Allukkaaaa[1]

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Allukkaaaa[1]

  1. 1. JOY ALUKKAS MOHSIN MEMON CATHERINE ELIAS
  2. 2. <ul><li>1956 Estab l ished - in Thrissur, Kerala , India (200 sq ft) </li></ul><ul><li>1996 HQ shifted to DUBAI </li></ul><ul><li>2001 Diversified in to independent business units. </li></ul><ul><li>2002 Onwards it opened a no of showrooms & wedding </li></ul><ul><li>centre in Kottayam, Anagmalli, Thiruwalla, </li></ul><ul><li>Kolam, Cochin in Kerala </li></ul><ul><li>2004 Diversified in to it sector –fusion system solution </li></ul><ul><li>2005 Opened JOY ALUKKAS money transfer & </li></ul><ul><li>foreign exchange centre. </li></ul><ul><li>2005 Opened a show room in London </li></ul><ul><li>2007 Signed an agreement with Prashant gold tower , </li></ul><ul><li>property developers to occupy its 70000 sq ft showroom in Chennai </li></ul>Brief history
  3. 4. International presence…. Dubai India Oman Bahrain Kuwait London Qatar
  4. 5. <ul><li>Strengths </li></ul><ul><li>Brand leverage </li></ul><ul><li>Experience and technological know how (CRM & E-tailing) </li></ul><ul><li>Leadership </li></ul><ul><li>Strategic location </li></ul><ul><li>ISO 9001 & 14001 </li></ul><ul><li>Opportunities </li></ul><ul><li>Conducive investment environment . </li></ul><ul><li>Booming markets </li></ul><ul><li>Economic of scale </li></ul><ul><li>Growing economy </li></ul><ul><li>Expanding retail network </li></ul><ul><li>Proposed umbrella body for the industry </li></ul>
  5. 6. <ul><li>Weaknesses </li></ul><ul><li>Small scale retailer </li></ul><ul><li>Family- oriented Mgt </li></ul><ul><li>Ltd access to capital </li></ul><ul><li>Threats </li></ul><ul><li>Intensified competition </li></ul><ul><li>(D’ damas, Tanishq) </li></ul><ul><li>Traditional Tendencies </li></ul><ul><li>Increased regulations </li></ul><ul><li>US recession </li></ul><ul><li>Security </li></ul>
  6. 7. Why India ????????
  7. 8. <ul><li>Comparative relative advantage </li></ul><ul><li>Cultural dimension </li></ul><ul><li>Consumer behavior (choice, creativity, convenience, comfort) </li></ul><ul><li>Cross cultural influences </li></ul><ul><li>Consciousness about fashion </li></ul><ul><li>Considerable Growth of the Indian Economy </li></ul><ul><li>Competition </li></ul>
  8. 9. Business life cycle <ul><li>Preemptive growth strategy </li></ul><ul><li>Diversification </li></ul><ul><li>Retailing & Merchandising </li></ul><ul><li>Brick & Click Strategies </li></ul><ul><li>Tie-ups </li></ul><ul><li>Acquisitions </li></ul>1950 -95 1996-01 2002-06 2008….. & growth
  9. 10. Modus Operandi <ul><li>‘ Glocalisalisation’ of marketing strategies </li></ul><ul><li>Synergy ( 1 + 1 = 3) </li></ul><ul><li>Co- branding ( Ishi Diamonds) </li></ul><ul><li>Joint Ventures( Prashant Gold Towers) </li></ul><ul><li>Customer Loyalty Programmes ( Reward Certificates, Buyer Certificates, Buy back Guarantee, On line buying, Free Trials, Festivals) </li></ul>
  10. 11. India centric strategy
  11. 12. <ul><li>Challenges ahead </li></ul><ul><li>Supply chain optimizations </li></ul><ul><li>Budget 2007- policy revision anticipated </li></ul><ul><li>Competition </li></ul><ul><li>Indian customer psyche </li></ul><ul><li>Customer loyalty enhancement </li></ul>

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