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Brian groth’s quick guide to social media

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A few tips for earned media, owned media, and paid media

A few tips for earned media, owned media, and paid media

Published in: Technology
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  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • Transcript

    • 1. Brian Groth’sQuick Guide to Social Media
      http://Twitter.com/BrianGroth
      http://BrianGroth.wordpress.com
      May 2010
    • 2. Overall Guidance: Earned Media
      (Earned Media=Facebook, Twitter, YouTube, Fickr, Foursquare, etc.)
      Be yourself:
      A real picture of you or the team behind the service’s online profile (such as http://Twitter.com/BrianGroth)
      Use your own voice; don’t speak like a press-release
      Remember that this is relationship marketing
      Think of your strategy:
      Social media efforts are long term
      Focus on your target segmentation
      Solve the real needs of your community (people on different services have different needs)
      Amplify existing efforts (leverage your owned media)
      Be cost efficient (think of your ROI)
      2
    • 3. Overall Guidance: Earned Media
      Communicate:
      No hard sales – support your customer, create something fun, etc.
      Listen and share – it’s a two-way thing, not a one-way channel for your message
      Let your customer be the hero/celebrity
      Follow/”friend” your customers
      Acquire customers/friends/fans/followers:
      Share good, but relevant content
      Reward followers with special offers
      Re-tweet/like/share what your influentials in your industry say
      Get your content shared/re-tweeted:
      Name a follower or two in a tweet or comment
      Give away stuff for re-tweeting/sharing your comment
      Share breaking news
      Use http://bit.ly to shorten URLs (& track them)
      3
    • 4. Overall Guidance: Earned Media
      Drive traffic to your site
      Share the same content multiple times (1 per major time-zone)
      Pitch ideas to your community, asking for feedback
      Have your profile point to your site or blog
      Create unique metadata for your tweets (once released)
      Listen:
      Read the comments on your Facebook wall, your blog, etc.
      Create Twitter lists to follow/listen to influentials
      Use TweetDeck, Seesmic, or other always-on tools to participate
      Use these same tools, plus Twitter Search, http://twitterfall.com/, or others to track your brand
      4
    • 5. Overall Guidance: Earned Media
      5
      My Profile Examples:
      http://twitter.com/BrianGroth
      http://www.linkedin.com/in/bgroth
      http://social.zune.net/member/bigbree1967
      http://www.slideshare.net/BrianGroth
      http://foursquare.com/user/briangroth
      http://digg.com/users/briangroth
      http://www.facebook.com/pages/Brian-Groth/119407968090116
      http://grothadventures.spaces.live.com/
      http://cid-817ed2a8693b5fc7.profile.live.com/
      http://blogs.msdn.com/bgroth/
    • 6. Overall Guidance: Owned Media
      (Owned media = your own web site, like www.BrianGroth.com)
      This is your web site with your message
      Include your own blog, regularly updated (like http://BrianGroth.wordpress.com)
      Reuse content from your social media via Twitter @Anywhere, Facebook Open Graph, Messenger Connect, and embedded YouTube videos
      6
      http://briangroth.wordpress.com/
      http://www.briangroth. com/
    • 7. Overall Guidance: Paid Media
      (Paid Media = advertisements)
      Use ads to drive traffic to your owned and/or earned media, depending on your strategy
      Have the ad (image or text) match the tone-of-voice of the site you’re directing people to
      7
      Example of a theoretical banner ad
      Search ad
    • 8. Useful Links
      Know your Social Currency: http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
      Twitter for Marketing: http://holykaw.alltop.com/how-to-use-twitter-for-marketing
      Facebook for Marketing: http://bagtheweb.com/b/fHWj3h
      Facebook Page: http://www.marismith.com/how-to-add-a-custom-landing-tab-to-your-facebook-fan-page/
      Good blog posting: http://www.copyblogger.com/blog-content-checklist/
      Words and phrases for Twitter: http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella

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