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Brian groth’s quick guide to social media
 

Brian groth’s quick guide to social media

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A few tips for earned media, owned media, and paid media

A few tips for earned media, owned media, and paid media

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  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • http://www.toprankblog.com/2009/07/50-ways-to-fail-on-twitter/http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html

Brian groth’s quick guide to social media Brian groth’s quick guide to social media Presentation Transcript

  • Brian Groth’sQuick Guide to Social Media
    http://Twitter.com/BrianGroth
    http://BrianGroth.wordpress.com
    May 2010
  • Overall Guidance: Earned Media
    (Earned Media=Facebook, Twitter, YouTube, Fickr, Foursquare, etc.)
    Be yourself:
    A real picture of you or the team behind the service’s online profile (such as http://Twitter.com/BrianGroth)
    Use your own voice; don’t speak like a press-release
    Remember that this is relationship marketing
    Think of your strategy:
    Social media efforts are long term
    Focus on your target segmentation
    Solve the real needs of your community (people on different services have different needs)
    Amplify existing efforts (leverage your owned media)
    Be cost efficient (think of your ROI)
    2
  • Overall Guidance: Earned Media
    Communicate:
    No hard sales – support your customer, create something fun, etc.
    Listen and share – it’s a two-way thing, not a one-way channel for your message
    Let your customer be the hero/celebrity
    Follow/”friend” your customers
    Acquire customers/friends/fans/followers:
    Share good, but relevant content
    Reward followers with special offers
    Re-tweet/like/share what your influentials in your industry say
    Get your content shared/re-tweeted:
    Name a follower or two in a tweet or comment
    Give away stuff for re-tweeting/sharing your comment
    Share breaking news
    Use http://bit.ly to shorten URLs (& track them)
    3
  • Overall Guidance: Earned Media
    Drive traffic to your site
    Share the same content multiple times (1 per major time-zone)
    Pitch ideas to your community, asking for feedback
    Have your profile point to your site or blog
    Create unique metadata for your tweets (once released)
    Listen:
    Read the comments on your Facebook wall, your blog, etc.
    Create Twitter lists to follow/listen to influentials
    Use TweetDeck, Seesmic, or other always-on tools to participate
    Use these same tools, plus Twitter Search, http://twitterfall.com/, or others to track your brand
    4
  • Overall Guidance: Earned Media
    5
    My Profile Examples:
    http://twitter.com/BrianGroth
    http://www.linkedin.com/in/bgroth
    http://social.zune.net/member/bigbree1967
    http://www.slideshare.net/BrianGroth
    http://foursquare.com/user/briangroth
    http://digg.com/users/briangroth
    http://www.facebook.com/pages/Brian-Groth/119407968090116
    http://grothadventures.spaces.live.com/
    http://cid-817ed2a8693b5fc7.profile.live.com/
    http://blogs.msdn.com/bgroth/
  • Overall Guidance: Owned Media
    (Owned media = your own web site, like www.BrianGroth.com)
    This is your web site with your message
    Include your own blog, regularly updated (like http://BrianGroth.wordpress.com)
    Reuse content from your social media via Twitter @Anywhere, Facebook Open Graph, Messenger Connect, and embedded YouTube videos
    6
    http://briangroth.wordpress.com/
    http://www.briangroth. com/
  • Overall Guidance: Paid Media
    (Paid Media = advertisements)
    Use ads to drive traffic to your owned and/or earned media, depending on your strategy
    Have the ad (image or text) match the tone-of-voice of the site you’re directing people to
    7
    Example of a theoretical banner ad
    Search ad
  • Useful Links
    Know your Social Currency: http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
    Twitter for Marketing: http://holykaw.alltop.com/how-to-use-twitter-for-marketing
    Facebook for Marketing: http://bagtheweb.com/b/fHWj3h
    Facebook Page: http://www.marismith.com/how-to-add-a-custom-landing-tab-to-your-facebook-fan-page/
    Good blog posting: http://www.copyblogger.com/blog-content-checklist/
    Words and phrases for Twitter: http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella