Chutney Mary 2

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Chutney Mary 2

  1. 1. Chutney Mary Veeraswamy Prem Prakash Shalini Mani
  2. 2. Creators <ul><li>Ranjit Mathrani </li></ul><ul><li>Namita Panjabi </li></ul><ul><li>Camellia Panjabi </li></ul>
  3. 3. Chutney Mary & Veeraswamy <ul><li>Started Chutney Mary in 1990 in Chelsea, London. </li></ul><ul><li>Founders: Namita Panjabi, Ranjit Mathrani and Camellia Panjabi </li></ul><ul><li>Serve Anglo-Indian Cuisine. </li></ul><ul><li>London's oldest surviving restaurants. </li></ul><ul><li>It was established in 1926. </li></ul><ul><li>Masala World Group take over in 2001. </li></ul><ul><li>Serves classical Indian food. </li></ul>
  4. 4. Masala World Group <ul><li>Objective: To serve Quality food with style. </li></ul><ul><li>Serving real Indian food to over 5,50,000 customers a year. </li></ul><ul><li>Catered to both top and mid market levels. </li></ul><ul><li>Staff of 250 generating sales of £15m a year. </li></ul>
  5. 5. Masala World Groups’ Chain Restaurants <ul><li>Chutney Mary Veeraswamy </li></ul><ul><li>Amaya Masala Zone </li></ul>
  6. 6. Awards…. <ul><li>Chutney Mary </li></ul><ul><li>Indian Restaurant of the Year </li></ul><ul><li>(London Restaurant Awards 2003) </li></ul><ul><li>Best Indian Restaurant-UK </li></ul><ul><li>(Good Curry Guide Award) </li></ul><ul><li>Veeraswamy </li></ul><ul><li>Best Indian restaurant “time out award” </li></ul><ul><li>MWG </li></ul><ul><li>Tatler 2005 Restaurant Awards </li></ul>
  7. 7. Formation <ul><li>Chutney Mary was a JV between Masala World Group and Café des Amis du Vin. </li></ul><ul><li>Veeraswamy was acquired and renovated. </li></ul><ul><li>Wanted to cater to a larger market. </li></ul><ul><li>Indian food now accounts for two-thirds of all meals eaten out in the U.K., feeding 2.5 million people per week. </li></ul>
  8. 8. Why MWG different? <ul><li>Dishes are from the homes of regional gourmet. </li></ul><ul><li>No other Indian restaurant in the world has their range of regional specialists. </li></ul><ul><li>These dishes are prepared authentically, short cuts are taken. </li></ul><ul><li>Great attention is paid to style, presentation and ambience </li></ul>
  9. 9. Success of MWG <ul><li>More than 80 per cent of “Indian” restaurants in the UK are owned and run by Bangladeshis. </li></ul><ul><li>Untapped Market. </li></ul><ul><li>Londoners ready to spend time and money for real Indian food. </li></ul><ul><li>All the Indian cuisines under one roof. </li></ul>
  10. 10. Contd… <ul><li>First to bring in the concept of Indian food with drinks. </li></ul><ul><li>Broke the myth- Indian food can’t be eaten in the afternoon. </li></ul><ul><li>Personal Interest. </li></ul><ul><li>Honesty. </li></ul>
  11. 11. Competitors <ul><li>Cinnamon Club, Benares </li></ul><ul><li>Tamarind – Moghul Cuisine </li></ul><ul><li>Rasa – a Keralan restaurant </li></ul><ul><li>The Parsee </li></ul><ul><li>Peppers </li></ul><ul><li>Restaurants started by settled Indian communities in UK. </li></ul>
  12. 12. Conclusion <ul><li>Cleared all the misconceptions. </li></ul><ul><li>Have brought Indian food into the global arena in par with the other cuisines. </li></ul>
  13. 13. Thank You

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