwide,
    • Offices in India , South Africa and USA.
  • 3. Cobra Beer’s Global Footprint
  • 4. African Safari
  • 5. Europe
  • 6. Europe , Cont
  • 7. Europe
  • 8. The Tiger
  • 9. Product Portfolio
  • 10. Product diversification
  • 11. Strategies
    • Brick& Click Strategies
    • Product Diversification
    • Effective M&A
    • Tie-ups
    • Product Customization
  • 12. Global Beer industry THE WORLD’S LEADING BEER COs ANHEUSER-BUSCH (US) SABMILLER (UK) INBEV(BELGIUM) HEINEKEN N.V. (THE NETHERLANDS) CARLSBERG BREWERIES A/S (UK)
  • 13. Beer Market Growth (last 20 yrs)
    • 1985 1.1%
    • 1990 3.0%
    • 1995 1.6%
    • 2000 2.4%
    • 2005 2.8%
    • 2010(forecasted) 3.2%
  • 14. Worlds leading Beer Consumers ( Continent Wise)
    • EUROPE
    • ASIA
    • North America
    • South America
    • AFRICA
    • OCENIA/AUSTRALIA
  • 15. Leading Beer Markets
    • People’s Republic of China
    • United States of America
    • United Kingdom
    • Federal Republic of Germany
  • 16. Cobra Beer- India
    • Launched in April 2002
    • Brewing Plants in
    • Goa
    • Rajasthan
    • Now available in the leading cities
  • 17. The Future
    • Hindustan- the market is growing more than the economy,
    • Poland- is close to Germany, 2nd largest beer market in Europe ,
    • South Africa- high number of brand sluts as far as beer is concerned, largest beer mkt in the region,
    • US, Australia,…. Lets wait and see