Show keynote Tara Cox

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  • Show keynote Tara Cox

    1. 1. SHOW PROJECT My personal role and contribution Tara Cox
    2. 2. INITIAL RESEARCH ➡ I personally looked at a variety of ways in which people showed their work, this included art exhibitions, street performance and live gigs at venues. ➡ I looked at methods of show in Cambridge, because I felt this was more personal as opposed to methods of show in general, and I had also seen most of these street performances so could reflect on them personally. ➡ While these methods of show held more personal and physical relationships with the client, as well as more personal audience feedback, these methods of show were inevitably not the most popular. ➡ However, I found that the most popular way for a practitioner to show their work is through the internet and through television, due to the global level of distribution and the amount of audience feedback.
    3. 3. WEB SHOW RESEARCH ➡ I then looked at research ➡ Most web shows had one main for web shows on the protagonist, and a series of 3 or 4 internet, after research on this friends which had different being the most effective way characteristics. of showing work. ➡ Web series usually have a specific ➡I looked at web series such website, and merchandise available as ‘The Guild’, ‘We Need on this website. The videos for the Girlfriends’ and ‘Living With series are posted on Youtube/Vimeo the Infidels’ The web shows as well for further distribution and were between 2 - 3 minutes have fan pages on Facebook. long, had certain characteristics such as ➡ These are the characteristics humour, shot type and that I hoped to bring to our own character type. web series. ➡ I learnt that while most web shows featured humour, not all of them had to, I looked at a web series called Prom Queen which was a horror series, and still had the same effect on the audience and the same popularity.
    4. 4. ADVANTAGES OF ONLINE BLOGGING ➡ Using a blog enabled me to keep a neat and chronological record of my work while I work throughout the project, which showed clearly my research path. ➡ It also enabled me to post links to videos, pictures and other websites which I wouldn’t have been able to do if I had used a non online source of evidence research. ➡ Using an online blog also meant I could access my work anywhere that had internet. This was much easier keeping my project all in one place as opposed to have a folder etc which I would have had to take everywhere with me. ➡ Using the internet also meant that work at home and at college was much easier to complete because things could just be typed up quickly each day and the work would slowly add up. ➡ It enabled me to add slideshows, pictures and videos to my text work in order to illustrate the work and what I did, and personally I think this really helped.
    5. 5. ORGANISATION ➡ The organisation of the roles was fairly straightforward. The class was split into two groups after a while, class meeting and we were to create two different web series. Our web series was called ‘Lines’ after the idea that people in detention write lines. ➡ The other group’s web series was called Detention Deficit, but nonetheless we stuck to the same brief, using the same rough story line, the same minutes for the show and the same number of characters. We had a different script etc so there were some clear differences between the two. We each had a clear role in the project, and had to keep a record of all our progress, which is what we used the blogs for. We had roles such as director, actors, marketing, production etc.
    6. 6. MY PERSONAL JOBS Marketing ➡ My first personal job was to do the marketing. This meant all the publication of the shows, including all social networking, so the facebook updates, emails, the twitter feeds, the myspace updates and the youtube replies to comments. This was a pretty large role and I felt comfortable promoting the project. ➡ You can see some of the screenshots of the publicity I created, including updates, feeds, video uploads etc. I also created a facebook group for Lines, which you can see to the right. Overall, I think my role in marketing was effective, which are clearly highlighted in the online views shown later on. ➡ I posted clear video links to Youtube, which the audience members can easily access by just clicking the hyperlink. This meant the amount of views we had were easily increasable and this worked well because the audience did not have to do a lot to view the episodes.
    7. 7. MY PERSONAL JOBS Advertising ➡ I also had the job of advertising the series, and personally created all three of these posters with Tim and distributed them around college to attract an audience pre showing. ➡ These posters attracted a big audience before the showing and i felt had a good impact on the viewing figures of the web series. I personally thought this role was enjoyable and I thought I got a lot done.
    8. 8. MY PERSONAL JOBS Production manager ➡ My main personal role throughout the project was to be the production manager. This involved personally filling out risk assessments, equipment permission forms, and emails arranging filming, cast etc and what they need to be doing. ➡ This was one of my favourite jobs in the project because it was quote managerial and I liked the organisational side of the project.
    9. 9. PLANNING content of the web series ➡ The content of the web series was based on research and characteristics of other web shows, such as humour, shot type etc. Planning involved looking at various web series such as We Need Girlfriends, The Guild and taking ideas from these, Mike then wrote our own personal scripts. ➡ We tried to incorporate references into our web series from other TV shows, which we learnt from web series ‘Chad Vader’. We also payed close attention to character type and had one main character, and some new characters incorporated into each episode. ➡ Our web series ‘Lines’ is shown below, incorporating some ideas from the initial research of web series on the left hand side of this page.
    10. 10. PLANNING Publicity of thetheseries was series through ➡ The publicity of web web mainly advertised social sites Facebook, Myspace and Twitter, which I played a big part of publicising the series. Musicians we used in our web series also advertised the series on their pages. ➡ Main publicity was also through posters advertising each episode of Lines, which I also personally created with Tim. These helped publicity as it helped to create a pre episode excitement which geared the audience towards the launch. ➡ A Facebook event for each launch also really helped publicity because it made sure social sites reminded the audience when the launches of the episodes were, as well as emails and reminders sent by us. You can see these publicity methods clearly highlighted in the pictures alongside this text.
    11. 11. PUBLICITY Distribution of the web series Distribution of my web series was mainly through video sharing website Youtube. This was because it allowed the web series to reach a global audience and had a huge effect on our audience figures as we had some views from abroad. This level of distribution and an online method helped us further in the distribution because we meant we could reach a further audience if the media was just screened on TV or to an audience, highlighted in my initial research. ➡ In this way, the distribution of the web series reached a higher level than it would do from an offline source of distribution. The planning of the distribution was planned initially to be online and therefore we planned the series to be shown online, and used online methods of advertising, such as social networking etc, to promote the programme. ➡ Therefore, the web series was mainly promoted in an online method as opposed to an offline method of advertising. The distribution of the web series played a big part in the audience feedback, because posting the series online meant that we could receive a much higher level of feedback and audience members.
    12. 12. SHOW -Idea to online EPISODE ONE ➡ The idea to online process of Lines was very similar to professional methods, we first came up with a script, then created the shot list and storyboard and then finally shot the episode. After shooting was the editing, and then adding the episode online at the launch time and date. ➡ Overall, the process of the first episode of Lines in my opinion was very effective, and I think that we as a group did very well and I personally stuck to my role very well and kept the group organised. ➡ I feel that the overall process from the idea of the first episode of Lines to online went well, although there were some disagreement with the group and we agreed on a new director for episode two, I think overall the process was effective in most cases.
    13. 13. PLANNING EPISODES 2 & 3 Ideas to online ➡ Planning of episodes 2 and 3 of Lines were more organised, detailed and thorough than episode 1, including sticking to the storyboard etc. ➡ Episodes 2 and 3 followed the storyboard and shot list more, and we included a next time feature in episode 2 to include more interest, as well as more consistent shots and more attention to detail such as continuity errors. ➡ Posters and advertising was increased so that audience members were bombarded with news about Lines on Facebook, Myspace, Twitter and in college due to the posters. ➡ Overall, plans were a lot more focused in episodes 2 and 3 and we as a group were a lot more organised to stick to the deadline.
    14. 14. AUDIENCE RESPONSE AND FEEDBACK Show episode one ➡ Our audience response for the first episode of lines was the most successful of all the episodes. This may have been due to the main excitement about the program rather than which episode was best. We received 746 views in total for episode one, and this was almost three times higher than the other two episodes. We also received interest from other countries such as the USA and spain etc. ➡ However, this is only online feedback from youtube etc. For general feedback,we received some varying feedback, and the image on the immediate right shows the feedback we received from the personal feedback session where we received non online feedback.
    15. 15. AUDIENCE RESPONSE AND FEEDBACK ➡ Episode 2 of Lines Show episode two received 240 views in total from Youtube, which was considerably less than the first episode, but this may have been inevitable and due to excitement about the launch rather than episode 1. ➡ The feedback on the immediate right shows the feedback we had from non online sources when we held a meeting and asked audience members to give feedback. ➡ This was very positive, and the online feedback was mainly positive so i overall think we did well in terms of feedback, despite the fact we did not receive as many views.
    16. 16. AUDIENCE RESPONSE AND FEEDBACK Show episode three ➡ For episode 3, we received the least views online but I personally think that this was due to interest of the web series dying down more than people disliking the episodes. ➡ I think that episode 3 left the audience on the biggest cliffhanger and therefore it should have received some more views, we also had a ‘next time’ preview on the end of episode 2 so in theory we should have received more views than we got in my opinion. ➡ For non online feedback, the comments we received to the right in our audience discussion were overall positive so I believe the assumptions made above are still accurate, I overall believe we did well in terms of views and publicisation overall.
    17. 17. OVERALL REFLECTION ➡ For an overall reflection of the whole project, all three episodes of Lines were met according to the deadline, followed the script clearly and received varying audience feedback. ➡ I personally think that I worked my hardest throughout the project and had many different roles as explained in this slide show. I worked my hardest to stick to the deadlines and organised the group the best I can. ➡ I learnt how to work in a team more effectively, and worked with people i had not previously done so. I personally learnt that working in a team benefitted us because it meant everyone had a clear role and could ➡ I think it gave us more awareness of audiences in projects and also work on their role rather than trying to do too many things working towards deadlines. at once. ➡ The downsides of the project were the level of views, I had expected slightly higher. There were a lot of absences in the group which learnt people had more than one job to do and this often caused disagreements and arguments within the group. ➡ Nonetheless overall, I personally think that the project went very well and we worked as a team better than we had done in any projects previously.

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