Allukkaaaa[1]
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Allukkaaaa[1] Presentation Transcript

  • 1. JOY ALUKKAS MOHSIN MEMON CATHERINE ELIAS
  • 2.
    • 1956 Estab l ished - in Thrissur, Kerala , India (200 sq ft)
    • 1996 HQ shifted to DUBAI
    • 2001 Diversified in to independent business units.
    • 2002 Onwards it opened a no of showrooms & wedding
    • centre in Kottayam, Anagmalli, Thiruwalla,
    • Kolam, Cochin in Kerala
    • 2004 Diversified in to it sector –fusion system solution
    • 2005 Opened JOY ALUKKAS money transfer &
    • foreign exchange centre.
    • 2005 Opened a show room in London
    • 2007 Signed an agreement with Prashant gold tower ,
    • property developers to occupy its 70000 sq ft showroom in Chennai
    Brief history
  • 3.  
  • 4. International presence…. Dubai India Oman Bahrain Kuwait London Qatar
  • 5.
    • Strengths
    • Brand leverage
    • Experience and technological know how (CRM & E-tailing)
    • Leadership
    • Strategic location
    • ISO 9001 & 14001
    • Opportunities
    • Conducive investment environment .
    • Booming markets
    • Economic of scale
    • Growing economy
    • Expanding retail network
    • Proposed umbrella body for the industry
  • 6.
    • Weaknesses
    • Small scale retailer
    • Family- oriented Mgt
    • Ltd access to capital
    • Threats
    • Intensified competition
    • (D’ damas, Tanishq)
    • Traditional Tendencies
    • Increased regulations
    • US recession
    • Security
  • 7. Why India ????????
  • 8.
    • Comparative relative advantage
    • Cultural dimension
    • Consumer behavior (choice, creativity, convenience, comfort)
    • Cross cultural influences
    • Consciousness about fashion
    • Considerable Growth of the Indian Economy
    • Competition
  • 9. Business life cycle
    • Preemptive growth strategy
    • Diversification
    • Retailing & Merchandising
    • Brick & Click Strategies
    • Tie-ups
    • Acquisitions
    1950 -95 1996-01 2002-06 2008….. & growth
  • 10. Modus Operandi
    • ‘ Glocalisalisation’ of marketing strategies
    • Synergy ( 1 + 1 = 3)
    • Co- branding ( Ishi Diamonds)
    • Joint Ventures( Prashant Gold Towers)
    • Customer Loyalty Programmes ( Reward Certificates, Buyer Certificates, Buy back Guarantee, On line buying, Free Trials, Festivals)
  • 11. India centric strategy
  • 12.
    • Challenges ahead
    • Supply chain optimizations
    • Budget 2007- policy revision anticipated
    • Competition
    • Indian customer psyche
    • Customer loyalty enhancement