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Allukkaaaa[1]
 

Allukkaaaa[1]

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    Allukkaaaa[1] Allukkaaaa[1] Presentation Transcript

    • JOY ALUKKAS MOHSIN MEMON CATHERINE ELIAS
      • 1956 Estab l ished - in Thrissur, Kerala , India (200 sq ft)
      • 1996 HQ shifted to DUBAI
      • 2001 Diversified in to independent business units.
      • 2002 Onwards it opened a no of showrooms & wedding
      • centre in Kottayam, Anagmalli, Thiruwalla,
      • Kolam, Cochin in Kerala
      • 2004 Diversified in to it sector –fusion system solution
      • 2005 Opened JOY ALUKKAS money transfer &
      • foreign exchange centre.
      • 2005 Opened a show room in London
      • 2007 Signed an agreement with Prashant gold tower ,
      • property developers to occupy its 70000 sq ft showroom in Chennai
      Brief history
    •  
    • International presence…. Dubai India Oman Bahrain Kuwait London Qatar
      • Strengths
      • Brand leverage
      • Experience and technological know how (CRM & E-tailing)
      • Leadership
      • Strategic location
      • ISO 9001 & 14001
      • Opportunities
      • Conducive investment environment .
      • Booming markets
      • Economic of scale
      • Growing economy
      • Expanding retail network
      • Proposed umbrella body for the industry
      • Weaknesses
      • Small scale retailer
      • Family- oriented Mgt
      • Ltd access to capital
      • Threats
      • Intensified competition
      • (D’ damas, Tanishq)
      • Traditional Tendencies
      • Increased regulations
      • US recession
      • Security
    • Why India ????????
      • Comparative relative advantage
      • Cultural dimension
      • Consumer behavior (choice, creativity, convenience, comfort)
      • Cross cultural influences
      • Consciousness about fashion
      • Considerable Growth of the Indian Economy
      • Competition
    • Business life cycle
      • Preemptive growth strategy
      • Diversification
      • Retailing & Merchandising
      • Brick & Click Strategies
      • Tie-ups
      • Acquisitions
      1950 -95 1996-01 2002-06 2008….. & growth
    • Modus Operandi
      • ‘ Glocalisalisation’ of marketing strategies
      • Synergy ( 1 + 1 = 3)
      • Co- branding ( Ishi Diamonds)
      • Joint Ventures( Prashant Gold Towers)
      • Customer Loyalty Programmes ( Reward Certificates, Buyer Certificates, Buy back Guarantee, On line buying, Free Trials, Festivals)
    • India centric strategy
      • Challenges ahead
      • Supply chain optimizations
      • Budget 2007- policy revision anticipated
      • Competition
      • Indian customer psyche
      • Customer loyalty enhancement